MAS Seeds
French field-crop seed breeder (maize, sunflower, rapeseed, soybean, forage mixtures) and seed division of the Maïsadour cooperative, selling proprietary trait varieties and satellite-based agronomic services to farmers and distributors across Europe, Africa, Asia, and the Americas.
- Company typePrivate
- Founded1949
- HeadquartersHaut-mauco, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAS Seeds does
MAS Seeds (legally MAS Seeds SAS, formerly Maïsadour Semences) is a French field-crop seed company founded in 1949 and operating as the seed division (branche SEMENCES) of Maïsadour, an agricultural cooperative group headquartered in Mont-de-Marsan. The company breeds, produces, and sells proprietary seed varieties across four primary crops — maize (grain, silage, waxy, biogas), sunflower (linoleic and oleic), rapeseed, and soybean — complemented by the MAS4 line of cover-crop and forage mixtures (COVER, NUTRI, ENERGY, EXPERT) and a MAS ALFA alfalfa portfolio. It serves cereal farmers, livestock/dairy farmers, and the agricultural distributors and cooperatives that resell to them, primarily across Europe with additional presence in China, Mexico, Morocco, and West Africa. Its headquarters and main seed-processing plant are at Haut-Mauco, France, modernized in 2024.
The core technology is seed genetics and breeding, packaged into trademarked trait platforms: WATERLOCK (drought/hydric-stress tolerance in grain maize), GREEN+ (delayed dry-matter evolution in silage maize), HELIOSMART (sunflower tolerance to mildew, sclerotinia, and verticillium, with claimed yield gains up to 12%), and SAFETY+ (rapeseed establishment vigor), alongside inbound-licensed Clearfield/Clearfield Plus herbicide tolerance and the AGROSTART seed treatment. This is wrapped in a platform-plus-services architecture: the NUTRIPLUS suite delivers satellite-based harvest forecasting, direct plant dry-matter analysis, regional harvest observatories, and silo diagnostics, while AGROPLUS provides sowing alerts and agronomic reporting. In 2026 the company launched MAS 820AR, its first A.I.R.-certified herbicide-tolerant sunflower.
The business model is predominantly transactional seed sales (one-time purchase per season) supplemented by professional/advisory agronomic services. Go-to-market is advisory-led: a network of regional advisors (conseillers) organized by French department provides personalized recommendations, while products reach farmers through agricultural distributors and cooperatives and 21 country-specific websites internationally. Pricing is not publicly disclosed; farmers transact via local advisors and distributors, indicating a distributed, SMB/individual-farmer buyer base rather than large named accounts.
MAS Seeds firmographics
Firmographics- Name
- MAS Seeds
- Legal name
- MAS Seeds
- Website
- https://masseeds.fr
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- French field-crop seed breeder (maize, sunflower, rapeseed, soybean, forage mixtures) and seed division of the Maïsadour cooperative, selling proprietary trait varieties and satellite-based agronomic services to farmers and distributors across Europe, Africa, Asia, and the Americas.
- Ownership category
- akta.pro rank
MAS Seeds industry classification
Industry- Product category
- Agricultural Seeds
- NAICS
- Oilseed and Grain Farming (1111), Corn Farming (111150)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)
- akta.pro secondary industries
- Row Crop Seeds (Corn, Soybean, Wheat, Rice, Cotton) (AFABAFAA), Oilseed & Pulse Seeds (Canola/Rapeseed, Sunflower, Pea, Lentil, Chickpea) (AFABAFAC), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM), Seed Conditioning & Processing (Cleaning, Grading, Treating) (AFAGAIAH)
Keywords
Where MAS Seeds is headquartered
LocationHeadquarters
- HQ city
- Haut-mauco
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
MAS Seeds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Seed sales: MAS Seeds generates revenue primarily through the sale of proprietary seed varieties including maize, sunflower, rapeseed, soybean, and seed mixtures to farmers and distributors.
- Agronomic services: Revenue from digital and advisory services including NUTRIPLUS satellite forecasting, harvest prediction, silo diagnostics, and agronomic advice.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MAS Seeds product offering
Product offeringCore offering
MAS Seeds develops, produces, and sells proprietary seed varieties for maize, sunflower, rapeseed, and soybean, together with the MAS4 portfolio of cover crop and forage mixtures (NUTRI, COVER, ENERGY, EXPERT). The company layers digital agronomic services (NUTRIPLUS suite: satellite-based harvest forecasting, plant dry matter analysis, regional observatory reports, and silo diagnostics) and seed treatment innovation (AGROSTART) onto its seed portfolio, distributing via agricultural distributors, cooperatives, and a direct regional advisor network across Europe and select international markets.
Product overview
MAS Seeds is a seed company with 75 years of experience developing and producing high-quality seeds for maize, sunflower, rapeseed, soybean, and forage mixtures. The company operates a platform-plus-modules architecture centered on genetic seed innovations (WATERLOCK, GREEN+, HELIOSMART, SAFETY+, AGROSTART) combined with agronomic services (NUTRIPLUS suite including satellite-based harvest prediction, field diagnostics, and silo analysis; AGROPLUS suite including sowing alerts and agronomic reporting). The MAS4 sub-brand offers specialized cover crops and forage mixtures (COVER, NUTRI, ENERGY, EXPERT) for regenerative agriculture applications. The portfolio is complemented by the MAS ALFA alfalfa line and comprehensive crop advice services.
Differentiator
Problem solved
Functional benefit
Brands
- MAS4: A brand of seed mixtures and forage crops covering four segments: MAS4 NUTRI (forage mixtures), MAS4 COVER (cover crops/agroecological cover), MAS4 ENERGY (biogas production mixtures), and MAS4 EXPERT (specialized cover crops).
- GREEN+
- WATERLOCK
- HelioSMART
- SAFETY+
- NUTRIPLUS
- AGROSTART
- AGROPLUS
Products and services
- Maize (Corn) Seed Varieties Proprietary maize seed varieties sold to farmers for grain, silage, waxy, and biogas applications, featuring WATERLOCK drought tolerance and GREEN+ delayed dry matter evolution genetics.
- Sunflower Seed Varieties Sunflower seed varieties including linoleic and oleic types with HelioSMART disease tolerance technology and herbicide tolerance systems (Clearfield, Clearfield Plus, Express, SX).
- Rapeseed (Oilseed Rape) Seed Varieties Oilseed rape (colza) varieties featuring SAFETY+ technology for quality establishment with excellent early vigor and significant biomass before winter.
- Soybean Seed Varieties Soybean seed varieties developed for improved yield performance through proven cultivation techniques.
- MAS4 NUTRI Forage Seed Mixtures Forage mixtures designed for livestock farmers to optimize feed quality and nutritional value.
- MAS4 COVER Agroecological Cover Crop Mixtures Agroecological cover crop mixtures for soil protection and sustainable farming practices.
- MAS4 ENERGY Biogas Mixtures Seed mixtures designed for biogas production from agricultural biomass.
- MAS4 EXPERT Specialized Cover Crop Mixtures Specialized cover crops for specific agricultural needs and professional farming operations.
- NUTRIPLUS SAT Satellite Harvest Prediction Satellite-based harvest prediction service using satellite imagery combined with agronomic expertise to monitor dry matter evolution and optimize harvest timing.
- NUTRIPLUS Harvest Plant Analysis Service Direct plant dry matter analysis service by MAS Seeds experts to predict optimal harvest window.
- NUTRIPLUS Observatory Regional Harvest Forecast Regional harvest forecast report provided by distributors to inform local farmers of expected harvest dates based on dry matter estimates.
- NUTRIPLUS Silo Diagnostic Service Post-opening silo diagnostic service with expert analysis and recommendations for future silo management.
- MAS ALFA Alfalfa Seed Portfolio Alfalfa seed portfolio including AGROSTART+ MYCO Solution for enhanced mycorrhizal treatment.
- AGROPLUS Crop Management Services Agricultural management services including MAS START (sowing alerts for corn and sunflower), AGROPLUS REPORT (field agronomic reports), and AGROTEMPO TECHNICIAN (agronomic guide).
Quantifiable outcome
- Up to 12% yield gain with HELIOSMART sunflower varieties compared to standard varieties
- +1 more outcomes
Companies that use MAS Seeds
Customer profileSegments3 records
Ideal customer profiles3 records
MAS Seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
MAS Seeds partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
MAS Seeds competitors and assessment
Company assessmentDirect peers
- Limagrain: Largest French seed cooperative, multi-crop (maize, sunflower, cereals, vegetables) and integrated seed plus services — directly comparable to MAS Seeds in cooperative structure, European multi-crop portfolio, and seed-plus-agronomic-services model.
- KWS SAAT: German-listed European seed company with strong maize, sugar beet, and cereal breeding programs. Closely comparable to MAS Seeds in crop mix (maize-heavy), European mid-sized seed player profile, and proprietary trait development.
- Euralis Semences: French seed division of the Euralis cooperative with overlapping maize and sunflower portfolios. Highly comparable on geography, cooperative parentage, and crop specialization in Southwestern European row crops.
- RAGT Semences: Mid-sized French seed company (subsidiary of InVivo cooperative) with maize, sunflower, sorghum, and forage varieties. Comparable mid-cap European seed peer with similar crop mix and similar advisory-led distribution.
- Lidea (formerly Caussade Semences Group): European multi-crop seed company active in maize, sunflower, rapeseed, soybean, and forage. Closely comparable in scale, geographic footprint across France and Eastern Europe, and multi-crop strategy.
- DLF Seeds: Danish global leader in forage and turf seed, with growing cover-crop and catch-crop portfolio. Directly comparable to MAS Seeds' MAS4 NUTRI/COVER/EXPERT forage and cover-crop mix franchise.
Broad incumbents
- Corteva Agriscience: Global seed and crop protection major (owner of Pioneer and Brevant) with dominant maize and sunflower franchises. Overlaps directly with MAS Seeds on maize/sunflower seed but operates at vastly greater scale.
- Bayer Crop Science: Global seed and trait giant following the Monsanto acquisition, with DeKalb/Asgrow maize and broad herbicide-tolerance trait platforms (Xtend, etc.). Competes with MAS Seeds in maize seed and in the herbicide-tolerance trait arena.
- Syngenta: Global seed and crop protection company (now under ChemChina/Sinochem) with NK and Golden Harvest maize brands plus a sunflower portfolio. Broad incumbent competing across MAS Seeds' core crops.
- BASF Agricultural Solutions: Global seed and crop protection company with a maize, oilseed, and vegetable seed portfolio acquired from Bayer. Broad incumbent competitor across MAS Seeds' core crops and agronomic-services adjacencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAS Seeds social profiles
Digital presenceMAS Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAS Seeds leadership team
Management profileNumber of profiles
Profiles4 records
MAS Seeds funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAS Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAS Seeds
What does MAS Seeds do?
MAS Seeds develops, produces, and sells proprietary seed varieties for maize, sunflower, rapeseed, and soybean, together with the MAS4 portfolio of cover crop and forage mixtures (NUTRI, COVER, ENERGY, EXPERT). The company layers digital agronomic services (NUTRIPLUS suite: satellite-based harvest forecasting, plant dry matter analysis, regional observatory reports, and silo diagnostics) and seed treatment innovation (AGROSTART) onto its seed portfolio, distributing via agricultural distributors, cooperatives, and a direct regional advisor network across Europe and select international markets.
Is MAS Seeds a public or private company?
MAS Seeds is a private company. It is classified as corporate owned and is currently operating.
When was MAS Seeds founded?
MAS Seeds was founded in 1949. It employs 101 to 250 people.
Where is MAS Seeds based?
MAS Seeds is headquartered in Haut-mauco, France, in the Europe region.
How does MAS Seeds make money?
Two revenue lines are on record. Seed sales are the primary driver. The others are agronomic services.
Who are MAS Seeds's main competitors?
Direct peers on record are Limagrain, KWS SAAT, Euralis Semences, RAGT Semences, Lidea (formerly Caussade Semences Group) and DLF Seeds. Broad incumbents are Corteva Agriscience, Bayer Crop Science, Syngenta and BASF Agricultural Solutions.
Does MAS Seeds have an API?
No public API is recorded for MAS Seeds.
What industry is MAS Seeds in?
MAS Seeds's product category is Agricultural Seeds. Its primary akta.pro industry code is AFABAFAK, Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed), with a secondary code of AFABAFAA, Row Crop Seeds (Corn, Soybean, Wheat, Rice, Cotton). Its NAICS code is 1111 and its SIC code is 100.