Lumina Decision Systems

What Lumina Decision Systems does

Lumina Decision Systems is a privately-held US software company founded in 1991 and headquartered in the Los Gatos/Palo Alto, California area, operating with 11–50 employees. The company develops and markets Analytica, a visual decision-modeling platform that enables business analysts to build, explore, and share quantitative models without programming expertise. Analytica's core technology centers on influence diagrams for transparent model construction, Monte Carlo simulation for risk and uncertainty quantification, and proprietary Intelligent Arrays that handle multidimensional data structures without code. The product portfolio spans Analytica Free (a freemium entry point limited to 100 variables), Professional, Developer, Optimizer (solver add-on), Analytica Cloud Platform (ACP) for web-based model sharing, and Analytica Decision Engine (ADE) for embedding modeling capabilities into third-party applications.

Lumina monetizes Analytica through subscription licensing across multiple product tiers, corporate site licenses for enterprise deployments, and professional services including custom applications, custom decision tools, and portfolio management consulting. Its go-to-market combines direct website download and self-serve purchase (PLG) with enterprise field sales and a consulting partner channel. The customer base is concentrated in Energy & Utilities (Chevron, Shell, BP, ExxonMobil, Southern California Gas Company), with additional adoption in Government (US Department of Energy), Academic Research (University of Cambridge), and consulting firms (Gravelroad, Decision Incites, Resource Innovations). The company is led by founder Max Henrion (CEO) and has operated continuously since 1991 without disclosed external funding.

The firm's primary served verticals extend beyond energy into Environment & Climate, Water & Ocean Resources, Business & Finance, Health & Pharmaceuticals, Transportation & Manufacturing, and Academic Research, positioning Analytica as a general-purpose decision-analysis tool rather than a single-industry solution. Pricing is not publicly disclosed; the freemium tier drives evaluation while paid tiers and corporate licensing drive revenue. The company appears to be founder/management-owned with no disclosed institutional investors, parent company, subsidiaries, acquisitions, or partnership alliances in the source material.

Name

Lumina Decision Systems

Legal name

Lumina

Website

https://lumina.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumina Decision Systems is a privately-held US software company that develops Analytica, a visual decision-modeling platform using influence diagrams, Monte Carlo simulation, and Intelligent Arrays to help enterprise and government clients—primarily in energy, utilities, and consulting—build quantitative risk models without programming.

Ownership category

akta.pro rank

Product category

Decision Modeling Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)

akta.pro secondary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Decision modeling software
• Monte carlo simulation
• Risk analysis software
• Visual analytics software
• Influence diagram tools

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing: Subscription-based and perpetual licensing of Analytica software across multiple editions (Free, Professional, Developer, Optimizer, Cloud Platform, Decision Engine)
2. Corporate Site Licensing: Enterprise-wide licensing agreements for organizations deploying Analytica across multiple users or departments
3. Professional Services: Consulting services including custom applications, custom decision tools, and portfolio management for clients requiring specialized implementation

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Lumina Decision Systems develops and sells Analytica, a visual decision modeling software platform that uses influence diagrams, Monte Carlo simulation, and proprietary Intelligent Arrays to let analysts build, explore, and share quantitative decision and risk models without requiring programming expertise. The company sells the software through subscription and perpetual licensing across multiple editions (Free, Professional, Developer, Optimizer, Cloud Platform, Decision Engine) and supplements it with custom consulting services for enterprise and government clients.

Product overview

Lumina Decision Systems offers Analytica, a visual decision-making software platform that provides a suite of integrated products for business analysts. The portfolio includes Analytica Free (entry-level with 100-variable limit), Analytica Professional (full desktop modeling), Analytica Developer (advanced team features), and Analytica Optimizer (add-on with optimization solvers). Cloud capabilities are delivered via Analytica Cloud Platform (ACP) for web-based model sharing and exploration, while the Analytica Decision Engine (ADE) enables embedded deployment. The platform emphasizes visual influence diagrams, Monte Carlo simulation, and risk/uncertainty analysis without requiring coding expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Analytica: Visual decision making software platform for building, exploring, and sharing decision models. Includes multiple editions: Free, Professional, Developer, Optimizer, Cloud Platform (ACP), and Decision Engine (ADE).

Products and services

• Analytica Free Limited free edition of the Analytica visual decision modeling platform intended for evaluation, learning, and self-serve exploration, with a cap of 100 variables or objects and no time limit.
• Analytica Professional Full-featured desktop edition of Analytica for building comprehensive decision and risk models without variable limits, sold on an annual subscription.
• Analytica Developer Developer edition of Analytica for professional modelers requiring advanced capabilities, team collaboration features, and integration via the Analytica Decision Engine (ADE).
• Analytica Optimizer Add-on optimizer edition providing solver capabilities for allocation, routing, scheduling, and resource optimization within Analytica decision models.
• Analytica Cloud Platform (ACP) Web-based cloud platform for sharing Analytica models, letting users explore, change inputs, and run models via the browser to support collaboration.
• Analytica Decision Engine (ADE) Embedded decision engine that allows organizations to integrate Analytica's modeling capabilities into custom applications and enterprise systems.
• Decision Analytics Consulting Services Professional services offering from Lumina covering custom applications, custom decision tools, energy and utility applications, portfolio management, and bespoke consulting projects for clients needing specialized implementation.

Quantifiable outcome

• Build models 5x faster than with spreadsheets or coding in Python or R
• +1 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Expansion highlights4 records

Emerging players

• AnyLogic: AnyLogic provides simulation software for discrete event, agent-based, and system dynamics modeling, addressing adjacent simulation and decision-modeling use cases in supply chain, manufacturing, and logistics that overlap with Analytica's transportation/manufacturing applications.
• Simio: Simio offers object-oriented simulation software for production, logistics, and process improvement, overlapping with Analytica's manufacturing and supply-chain decision-modeling use cases.
• Decisive Tools / 1000minds: 1000minds offers decision-making and prioritization tools based on multi-criteria decision analysis, addressing a related but more lightweight decision-modeling niche that partially overlaps with Analytica's influence-diagram approach.
• Gurobi Optimization: Gurobi provides a high-performance mathematical optimization solver used for resource allocation, routing, and scheduling — overlapping with Analytica Optimizer's solver-driven decision optimization capabilities.

Direct peers

• RiskAMP: RiskAMP provides Monte Carlo simulation add-ins for Excel aimed at business analysts, competing for the same spreadsheet-replacement use case that Analytica addresses.
• Frontline Systems: Frontline Systems builds the Analytic Solver Platform and risk/optimization solvers that integrate with Excel, offering Monte Carlo simulation and decision optimization — directly comparable to Analytica's Optimizer and modeling capabilities.
• TreeAge Software: TreeAge Pro is a decision-analysis tool focused on decision trees and Markov modeling, primarily used in healthcare and pharmaceutical decision-making — overlapping with Analytica's health/pharma and decision-modeling segments.
• Palisade (Lumivero): Lumivero (formerly Palisade) develops @RISK and the DecisionTools Suite, the closest direct competitor to Analytica for Monte Carlo simulation, risk analysis, and decision modeling targeting enterprise users.

Broad incumbents

• Wolfram Research (Mathematica): Wolfram Mathematica is a broader computational platform that supports decision analysis, optimization, and uncertainty modeling as part of a wider technical-computing product suite, competing for the same advanced analyst use case.
• IBM Decision Optimization (CPLEX): IBM's Decision Optimization on CPLEX is an enterprise-scale optimization and decision-modeling capability embedded within the broader IBM data and AI stack, competing for large-enterprise decision-analytics budgets that overlap with Analytica's enterprise deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LuminaAnalytica
• YouTubeyoutube.com/channel/UCaU6aueCuDSqo3X0-UG0LTQ
• Facebookfacebook.com/170988539579718
• LinkedInlinkedin.com/company/lumina-decision-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumina Decision Systems