KNUT

What KNUT does

KNUT is a privately held U.S. digital experience company founded in 2003 and headquartered in Naples, Florida, that builds and delivers the proprietary KNVEY Digital Experience Platform to enterprise clients. KNVEY is a cloud-based platform that unifies digital asset management (DAM), content management (CMS), and experience management, packaged into three product SKUs — KNVEY Sites (all-in-one website management), KNVEY Portals (searchable, Netflix-style content/asset discovery for customer support and sales enablement), and KNVEY Guides (guided product configuration and recommendation experiences) — all sitting on a shared KNVEY CMS foundation with no-code/drag-and-drop authoring, hierarchical taxonomy, dynamic media variant generation, headless architecture, and rule-based access control. The platform integrates with Adobe Experience Manager, allowing KNVEY galleries and media assets to be embedded inside enterprise AEM estates.

The company serves large enterprise customers across automotive (Subaru of America since 2009, Toyota), HVAC/manufacturing (Trane Technologies, Hormel, Jennie-O Turkey), technology/IoT (Digi International, Equinix), retail (Target, Best Buy, eBay), media/entertainment (Nickelodeon, Cartoon Network), and real estate (Hartman Homes), with a horizontal segmentation approach. Its go-to-market combines direct enterprise field sales (personalized consultations, demo requests, bundled onboarding and maintenance hours) with structured Referral (5% commission) and Affiliate (up to 10% project rewards, 5% subscription fees) partner programs targeting marketing, advertising, and web development agencies. Revenue is generated through annual subscription licensing of KNVEY, professional services (digital strategy, UI/UX design, asset migration, content and video production, integrations, security, QA, training), and partner commissions; pricing is quote-based and not publicly disclosed. KNUT is a small organization (1–10 employees) led by President Adam Knutson, with no disclosed outside funding, parent company, or institutional shareholders.

Name

KNUT

Legal name

KNUT

Website

https://knut.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Experience Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital experience platform
• Content management system
• Digital asset management
• Headless CMS software
• Sales enablement portals

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Subscription Licensing (KNVEY Platform): KNUT generates revenue through annual subscription agreements to the KNVEY digital experience platform. Plans include onboarding and maintenance hours bundled with solutions.
2. Professional Services: Services including digital strategy, UI/UX design, web development, asset migration, content production, integrations, security, QA testing, and training are offered alongside platform subscriptions.
3. Partner Referral/Affiliate Commissions: Revenue sharing with partners: Referral Program pays 5% of project value; Affiliate Program pays up to 10% for projects and 5% of monthly subscription fees for annual licensing agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

KNUT sells the KNVEY Digital Experience Platform, a cloud-based software suite that combines digital asset management (DAM), content management (CMS), and experience management into KNVEY Sites, KNVEY Portals, and KNVEY Guides products. The company also provides professional services including digital strategy, UI/UX design, web and app development, asset migration, content production, integrations, security, QA testing, and training bundled with platform subscriptions.

Product overview

KNUT is a digital experience agency offering the KNVEY digital experience platform, a modular product suite comprising KNVEY Sites (website management), KNVEY Portals (portal experiences for customer support and sales enablement), and KNVEY Guides (guided product configuration and recommendation experiences), all built on the KNVEY CMS foundation. The platform provides no-code/drag-and-drop tools for managing digital assets, content, and experiences across multiple digital channels. Beyond the platform products, KNUT provides professional services including digital strategy and architecture, UI/UX design, web/app development, asset migration, content production, and video services. The platform emphasizes cloud-based digital asset management with taxonomy-driven content organization and dynamic content generation.

Differentiator

Problem solved

Functional benefit

Brands

• KNVEY: Proprietary digital experience platform offering Sites (website management), Portals (customer/partner portals), Guides (guided user experiences), and CMS capabilities for digital asset and content management.

Products and services

• KNVEY Sites
• KNVEY Portals
• KNVEY Guides Guided experience platform where users navigate through steps to discover the best solution, enabling product configuration, service recommendations, and solution estimates.
• Digital Strategy Services Professional services including digital experience strategy, taxonomy strategy, and information architecture planning for enterprise digital ecosystems.
• Production & Migration Services Professional services including UI/UX web design, asset migration, content production, and integrations to support KNVEY implementations.
• Development & Support Services Professional services including web and app development, security, QA testing, and training for KNVEY platform implementations.
• Video Production Services Professional video production services to showcase brands and create engaging visual content.

Quantifiable outcome

• Subaru achieved #1 ranking in J.D. Power's U.S. Manufacturer Website Evaluation Study 2022 with KNVEY-powered website
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sitecore: Enterprise DXP combining CMS, personalization, and analytics — competes for the same enterprise DX budgets KNUT targets, with a much larger installed base and partner ecosystem.
• Acquia (Drupal): Enterprise open-source CMS/DXP built on Drupal — overlaps KNVEY in the enterprise CMS and DAM categories and is a common incumbent during KNUT's replacement pitches.
• Optimizely: DXP offering CMS, experimentation, and personalization — competes with KNVEY for enterprise digital experience and content management deals, particularly in commerce-adjacent use cases.
• Adobe (Experience Manager): Largest enterprise WCM/DXP incumbent; KNVEY actually integrates with AEM, evidencing that Adobe is both competitor and partner for the same enterprise digital experience dollars.

Direct peers

• Bloomreach: Headless commerce and content platform for enterprise DX — directly comparable to KNVEY Portals and Guides for product discovery, search, and personalized content experiences.
• Sanity: Structured content platform with customizable workflows and real-time collaboration — competes for the same enterprise CMS budgets as KNVEY Sites/CMS, particularly for content-heavy marketing sites.
• Strapi: Open-source headless CMS widely adopted by agencies and enterprise digital teams — comparable to KNVEY in CMS positioning, with an overlapping agency/partner ecosystem.
• CoreMedia: Enterprise CMS and digital experience platform with strong DAM and personalization — directly overlaps KNUT's KNVEY Sites + DAM positioning for large brand manufacturers and retailers.
• Contentful: Headless CMS platform serving enterprise digital experience teams — directly comparable to KNVEY CMS in target buyer, architecture (API-first/headless), and DAM-adjacent workflows.
• Contentstack: Headless CMS / composable DXP targeted at enterprise marketing teams — overlaps KNUT's KNVEY Sites, Portals, and Guides use cases for digital experience orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Knutllc
• Facebookfacebook.com/knut.llc
• LinkedInlinkedin.com/company/knutllc
• Instagraminstagram.com/knut.llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNUT