SOGEC Marketing
SOGEC Marketing is a French B2B omnichannel promotional activation agency serving enterprise consumer brands and retailers with proprietary cashback, couponing, loyalty, and mobile activation platforms. Following its September 2025 divestiture from Groupe La Poste to HighCo Group, it operates as 'Sogec by HighCo'.
- Company typePrivate
- Founded1974
- HeadquartersVillebon-sur-yvette, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SOGEC Marketing does
SOGEC Marketing is a French B2B omnichannel promotional activation agency headquartered in Villebon-sur-Yvette, with a registered Paris office, founded in 1974 (with the firmographic year of 1971 also noted in inputs). The company designs and executes end-to-end promotional campaigns — including cashback, couponing, loyalty programs, gaming mechanics, in-store theatricalization (PLV), prize sourcing and logistics, and mobile activation — for enterprise consumer brands (annonceurs) and retail chains (distributeurs) in France and select international markets.
Its technology stack centres on two proprietary platforms: Promo-One, which enables brands to deploy deferred promotional operations (cashback, refunds, gifts) with configurable multi-level purchase verification and deployment timelines of under two weeks; and Quoty, a mobile application that embeds brand promotions into consumers' smart shopping lists and reaches more than 500,000 households per month, generating over 7 million monthly impressions across email, push, and social channels. In 2025, SOGEC integrated Finovox's AI-powered document authentication into these workflows to detect falsified receipts and duplicate claims in real time.
The commercial model is sales-led B2B, with custom project-based or multi-year retainer pricing, no publicly disclosed rates, and revenue derived from service fees, platform subscriptions, and per-transaction processing. Named blue-chip clients include Bouygues Telecom, Bureau Vallée, Maaf, Miele, Auchan, Intermarché, Jardiland, Foir'fouille, T&T Foods, Bud, and Nestlé (Nidal). On 30 September 2025, SOGEC completed the sale of its promotional activation business and its BudgetBox subsidiary to HighCo Group (Euronext Paris), ending its ownership under Groupe La Poste; it now operates as 'Sogec by HighCo' with stated geographies spanning France, Morocco, Madagascar, and Romania.
SOGEC Marketing firmographics
Firmographics- Name
- SOGEC Marketing
- Legal name
- Sogec
- Website
- https://sogec-marketing.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SOGEC Marketing is a French B2B omnichannel promotional activation agency serving enterprise consumer brands and retailers with proprietary cashback, couponing, loyalty, and mobile activation platforms. Following its September 2025 divestiture from Groupe La Poste to HighCo Group, it operates as 'Sogec by HighCo'.
- Ownership category
- akta.pro rank
SOGEC Marketing industry classification
Industry- Product category
- Promotional Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where SOGEC Marketing is headquartered
LocationHeadquarters
- HQ city
- Villebon-sur-yvette
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
SOGEC Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Promotional Campaign Management Services: Sogec designs, executes, and manages end-to-end promotional activation campaigns for brands and retailers, including cashback offers, coupon campaigns, loyalty programs, gaming mechanics, and in-store theatricalization. Revenue is generated through service fees, platform subscriptions, and per-transaction processing, billed as project-based or retainer contracts with B2B clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B project pricing — no public tiers available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SOGEC Marketing product offering
Product offeringCore offering
SOGEC Marketing designs, executes, and manages end-to-end omnichannel promotional activation campaigns for brands and retailers, including cashback offers, digital and mobile couponing, loyalty programs, promotional gaming, in-store theatricalization (PLV), and prize sourcing and logistics. The agency operates proprietary platforms (Promo-One for deferred offers, Quoty for mobile activation) alongside full-service operational delivery. Revenue is generated through custom B2B project-based or retainer contracts with enterprise brands and retail chains primarily in France.
Product overview
SOGEC Marketing operates as an omnichannel promotional activation agency with over 50 years of expertise, now part of the HighCo Group. The company offers an integrated ecosystem of promotional solutions centered on its Promo-One platform for deferred promotional operations and the Quoty mobile application for shopping list-based promotional activation. The portfolio includes cashback platforms, omnichannel couponing, gaming mechanics, loyalty programs, in-store theatricalization (PLV), prize sourcing and logistics, and local promotional platforms. These solutions work together to enable brands to execute complete promotional campaigns from planning through fulfillment, covering digital, mobile, and physical retail touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Quoty: Mobile activation platform enabling brands to feature promotions in consumers' shopping lists, with over 500,000 households reached monthly in France.
- Promo-One
Products and services
- Promo-One
- Quoty Mobile Application
- Cashback Platform (Plateforme Cashback)
- Peak Event Activation (Activation Temps Forts)
- Omnichannel Couponing (Couponing Omnicanal)
- In-Store Theatricalization (Théâtralisation en Magasin)
- Prize Sourcing and Logistics (Dotation et Logistique)
- Loyalty Platform and E-Boutique (Plateforme de Fidélité et E-boutique)
- Promotional Gaming (Gaming)
- Local Promotional Platform / Pharma Promo (Plateforme Promotionnelle Locale)
- Media Amplification (Médiatisation)
Quantifiable outcome
- Quoty delivers an average ROI of €2 per €1 invested for brand activations
- +2 more outcomes
Companies that use SOGEC Marketing
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
SOGEC Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
SOGEC Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FinovoxcoreSogec partnered with Finovox, a French AI start-up specializing in falsified document detection, to integrate real-time fraud detection into its promotional campaign processing workflows. The technology scans purchase receipts and supporting documents, identifying anomalies, duplicates, and inconsistencies. This partnership strengthens the security and compliance of Sogec's cashback and ODR platforms, reducing fraudulent reimbursement claims for brand clients.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SOGEC Marketing competitors and assessment
Company assessmentDirect peers
- HighCo Group: Direct comparator and now parent company of SOGEC Marketing. HighCo is a France-rooted marketing and communications group listed on Euronext Paris, with overlapping promotional activation, couponing, and loyalty offerings — acquired SOGEC specifically to consolidate these capabilities as a 'European reference.'
- TLC Marketing: Global promotional marketing agency headquartered in the UK with strong European presence; operates loyalty, incentive, and reward-based campaigns with similar mechanics and direct client overlap.
- Advantage Solutions: US-listed sales and marketing services firm providing in-store and digital promotional services to consumer goods manufacturers and retailers — a North American analog of SOGEC's omnichannel promotional activation offering.
Broad incumbents
- Publicis Groupe: Paris-headquartered global advertising holding company. Competes with SOGEC for promotional and trade marketing budgets at major French advertisers, particularly through Publicis Commerce and shopper marketing units.
- Havas: France-founded global communications group (now part of Vivendi) with creative, media, and shopper marketing arms that overlap with SOGEC's promotional activation services for French and pan-European brands.
- Dentsu: Global advertising group with significant French operations (including Carat) competing for the same brand and retailer promotional budgets SOGEC serves, with broader international reach.
- Ogilvy: WPP-owned global creative network with Ogilvy Activation and shopper marketing practice that overlaps with SOGEC's omnichannel promotional activation, particularly for global brand clients.
- Carat: Dentsu-owned global media agency; competes for French advertiser budgets on integrated promotional and trade marketing engagements, with broader media-buying scale than SOGEC.
- WPP: Global advertising holding company with multiple agency brands (Ogilvy, GroupM, VMLY&R) that compete with SOGEC for enterprise promotional and shopper marketing contracts in France.
- Omnicom Group: Global advertising holding company (parent of DDB, BBDO, TBWA) with French operating agencies that compete for the same promotional and activation budgets SOGEC addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SOGEC Marketing social profiles
Digital presenceSOGEC Marketing compliance and trust
Trust signalCompliance2 records
SOGEC Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOGEC Marketing leadership team
Management profileNumber of profiles
Profiles9 records
SOGEC Marketing subsidiaries and ownership
Company hierarchySubsidiaries1 record
SOGEC Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOGEC Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOGEC Marketing
What does SOGEC Marketing do?
SOGEC Marketing designs, executes, and manages end-to-end omnichannel promotional activation campaigns for brands and retailers, including cashback offers, digital and mobile couponing, loyalty programs, promotional gaming, in-store theatricalization (PLV), and prize sourcing and logistics. The agency operates proprietary platforms (Promo-One for deferred offers, Quoty for mobile activation) alongside full-service operational delivery. Revenue is generated through custom B2B project-based or retainer contracts with enterprise brands and retail chains primarily in France.
Is SOGEC Marketing a public or private company?
SOGEC Marketing is a private company. It is classified as corporate owned and is currently operating.
When was SOGEC Marketing founded?
SOGEC Marketing was founded in 1974. It employs 51 to 100 people.
Where is SOGEC Marketing based?
SOGEC Marketing is headquartered in Villebon-sur-yvette, France, in the Europe region.
How does SOGEC Marketing make money?
One revenue line is on record: promotional Campaign Management Services.
Who are SOGEC Marketing's main competitors?
Direct peers on record are HighCo Group, TLC Marketing and Advantage Solutions. Broad incumbents are Publicis Groupe, Havas, Dentsu, Ogilvy, Carat, WPP and Omnicom Group.
Does SOGEC Marketing have an API?
No public API is recorded for SOGEC Marketing.
What industry is SOGEC Marketing in?
SOGEC Marketing's product category is Promotional Marketing Services. Its primary akta.pro industry code is MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.