ASI
ASI is a privately held Italian events company, founded in 1966 and based in Turin, that organizes exhibitions, conferences, tourist rallies, elegance contests, and associated news services, serving both consumer and professional event audiences.
- Company typePrivate
- Founded1966
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
ASI firmographics
Firmographics- Name
- ASI
- Website
- https://asifed.it
- Company type
- Private
- Founded year
- 1966
- Headcount range
- 11–50 employees
- Short description
- ASI is a privately held Italian events company, founded in 1966 and based in Turin, that organizes exhibitions, conferences, tourist rallies, elegance contests, and associated news services, serving both consumer and professional event audiences.
- Ownership category
- akta.pro rank
ASI industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)
Keywords
Where ASI is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Markets served
ASI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
ASI product offering
Product offeringCore offering
ASI organizes and hosts exhibitions, conferences, tourist rallies, and elegance contests, and delivers news and information services associated with these activities. The company functions as an event producer and information provider for enthusiast and institutional audiences in Italy. Its offering is built around physical and editorial events rather than software products.
Product overview
No product information available. The source content displays only a loading/verification page at http://asifed.it/ with no substantive information about ASI's products, services, or offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibitions
- Conferences
- Tourist Rallies Organization of tourist rallies as participatory driving/travel events for enthusiasts and member clubs.
- Elegance Contests Hosting of elegance contests, typically targeted at collectors and owners of vintage/classic vehicles.
- Information and News Services Provision of the latest information and news services related to ASI's event domain and member community.
Companies that use ASI
Customer profileIdeal customer profiles2 records
ASI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASI partnerships and signals
Strategic signalExpansion highlights1 record
ASI competitors and assessment
Company assessmentDirect peers
- Automotoclub Storico Italiano (ASI): Italy's leading historic vehicle club, organizing rallies, elegance contests, and exhibitions for classic car enthusiasts. Shares ASI's mandate of heritage automotive event programming, Italian geographic base, and overlapping audience of collectors and clubs.
- Salon Privé: UK-based luxury and concours d'elegance event combining supercar showcases with concours judging. Comparable as a peer organizer of premium automotive elegance and lifestyle events targeting collectors and luxury sponsors.
- Mille Miglia: Iconic Italian regularity rally for historic cars (the re-enactment of the original 1927 road race). Comparable as an organizer of high-prestige tourist/historic rallies, directly overlapping with ASI's rally and elegance contest offerings.
- Pebble Beach Concours d'Elegance: The flagship global elegance contest for collector cars, run annually alongside Monterey Car Week. Comparable as an organizer of high-prestige automotive elegance judging events with collector and sponsor audiences.
- Techno-Classica Essen: World's largest classic car trade fair, held annually in Essen, Germany. Comparable as an organizer of major classic car exhibitions with club, dealer, and concours components.
- Rétromobile: Major Paris-based classic car exhibition and trade show with concours elements. Comparable as a peer organizer of large-scale classic car exhibitions and elegance competitions in Europe.
- Villa d'Este Concorso d'Eleganza: Annual Italian elegance contest on Lake Como, closely tied to BMW Group heritage. Comparable as a peer organizer of automotive elegance events in Italy, appealing to similar ultra-high-net-worth collector and sponsor audiences.
Broad incumbents
- Goodwood: Operates the Festival of Speed, Revival, and Members' Meeting — globally recognized heritage automotive and motorsport events. Comparable as a premium elegance/speed event organizer with a multi-decade track record and sponsorship-driven model.
Regional players
- Automobile Club d'Italia (ACI): Italy's national automobile club, running rallies, training, and motorsport events domestically. Comparable as an Italian event organizing body with overlapping rally and motorsport audiences, though broader in mandate than ASI.
- Tour Auto: Annual French heritage rally for classic cars combining road stages with concours-style events. Comparable as an organizer of tourist rallies and elegance-style judging tied to historic vehicles in continental Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
ASI social profiles
Digital presenceASI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASI leadership team
Management profileNumber of profiles
ASI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASI
What does ASI do?
ASI organizes and hosts exhibitions, conferences, tourist rallies, and elegance contests, and delivers news and information services associated with these activities. The company functions as an event producer and information provider for enthusiast and institutional audiences in Italy. Its offering is built around physical and editorial events rather than software products.
When was ASI founded?
ASI was founded in 1966. It employs 11 to 50 people.
Where is ASI based?
ASI is headquartered in Turin, Italy, in the Europe region.
Who are ASI's main competitors?
Direct peers on record are Automotoclub Storico Italiano (ASI), Salon Privé, Mille Miglia, Pebble Beach Concours d'Elegance, Techno-Classica Essen, Rétromobile and Villa d'Este Concorso d'Eleganza. Goodwood is listed as a broad incumbent. Regional players are Automobile Club d'Italia (ACI) and Tour Auto.
Does ASI have an API?
No public API is recorded for ASI.
What industry is ASI in?
ASI's product category is Event Management Services. Its primary akta.pro industry code is THAHACAF, Exhibition & Trade Show Management (Conference-Adjacent), with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 56192 and its SIC code is 7990.