Madonna University
Madonna University is a private, nonprofit Catholic university in Livonia, Michigan, sponsored by the Felician Sisters, serving traditional, transfer, graduate, international, and adult nursing students through on-campus and satellite programs in Michigan.
- Company typePrivate
- Founded1937
- HeadquartersLivonia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Madonna University does
Madonna University is a private, nonprofit Catholic university founded in 1937 and sponsored by the Felician Sisters, operating under Franciscan values. It is headquartered in Livonia, Michigan, with satellite learning sites in Southfield (Accelerated BSN program) and Macomb, and serves traditional undergraduates, transfer students, graduate students, international students, and adult career-changers. The university offers more than 100 undergraduate and graduate degree programs across colleges including Arts and Sciences, Education and Human Development, Nursing and Health, and Business, with an 11:1 student-faculty ratio and an athletic program of 650+ student-athletes across 20+ varsity teams competing in the NAIA and WHAC. Its flagship nursing program features a 16-month Accelerated BSN in partnership with Henry Ford Health for clinical rotations, and the institution positions itself as one of Michigan's most affordable private universities at approximately half the national average tuition.
The underlying technology stack is built on standard higher-ed platforms rather than proprietary infrastructure. Jenzabar ONE powers the MY Portal student information system (course registration, financial aid, student accounts, announcements), Blackboard Learn serves as the LMS for online course delivery integrated via single sign-on, Microsoft 365 provides faculty/staff productivity and email, and Slingshot auto-fulfills course materials included in tuition. The university uses Ping and Google Analytics for web and admissions analytics, Handshake for career services, and Parchment for transcript ordering. No public APIs, SDKs, or proprietary AI/ML systems are documented.
The business model is a tuition-driven subscription: undergraduate tuition of $29,580 and graduate tuition of $18,000 per academic year (2025-2026 rates), with on-campus housing and food services adding $13,640 annually. Merit scholarships of up to $14,000 per year are available, and course materials are bundled in. Go-to-market is sales-led through dedicated undergraduate and graduate admissions offices, augmented by event-driven channels including high school outreach, transfer recruitment events, community college articulation (Michigan Transfer Agreement), and athletic recruitment. Recent GTM moves include teach-out enrollment of Lourdes University and Siena Heights University students, a dedicated ABSN microsite, Detroit Promise participation, and adoption of the Duolingo English Test to broaden international admissions.
Madonna University firmographics
Firmographics- Name
- Madonna University
- Legal name
- Madonna University
- Website
- https://madonna.edu
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Madonna University is a private, nonprofit Catholic university in Livonia, Michigan, sponsored by the Felician Sisters, serving traditional, transfer, graduate, international, and adult nursing students through on-campus and satellite programs in Michigan.
- Ownership category
- akta.pro rank
Madonna University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)
- akta.pro primary industry
- Faith-Affiliated Private Research Universities (EDAHABAJ)
Keywords
Where Madonna University is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Madonna University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Undergraduate Tuition: Full-time undergraduate tuition for on-campus students is $29,580 per academic year (2025-2026 rates). This is the primary revenue stream for the university.
- Graduate Tuition: Graduate tuition is $18,000 per academic year for full-time students (2025-2026 rates).
- Housing and Food: On-campus housing and food services generate $13,640 annually for students living on campus.
- Course Materials: Course materials are included in tuition through the Slingshot service, with no additional fees for required materials.
- Scholarships and Financial Aid: University provides up to $14,000 annually in merit scholarships. Federal and state aid programs are available for eligible students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 2025-2026 First-Year Undergraduate (On-Campus) |
| Subscription | Annual | 2025-2026 Third-Year Undergraduate (Living with Parents) |
| Subscription | Annual | 2025-2026 Graduate Student (Off-Campus) |
| Subscription | Annual | Merit Scholarships |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Madonna University product offering
Product offeringCore offering
Madonna University is a private Catholic university that delivers undergraduate and graduate degree programs across colleges of Arts and Sciences, Education and Human Development, Nursing and Health, and Business. Its flagship offerings include a 16-month Accelerated Bachelor of Science in Nursing (ABSN) program and more than 100 degree paths supported by an 11:1 student-faculty ratio. The institution also operates intercollegiate athletics (Crusaders), on-campus housing, and a Spirit Store for course materials and merchandise.
Product overview
Madonna University operates as a comprehensive private Catholic university offering undergraduate, graduate, and professional degree programs across multiple colleges including Arts and Sciences, Education and Human Development, Nursing and Health, and Business. The university's technology portfolio includes MY Portal (Jenzabar ONE), a student information system providing access to registration, academic records, and campus services; the Madonna ABSN accelerated nursing program with a dedicated microsite; and Slingshot/Spirit Store for course materials management. The institution's online learning infrastructure is supported by Blackboard Learn, while athletics programs compete under the Crusaders brand. Key technology integrations include Handshake for career services, Microsoft 365 for productivity, and various analytics platforms for institutional effectiveness.
Differentiator
Problem solved
Functional benefit
Brands
- Madonna ABSN: Accelerated Bachelor of Science in Nursing program offered in metro Detroit with blended learning model at 25925 Telegraph Road, Southfield, MI 48033
- MU Crusaders
Products and services
- Undergraduate Degree Programs Four-year undergraduate degree programs (associate, bachelor, minor, and certificate) across more than 100 areas of study including nursing, business, education, criminal justice, sign language, social work, arts and humanities, math and sciences, and psychology. Designed for recent high school graduates and traditional students at the Livonia main campus and satellite centers.
- Graduate Degree Programs Master's, doctoral, and graduate certificate programs including MSN, DNP, MBA, education, and other disciplines. Available in flexible formats including on-campus and online options for working professionals and career advancers.
- Madonna ABSN (Accelerated Bachelor of Science in Nursing) A 16-month accelerated Bachelor of Science in Nursing program for individuals with prior non-nursing college credits or undergraduate degrees. Uses a blended learning model combining online coursework with on-site skills labs and clinical rotations, with clinical partnerships at Henry Ford Health in metro Detroit.
- Athletics (Crusaders) Madonna University's intercollegiate athletics program competing as the Crusaders in the NAIA, WHAC, and MSFA conferences. Includes over 20 varsity teams with more than 650 student-athletes participating in men's and women's sports.
- Spirit Store (Campus Bookstore) The Spirit Store operates inside the Franciscan Center on the Livonia campus, providing textbooks, required course materials, and Madonna University branded merchandise and spirit wear. Combined with Slingshot, it fulfills all required course materials for students.
- Slingshot Course Materials Service Auto-fulfillment service integrated with the registration system that delivers required textbooks and e-books to students based on their course registration. Physical items ship to residence halls or the Spirit Store; digital materials are accessible via the Slingshot portal. The service is included in tuition at no additional cost.
Companies that use Madonna University
Customer profileSegments5 records
Ideal customer profiles5 records
Madonna University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Madonna University partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Henry Ford HealthcoreClinical placement partner for the Madonna ABSN program. Students complete clinical rotations at Henry Ford Health facilities in metro Detroit, working alongside doctors and nurses to gain real-world healthcare experience.
- CLC (College Licensing Company)minorLicensing partner for Madonna University branded apparel and merchandise. Vendors interested in producing Madonna University merchandise contact CLC for licensing agreements.
- Felician SisterscoreThe university is affiliated with the Felician Sisters, who founded the institution. The partnership provides Catholic and Franciscan values-based education, with the Felician logo appearing on university materials.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Madonna University competitors and assessment
Company assessmentDirect peers
- Siena Heights University: Former private Catholic university in Adrian, Michigan. Closely comparable faith-affiliated institution with similar program mix and Michigan regional base; currently undergoing teach-out with Madonna, underscoring their peer status.
- Spring Arbor University: Private Christian university in Spring Arbor, Michigan. Comparable small private university offering undergraduate and graduate programs with online and on-campus modalities, serving similar Michigan and Midwest student populations.
- Calvin University: Private Christian university in Grand Rapids, Michigan. Comparable faith-affiliated comprehensive university with undergraduate and graduate programs, strong athletics tradition, and similar Midwest market positioning.
- University of Detroit Mercy: Jesuit private university in Detroit, Michigan. Comparable private, faith-affiliated, comprehensive university serving the Southeast Michigan market with undergraduate and graduate programs in nursing, business, and liberal arts.
- Lourdes University: Former private Catholic university in Sylvania, Ohio. Comparable Franciscan-sponsored private university with similar mission, undergraduate and graduate program offerings, and regional Midwest orientation.
- Concordia University Ann Arbor: Private Lutheran university in Ann Arbor, Michigan. Comparable faith-based institution with traditional undergraduate, graduate, and online programs serving a similar regional student demographic in Southeast Michigan.
- Aquinas College: Private Catholic liberal arts college in Grand Rapids, Michigan. Comparable faith-affiliated institution with a similar student-faculty ratio focus, undergraduate and select graduate programs, and Midwest regional enrollment base.
- Adrian College: Private liberal arts college in Adrian, Michigan with NAIA athletics. Comparable small private institution with NCAA/NAIA athletics program, undergraduate focus, and similar enrollment scale.
Broad incumbents
- Walsh University: Private Catholic university in North Canton, Ohio. Comparable faith-affiliated comprehensive university offering undergraduate, graduate, and nursing programs with similar institutional scale and mission.
- Mount St. Joseph University: Private Catholic university in Cincinnati, Ohio. Comparable faith-affiliated institution offering undergraduate, graduate, and strong nursing/health science programs with similar institutional profile and values-based mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Madonna University social profiles
Digital presenceMadonna University compliance and trust
Trust signalCompliance2 records
Madonna University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madonna University leadership team
Management profileNumber of profiles
Profiles2 records
Madonna University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madonna University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madonna University
What does Madonna University do?
Madonna University is a private Catholic university that delivers undergraduate and graduate degree programs across colleges of Arts and Sciences, Education and Human Development, Nursing and Health, and Business. Its flagship offerings include a 16-month Accelerated Bachelor of Science in Nursing (ABSN) program and more than 100 degree paths supported by an 11:1 student-faculty ratio. The institution also operates intercollegiate athletics (Crusaders), on-campus housing, and a Spirit Store for course materials and merchandise.
Is Madonna University a public or private company?
Madonna University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madonna University founded?
Madonna University was founded in 1937. It employs 501 to 1,000 people.
Where is Madonna University based?
Madonna University is headquartered in Livonia, United States, in the North America region.
How does Madonna University make money?
Five revenue lines are on record. Undergraduate Tuition is the primary driver. The others are graduate Tuition, housing and Food, course Materials and scholarships and Financial Aid.
Who are Madonna University's main competitors?
Direct peers on record are Siena Heights University, Spring Arbor University, Calvin University, University of Detroit Mercy, Lourdes University, Concordia University Ann Arbor, Aquinas College and Adrian College. Broad incumbents are Walsh University and Mount St. Joseph University.
Does Madonna University have an API?
No public API is recorded for Madonna University.
What industry is Madonna University in?
Madonna University's product category is Higher Education. Its primary akta.pro industry code is EDAHABAJ, Faith-Affiliated Private Research Universities. Its NAICS code is 6113.