ROYCE' Chocolate
ROYCE' Chocolate is a premium Japanese chocolate manufacturer headquartered in Hokkaido that sells high-end confections globally through DTC e-commerce, US retail boutiques, and corporate gifting, anchored by its signature Nama Chocolate line.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ROYCE' Chocolate does
ROYCE' Chocolate is a premium Japanese chocolate manufacturer headquartered in Hokkaido, Japan, that produces and sells high-end chocolate confections to consumers globally through direct-to-consumer e-commerce, a network of US-based retail boutiques, and a dedicated corporate gifting program. Manufacturing is concentrated in Hokkaido, with sales and distribution anchored in the United States through roycechocolate.com and physical boutiques offering same-day delivery and pick-up. The customer base is fragmented across individual gift buyers — the primary segment — personal-consumption consumers, and a smaller corporate gifting cohort, with no named enterprise accounts disclosed.
The product portfolio is anchored by the signature Nama Chocolate franchise — soft, fresh-cream-based confections — sold at premium price points of $164.99 (Premium) and $218.88 (Prestige). It is supplemented by Chocolate Wafers, Bars, Nuts & Fruits, Prafeuille & Praline, Matcha variants, Cookies, Marshmallows, and a layered gifting structure organized by occasion, recipient, and price tier ranging from under $50 to above $125. Distribution is supported by temperature-controlled shipping (dry ice) and free standard delivery on e-commerce orders above $88.88, with channel-specific assortment separation between Online Exclusives and Boutique Exclusives.
Revenue mechanics rest on unit-priced sales across multiple price tiers rather than subscriptions or recurring contracts. The company pursues SKU expansion through sub-brand proliferation — Farm to Bar single-origin, Summer Specials, and upcoming Ishigakijima Selections, Kyoto Selections, and Mid-Autumn Specials — and reinforces brand positioning via a sustainability program and a branded Hokkaido destination, ROYCE' Cacao & Chocolate Town.
ROYCE' Chocolate firmographics
Firmographics- Name
- ROYCE' Chocolate
- Legal name
- ROYCE' Chocolate
- Website
- https://roycechocolate.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROYCE' Chocolate is a premium Japanese chocolate manufacturer headquartered in Hokkaido that sells high-end confections globally through DTC e-commerce, US retail boutiques, and corporate gifting, anchored by its signature Nama Chocolate line.
- Ownership category
- akta.pro rank
ROYCE' Chocolate industry classification
Industry- Product category
- Premium Chocolate Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Sugar and Confectionery Product Manufacturing (3113), Confectionery and Nut Retailers (445292)
- SIC
- Sugar & Confectionery Products (2060), Cookies & Crackers (2052)
- akta.pro primary industry
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
- akta.pro secondary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
Keywords
Where ROYCE' Chocolate is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROYCE' Chocolate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Chocolate Product Sales: One-time purchase model for premium chocolate products including Nama Chocolates, gift sets, chocolate wafers, bars, nuts & fruits, and specialty seasonal items sold directly to consumers through e-commerce and retail boutiques.
- Corporate Gifting: Customized gift box programs for corporate occasions including birthdays, thank you gifts, and weddings. The company offers a customize gift box option and dedicated corporate gifting inquiry services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Nama Chocolate Collection - $164.99 |
| Unit Pricing | Pay-as-you-go | Prestige Nama Chocolate Collection - $218.88 |
| Unit Pricing | Pay-as-you-go | Chocolate Wafers Matcha 12 Pcs - $22.99 |
| Unit Pricing | Pay-as-you-go | Gift Boxes - Starting under $50 to above $125 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ROYCE' Chocolate product offering
Product offeringCore offering
ROYCE' Chocolate manufactures and sells premium Japanese chocolate confections produced in Hokkaido, Japan, including its signature soft Nama Chocolates, gift sets, chocolate wafers, bars, nuts and fruits, prafeuille and praline, matcha-flavored chocolates, and seasonal/regional specialty collections. The company distributes these products directly to consumers worldwide via its e-commerce website (roycechocolate.com) and through its US boutique network, while also fulfilling customized corporate gifting orders.
Product overview
ROYCE' Chocolate is a premium Japanese chocolate company headquartered in Hokkaido, producing world-class confections using high-quality ingredients. The product portfolio centers on soft Nama Chocolates as the core offering, supplemented by Gift Sets, Chocolate Wafers, Bars, and specialty confections like Prafeuille & Praline. Products are organized into sub-brands including Online Exclusives, Boutique Exclusives, seasonal Summer Specials, and Farm to Bar single-origin chocolates. The company operates multiple product tiers including Premium and Prestige Nama Chocolate Collections at different price points. ROYCE' also offers occasion-based and recipient-based gift groupings, along with upcoming regional collections (Ishigakijima and Kyoto Selections). The entire line is distributed through e-commerce, physical boutiques, and same-day delivery/pick-up services.
Differentiator
Problem solved
Functional benefit
Products and services
- Nama Chocolates
Companies that use ROYCE' Chocolate
Customer profileSegments3 records
Ideal customer profiles2 records
ROYCE' Chocolate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROYCE' Chocolate partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ROYCE' Chocolate competitors and assessment
Company assessmentDirect peers
- Godiva Chocolatier: Global premium chocolate brand offering boxed assortments, truffles, and gifting collections through boutiques and direct e-commerce. Closely comparable to ROYCE' in premium positioning, gifting focus, and boutique-plus-D2C distribution.
- Neuhaus: Belgian premium chocolate brand specializing in boxed assortments, pralines, and gift collections sold via boutiques and online. Directly comparable to ROYCE' on premium praline/prafeuille product formats and gifting occasions.
- Vosges Haut-Chocolat: Premium American chocolate brand emphasizing exotic flavors, single-origin, and curated gift boxes sold via D2C and boutiques. Closely comparable to ROYCE' on premium pricing, single-origin/Farm-to-Bar philosophy, and experiential gifting.
- Hotel Chocolat: UK-based premium chocolate brand with direct-to-consumer model, boutiques, and velvetised/dark chocolate expertise. Comparable to ROYCE' on premium D2C plus boutique hybrid model and gifting focus.
Broad incumbents
- Lindt: Established Swiss premium chocolate manufacturer with broad product portfolio including boxed truffles, bars, and seasonal gifting. Comparable to ROYCE' in premium chocolate and seasonal gift-set categories, but operates at significantly larger scale.
- Ghirardelli: Premium American chocolate brand with broad square and bar portfolio plus retail storefronts. Comparable to ROYCE' in premium chocolate positioning and retail-plus-D2C model, though with broader mass-premium audience.
- Ferrero Rocher / Ferrero: Global confectionery giant with premium boxed chocolates (Rocher, Raffaello) and praline offerings. Comparable to ROYCE' in premium gifting confectionery, though at substantially larger scale and broader product breadth.
Regional players
- Lotte: Major East Asian confectionery company with premium chocolate and gift box products in Japan and Korea. Comparable to ROYCE' in Japanese/Asian premium chocolate market and seasonal gifting occasions.
- Meiji: One of Japan's largest confectionery companies with a strong chocolate portfolio including premium bars and gift boxes. Comparable to ROYCE' as a Japanese premium chocolate manufacturer targeting domestic and export markets.
- Morinaga: Japanese confectionery company producing chocolate bars, caramels, and seasonal gift assortments. Comparable to ROYCE' in Japanese premium chocolate manufacturing and seasonal gift-box positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ROYCE' Chocolate social profiles
Digital presenceROYCE' Chocolate financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROYCE' Chocolate leadership team
Management profileNumber of profiles
ROYCE' Chocolate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROYCE' Chocolate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROYCE' Chocolate
What does ROYCE' Chocolate do?
ROYCE' Chocolate manufactures and sells premium Japanese chocolate confections produced in Hokkaido, Japan, including its signature soft Nama Chocolates, gift sets, chocolate wafers, bars, nuts and fruits, prafeuille and praline, matcha-flavored chocolates, and seasonal/regional specialty collections. The company distributes these products directly to consumers worldwide via its e-commerce website (roycechocolate.com) and through its US boutique network, while also fulfilling customized corporate gifting orders.
Is ROYCE' Chocolate a public or private company?
ROYCE' Chocolate is a private company. It is classified as unknown and is currently operating.
When was ROYCE' Chocolate founded?
ROYCE' Chocolate was founded in 2012. It employs 11 to 50 people.
Where is ROYCE' Chocolate based?
ROYCE' Chocolate is headquartered in New York, United States, in the North America region.
How does ROYCE' Chocolate make money?
Two revenue lines are on record. Direct Chocolate Product Sales are the primary driver. The others are corporate Gifting.
Who are ROYCE' Chocolate's main competitors?
Direct peers on record are Godiva Chocolatier, Neuhaus, Vosges Haut-Chocolat and Hotel Chocolat. Broad incumbents are Lindt, Ghirardelli and Ferrero Rocher / Ferrero. Regional players are Lotte, Meiji and Morinaga.
Does ROYCE' Chocolate have an API?
No public API is recorded for ROYCE' Chocolate.
What industry is ROYCE' Chocolate in?
ROYCE' Chocolate's product category is Premium Chocolate Confectionery. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 31135 and its SIC code is 2060.