Al Maha Petroleum
Al Maha Petroleum is an Omani public fuel marketing company (MSX: MHAS) operating 250+ retail service stations nationwide, supplying gasoline, diesel, aviation, and marine fuel to consumers, commercial fleets, and government ministries, with growing presence in Saudi Arabia and adjacent automotive and digital services.
- Company typePublic
- Founded1993
- HeadquartersMuscat, Oman
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Al Maha Petroleum does
Al Maha Petroleum Products Marketing Company is an Omani public joint-stock company listed on the Muscat Stock Exchange (ticker: MHAS), founded in 1993. It operates 250+ retail service stations nationwide, distributing gasoline, diesel, and lubricants (AMPRO) to consumers, commercial fleets, and government entities — including the Ministry of Defence, Royal Oman Police, Petroleum Development Oman (PDO), and Oman's aviation and marine fuel markets. The company is one of two licensed fuel marketers in the Sultanate and the operator of the Al Maha Plus digital loyalty and payments platform (240,000+ downloads, 80+ partner brands).
The business model is a multi-channel fuel marketing operation spanning retail (company-operated and dealer stations), B2B commercial supply (fuel cards, bulk delivery), aviation refueling, and marine bunkering at Port Sultan Qaboos. Non-fuel revenue comes from Noor Express convenience stores, AMPRO lubricants, advertising (in-station media), and vehicle inspection services via the Tajdeed subsidiary launched in June 2026. Go-to-market combines direct retail, a franchised dealer network, and a partnership-led digital ecosystem. The company also operates aviation fuel services at Muscat and Salalah airports and provides bunkering for international shipping.
Al Maha is in active geographic and vertical expansion: it entered Saudi Arabia via a 20-year Scope Fuel LLC franchise (first station Jan 2025, second April 2026), signed MoUs for EV charging (National Green Mobility, Sept 2025) and green hydrogen (Hydronova, Jan 2026), and launched PowerPlus 98 premium gasoline in Oct 2025. The technology stack is conventional for the sector — point-of-sale, fuel card processing, and a partner API platform (Fusion6) — with limited disclosed AI/ML capability beyond RPA in finance functions. The primary technical bet is the conversion of station assets into a multi-vertical mobility and convenience platform.
Al Maha Petroleum firmographics
Firmographics- Name
- Al Maha Petroleum
- Legal name
- Al-Maha Petroleum Products Marketing Company S.A.O.G.
- Website
- https://almaha.com.om
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Al Maha Petroleum is an Omani public fuel marketing company (MSX: MHAS) operating 250+ retail service stations nationwide, supplying gasoline, diesel, aviation, and marine fuel to consumers, commercial fleets, and government ministries, with growing presence in Saudi Arabia and adjacent automotive and digital services.
- Ownership category
- akta.pro rank
Al Maha Petroleum industry classification
Industry- Product category
- Fuel Marketing & Distribution
- NAICS
- Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (457210), Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where Al Maha Petroleum is headquartered
LocationHeadquarters
- HQ city
- Muscat
- HQ country
- Oman
- HQ region
- Middle East
Offices4 records
Markets served
Al Maha Petroleum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Fuel Sales: Sale of petroleum products (M-91, M-95, PowerPlus 98, Diesel) through 250+ owned and operated service stations across Oman. Revenue generated from individual consumer transactions at pump prices.
- Commercial Fuel Sales: Supply agreements with government departments, ministries, and companies in all industry sectors. Includes diesel supply to Petroleum Development Oman facilities and commercial aviation fuel contracts.
- Aviation Fuel Supply: Major supplier of aviation fuel products at Muscat International Airport and other airports around Oman. Technical advisory arrangement with Chevron provides access to international standards.
- Marine Fuels (Bunkering): Bunkering services for marine vessels at Port of Duqm and other Omani ports. Strategic positioning alongside busy shipping lanes.
- AMPRO Lubricants: Range of lubricants including Engine Oils (Petrol, Diesel & Marine), Gear Oils, Hydraulic Oils, Specialty Lubricants, Brake Fluids. Distribution through service stations and regional supply agreements.
- Fuel Cards: Corporate Fleet Cards (E-Rial, Corporate Fuel Cards, NSS Fuel Cards) providing prepaid fuel card solutions to individuals and corporate customers.
- Non-Fuel Retail: Convenience stores (Noor Express), car care services, EasyGo smart tag, and Al Maha Plus loyalty program. Commercial real estate developments like Ghubra Front project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail fuel prices for individual consumers at pump |
| Other | Pay-as-you-go | E-Rial prepaid fuel card for individual users |
| Subscription | Monthly | Corporate Fleet Cards with configurable limits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Al Maha Petroleum product offering
Product offeringCore offering
Al Maha Petroleum markets and distributes petroleum products through a network of 250+ owned and franchised service stations across Oman and Saudi Arabia. Its core offering spans retail, commercial, aviation, and marine fuel supply (M-91, M-95, PowerPlus 98, Diesel), AMPRO lubricants with OEM approvals, fuel cards, non-fuel retail (Noor Express convenience stores, Car Care), and digital platforms (Al Maha Plus loyalty app, Fuely on-demand refuelling, GoSmart app).
Product overview
Al Maha Petroleum Products Marketing Company S.A.O.G. operates as a comprehensive petroleum products marketing company serving retail, commercial, aviation, and marine/shipping markets across the Sultanate of Oman. Its core offering is a portfolio of fuel products — M-91, M-95, PowerPlus 98 (premium 98 RON), and Diesel — distributed through over 250 owned and franchised service stations nationwide, supplemented by a growing non-fuel retail and services business. The product ecosystem spans: (1) Core fuels — retail, commercial, aviation, and marine bunkering; (2) AMPRO lubricants — a full-range lubricant brand with multiple OEM approvals from Daimler Truck, Volvo, Renault Trucks, and Mack; (3) Fuel cards — E-Rial (individual prepaid), Corporate Fleet Cards, and NSS (National Subsidy Scheme) cards for government-subsidised fuel; (4) Digital platforms — Al Maha Plus loyalty app/mobile app (launched June 2024, 240K+ downloads), Fuely on-demand mobile refuelling service, GoSmart app for NSS card holders, AUTOFILL RFID, and EasyGo smart tag; (5) Convenience and car care — Noor Express convenience stores, Car Care services (including Precision Tune partnership), and Al Maha Plus partner ecosystem (80+ brands); (6) Emerging energy — EV fast-charging (National Green Mobility MoU) and hydrogen-based maintenance solutions (Hydronova MoU); and (7) New verticals — Tajdeed vehicle inspection subsidiary (first privately accredited station in Oman) and aircraft refuelling management via Fusion6 (i6 Group platform). The company is expanding internationally with fuel stations in Saudi Arabia (Riyadh franchise and direct operations).
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Fuels
- Commercial Fuels
- Aviation Fuels
- Marine Fuels - Bunkering Bunkering services for marine vessels at Port of Duqm and other Omani ports, strategically located alongside busy shipping lanes to serve commercial shipping and marine industries.
- AMPRO Lubricants Full-range lubricant brand including Engine Oils (Petrol, Diesel and Marine), Gear Oils, Hydraulic Oils, Specialty Lubricants, and Brake Fluids, with OEM approvals from Daimler Truck (DTFR, 5-year validity), Volvo, Renault Trucks, and Mack, plus marine-specific AMPRO AQUA 4S distributed exclusively by Al Qalaf Marine Services in Oman.
- Fuels Distribution Petroleum product distribution infrastructure supplying fuel across retail, commercial, aviation, and shipping markets throughout the Sultanate of Oman.
- E-Rial Individual Prepaid Fuel Card Electronic prepaid fuel card functioning as a secure PIN-protected wallet for individual consumers, rechargeable at Al Maha service stations, eliminating the need to carry cash for fuel purchases.
- Corporate Fuel Card Fleet management fuel card for corporate customers with configurable controls on number of vehicles (up to 5), product types (Super/Regular/Diesel/Car Wash/Lube), and quantity/amount on daily, weekly, or monthly bases.
- NSS Fuel Card National Subsidy System fuel card supporting the Government of Oman's fuel subsidy programme, providing eligible Omani nationals (age 18+, vehicle/boat owner, monthly income up to OMR 950) up to 400 litres of M91 petrol per month at subsidised pricing, managed via the nss.gov.om portal.
- AUTOFILL RFID RFID-based automated contactless refuelling system enabling customers to complete fuel purchases without manual payment interaction at Al Maha service stations.
- Fuely On-Demand Refuelling Oman's first and only on-demand app-driven refuelling service that delivers fuel directly to the customer's vehicle, with planned business and value-added services for fleet operators.
- Noor Express Convenience Stores Branded convenience store chain operating at Al Maha service stations, offering food, beverages, and daily essentials to motorists at the pump.
- Car Care Services Vehicle maintenance and car care services available at Al Maha service stations, including partnerships with Precision Tune Auto Care for multi-point vehicle safety checks and general auto services.
- EasyGo Smart Tag Electronic toll and automated payment tag for road use, integrated with Al Maha's fuel and service ecosystem for seamless transactions.
- Al Maha Plus Loyalty Programme Loyalty programme and mobile application platform launched June 2024, enabling customers to earn 50 points per OMR 5 spent on fuel, redeem promotional coupons, enter prize draws, and access over 80 partner brand offers; recorded over 240,000 downloads and 98%+ active user rate by February 2026.
- Tajdeed Vehicle Inspection Service Privately accredited vehicle technical inspection service operated by Al Maha Technical Inspection LLC under the 'Tajdeed' brand, inaugurated June 2026 at the Oman Automobile Association headquarters under a strategic partnership with the Royal Oman Police, with agreements for 12 additional inspection stations.
Quantifiable outcome
- Over 240 service stations across Oman
- +2 more outcomes
Companies that use Al Maha Petroleum
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Al Maha Petroleum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Al Maha Petroleum partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- Royal Oman PolicecoreStrategic partnership to establish privately accredited vehicle technical inspection stations under the 'Tajdeed' brand. First station inaugurated at Oman Automobile Association headquarters. Agreements signed for 12 more stations with extended operating hours until 11:00 PM and vehicle registration issuance services. Initiative aims to enhance private sector participation in transport services and reduce client waiting times.
- Hydronova LLCstrategicMoU for cooperation in development and operation of innovative hydrogen-based solutions and technologies. Focus on maintenance solutions using hydrogen injection technology for trucks and heavy equipment. Multiple phases through service stations or other operational models.
- Muscat UniversitycoreMoU for intensive and specialized training opportunities for graduates. Training programs in logistics and supply chain management, transportation management, accounting and finance, and business administration. Aims to bridge education-labor market gap and enhance employment opportunities.
- National Green Mobility CompanystrategicMoU to leverage extensive network of stations in expanding fast-charging points for electric vehicles across Oman. Supports Oman Vision 2040 and Net Zero 2050 initiative objectives.
- Al Amal Al Daim International CompanycoreInvestment agreement to develop fully integrated service station as part of Salalah Vehicle Market project. Aligns with strategy to provide comprehensive services across various governorates.
- Ministry of Endowments and Religious AffairscoreTwo investment agreements to develop smart fuel stations as part of Al-Bar wa Al-Ihsan project in Sultan Haitham City. Project worth 1.5 million OMR includes commercial shops, community services, and renewable energy powered EV charging area.
- Saud Bahwan GroupcoreCommercial investment project 'Ghubra Front' covering 24,000 square meters at Bawshar Heights. Includes commercial, recreational, service facilities, largest car service center, cooled walkway, green spaces, children's play area, and smart business center. Total cost 5 million OMR.
- Tasleem TaximinorStrategic marketing agreement to supply fuel card solutions to drivers. Al Maha extends support with fuel cards while Precision Tune offers maintenance discounts and Noor Express provides food/beverage discounts.
- Al Qalaf Marine ServicescoreExclusive distribution agreement for AMPRO AQUA 4S, a cutting-edge 4-stroke marine engine oil. Al Qalaf Marine serves as exclusive distributor across the Sultanate of Oman through traditional channels and online portal.
- Now Fuel CompanycoreSupply agreement for AMPRO Lubricants distribution to Saudi markets. Now Fuel Company has the right experience and expertise to sell Al Maha products in these markets.
- Precision Tune Auto Care CentersminorPartnership for free vehicle inspection (Drive Safe campaign) for Khareef visitors. Precision Tune provides 9-point safety checks at their centers across Oman including Mabela, Al Amerat, Samail, Salalah, Duqm, and other locations.
- Integrated Real Estate Services (IRES)minorPrime sponsor for real estate skills enhancement program designed to uplift unemployed Omanis and graduates. Financial support for training in real estate sector fundamentals, property management, and facility management.
- Port of Duqm CompanycoreAgreement to provide bunkering services for marine vessels at Port of Duqm. Strategically located alongside busy shipping lanes. Part of vision to be refuelling service provider to all industries in the Sultanate.
- i6 GroupcoreAgreement for using Fusion6, the world's first end-to-end aviation fuel management platform. Provides real-time visibility and management of ground fuelling operations at Muscat International Airport. Technology will expand i6's presence throughout the Middle East.
- TalabatminorAssociation to offer benefits to Talabat Riders including e-Rial cards with instant cashback, discounted lubricants, car wash discounts, raffle draws, and planned Rider Lounges at service stations.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Al Maha Petroleum competitors and assessment
Company assessmentDirect peers
- Shell Oman Marketing Company: Direct competitor in Oman operating a comparable retail service station network and fuel marketing business across the country. Closest head-to-head peer in terms of retail footprint, product portfolio and customer segments.
- OQ (Oman Oil Marketing / OQ Trading): National champion Omani fuel marketing and downstream player that competes across retail fuel, commercial fuel and lubricants. Most strategically similar domestic peer given its integrated Omani parentage and broad downstream presence.
- TotalEnergies Marketing Oman: Operates a competing branded retail service station network in Oman with similar retail, commercial and lubricant offerings. Directly comparable in customer base, product mix and regulatory environment.
Broad incumbents
- ADNOC Distribution: Largest fuel retail and convenience operator in the UAE, listed on the Abu Dhabi Securities Exchange. Highly comparable business model (retail stations, non-fuel retail, commercial fuel, lubricants) and the regional benchmark for Gulf fuel marketing economics.
- Saudi Aramco Retail (SASCO / Aramco Trading): Saudi Aramco's downstream and retail fuel operations, including branded station networks in Saudi Arabia. The most relevant reference for Al Maha's Saudi franchise expansion given overlapping geography and customer base.
- Emirates National Oil Company (ENOC): UAE-based integrated energy company with a sizeable retail service station network, marine bunkering, lubricants and aviation fuelling. Operates in adjacent Gulf geography with a comparable multi-segment downstream model.
Others
- i6 Group: Technology partner providing the Fusion6 aviation fuel management platform deployed by Al Maha at Muscat International Airport. Adjacent technology provider rather than a competitor; included as an enabling-technology comparable in aviation fuel operations.
Regional players
- Qatar Fuel (WOQOD): Qatar's listed national fuel retailer operating retail stations, commercial fuel, marine bunkering and lubricants. Directly comparable Gulf-region fuel marketing peer with similar government-influenced pricing dynamics.
- Emarat (Emirates General Petroleum Corporation): UAE fuel marketing and retail company operating service stations, non-fuel retail and commercial fuel. Comparable multi-segment Gulf fuel marketing model though operating in the UAE rather than Oman.
- Naftna Trading and Marketing Company: Kuwaiti fuel marketing and retail operator with branded service stations and commercial fuel supply. Comparable GCC fuel marketing peer with similar government-regulated pricing and convenience retail adjacencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Al Maha Petroleum social profiles
Digital presenceAl Maha Petroleum compliance and trust
Trust signalCompliance1 record
Al Maha Petroleum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Maha Petroleum leadership team
Management profileNumber of profiles
Profiles9 records
Al Maha Petroleum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Al Maha Petroleum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Maha Petroleum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Maha Petroleum
What does Al Maha Petroleum do?
Al Maha Petroleum markets and distributes petroleum products through a network of 250+ owned and franchised service stations across Oman and Saudi Arabia. Its core offering spans retail, commercial, aviation, and marine fuel supply (M-91, M-95, PowerPlus 98, Diesel), AMPRO lubricants with OEM approvals, fuel cards, non-fuel retail (Noor Express convenience stores, Car Care), and digital platforms (Al Maha Plus loyalty app, Fuely on-demand refuelling, GoSmart app).
Is Al Maha Petroleum a public or private company?
Al Maha Petroleum is a public company. It is classified as public and is currently operating.
When was Al Maha Petroleum founded?
Al Maha Petroleum was founded in 1993. It employs 101 to 250 people.
Where is Al Maha Petroleum based?
Al Maha Petroleum is headquartered in Muscat, Oman, in the Middle East region.
How does Al Maha Petroleum make money?
Seven revenue lines are on record. Retail Fuel Sales are the primary driver. The others are commercial Fuel Sales, aviation Fuel Supply, marine Fuels (Bunkering), AMPRO Lubricants, fuel Cards and non-Fuel Retail.
Who are Al Maha Petroleum's main competitors?
Direct peers on record are Shell Oman Marketing Company, OQ (Oman Oil Marketing / OQ Trading) and TotalEnergies Marketing Oman. Broad incumbents are ADNOC Distribution, Saudi Aramco Retail (SASCO / Aramco Trading) and Emirates National Oil Company (ENOC). i6 Group is listed as an others. Regional players are Qatar Fuel (WOQOD), Emarat (Emirates General Petroleum Corporation) and Naftna Trading and Marketing Company.
Does Al Maha Petroleum have an API?
No public API is recorded for Al Maha Petroleum.
What industry is Al Maha Petroleum in?
Al Maha Petroleum's product category is Fuel Marketing & Distribution. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 4571 and its SIC code is 5500.