KNUT
- Company typePrivate
- Founded2003
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What KNUT does
KNUT is a privately held U.S. digital experience company founded in 2003 and headquartered in Naples, Florida, that builds and delivers the proprietary KNVEY Digital Experience Platform to enterprise clients. KNVEY is a cloud-based platform that unifies digital asset management (DAM), content management (CMS), and experience management, packaged into three product SKUs — KNVEY Sites (all-in-one website management), KNVEY Portals (searchable, Netflix-style content/asset discovery for customer support and sales enablement), and KNVEY Guides (guided product configuration and recommendation experiences) — all sitting on a shared KNVEY CMS foundation with no-code/drag-and-drop authoring, hierarchical taxonomy, dynamic media variant generation, headless architecture, and rule-based access control. The platform integrates with Adobe Experience Manager, allowing KNVEY galleries and media assets to be embedded inside enterprise AEM estates.
The company serves large enterprise customers across automotive (Subaru of America since 2009, Toyota), HVAC/manufacturing (Trane Technologies, Hormel, Jennie-O Turkey), technology/IoT (Digi International, Equinix), retail (Target, Best Buy, eBay), media/entertainment (Nickelodeon, Cartoon Network), and real estate (Hartman Homes), with a horizontal segmentation approach. Its go-to-market combines direct enterprise field sales (personalized consultations, demo requests, bundled onboarding and maintenance hours) with structured Referral (5% commission) and Affiliate (up to 10% project rewards, 5% subscription fees) partner programs targeting marketing, advertising, and web development agencies. Revenue is generated through annual subscription licensing of KNVEY, professional services (digital strategy, UI/UX design, asset migration, content and video production, integrations, security, QA, training), and partner commissions; pricing is quote-based and not publicly disclosed. KNUT is a small organization (1–10 employees) led by President Adam Knutson, with no disclosed outside funding, parent company, or institutional shareholders.
KNUT firmographics
Firmographics- Name
- KNUT
- Legal name
- KNUT
- Website
- https://knut.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
KNUT industry classification
Industry- Product category
- Digital Experience Platform
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where KNUT is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Markets served
KNUT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Subscription Licensing (KNVEY Platform): KNUT generates revenue through annual subscription agreements to the KNVEY digital experience platform. Plans include onboarding and maintenance hours bundled with solutions.
- Professional Services: Services including digital strategy, UI/UX design, web development, asset migration, content production, integrations, security, QA testing, and training are offered alongside platform subscriptions.
- Partner Referral/Affiliate Commissions: Revenue sharing with partners: Referral Program pays 5% of project value; Affiliate Program pays up to 10% for projects and 5% of monthly subscription fees for annual licensing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | KNVEY Sites - All-in-one website management platform |
| Subscription | Annual | KNVEY Portals - Search, filter, and share platform |
| Subscription | Annual | KNVEY Guides - Guided results and product configurator |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
KNUT product offering
Product offeringCore offering
KNUT sells the KNVEY Digital Experience Platform, a cloud-based software suite that combines digital asset management (DAM), content management (CMS), and experience management into KNVEY Sites, KNVEY Portals, and KNVEY Guides products. The company also provides professional services including digital strategy, UI/UX design, web and app development, asset migration, content production, integrations, security, QA testing, and training bundled with platform subscriptions.
Product overview
KNUT is a digital experience agency offering the KNVEY digital experience platform, a modular product suite comprising KNVEY Sites (website management), KNVEY Portals (portal experiences for customer support and sales enablement), and KNVEY Guides (guided product configuration and recommendation experiences), all built on the KNVEY CMS foundation. The platform provides no-code/drag-and-drop tools for managing digital assets, content, and experiences across multiple digital channels. Beyond the platform products, KNUT provides professional services including digital strategy and architecture, UI/UX design, web/app development, asset migration, content production, and video services. The platform emphasizes cloud-based digital asset management with taxonomy-driven content organization and dynamic content generation.
Differentiator
Problem solved
Functional benefit
Brands
- KNVEY: Proprietary digital experience platform offering Sites (website management), Portals (customer/partner portals), Guides (guided user experiences), and CMS capabilities for digital asset and content management.
Products and services
- KNVEY Sites
- KNVEY Portals
- KNVEY Guides Guided experience platform where users navigate through steps to discover the best solution, enabling product configuration, service recommendations, and solution estimates.
- Digital Strategy Services Professional services including digital experience strategy, taxonomy strategy, and information architecture planning for enterprise digital ecosystems.
- Production & Migration Services Professional services including UI/UX web design, asset migration, content production, and integrations to support KNVEY implementations.
- Development & Support Services Professional services including web and app development, security, QA testing, and training for KNVEY platform implementations.
- Video Production Services Professional video production services to showcase brands and create engaging visual content.
Quantifiable outcome
- Subaru achieved #1 ranking in J.D. Power's U.S. Manufacturer Website Evaluation Study 2022 with KNVEY-powered website
- +2 more outcomes
Companies that use KNUT
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
KNUT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
KNUT partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
KNUT competitors and assessment
Company assessmentBroad incumbents
- Sitecore: Enterprise DXP combining CMS, personalization, and analytics — competes for the same enterprise DX budgets KNUT targets, with a much larger installed base and partner ecosystem.
- Acquia (Drupal): Enterprise open-source CMS/DXP built on Drupal — overlaps KNVEY in the enterprise CMS and DAM categories and is a common incumbent during KNUT's replacement pitches.
- Optimizely: DXP offering CMS, experimentation, and personalization — competes with KNVEY for enterprise digital experience and content management deals, particularly in commerce-adjacent use cases.
- Adobe (Experience Manager): Largest enterprise WCM/DXP incumbent; KNVEY actually integrates with AEM, evidencing that Adobe is both competitor and partner for the same enterprise digital experience dollars.
Direct peers
- Bloomreach: Headless commerce and content platform for enterprise DX — directly comparable to KNVEY Portals and Guides for product discovery, search, and personalized content experiences.
- Sanity: Structured content platform with customizable workflows and real-time collaboration — competes for the same enterprise CMS budgets as KNVEY Sites/CMS, particularly for content-heavy marketing sites.
- Strapi: Open-source headless CMS widely adopted by agencies and enterprise digital teams — comparable to KNVEY in CMS positioning, with an overlapping agency/partner ecosystem.
- CoreMedia: Enterprise CMS and digital experience platform with strong DAM and personalization — directly overlaps KNUT's KNVEY Sites + DAM positioning for large brand manufacturers and retailers.
- Contentful: Headless CMS platform serving enterprise digital experience teams — directly comparable to KNVEY CMS in target buyer, architecture (API-first/headless), and DAM-adjacent workflows.
- Contentstack: Headless CMS / composable DXP targeted at enterprise marketing teams — overlaps KNUT's KNVEY Sites, Portals, and Guides use cases for digital experience orchestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KNUT social profiles
Digital presenceKNUT financial estimates
Financial estimateRevenue estimate
Valuation estimate
KNUT leadership team
Management profileNumber of profiles
Profiles1 record
KNUT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KNUT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KNUT
What does KNUT do?
KNUT sells the KNVEY Digital Experience Platform, a cloud-based software suite that combines digital asset management (DAM), content management (CMS), and experience management into KNVEY Sites, KNVEY Portals, and KNVEY Guides products. The company also provides professional services including digital strategy, UI/UX design, web and app development, asset migration, content production, integrations, security, QA testing, and training bundled with platform subscriptions.
Is KNUT a public or private company?
KNUT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KNUT founded?
KNUT was founded in 2003. It employs 1 to 10 people.
Where is KNUT based?
KNUT is headquartered in Naples, United States, in the North America region.
How does KNUT make money?
Three revenue lines are on record. Annual Subscription Licensing (KNVEY Platform) is the primary driver. The others are professional Services and partner Referral/Affiliate Commissions.
Who are KNUT's main competitors?
Broad incumbents on record are Sitecore, Acquia (Drupal), Optimizely and Adobe (Experience Manager). Direct peers are Bloomreach, Sanity, Strapi, CoreMedia, Contentful and Contentstack.
Does KNUT have an API?
No public API is recorded for KNUT.
What industry is KNUT in?
KNUT's product category is Digital Experience Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 513210 and its SIC code is 7372.