Fired-Up! Culture
Fired-Up! Culture is a U.S. management consultancy that delivers culture change, leadership development, team building, and HR solutions using proprietary assessment tools to destination marketing organizations, digital agencies, and associations across North America.
- Company typePrivate
- Founded2012
- HeadquartersPuyallup, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fired-Up! Culture does
Fired-Up! Culture is a privately held U.S. management consultancy founded in 2012 by Chris Ihrig and headquartered in the Pacific Northwest (Puyallup, WA). The firm delivers organizational change management services across four practice areas: Culture Change, Leadership Development, Team Building, and HR People Solutions. Its core technology is a set of proprietary, trademarked assessment instruments — the Annual Culture Index©, Quarterly Sparks Index©, and Leadership 360 Review© — supplemented by licensed use of the Birkman Signature Report for behavioral and team diagnostics. These instruments are delivered through consulting engagements, executive coaching, workshops, and facilitated summits rather than as software products.
The company targets three primary verticals: Destination Marketing Organizations (DMOs), digital agencies, and association management organizations. The DMO vertical is the most heavily penetrated, evidenced by a deep named-logo roster spanning Visit Seattle, Choose Chicago, Visit Anaheim, Visit Palm Springs, Visit Tucson, Ottawa Tourism, Destinations International, and multiple convention and visitor bureaus. The firm monetizes exclusively through professional services engagements (custom-quoted B2B consulting), with a small secondary revenue stream from published books on Amazon through its Fired Up Publishing sub-brand. Go-to-market is executed via direct enterprise sales, industry consortium referrals (CFO by Design, Civitas, DMOproz, SearchWide Global), and a content-driven thought leadership engine (Sparked bi-weekly newsletter, blog, annual research reports co-authored with SearchWide Global, and published books).
The firm operates with 11–50 employees organized as a five-region U.S. structure (NW, SW, MW, NE, SE) plus senior advisors and executive coaches. There is no evidence of external institutional investment, mergers, acquisitions, or M&A activity; the company is founder-led and privately held.
Fired-Up! Culture firmographics
Firmographics- Name
- Fired-Up! Culture
- Legal name
- Fired Up! Brands
- Website
- https://firedupculture.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fired-Up! Culture is a U.S. management consultancy that delivers culture change, leadership development, team building, and HR solutions using proprietary assessment tools to destination marketing organizations, digital agencies, and associations across North America.
- Ownership category
- akta.pro rank
Fired-Up! Culture industry classification
Industry- Product category
- Organizational Change Management Consulting
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industries
- Employee Experience, Engagement & Culture Advisory (BPACAJAI), Change Management & Transformation Leadership (EDABAAAD), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Fired-Up! Culture is headquartered
LocationHeadquarters
- HQ city
- Puyallup
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fired-Up! Culture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Organizational Culture Change Consulting: Culture assessment and change management consulting engagements including Culture Index implementation, leadership summits, and strategic planning.
- Leadership Development Programs: Executive coaching, leadership training, and 360-degree review programs for developing key people managers into impactful leaders.
- Team Building Services: Team alignment workshops, summit facilitation, and team development using Birkman Signature Group Reporting.
- HR People Solutions: On-demand HR director services, HR operations audits, organizational structure reviews, and compensation studies.
- Publishing Revenue: Sale of published books including 'Would You Work for You?' and 'Ignite: A Companion Journal' through Amazon.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fired-Up! Culture product offering
Product offeringCore offering
Fired-Up! Culture is a business management consultancy that delivers organizational culture change, leadership development, team building, and HR people solutions to mid-to-large organizations. Engagements are grounded in proprietary assessment tools (Annual Culture Index©, Quarterly Sparks Index©, Leadership 360 Review©) and certified executive coaching, with deep vertical focus on Destination Marketing Organizations, digital agencies, and association management companies across North America.
Product overview
Fired Up! Culture is a business management consulting firm offering a suite of organizational change and leadership development services. The company operates as a platform of integrated solutions including proprietary assessment tools (Culture Index©, Leadership 360 Review©, Quarterly Sparks Index©), third-party assessment integration (Birkman Signature Report), consulting services (Culture Change, Leadership Development, Team Building, HR People Solutions), an interactive Leadership Profile Quiz, content resources (Sparked newsletter), published books, and annual research reports. The portfolio works together as a comprehensive talent management and culture-building ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Fired Up! Culture Annual Culture Index: Proprietary feedback tool for measuring and improving workplace culture
- Fired Up! Culture Quarterly Sparks Index
- Fired Up! Culture Leadership 360 Review
- Sparked Newsletter
- Culture Achievement Award
Products and services
- Culture Change Services Builds strong workplace culture through proprietary feedback tools (Annual Culture Index©, Quarterly Sparks Index©) and a change management approach to drive impactful workplace culture improvement; targeted at mid-to-large organizations.
- Leadership Development Services Develops impactful leaders through proprietary and thoughtfully designed solutions including Birkman assessments, Leadership 360 Reviews©, executive coaching, and team training; targeted at executives and key people managers.
- Team Building Solutions Builds relationships, open communication, and team cohesion through tools including Birkman Signature Group Reporting and summit facilitation; targeted at intact teams and leadership groups.
- HR People Solutions Provides HR Director On-Demand, HR Operations Audit, Organizational Structure Review, and Compensation Study services; targeted at organizations needing fractional or interim senior HR leadership.
Quantifiable outcome
- Better business outcomes - Teams with thriving cultures outperform those that don't, driving better top and bottom-line results
- +4 more outcomes
Companies that use Fired-Up! Culture
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
Fired-Up! Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Fired-Up! Culture partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- CFO by DesigncoreWorks with destination clients to uncover opportunities to strengthen financial and organizational practices. Provides industry-leading solutions for operational foundation, community alignment, and stakeholder accountability while allowing leadership to focus on core operations. Part of industry consortium serving DMOs.
- CivitascoreSpecializes in developing long-term funding strategies for destination marketing organizations. Nation's leading firm in Tourism Improvement Districts with over 100 districts formed. Helps states investigate statewide funding possibilities. Part of industry consortium serving DMOs.
- DMOprozcoreZeitgeist Consulting providing cutting-edge consulting and speaking services to tourism and hospitality industry with focus on DMOs across North America. Part of industry consortium serving DMOs.
- SearchWide GlobalflagshipFull-service executive search firm for destination organizations, hotels, resorts, venue management, experiential marketing, tradeshows, associations, and sports entertainment. Specializes in C-Level and Director level executive searches. Co-authors annual Destination Leaders of Future reports with Fired Up! Culture.
- BirkmancoreLicensed use of Birkman Signature Report for leadership development. The Birkman Signature Report helps leaders build self-awareness with focus on workplace around interests, usual behaviors, needs, and stress triggers. Birkman Signature Group Reporting used for team building engagements.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fired-Up! Culture competitors and assessment
Company assessmentDirect peers
- FranklinCovey: FranklinCovey provides leadership development, culture transformation, and executive education programs to enterprises globally. Direct overlap with Fired-Up's leadership development, culture change, and team-building practice, though FranklinCovey operates at much larger scale with broader content IP.
- Gallup: Gallup offers employee engagement surveys, culture research (State of the Workplace), and management/leadership development based on proprietary assessment instruments. Closely comparable to Fired-Up's Culture Index and Leadership 360 assessments plus research-driven thought leadership model.
- DDI (Development Dimensions International): DDI is a leadership and talent development consultancy offering leadership assessments, coaching, and selection solutions. Overlaps with Fired-Up's executive coaching, leadership 360 reviews, and culture change services for mid-to-large organizations.
- The Ken Blanchard Companies: Blanchard provides leadership training, management development, and consulting programs for organizations. Comparable content-driven leadership development practice serving similar B2B enterprise customers.
- Center for Creative Leadership (CCL): CCL delivers executive coaching, leadership development programs, and research-backed culture and leader assessments. Closely mirrors Fired-Up's coaching, 360, and proprietary assessment methodology at a larger institutional scale.
- RHR International: RHR International is a boutique executive coaching and leadership development firm serving senior leaders. Direct overlap with Fired-Up's executive coaching practice and senior advisor delivery model.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, talent management, and culture services. Broad incumbent with overlapping capabilities across Fired-Up's full service portfolio, but operating at vastly larger scale with a much broader footprint.
- Deloitte (Human Capital practice): Deloitte's Human Capital practice provides culture, leadership, and organizational transformation consulting to enterprise clients. Overlaps with Fired-Up's culture change and HR advisory offerings but as part of a global full-service professional services firm.
- Heidrick & Struggles: Heidrick & Struggles offers executive search plus leadership advisory, culture shaping, and team effectiveness services. Comparable leadership and culture focus at enterprise scale.
Others
- Birkman Method: Birkman is the assessment methodology firm whose Signature Report Fired-Up licenses and integrates into its leadership development practice. Adjacent supplier relationship; not a direct competitor but its methodology underpins part of Fired-Up's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fired-Up! Culture social profiles
Digital presenceFired-Up! Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fired-Up! Culture leadership team
Management profileNumber of profiles
Profiles17 records
Fired-Up! Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fired-Up! Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fired-Up! Culture
What does Fired-Up! Culture do?
Fired-Up! Culture is a business management consultancy that delivers organizational culture change, leadership development, team building, and HR people solutions to mid-to-large organizations. Engagements are grounded in proprietary assessment tools (Annual Culture Index©, Quarterly Sparks Index©, Leadership 360 Review©) and certified executive coaching, with deep vertical focus on Destination Marketing Organizations, digital agencies, and association management companies across North America.
Is Fired-Up! Culture a public or private company?
Fired-Up! Culture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fired-Up! Culture founded?
Fired-Up! Culture was founded in 2012. It employs 11 to 50 people.
Where is Fired-Up! Culture based?
Fired-Up! Culture is headquartered in Puyallup, United States, in the North America region.
How does Fired-Up! Culture make money?
Five revenue lines are on record. Organizational Culture Change Consulting is the primary driver. The others are leadership Development Programs, team Building Services, HR People Solutions and publishing Revenue.
Who are Fired-Up! Culture's main competitors?
Direct peers on record are FranklinCovey, Gallup, DDI (Development Dimensions International), The Ken Blanchard Companies, Center for Creative Leadership (CCL) and RHR International. Broad incumbents are Korn Ferry, Deloitte (Human Capital practice) and Heidrick & Struggles. Birkman Method is listed as an others.
Does Fired-Up! Culture have an API?
No public API is recorded for Fired-Up! Culture.
What industry is Fired-Up! Culture in?
Fired-Up! Culture's product category is Organizational Change Management Consulting. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of BPACAJAI, Employee Experience, Engagement & Culture Advisory. Its NAICS code is 61143 and its SIC code is 8742.