Trendway Corporation
Trendway Corporation was a Holland, Michigan-based modular office furniture and architectural wall-solutions provider founded in 1968, serving commercial office customers. The brand has been absorbed into Fellowes Brands' Architectural Solutions division and no longer operates independently.
- Company typePrivate
- Founded1968
- HeadquartersHolland, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Trendway Corporation does
Trendway Corporation was a Holland, Michigan-based for-profit company founded in 1968 that specialized in modular office furniture and architectural wall solutions for commercial and office environments. The company's core product was a complete range of modular wall products designed to elevate the functionality and aesthetics of workspaces, positioned horizontally for organizations seeking architectural solutions rather than to a narrow vertical.
The company historically served the commercial office segment through direct sales, but its most material strategic action was the official transition of the Trendway brand into Fellowes Brands, a fourth-generation family business. Post-transition, Trendway products are no longer sold under the Trendway name; instead, they are offered through Fellowes' Architectural Solutions division, distributed via Fellowes' direct sales channels and Partner Portal. The Trendway.com web presence now redirects to the Fellowes transition page, indicating the standalone commercial entity has been absorbed into the parent.
Pricing was not publicly disclosed, and the company reported 251–500 employees at the time of absorption. There is no public revenue disclosure, no independent management team data, no patents or trademarks, and no AI/ML capability disclosure. The business model under Fellowes operates on a B2B direct-sales and partner-reseller motion serving enterprise and commercial customers globally across at least 14 country markets.
Trendway Corporation firmographics
Firmographics- Name
- Trendway Corporation
- Legal name
- Trendway Corporation
- Website
- https://trendway.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Trendway Corporation was a Holland, Michigan-based modular office furniture and architectural wall-solutions provider founded in 1968, serving commercial office customers. The brand has been absorbed into Fellowes Brands' Architectural Solutions division and no longer operates independently.
- Ownership category
- akta.pro rank
Trendway Corporation industry classification
Industry- Product category
- Commercial Modular Furniture and Architectural Wall Systems
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Trendway Corporation is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Markets served
Trendway Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Trendway Corporation product offering
Product offeringCore offering
Trendway Corporation manufactured and sold modular wall products and architectural solutions for commercial and office environments. Its product line focused on architectural walls and interior solutions combining functionality with aesthetics. Following its transition, the product line is now offered under Fellowes' Architectural Solutions portfolio.
Product overview
Trendway Corporation has officially transitioned to Fellowes. The company's product portfolio is now offered through Fellowes' Architectural Solutions division, which provides a complete range of modular wall products designed for commercial and office environments. The product line focuses on architectural walls and interior solutions that combine functionality with aesthetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Solutions A complete range of modular wall products designed to elevate the functionality and aesthetics of commercial and office environments. Sold through Fellowes' Architectural Solutions portfolio for organizations seeking workspace architectural solutions.
Companies that use Trendway Corporation
Customer profileSegments1 record
Ideal customer profiles1 record
Trendway Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trendway Corporation partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Trendway Corporation competitors and assessment
Company assessmentDirect peers
- Steelcase: Largest pure-play office furniture manufacturer in North America, with a deep architectural interiors portfolio including demountable walls. Directly comparable as a contract/commercial furniture supplier serving enterprise office customers.
- Allsteel (HNI Corporation): Office furniture brand under HNI Corporation focused on workplace products and architectural solutions. Comparable in mid-market commercial office specification sales.
- MillerKnoll (Herman Miller): Major contract furniture holding company formed around Herman Miller, offering office furniture, architectural interiors, and modular wall systems. Closely comparable in targeting the commercial office specification channel.
- Haworth: Privately held global contract furniture manufacturer with a substantial architectural interiors and modular wall business. Comparable in product scope, B2B trade-focused GTM, and ownership profile (private/family-influenced).
- DIRTT Environmental Solutions: Specialist manufacturer of modular, demountable architectural wall systems for commercial interiors. Direct and narrow competitor in the specific modular wall category that defines Trendway-legacy Architectural Solutions.
- Kimball International: Diversified contract furniture company offering office furniture, architectural solutions, and ancillary products. Comparable in serving enterprise commercial customers through specification-based sales.
- Knoll (now MillerKnoll): Premium contract furniture brand specializing in workplace and architectural products, including demountable wall systems. Comparable in the high-end specification segment served by Trendway-legacy architectural solutions.
- Teknion: Canadian contract furniture manufacturer with a broad architectural interiors portfolio including wall systems. Comparable as a North American B2B trade-focused office furniture and architectural products supplier.
- OFS (HNI Corporation): HNI Corporation's contract furniture brand serving healthcare, education, and commercial office markets. Comparable in B2B contract furniture manufacturing and specification-driven sales.
Broad incumbents
- Fellowes Brands: Acquiring parent company of the Trendway brand and a fourth-generation family-owned workspace products conglomerate. Comparable as the umbrella organization that now houses the Trendway-legacy architectural solutions portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Trendway Corporation social profiles
Digital presenceTrendway Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendway Corporation leadership team
Management profileNumber of profiles
Trendway Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendway Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendway Corporation
What does Trendway Corporation do?
Trendway Corporation manufactured and sold modular wall products and architectural solutions for commercial and office environments. Its product line focused on architectural walls and interior solutions combining functionality with aesthetics. Following its transition, the product line is now offered under Fellowes' Architectural Solutions portfolio.
Is Trendway Corporation a public or private company?
Trendway Corporation is a private company. It is classified as corporate owned and is currently acquired.
When was Trendway Corporation founded?
Trendway Corporation was founded in 1968. It employs 251 to 500 people.
Where is Trendway Corporation based?
Trendway Corporation is headquartered in Holland, United States, in the North America region.
Who are Trendway Corporation's main competitors?
Direct peers on record are Steelcase, Allsteel (HNI Corporation), MillerKnoll (Herman Miller), Haworth, DIRTT Environmental Solutions, Kimball International, Knoll (now MillerKnoll), Teknion and OFS (HNI Corporation). Fellowes Brands is listed as a broad incumbent.
Does Trendway Corporation have an API?
No public API is recorded for Trendway Corporation.
What industry is Trendway Corporation in?
Trendway Corporation's product category is Commercial Modular Furniture and Architectural Wall Systems. Its primary akta.pro industry code is CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 4491 and its SIC code is 5712.