Sandown Sports

What Sandown Sports does

The Oakwood (operating under the legacy name Sandown Sports, legal name The Oakwood) is a privately-held, multi-faceted recreation, fitness, and community destination located at The Oakwood, More Lane, Esher, Surrey KT10 8AN, United Kingdom. The venue was originally established in 1971 as Sandown Sports Club and has since been restored and rebranded. It operates four integrated product pillars: Adventure (one of the few dry ski slopes in Surrey, high ropes courses, ringo rides, laser tag, and party experiences), Fitness (a community gym with cardio and free weight areas, two fitness studios, group classes, personal training, and squash courts), Clubhouse (The Lookout bar and kitchen, private event hire, and coworking spaces including the Business Lodge), and Camps & Events (Summer Adventure Camp and corporate team building days). The company primarily serves families with children, fitness enthusiasts, and skiers/snowboarders in the Surrey and West London catchment, with secondary segments in corporate groups and coworking professionals.

The business runs a direct-to-consumer model, selling through a Shopify-powered e-commerce website, phone bookings (01372 467132), and walk-in traffic at the single physical site. Revenue is generated across eight distinct streams: recurring gym and coworking memberships, pay-per-use activity tickets, ski school lessons (private from £90, group for adults and children, junior ski club, Ski Wednesday, recreational skiing), party experience packages (from £320), food and beverage through The Lookout, seasonal adventure camps (£175), and corporate team building. The company is locally owned and managed with 11-50 employees, markets through its website, Facebook, Instagram, TikTok, email newsletter, and on-site events, and has no disclosed institutional investors, parent company, or leadership team data. There are no disclosed funding rounds, partnerships, awards, patents, or AI/ML capabilities, and the business is described as a community-focused independent operator.

Name

Sandown Sports

Legal name

The Oakwood

Website

https://sandownsports.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oakwood (formerly Sandown Sports Club, est. 1971) is a privately-held recreation and fitness destination in Esher, Surrey, offering a dry ski slope, high ropes, ringo rides, a gym, squash, ski school, F&B (The Lookout), coworking, and adventure camps to families, fitness users, skiers, corporate groups, and coworking professionals in the Surrey/West London catchment.

Ownership category

akta.pro rank

Product category

Recreation and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Skiing Facilities (713920), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAKAM

Adventure Multi-Sport Camps & Skills Academies

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure Sports & Activity Centers (Paragliding, Skydiving, Surf Schools)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Recreation club services
• Fitness gym membership
• Dry ski school lessons
• Adventure activity center
• Children party experiences

Headquarters

HQ city

Esher

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Membership Fees: Recurring membership subscriptions providing access to gym, fitness classes, and facility use with benefits for regular members.
2. Activity Tickets and Day Passes: One-time fees for adventure activities including dry ski slope sessions, high ropes courses, Ringo rides, and laser tag.
3. Ski School and Lessons: Private ski coaching, group lessons for adults and children, and ski club memberships generating lesson-based revenue.
4. Party Experiences: Package bookings for children's parties including High Ropes Party, Laser Tag Party, Ringo Party, and Mini Ringo and Sledging Party experiences.
5. Food and Beverage: The Lookout bar and kitchen generates revenue from food service, drinks, and hospitality offerings for members and visitors.
6. Adventure Camps: Holiday camp programs including Summer Adventure Camp providing multi-day activity experiences for children.
7. Coworking Memberships: Flexible workspace memberships including casual coworking at The Lookout and dedicated Business Lodge spaces for professionals.
8. Team Building Packages: Corporate team building days offering adventure activities for businesses and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sandown Sports, now operating as The Oakwood, is a multi-faceted recreation, fitness, and community destination in Esher, Surrey. The facility offers dry ski slope lessons and activities, high ropes courses, Ringo rides, laser tag, a gym with fitness classes and personal training, squash courts, a bar and kitchen venue (The Lookout), coworking spaces, children's party packages, team building programs, and seasonal adventure camps.

Product overview

Sandown Sports operates as a multi-faceted recreation and fitness destination, formerly known as Sandown Sports Club and now branded as The Oakwood. The facility offers a unified platform of services organized into four main pillars: Adventure (featuring one of the few dry ski slopes in Surrey with ski lessons and equipment, high ropes courses, and ringo rides), Fitness (a community gym with cardio and free weight areas, two fitness studios for group classes, personal training, and squash facilities), Clubhouse (The Lookout bar and kitchen venue with event hosting and coworking spaces including the Business Lodge), and Camps & Events (Summer Adventure Camp and team building programs). The offering functions as a single integrated destination where members can access adventure activities, fitness training, food and beverage, and flexible workspace through various membership and pay-per-visit options.

Differentiator

Problem solved

Functional benefit

Products and services

• High Ropes Adventure An aerial high ropes course providing outdoor adventure experiences for individual visitors and groups.
• Ringo Rides Inflatable ringo sledging rides on the dry ski slope for individual visitors and groups.
• Private Ski Coaching One-on-one ski instruction from £90 per session for beginners through intermediate skiers on the dry ski slope.
• Adult (16+) Group Ski Lessons Group ski lessons for adults aged 16 and older at various skill levels on the dry ski slope.
• Child Group Ski Lessons Structured group ski instruction for children delivered through the Trailblazers program.
• Junior Ski Club Membership-based ski program for juniors offering regular training and skill development on the dry ski slope.
• Ski Wednesday Weekly Wednesday ski sessions for regular practice and skill development.
• Recreational Skiing Open recreational ski sessions for casual skiers to practice and enjoy the dry ski slope.
• High Ropes Party Experience Children's birthday party package featuring high ropes adventure activities.
• Laser Tag Party Experience Laser tag birthday party package for groups seeking competitive indoor action.
• Ringo Party Experience Ringo slope party package featuring inflatable sledging rides on the ski slope, from £320 per group.
• Mini Ringo and Sledging Party Smaller-scale ringo and sledging party experience suitable for younger children, priced from £320.
• Tailored Party Experience Customizable party packages designed to meet specific group requirements and preferences.
• Team Building Days Organized corporate team building days offering adventure activities for businesses and organizations.
• Summer Adventure Camp Multi-day summer holiday adventure camp for children featuring multiple outdoor activities, priced at £175.
• Gym Fully equipped community gym with cardio equipment, free weights, and dedicated training spaces, open Mon-Fri 6:30am-9pm and Sat-Sun 8am-6pm.
• Fitness Classes Group fitness classes held in two spacious studios with state-of-the-art equipment.
• Personal Training One-on-one training sessions with qualified personal trainers to help members reach individual fitness goals.
• Squash Squash courts and related facilities for members to play and practice the sport.
• Summer Squash Camp Intensive summer squash training camp for players looking to develop their game.
• Membership Program Recurring membership subscription providing access to gym, fitness classes, and other facility benefits.
• The Lookout Bar and Kitchen On-site bar and kitchen venue with views across Surrey, open Mon-Fri 8am-10pm and Sat-Sun 8am-6pm.
• Private Hire at The Lookout Venue hire services for private events and functions at The Lookout bar and kitchen.
• Coworking Membership Flexible workspace membership providing access to The Lookout (casual coworking and networking) and the Business Lodge (focused workspace) for professionals.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheOakwoodEsher?locale=en_GB
• Instagraminstagram.com/theoakwoodesher
• TikToktiktok.com/@theoakwoodesher
• Xx.com/sandownsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandown Sports