Greenair
Greenair is a privately held US wholesale manufacturer of essential oil diffusers and aromatherapy products, selling patented ultrasonic, waterless, and HEPA-integrated diffusers through distributors, MLM partner channels (doTERRA, Young Living), and direct-to-consumer e-commerce across US wellness retail.
- Company typePrivate
- Founded-
- HeadquartersWestlake, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenair does
Greenair (legal entity New Green Air Inc.) is a privately held US manufacturer and wholesaler of essential oil diffusers and adjacent aromatherapy products, headquartered in Westlake, Ohio. The company designs and produces diffusers across four core technology platforms — ultrasonic, atomizing/nebulizing, fan-based, and waterless diffusion — and packages them in a wide range of materials including hand-blown glass, recycled glass, ceramic, bamboo, metal, and BPA-free plastic. Its portfolio spans high-capacity room units (100–1,000 sq ft coverage, 6–16 hour run times), portable and car units, children's models, refill-pad consumables, oil-carrying accessories, and weighted essential-oil-infused eye pillows.
Greenair holds granted patents on three distinct technical platforms: waterless plug-in diffusion (COOL MIST), wireless motion-activated nebulization (AIRBURST), and HEPA-plus-activated-charcoal air-purifying waterless diffusion (Ionic Air). The company extended the catalog in October 2023 with the GreenAir Immuno 360, a cordless industrial sprayer gun paired with a Sani-Powder consumable that moves Greenair into surface disinfection, and it offers custom-diffuser development as a separate service line. Brand architecture includes multiple sub-brands (Greenair, Serene Living, NebAir, SpaVapor, Airburst, Cool Mist, Ionic Air, GreenAir Immuno 360).
The business model is wholesale-first. Greenair sells primarily through distributors, brokers, brick-and-mortar retailers, and approved e-commerce retailers at approximately 50% of MSRP with tiered volume discounts, and it supplements wholesale with direct-to-consumer sales via newgreenair.com. The wholesale signup form explicitly captures doTERRA and Young Living distributor rank and sales, reflecting two core channel partnerships with major MLM essential oil companies. The company ships domestically only within the United States — international shipping is not available — and explicitly excludes Amazon, Etsy, and eBay from its authorized reseller list while enforcing MSRP compliance. Headcount is in the 11–50 range, no external funding rounds are disclosed, and ownership is private with no parent company or institutional investors identified in the source material.
Greenair firmographics
Firmographics- Name
- Greenair
- Legal name
- New Green Air Inc.
- Website
- https://newgreenair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenair is a privately held US wholesale manufacturer of essential oil diffusers and aromatherapy products, selling patented ultrasonic, waterless, and HEPA-integrated diffusers through distributors, MLM partner channels (doTERRA, Young Living), and direct-to-consumer e-commerce across US wellness retail.
- Ownership category
- akta.pro rank
Greenair industry classification
Industry- Product category
- Aromatherapy Diffusers
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Greenair is headquartered
LocationHeadquarters
- HQ city
- Westlake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenair business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Diffuser Sales: Primary revenue from manufacturing and selling diffusers wholesale to retailers, distributors, and brokers. Products sold in case quantities with tiered volume discounts available. Wholesale price represents approximately 50% discount off MSRP.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale case pricing with volume discounts |
| One time/ perpetual license | Pay-as-you-go | MSRP policy enforcement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Greenair product offering
Product offeringCore offering
Greenair designs, manufactures and wholesales essential oil diffusers and related aromatherapy accessories. Its product range spans ultrasonic, waterless, nebulizing or atomizing, high-capacity, portable, children's and material-specific diffuser lines for retailers, distributors and brokers, with direct e-commerce also used for sales.
Product overview
Greenair (New Green Air Inc.) is the largest essential oil diffuser manufacturer in the US, offering a diverse portfolio of aromatherapy products. The core product line includes multiple diffuser technologies: ultrasonic diffusers (Aroma Cloud, SpaVapor Pro, 360° Essential Oil Diffuser, Promister), waterless diffusers (COOL MIST, AIRBURST, Ionic Air, Aroma Sphere), hand-blown glass diffusers (Maui, Moonglow, Breccia, Cararra Marble), ceramic diffusers (Joy, Kate, Daisy, Meadow, Greenair Rosa), wood & metal diffusers (Real Bamboo, Willow Forrest, Fountain), and portable/car diffusers (Breezy, Modello, USB Breeze, CARSCENT, AROMAWAVE, CarBreeze, Thera Pure). The portfolio also includes children's models (Queenie the Unicorn, Mimi the Cat), wellness accessories (Serene Living Aroma Bracelet, weighted Eye Pillows for Sleep/Sinus/Headache), and supporting products (Refill Pads in 7 styles, Essential Oil Bags). The Ionic Air uniquely combines HEPA air purification with aromatherapy, while the GreenAir Immuno 360 extends into surface disinfection. Greenair emphasizes sustainability through recycled glass use and BPA-free materials, serving wholesale, retail, and spa markets.
Differentiator
Problem solved
Functional benefit
Brands
- Greenair: Primary brand name for essential oil diffusers and aromatherapy products
- Serene Living
- NebAir
- GreenAir Immuno 360
- SpaVapor
- Airburst
- Cool Mist
- Ionic Air
Products and services
- Waterless Diffusers
- High Capacity Diffusers
- Hand-Blown Glass Diffusers
- Ceramic Diffusers
- Wood & Metal Diffusers
- Portable and Car Diffusers
- Children's Diffusers
- Refill Pads and Accessories
- Essential Oil Bags
- Aroma Bracelets
- Eye Pillows
- GreenAir Immuno 360
- Greenair Nebair
Companies that use Greenair
Customer profileSegments5 records
Ideal customer profiles3 records
Greenair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greenair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- doTERRAcoreGreenair products appeal to doTERRA customers and distributors. The wholesale signup form specifically asks about doTERRA sales and rank, indicating a significant channel partnership. Many doTERRA distributors retail Greenair diffusers alongside essential oil products.
- Young LivingcoreGreenair sells products compatible with Young Living essential oils, including a specific Diffuser Young Living Orb product. The wholesale signup form asks about Young Living sales and rank, indicating an established partnership channel.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Greenair competitors and assessment
Company assessmentDirect peers
- Asakuki: Asakuki sells a wide catalog of ultrasonic and waterless essential oil diffusers with comparable features (LED lights, auto shut-off, multiple materials) and competes head-to-head with Greenair's mid-tier spa/wellness retailer SKUs in the same price band.
- InnoGear: InnoGear is one of the largest direct-to-consumer ultrasonic essential oil diffuser brands, selling a broad portfolio comparable to Greenair's mass-market ultrasonic SKUs (Aroma Cloud, SpaVapor Pro). Competes in the same retail/online category with similar price points and BPA-free plastic construction.
- URPOWER: URPOWER is a major Amazon-distributed essential oil diffuser brand selling ultrasonic and waterless models in wood, glass, and ceramic materials—directly mirroring Greenair's product breadth and competing for the same wholesale/retail aromatherapy shelf space.
- Saje Natural Wellness: Saje is a Canada-based natural wellness retailer and diffuser brand offering its own line of ultrasonic and nebulizing diffusers alongside essential oils. Directly comparable as a vertically integrated aromatherapy/diffuser brand with retail storefronts—though focused more on DTC than wholesale.
- VicTsing: VicTsing is a mass-market diffuser and small-appliance brand offering ultrasonic diffusers in a similar price band and material variety. Competes with Greenair's portable and high-capacity SKUs at the same health/wellness and general retail channels.
Emerging players
- Airome: Airome is a newer waterless, ultrasonic-free essential oil diffuser brand positioning on clean materials and tech-forward features—directly paralleling Greenair's waterless/nebulizing tech bet (COOL MIST, AIRBURST). It is an emerging direct competitor in the premium waterless segment.
Broad incumbents
- doTERRA: doTERRA is one of Greenair's explicitly named core channel partners—an MLM essential oil giant whose distributor network retails Greenair diffusers alongside oils. As a broad incumbent, doTERRA also sells its own co-branded diffusers (Petal, Lumo, Roam), putting it in an adjacent but overlapping position.
- NOW Solutions (NOW Foods): NOW Solutions is the aromatherapy and personal care arm of NOW Foods, selling essential oils and a full diffuser line at health food retailers (Whole Foods, Sprouts) that are also core Greenair wholesale accounts. Overlaps as a broad incumbent offering comparable products as part of a wider natural products portfolio.
- AromaTech: AromaTech specializes in commercial and professional-grade aromatic diffusion systems for spas, hotels, and large venues—overlapping with Greenair's SpaVapor and SpaVapor Pro lines targeting the same spa/wellness channel but at a higher commercial capacity tier.
- Young Living Essential Oils: Young Living is Greenair's other explicitly named core channel partner and a direct MLM essential oil competitor. Young Living sells its own Dewdrop, Aria, and other diffusers as part of its broader oils/wellness portfolio, making it a broad incumbent that overlaps in both channel and end-product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenair social profiles
Digital presenceGreenair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenair leadership team
Management profileNumber of profiles
Greenair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenair
What does Greenair do?
Greenair designs, manufactures and wholesales essential oil diffusers and related aromatherapy accessories. Its product range spans ultrasonic, waterless, nebulizing or atomizing, high-capacity, portable, children's and material-specific diffuser lines for retailers, distributors and brokers, with direct e-commerce also used for sales.
Is Greenair a public or private company?
Greenair is a private company. It is classified as unknown and is currently operating.
When was Greenair founded?
Greenair was founded in -1. It employs 11 to 50 people.
Where is Greenair based?
Greenair is headquartered in Westlake, United States, in the North America region.
How does Greenair make money?
One revenue line is on record: wholesale Diffuser Sales.
Who are Greenair's main competitors?
Direct peers on record are Asakuki, InnoGear, URPOWER, Saje Natural Wellness and VicTsing. Airome is listed as an emerging player. Broad incumbents are doTERRA, NOW Solutions (NOW Foods), AromaTech and Young Living Essential Oils.
Does Greenair have an API?
No public API is recorded for Greenair.
What industry is Greenair in?
Greenair's product category is Aromatherapy Diffusers. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRAJAEAE, Reed Diffusers & Passive Diffusion Fragrance. Its NAICS code is 32561 and its SIC code is 2840.