Supplement Superstores
Supplement Superstores (S2) is a privately held Midwest specialty retailer operating 20+ brick-and-mortar stores and an e-commerce site, selling 100+ brands of sports nutrition, vitamins, weight-loss supplements, and S2-branded apparel to individual fitness and wellness consumers in Missouri, Illinois, Kansas, and Oklahoma.
- Company typePrivate
- Founded1999
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Supplement Superstores does
Supplement Superstores (branded as S2) is a privately held, brick-and-mortar-led retail chain founded in 1999 and headquartered in St. Louis, Missouri, that sells nutritional supplements, sports nutrition products, vitamins, weight-loss formulations, and proprietary S2 apparel to individual consumers. The company operates a hybrid go-to-market model combining 20+ physical retail locations concentrated in Missouri with additional presence in Illinois, Kansas, and Oklahoma, a Shopify-based e-commerce storefront, and an in-store pickup option for online orders. Distribution is supplemented by in-store services, including free body-composition assessments, personalized product and diet consultations by knowledgeable staff, and smoothie bars at select locations. Customer acquisition is supported by a loyalty program (S2 Faction Rewards) and an in-store-exclusive brand assortment that includes premium and influencer-driven labels.
Supplement Superstores firmographics
Firmographics- Name
- Supplement Superstores
- Legal name
- Supplement Superstores
- Website
- https://supplementsuperstores.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supplement Superstores (S2) is a privately held Midwest specialty retailer operating 20+ brick-and-mortar stores and an e-commerce site, selling 100+ brands of sports nutrition, vitamins, weight-loss supplements, and S2-branded apparel to individual fitness and wellness consumers in Missouri, Illinois, Kansas, and Oklahoma.
- Ownership category
- akta.pro rank
Supplement Superstores industry classification
Industry- Product category
- Nutritional Supplements Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC)
Keywords
Where Supplement Superstores is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Supplement Superstores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Supplement Sales: Supplement Superstores generates revenue through direct sales of nutritional supplements, proteins, vitamins, pre-workouts, and fitness apparel both in physical retail locations and via e-commerce. The business model emphasizes deep discounts on premium supplements, operating on a high-volume, competitive pricing strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various product tiers across supplement categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Supplement Superstores product offering
Product offeringCore offering
Supplement Superstores (branded as S2) is a brick-and-mortar and online retailer of sports nutrition, fitness, weight loss, and general wellness supplements. The company carries 100+ supplement brands across categories including protein, pre-workout, creatine, amino acids, vitamins, fish oil, joint support, and weight management products, alongside its own S2 branded apparel. It also offers in-store services such as free body composition assessments and smoothie bars at select locations.
Product overview
Supplement Superstores (branded as S2) is a brick-and-mortar retail chain specializing in discount sports nutrition and health supplements, operating both physical retail locations across Missouri, Illinois, Kansas, and Oklahoma, and an e-commerce platform. The product portfolio centers on protein supplements (whey isolate, blends, mass gainers, vegan, casein), pre-workout formulas, creatine, amino acids, and carbohydrate/intra-workout products, alongside comprehensive wellness offerings including vitamins, minerals, fish oil/omega-3s, joint support, immune support, greens/reds powders, and weight management products. The company also offers its proprietary S2 branded apparel line and maintains a loyalty program (S2 Faction Rewards). Key carried brands include AllMax Nutrition, Axe and Sledge, Bucked Up, Carbon Fire, Clean Victory, Dymatize, Evogen, Ghost Lifestyle, Gorilla Mind, Nordic Naturals, NOW Foods, Raw Nutrition, Ryse Supplements, and Titan Nutrition. In-store services include body composition assessments and smoothie bars at select locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Protein Supplements Extensive protein supplement category including whey protein isolate, whey protein blends, mass gainers, vegan protein, and casein protein from brands such as Dymatize, Evogen, Ghost, Titan Nutrition, and 1st Phorm. Targeted at fitness enthusiasts and athletes for muscle building and recovery.
- Pre-Workout Supplements Pre-workout formulas including high-stimulant and low-stimulant/vasodilator options from brands like Bucked Up, Ghost, Ryse, and Raw Nutrition, designed to enhance workout energy, focus, and pumps.
- Creatine Products Creatine supplements including micronized creatine monohydrate, creatine gummies, and various forms from brands like Titan Nutrition, 1st Phorm, AllMax, and Gorilla Mind. Used for strength and performance support.
- Glutamine Products Glutamine recovery supplements including micronized glutamine and L-glutamine powder from Titan Nutrition, Evogen, and AllMax for muscle recovery.
- Amino Acid Supplements Essential and branched-chain amino acid products including EAA, BCAA, and amino acid complexes from brands like Titan Nutrition, Ghost, and Evogen.
- Carbohydrate Powders and Intra-Workout Supplements Carb powders and intra-workout supplements for energy and endurance during training including Glycoject, Feral Creamy Rice, and Ultra-Formance.
- Energy and Focus Supplements
- Weight Loss Supplements
- Testosterone and Hormone Support Supplements
- Nighttime and Recovery Supplements
- Vitamins and Minerals
- Immune Support Supplements
- Joint Support Supplements
- Fish Oil and Omega-3 Supplements
- Greens and Reds Powders
- Healthy Foods and Snacks
- S2 Branded Apparel and Accessories
- Gift Cards
- In-Store Assessment Services
- Smoothie Bar Service
Quantifiable outcome
- Customer testimonials indicate successful weight loss transformations (100+ lbs)
Companies that use Supplement Superstores
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Supplement Superstores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Supplement Superstores partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Supplement Superstores competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Supplement Superstores social profiles
Digital presenceSupplement Superstores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supplement Superstores leadership team
Management profileNumber of profiles
Profiles1 record
Supplement Superstores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supplement Superstores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supplement Superstores
What does Supplement Superstores do?
Supplement Superstores (branded as S2) is a brick-and-mortar and online retailer of sports nutrition, fitness, weight loss, and general wellness supplements. The company carries 100+ supplement brands across categories including protein, pre-workout, creatine, amino acids, vitamins, fish oil, joint support, and weight management products, alongside its own S2 branded apparel. It also offers in-store services such as free body composition assessments and smoothie bars at select locations.
Is Supplement Superstores a public or private company?
Supplement Superstores is a private company. It is classified as unknown and is currently operating.
When was Supplement Superstores founded?
Supplement Superstores was founded in 1999. It employs 11 to 50 people.
Where is Supplement Superstores based?
Supplement Superstores is headquartered in St Louis, United States, in the North America region.
How does Supplement Superstores make money?
One revenue line is on record: retail Supplement Sales.
Does Supplement Superstores have an API?
No public API is recorded for Supplement Superstores.
What industry is Supplement Superstores in?
Supplement Superstores's product category is Nutritional Supplements Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout). Its NAICS code is 456191 and its SIC code is 5400.