Aspen Insurance Group
Aspen Insurance Group is a small independently owned insurance agency in Grand Rapids, Michigan, operating under Trucordia Insurance Services, LLC. It serves individuals and small businesses by brokering personal and commercial insurance policies across multiple carrier partners in exchange for commissions.
- Company typePrivate
- Founded2007
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Aspen Insurance Group does
Aspen Insurance Group is a small, independently owned insurance agency headquartered at 5075 Cascade Rd SE 2E, Grand Rapids, Michigan, operating as a subsidiary of Trucordia Insurance Services, LLC. The company functions as a retail insurance intermediary rather than an underwriter, matching individual consumers and small businesses with policies from multiple carrier partners including West Bend and American Modern. Its product portfolio covers eight core lines: Auto, Home, Life, Business, Motorcycle, Boat, RV, and Umbrella insurance, addressing both personal lines (drivers, homeowners, recreational vehicle owners) and commercial lines (Commercial Auto, General Liability, Workers' Compensation).
The business model is commission-based: as an independent agency, Aspen earns retail commissions from customers and override commissions from carriers on each policy placed. The technology stack is non-proprietary and follows standard agency practices for quote generation and policy management. Customer acquisition is direct-to-consumer, driven by inbound phone inquiries ((616) 458-7808), website quote requests, and email contact, with no visible paid advertising, content marketing, or social media programs. The agency's stated differentiator is personalized service and the ability to shop multiple carriers on the customer's behalf.
In approximately 2026, Aspen joined Rant Insurance, a full-line independent insurance agency, as an agency partner to expand carrier relationships and gain access to quote technology, while retaining operational independence. Despite the parent Trucordia Insurance Services structure (CA License #0L78680) and the Rant Insurance affiliation, the company remains a sub-scale operation with 1-10 employees serving primarily the Grand Rapids, Michigan metropolitan area.
Aspen Insurance Group firmographics
Firmographics- Name
- Aspen Insurance Group
- Legal name
- Trucordia Insurance Services, LLC
- Website
- https://aspeninsurancegroup.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aspen Insurance Group is a small independently owned insurance agency in Grand Rapids, Michigan, operating under Trucordia Insurance Services, LLC. It serves individuals and small businesses by brokering personal and commercial insurance policies across multiple carrier partners in exchange for commissions.
- Ownership category
- akta.pro rank
Aspen Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Aspen Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aspen Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Policy Commissions: The company generates revenue by representing multiple insurance carriers and earning commissions on policies sold. As an independent agency, they earn override commissions from carriers and potentially retail commissions from customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Aspen Insurance Group product offering
Product offeringCore offering
Aspen Insurance Group is a full-service independent insurance agency that places personal and commercial insurance policies on behalf of clients by shopping multiple top-rated carriers. It offers Auto, Home, Life, Business, Motorcycle, Boat, RV, and Umbrella insurance, earning carrier commissions rather than underwriting policies itself.
Product overview
Aspen Insurance Group is a full-service independent insurance agency that offers a portfolio of personal and commercial insurance products. The agency provides multiple core insurance lines including Auto, Home, Life, Business, Motorcycle, Boat, RV, and Umbrella insurance. As an independent agency partner of Rant Insurance, Aspen works with various carrier partners to match customers with appropriate coverage at competitive rates. The company functions as a broker/intermediary model rather than as an insurer itself, helping clients evaluate options and select policies from multiple carrier partners including West Bend, American Modern, and numerous other regional and national insurance carriers.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Home Insurance
- Life Insurance
- Business Insurance
- Motorcycle Insurance
- Boat Insurance
- RV Insurance
- Umbrella Insurance
Companies that use Aspen Insurance Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Aspen Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aspen Insurance Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rant InsurancecoreRant Insurance is a full-line independent insurance agency dedicated to serving customers and community. Aspen Insurance Group recently joined Rant Insurance to provide employees and clients with more options. Rant Insurance has helped grow the agency and provided access to excellent carrier relationships and latest quote technology.
- Insurance Carrier PartnerscoreThe company represents multiple insurance carriers including West Bend, American Modern, and numerous other unnamed top-rated carriers. These carrier relationships enable the agency to shop coverage options across the market to find the best fit for each customer's needs and budget.
Recent moves3 records
Expansion highlights3 records
Aspen Insurance Group competitors and assessment
Company assessmentDirect peers
- Rant Insurance: Full-line independent insurance agency and Aspen's partner agency. Operates the same multi-carrier, relationship-led model for personal and commercial lines, making it the closest operational and structural peer.
- Trucordia Insurance Services: Aspen's ultimate parent and an insurance agency aggregator. Runs a portfolio of independent agencies with shared carrier access and back-office technology, so it competes for the same local customers while also providing Aspen's platform.
Regional players
- Frankenmuth Insurance: Michigan-based regional mutual insurer and agency group selling personal, commercial, and life lines through independent agents in the Midwest. Direct overlap with Aspen on geography and product set, with stronger carrier-side backing.
- Acuity Insurance: Midwest-based regional P&C insurer with independent-agent distribution. Competes directly in Aspen's territory across personal and small-commercial lines with a comparable multi-carrier agency ecosystem.
Broad incumbents
- Auto-Owners Insurance: Large Midwest-headquartered P&C carrier distributed primarily through independent agents. Competes for Aspen's customers and recruits similar agents, making it a benchmark incumbent on the same agency distribution model.
- State Farm: Largest U.S. personal lines insurer distributed through captive agents. Competes head-to-head with Aspen for auto, home, and life customers in Grand Rapids, with a fundamentally different (captive) model.
- Allstate: National personal lines incumbent with a strong captive-agent network. Competes for Aspen's personal-lines customers and represents the scale and brand benchmark against which a small independent agency must differentiate.
- Progressive: Large direct and agency-distributed P&C insurer. Competes with Aspen for auto and small-commercial customers, often on price, and represents the direct-channel competitive threat to any local agency.
- GEICO: Major direct-to-consumer auto insurer. Competes with Aspen primarily on price for personal auto, and exemplifies the digital-disruption risk to a local independent agency with limited marketing presence.
Emerging players
- Lemonade: Digital-native personal lines insurer using embedded and app-based distribution. Not a direct competitor in Grand Rapids today, but a leading indicator of how the customer-acquisition funnel may shift away from traditional agencies like Aspen.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Aspen Insurance Group social profiles
Digital presenceAspen Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aspen Insurance Group leadership team
Management profileNumber of profiles
Aspen Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aspen Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aspen Insurance Group
What does Aspen Insurance Group do?
Aspen Insurance Group is a full-service independent insurance agency that places personal and commercial insurance policies on behalf of clients by shopping multiple top-rated carriers. It offers Auto, Home, Life, Business, Motorcycle, Boat, RV, and Umbrella insurance, earning carrier commissions rather than underwriting policies itself.
Is Aspen Insurance Group a public or private company?
Aspen Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Aspen Insurance Group founded?
Aspen Insurance Group was founded in 2007. It employs 1 to 10 people.
Where is Aspen Insurance Group based?
Aspen Insurance Group is headquartered in Grand Rapids, United States, in the North America region.
How does Aspen Insurance Group make money?
One revenue line is on record: insurance Policy Commissions.
Who are Aspen Insurance Group's main competitors?
Direct peers on record are Rant Insurance and Trucordia Insurance Services. Regional players are Frankenmuth Insurance and Acuity Insurance. Broad incumbents are Auto-Owners Insurance, State Farm, Allstate, Progressive and GEICO. Lemonade is listed as an emerging player.
Does Aspen Insurance Group have an API?
No public API is recorded for Aspen Insurance Group.
What industry is Aspen Insurance Group in?
Aspen Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 524210 and its SIC code is 6411.