BouwKennis

What BouwKennis does

BouwKennis BV is a Dutch market intelligence firm founded in 2002, headquartered in Zeist, and since 2025 operating as a subsidiary of VMN media. The company supplies strategic market and marketing information specifically for the construction, real estate, and installation sectors, with a stated focus on helping manufacturers and traders translate housing, renovation, and commercial-building data into strategy.

Its core technology is the BouwKennisData online portal, a proprietary dashboards and report-management platform accessible to 5-10 users per subscriber depending on tier. At the analytical centre is the Kernmodel Woningbouw (Core Housing Model), a quantitative framework covering the new-construction pipeline, existing housing stock, new construction activity, and existing housing activity, with optional add-on modules including Modelwoningen (segmenting the existing stock across 27 housing types) and the Prognose Lange Termijn (annual long-term production, replacement, and renovation outlook). Content products layer onto this: the Jaarrapport annual report with DESTEP analysis, quarterly Visiedocumenten, monthly Managementsamenvatting, the bi-annual BouwKennis+ magazine, the standalone 'Rol van de Handel' channel-dynamics report, and a BusinessClub events program.

Commercially BouwKennis runs a sales-led, subscription-based model sold through a direct sales team (phone: 088 - 58 40 777) and self-service portal. Membership tiers are BouwKennis Basis at €3,590/year (up to 5 users) and BouwKennis Pro at €4,950/year (up to 10 users, including BusinessClub attendance). Standalone research reports sell at €3,590 each, BusinessClub personal membership at €525/person/year, and bespoke custom research is offered on request. All members receive a 10% discount on standard products. Customers are predominantly B2B enterprises in the Dutch construction and installation supply chain, with 22+ named logos including AkzoNobel, Wienerberger, Hörmann, Schücco, Nefit Bosch, KPN, Bouwmaat, Wasco, and BPD. Geographic reach spans the Netherlands and Belgium via the BouwKennis België subsidiary.

Name

BouwKennis

Legal name

BouwKennis BV

Website

https://bouwkennis.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

BouwKennis is a Dutch market intelligence firm providing subscription-based reports, dashboards, and forecasting for manufacturers, traders, and suppliers in the Netherlands' and Belgium's construction and installation sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual subscription-based memberships providing continuous access to market information, reports, dashboards, and events. Two tiers: Basis at €3,590/year and Pro at €4,950/year. Includes access to BouwKennisData portal, vision documents, annual reports, and video content.
2. Research Reports: Standalone research products including the Jaarrapport Nederland (Annual Report), Prognose Lange Termijn (Long-term Prognosis), and De Rol van de Handel (Role of Trade) report. Sold individually at €3,590 per report.
3. BusinessClub Membership: Quarterly networking events with industry professionals. Options include personal membership at €525/person/year, annual membership for €410/person, and one-time session participation at €190/session. Pro subscribers receive 2 places per session included.
4. Custom Research & Consultancy: Custom research services and consultancy for specific market analysis needs in the construction and installation sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BouwKennis supplies market and marketing intelligence for the Dutch construction, real estate, and installation sectors through a subscription-based membership model. Its offerings include the BouwKennisData online data platform, proprietary housing market models (Kernmodel Woningbouw, Modelwoningen, Long-term Prognosis), annual Jaarrapport research, quarterly Visiedocumenten, monthly management summaries, and BusinessClub networking events, sold as Basis (€3,590/year) and Pro (€4,950/year) memberships.

Product overview

BouwKennis offers a subscription-based market intelligence platform for the Dutch construction and installation sector, structured as a tiered membership model centered on the BouwKennisData online portal. The core offerings are BouwKennis Basis (€3,590/year) providing essential market information, dashboards, and reports, and BouwKennis Pro (€4,950/year) adding long-term forecasting, expanded user access, and BusinessClub networking sessions. Key products include the Jaarrapport (annual DESTEP analysis report), Kernmodel Woningbouw (housing market core model with optional Modelwoningen and Prognose Lange Termijn modules), quarterly Visiedocumenten, monthly Managementsamenvatting, and the BouwKennis+ magazine. Additional offerings include the BusinessClub for sector networking and specialized research reports like 'Rol van de Handel'. All content feeds into the BouwKennisData platform for centralized access.

Differentiator

Problem solved

Functional benefit

Products and services

• BouwKennis Basis Entry-level annual membership for construction professionals providing essential market intelligence: monthly management summaries, quarterly vision documents, annual BouwKennis Report, BouwKennisData access for up to 5 persons, Core Housing Model, 2x annual production/prognosis videos, 2x BouwKennis+ magazine issues, 10% discount on standard products, and 'Ask the editorial team' service.
• BouwKennis Pro Premium annual membership providing all Basis benefits plus BouwKennisData access for 10 persons, Modelwoningen module, Long-term Prognosis report, exclusive BusinessClub access (4 sessions/year with 2 places per session), and annual strategy reports.
• BouwKennis Jaarrapport Nederland (Annual Report) Comprehensive annual report containing DESTEP analysis, key construction trends, analysis of business economic performance and expectations, research on marketing and value strategies, and research on brand choice and loyalty within the Dutch construction sector.
• Rol van de Handel (Role of Trade) Research report providing insights on distribution and marketing strategy, analyzing dynamics between manufacturers, wholesalers, and executing parties, including customer preferences, A-brands vs. private labels, online ordering behavior, and direct purchasing from manufacturers.
• BouwKennis BusinessClub Four annual networking sessions bringing together decision-makers from the Dutch construction chain. Each morning starts with production and forecast figures, followed by expert speakers deepening the session theme; held at Kasteel Woerden.
• Custom Research & Consultancy Custom research services and consultancy for specific market analysis needs in the Dutch construction and installation sector, leveraging BouwKennis' proprietary data models and sector expertise.
• BouwKennisData Online Portal Online information platform providing dashboards, reports, and video content access for up to 10 users per organization. Includes reporting management and centralized content access.

Quantifiable outcome

• Prognosis accuracy for 2024 new construction was between 68,000 and 69,500 units, with actual production at 68,995 units (CBS preliminary figures)
• +1 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• USP Marketing Consultancy: Dutch B2B market research firm offering subscription-based consumer and B2B insights — closely comparable to BouwKennis in subscription-led B2B intelligence, though serving broader verticals rather than construction specifically.
• ConstructConnect: Construction project leads and market intelligence provider — directly comparable in serving construction manufacturers and trades with subscription-based market data, though focused on North America.

Emerging players

• Ibouw / Cobouw: Dutch construction sector news and data brand serving the same installation/building industry — comparable as a Dutch construction-sector information brand, though primarily journalism-led rather than quantitative intelligence-led like BouwKennis.

Others

• Wood Mackenzie: B2B subscription research firm focused on energy and commodities — comparable in vertical-specialist subscription research model and pricing discipline, though serving a different end market than BouwKennis's construction focus.
• Bureau van Dijk (Moody's): B2B company information and ownership data subscription platform — comparable in monetizing curated proprietary datasets through enterprise subscriptions, though focused on corporate/ownership data rather than construction markets.

Broad incumbents

• Vakmedianet: Dutch B2B trade media group covering multiple professional verticals including construction/installation — comparable as a parent-style platform for niche vertical subscription media, similar to BouwKennis's VMN media positioning.
• S&P Global Market Intelligence: Global B2B subscription research and data platform covering multiple industries including construction — comparable in monetizing proprietary datasets through tiered enterprise subscriptions, though serving a much broader industry footprint.
• CoStar Group: Global commercial real estate data and analytics subscription platform — comparable business model (B2B subscription intelligence for property/construction decision-makers), though at vastly larger scale and US-centric.
• Dodge Construction Network: US-based construction project data and intelligence platform serving manufacturers and contractors — comparable in product/market (construction-sector subscription intelligence), though at vastly larger scale and US-focused.

Regional players

• NVM (Nederlandse Vereniging van Makelaars): Dutch real estate association providing housing market data and transaction intelligence — comparable in publishing Dutch housing market statistics and forecasts, though structured as an industry association rather than commercial subscription product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bouwkennis
• Facebookfacebook.com/BouwKennis
• LinkedInlinkedin.com/company/bouwkennis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BouwKennis