What Assured Imaging does

Assured Imaging is a US private healthcare imaging company, headquartered in Tucson, Arizona, and operating as a subsidiary of Rezolut (Rezolut Imaging). Founded in 1985 and employing 251-500 staff, the company runs a combined fixed-and-mobile women's imaging platform: 16 full-modality centers across the Northeast, Southwest, and Western U.S. (including Tucson, Scottsdale, Las Cruces, Los Lunas, and Clovis) and approximately 40 mobile imaging coaches deployed across 10 states. Assured Imaging describes itself as the leading provider of mobile digital mammography in the United States, serving individual patients, healthcare providers (primary care physicians and OB/GYNs), employers hosting workplace wellness events, and medical practices buying or renting equipment.

The core technology stack is digital mammography (2D and 3D/tomosynthesis), supported by DEXA bone density, breast and general ultrasound, stereotactic and ultrasound-guided biopsy, cyst aspiration, and general X-ray. The company also operates a mammography equipment sales, rental, and service business. In January 2025, Assured Imaging launched SecondReadAI™, an AI-enhanced interpretation add-on built on Lunit INSIGHT (FDA 510K cleared), which analyzes mammography images in roughly 90 seconds and is offered to patients at $80 per exam out-of-pocket (HSA/FSA eligible, not insurance-reimbursed).

The business model is a hybrid of insurance-reimbursed diagnostic services (per-exam mammography, ultrasound, biopsy, DEXA, X-ray), event-based mobile screening contracts with providers and employers, cash-pay AI add-on revenue, and hardware/service revenue from equipment sales, rentals, and service contracts. Go-to-market mixes enterprise field sales (B2B provider and employer outreach), direct-to-consumer (online self-scheduling, phone, provider referrals), and channel partners (medical practices purchasing equipment). A 2026 HHS Office for Civil Rights settlement of $375,000 under the HIPAA Security Rule, tied to a ransomware incident affecting 427,000+ individuals, is the most prominent regulatory and reputational event on record.

Name

Assured Imaging

Legal name

Assured Imaging Women's Wellness

Website

https://assuredimaging.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Assured Imaging is a Tucson-based, Rezolut-owned US women's imaging provider operating 16 fixed centers and ~40 mobile mammography coaches across 13 states. It offers 2D/3D mammography, biopsy, ultrasound, and DEXA services, plus SecondReadAI™ AI interpretation via Lunit INSIGHT.

Ownership category

akta.pro rank

Product category

Diagnostic Mammography Services

NAICS

Diagnostic Imaging Centers (621512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Portable, Mobile & Point-of-Care Imaging Systems (HLAHABAL), Mobile Imaging Services (HLAFAKAC), Mammography & Breast Imaging Systems (HLAHABAF)

Keywords

• Mobile mammography services
• Breast imaging diagnostics
• Mammography equipment sales
• AI mammography interpretation
• Women's health screening

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Mammography and Imaging Services: Revenue from providing mammography (2D and 3D), bone density scans (DEXA), general X-ray, ultrasound, and breast biopsy services at fixed centers and through mobile events. Services are typically reimbursed through health insurance.
2. Mobile Mammography Events: Providing mobile digital mammography screening events at healthcare provider facilities, workplaces, and community locations. Revenue generated from event-based service agreements.
3. Equipment Sales, Rental and Service: Buy, sell, rent, and service mammography equipment for medical practices nationwide. Provides service contracts for all types of imaging equipment with in-house service team and third-party partners.
4. SecondReadAI Premium Service: Optional AI-enhanced mammography interpretation service offered at $80 out-of-pocket (not covered by insurance). HSA and FSA payment options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Assured Imaging provides mobile digital mammography and fixed-location breast imaging services (2D and 3D/tomosynthesis mammography, breast ultrasound, breast biopsy, bone density/DEXA, general X-ray, and general ultrasound) across 60+ locations in 13 states, supported by 40 mobile imaging coaches. It also sells, rents, and services mammography equipment to medical practices nationwide, and offers SecondReadAI™, an optional AI-enhanced mammography interpretation add-on. The company operates as a subsidiary of Rezolut.

Product overview

Assured Imaging is a comprehensive women's imaging services provider operating a platform-plus-services model. The core offering includes mobile digital mammography (operating ~40 mobile coaches across 10 states) and fixed-modality centers (16 locations across Northeast, Southwest, and Western U.S.). Key products include: SecondReadAI™ (AI-powered mammography interpretation add-on using Lunit INSIGHT), Breast Imaging/Mammography (2D and 3D/tomosynthesis), Dense Breast Ultrasound, Breast Biopsy services (stereotactic, ultrasound-guided, cyst aspiration), Bone Density (DEXA), General X-ray, and General Ultrasound. Additional services include Mobile Mammography Events and In-Office Mammography turnkey solutions for providers. The company, a subsidiary of Rezolut, also sells, rents, and services mammography equipment nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• SecondReadAI™: AI-enhanced mammography interpretation service that uses artificial intelligence to perform detailed analysis of mammograms and alert physicians of suspicious areas.

Quantifiable outcome

• 3D mammography detects 41% more invasive breast cancers and reduces callback rates by up to 40%
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Lunit INSIGHTcoreTechnology or IntegrationSecondReadAI uses Lunit INSIGHT artificial intelligence technology for mammography analysis. Lunit INSIGHT is FDA cleared (510K) and widely used globally. In clinical studies, Lunit INSIGHT outperformed radiologists in detecting early-stage cancers by up to 15%. Assured Imaging selected Lunit due to its proven high performance compared to other AI tools (published in JAMA Oncology).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solis Mammography: Specialty breast imaging center operator offering 2D/3D mammography, ultrasound, biopsy, and dense-breast screening across multiple US states. Directly comparable in service mix and women's-health focus, with a similarly large multi-state fixed-center footprint.
• SimonMed Imaging: One of the largest outpatient imaging networks in the US, offering mammography, MRI, CT, and ultrasound with both fixed and mobile services. Comparable as a multi-modality, multi-state imaging services provider that also invests in AI-augmented interpretation.

Broad incumbents

• RadNet: Publicly-traded owner of the largest outpatient imaging network in the US (hundreds of centers). Operates a dedicated breast imaging division (Breastlink) and deploys AI mammography tools, making it a broad incumbent in the same end markets with deeper capital resources.
• Akumin: Multi-state outpatient imaging provider with fixed centers and mobile imaging capabilities, including mammography, MRI, CT, and PET. Comparable as a broad-based diagnostic imaging incumbent with overlapping service lines and customer segments.
• US Radiology Specialists: Network of subspecialty radiology practices and imaging centers across the US offering mammography, diagnostic imaging, and teleradiology. A broad incumbent partnering with hospitals and outpatient providers in overlapping service lines.
• Hologic: Global medical device leader in women's health, with dominant market share in mammography systems (Selenia Dimensions 3D). Comparable as a broad incumbent that manufactures the capital equipment powering mobile and fixed mammography programs and sells AI software to the same end market.
• GE HealthCare: Global medical imaging and diagnostics manufacturer whose Senographe mammography systems and broader imaging portfolio are used across mobile and fixed mammography programs. Comparable as the broad incumbent on the equipment side of the same clinical workflow.

Regional players

• Touchstone Medical Imaging: Outpatient imaging operator with a regional (US Southeast/Mid-South) footprint, offering mammography, MRI, CT, and ultrasound. Comparable as a fixed-center, multi-modality imaging services business competing for similar payor contracts.

Emerging players

• iCAD, Inc. Medical technology company specializing in AI-powered breast cancer detection and radiation therapy. Comparable as a technology provider whose ProFound AI competes head-to-head with Lunit INSIGHT in mammography AI interpretation workflows.
• Dilon Technologies: Manufacturer of molecular breast imaging and gamma-guided localization systems, focused on adjunctive breast cancer detection. Comparable as a niche breast imaging technology and equipment vendor serving the same specialty customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Imaging