Name

CHAMPAGNE BILLECART SALMON

Legal name

Champagne Billecart-Salmon SA

Website

https://champagne-billecart.fr

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium Champagne and Sparkling Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Premium champagne
• Sparkling wine production
• Prestige cuvées
• Luxury wine gifting
• Winery tourism

Headquarters

HQ city

Mareuil-sur-ay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Online Sales: B2C e-commerce through Billecart Store for individual consumers in France. Customers create accounts, select products, and have orders delivered to their specified address.
2. Wholesale Distribution: Distribution through independent cavistes and high-end gastronomy (restaurants, hotels). Professional buyers directed to concierge service for bulk orders.
3. Winery Visits and Tastings: Paid tours and tasting experiences at the Mareuil-sur-Aÿ estate. Reservations processed through concierge service with tasting packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Champagne Billecart-Salmon produces and sells premium Champagnes from its estate in Mareuil-sur-Aÿ, France, founded in 1818 and still owned by the Roland-Billecart family. Its portfolio spans core non-vintage cuvées, vintage Champagnes, prestige cuvées such as Le Clos Saint-Hilaire, the Les Rendez-vous limited series, and gift boxes, sold through retailers, fine-dining venues, its online boutique, and on-site visits.

Product overview

Champagne Billecart-Salmon is a family-owned Champagne House founded in 1818, now in its 7th generation, offering a portfolio of products organized across several tiers. The Collection line includes seven core champagnes (Le Rosé, Le Réserve, Le Blanc de Blancs, Brut Nature, Le Sous Bois, Vintage, Demi-Sec) representing the House's signature styles. The Les Rendez-vous de Billecart-Salmon series features eight numbered limited-edition cuvées (N°1-N°8) showcasing single grape varieties from specific historic terroirs. The prestige tier encompasses three legendary cuvées: Cuvée Nicolas François (created 1964), Cuvée Elisabeth Salmon (rosé, created 1988), and Cuvée Louis Salmon (Blanc de Blancs). At the pinnacle sits Clos Saint-Hilaire, an ultra-rare single-vineyard Pinot Noir from a unique 1-hectare plot. The House also offers limited-edition gift sets (coffrets) and special series. All products reflect the House's commitment to meticulous winemaking, extended aging, and respect for terroir.

Differentiator

Problem solved

Functional benefit

Brands

• Le Rosé: Iconic Brut Rosé champagne — an assemblage of Chardonnay, Meunier, and Pinot Noir vinified as red wine.
• Le Réserve
• Le Blanc de Blancs
• Brut Nature
• Le Sous Bois
• Demi-Sec
• Cuvée Nicolas François
• Cuvée Elisabeth Salmon
• Cuvée Louis Salmon
• Clos Saint-Hilaire
• Les Rendez-vous de Billecart-Salmon
• Foundation Billecart-Salmon

Products and services

• Brut Réserve (non-vintage core cuvée)

Quantifiable outcome

• 98.5/100 score from Richard Juhlin for Nicolas François 1959 - Champagne du Millénaire
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• OVHminorOthersWeb hosting provider for the champagne-billecart.fr website and online store infrastructure
• PayplugminorOthersPayment service provider for secure online payment processing for visit reservations and Billecart Store transactions

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Champagne Salon: Sibling house of Delamotte, producing a single ultra-prestige Blanc de Blancs (Cuvée S Le Salon) in tiny volumes. Comparable to Clos Saint-Hilaire as an ultra-rare, single-cuvée prestige Champagne with collector-driven demand.

Direct peers

• Laurent-Perrier: Publicly listed (Euronext) family-influenced Champagne house known for its Cuvée Rosé prestige and ultra-low-dosage styles. Closely comparable on premium portfolio, rosé leadership, and family-influenced governance.
• Champagne Pol Roger: Family-owned Champagne house (since 1849) with comparable production scale, prestige Cuvée Sir Winston Churchill, and a tight fine-dining and on-trade distribution strategy. Comparable in brand heritage depth and premium positioning.
• Champagne Bollinger: Family-owned Champagne house (since 1829) producing a similar premium portfolio of vintage and non-vintage cuvées, including a single-vineyard prestige cuvée (Vieilles Vignes Françaises) and oak-aged specialties. Closely matches Billecart-Salmon on family ownership, similar production scale, and fine-dining channel strategy.
• Champagne Taittinger: Family-controlled Champagne house (since 1734) with a comparable premium portfolio including the prestige Comtes de Champagne Blanc de Blancs. Closely aligned on family heritage, prestige tier, and on-trade focus.
• Champagne Louis Roederer: Independent family-owned house producing Cristal and other prestige cuvées. Closely comparable as a family-controlled, premium-positioned Champagne producer with a flagship prestige cuvée and a biodynamic viticulture program.

Broad incumbents

• Dom Pérignon: LVMH-owned prestige cuvée brand (Moët Hennessy). Comparable at the ultra-premium / vintage tier but with much larger marketing reach, particularly in travel retail, Asia, and the US.
• Champagne Krug: LVMH-owned prestige Champagne house with a portfolio of Grande Cuvée multi-vintage and single-vintage prestige cuvées. Overlaps with Billecart-Salmon in prestige positioning but operates with LVMH's global distribution and marketing scale.
• Veuve Clicquot: LVMH-owned Champagne house with global marketing scale. Overlaps with Billecart-Salmon on fine-dining and prestige positioning, including the prestige La Grande Dame cuvée.
• Moët & Chandon: LVMH-owned global Champagne leader by volume. Competes for the same on-trade and prestige channel but at a vastly larger scale and broader price-point coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_billecart
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/champagne-billecart-salmon

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHAMPAGNE BILLECART SALMON