Sense Electronics
Sense Electronics is a Brazilian industrial automation manufacturer and distributor based in São Paulo, supplying proximity sensors, valve monitors, industrial networking, and electrical components to factory and process automation customers across Brazil under its own brand and through partnerships with TE Connectivity, ReeR, ENTRELEC, and others.
- Company typePrivate
- Founded1976
- HeadquartersBrasil, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sense Electronics does
Sense Electronics (legal name Sense Eletrônica Ltda.) is a privately held Brazilian industrial automation manufacturer and distributor headquartered at Rua Tuiuti 1237, Tatuapé, São Paulo, with production capacity in Santa Rita do Sapucaí. Founded in 1976 with 251-500 employees, the company self-describes as operating Brazil's largest domestic manufacturing line of proximity sensors and supplies a broad portfolio covering factory automation (inductive, capacitive, photoelectric, fiber-optic, laser, ultrasonic, magnetic, and color/mark detection sensors), process automation (valve monitors, digital positioners including HART-enabled models, diaphragm monitors, and solenoid valves), industrial networking (AS-Interface, DeviceNet, Profibus DP/PA, Foundation Fieldbus, and IO-Link), and electrical solutions (connectors, terminal blocks, power supplies, and cable accessories). A significant share of its offering is distributed under brand-partner relationships with international manufacturers including TE Connectivity (AMP), ReeR, ENTRELEC, INTERCONTEC, RAYCHEM, and Microsonic.
The company operates a hybrid go-to-market combining a Brazilian field-sales network with application-engineering support, an e-commerce storefront with both quote-based (Orçamento Online) and direct-purchase (Pedido Online) flows, and a regional representative locator (Onde Comprar). Pricing is opaque and quote-based; products are sold as hardware with no disclosed subscription or recurring-revenue model. Customer segmentation is horizontal, spanning automotive, food & beverage, pharmaceutical, general manufacturing, oil & gas, chemical, and petrochemical end-markets, with vertical use cases organized around factory automation, process automation, and electrical solutions. Operational email infrastructure on the @te.com domain indicates close operational affiliation with TE Connectivity, suggesting Sense functions in part as TE Connectivity's Brazilian industrial-automation distribution channel.
Sense Electronics firmographics
Firmographics- Name
- Sense Electronics
- Legal name
- Sense Eletrônica Ltda.
- Website
- https://sense.com.br
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sense Electronics is a Brazilian industrial automation manufacturer and distributor based in São Paulo, supplying proximity sensors, valve monitors, industrial networking, and electrical components to factory and process automation customers across Brazil under its own brand and through partnerships with TE Connectivity, ReeR, ENTRELEC, and others.
- Ownership category
- akta.pro rank
Sense Electronics industry classification
Industry- Product category
- Industrial Automation Sensors
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF)
- akta.pro secondary industry
- Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination) (IMAGAFAB)
Keywords
Where Sense Electronics is headquartered
LocationHeadquarters
- HQ city
- Brasil
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sense Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Sensor and Automation Component Sales: Sale of industrial sensors (inductive, capacitive, photoelectric, ultrasonic, magnetic, laser), connectors, cables, power supplies, valve automation products, safety equipment, and electrical components through direct sales and online ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for industrial automation components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sense Electronics product offering
Product offeringCore offering
Sense Electronics designs, manufactures, and distributes industrial automation components, including proximity sensors (inductive, capacitive, photoelectric, ultrasonic, laser, fiber optic, magnetic, color/mark), valve monitors and digital positioners, industrial safety equipment (light curtains, safety relays), industrial fieldbus network products (AS-Interface, DeviceNet, Profibus, Foundation Fieldbus, IO-Link), and electrical connection components. The company serves factory automation, process automation, and electrical panel-building customers in Brazil.
Product overview
Sense Electronics is a Brazilian manufacturer of industrial automation and process control products. Their portfolio comprises a comprehensive range of factory automation sensors (inductive, capacitive, photoelectric, fiber optic, laser, ultrasonic, magnetic, and color/mark detection sensors), valve automation solutions (position monitors, solenoid valves, and digital/analog positioners), industrial safety equipment (light curtains and safety relays), industrial network products (AS-Interface, DeviceNet, Profibus DP/PA, Foundation Fieldbus, and IO-Link), electrical distribution components (terminal blocks, connectors, cable glands, and cable accessories), and instrumentation products. The company operates primarily in factory automation, process automation, automation services, and electrical solutions segments, serving industrial manufacturing and process industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Sensores Indutivos (Inductive Proximity Sensors) Tubular and non-tubular inductive proximity sensors that detect metallic objects without physical contact, with versions designed for explosive atmospheres and combustible dust environments. Targeted at factory and process automation customers.
- Sensores Capacitivos (Capacitive Sensors) Capacitive proximity sensors for detecting both metallic and non-metallic objects via changes in capacitance, available in tubular and non-tubular form factors with explosion-proof ratings for level detection and presence sensing.
- Sensores Fotoelétricos (Photoelectric Sensors) Optical sensors using light beams for object detection in mini, tubular, and non-tubular form factors covering various sensing distances for industrial automation.
- Sensores Ultrassônicos (Ultrasonic Sensors) Sensors using ultrasonic waves for distance measurement and object detection, offered in tubular and non-tubular versions with analog and digital outputs for industrial applications.
- Sensores Laser (Laser Sensors) Laser-based sensors using Time-of-Flight and related technologies for precise distance measurement and presence detection in industrial settings.
- Sensores de Fibra Óptica (Fiber Optic Sensors) Microprocessed sensors with fiber optic cables for diffuse or barrier detection in confined spaces and specialized industrial sensing applications.
- Sensores Magnéticos (Magnetic Sensors) Proximity sensors for detecting magnetic fields, including versions for pneumatic cylinders, tubular applications, and alarm systems.
- Sensores Marca e Cor - Série DM-18T (Color and Mark Detection Sensors) Photoelectric sensors with RGB color detection system and automatic light source selection (red, green, blue LEDs) for color and mark detection, capable of storing up to 8 configurable color banks.
- Sensores de Medição (Measurement Sensors) Laser-based measurement sensors including TOF-DL, CD22, and CMOS laser sensors for industrial measurement and inspection applications.
- Monitores de Válvulas (Valve Monitors) Position monitoring devices for rotary, linear, and diaphragm valves including XNNN linear valve monitors for process automation feedback.
- Posicionadores de Válvulas (Valve Positioners) Digital and analog valve positioners including PD100, PD200, PD Hart versions and PFLEX analog series for precise valve control with HART communication.
- Válvulas Solenoides (Solenoid Valves) Solenoid valves in standard and NAMUR configurations with 1/4 inch pneumatic connections for process automation applications.
- Cortinas de Luz (Safety Light Curtains) Photoelectric safety barriers for human protection covering fingers, hands, and arms, available in Sense SF4B and ReeR brands for industrial machine safety.
- Relés de Segurança (Safety Relays) Safety relay modules for industrial machine safety, supporting light curtains and other safety devices in compliance applications.
- AS-Interface Network Products AS-Interface network products including I/O modules, cables, junction boxes, protectors, and AS-i sensors for industrial fieldbus communication.
- DeviceNet Network Products DeviceNet network products including I/O modules, junction boxes, and accessories for industrial automation networking.
- Profibus Network Products Profibus DP and PA network products including I/O modules, junction boxes, surge protectors, and accessories for process automation networking.
- Foundation Fieldbus Network Products Foundation Fieldbus network products including junction boxes, surge protectors, barriers, and accessories for process control networks.
- IO-Link Master (AN-IO-LINK-TOOL) IO-Link master and configuration tools for point-to-point communication with smart sensors in industrial automation environments.
- Conectores M8 e M12 (M8 and M12 Industrial Connectors) Industrial circular connectors in M8 and M12 form factors for sensor and actuator connections in factory automation.
- Bornes ENTRELEC (ENTRELEC Terminal Blocks)
Companies that use Sense Electronics
Customer profileSegments3 records
Ideal customer profiles3 records
Sense Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sense Electronics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ReeRminorReeR is a brand partner for safety light curtains and safety relays distributed by Sense Electronics in Brazil. Products include Cortinas de Luz ReeR (ReeR Light Curtains) and Relés de Segurança ReeR (ReeR Safety Relays).
- ENTRELECminorENTRELEC is a brand partner for terminal blocks, cable glands, and cable duct products distributed by Sense Electronics. Product lines include Bornes Aparafusáveis, Bornes Push-in, Bornes Plugáveis, Prensa Cabos ENTRELEC, and Canaletas ENTRELEC.
- INTERCONTECminorINTERCONTEC is a brand partner for circular connectors distributed by Sense Electronics. Products include Conectores Circulares INTERCONTEC.
- RAYCHEMminorRAYCHEM is a brand partner for heat shrink tubing (Tubos Termoretráteis) distributed by Sense Electronics.
- MicrosonicminorMicrosonic is a brand partner for ultrasonic sensors distributed by Sense Electronics. Products include Sensores Ultrassônicos Tubulares Microsonic and Sensores Ultrassônicos Não Tubulares Microsonic.
- ABB (TE Connectivity / TE.com)coreSense Electronics operates as a Brazilian subsidiary/distributor channel for TE Connectivity products. Email domain is te.com, suggesting affiliation with TE Connectivity. Products include AMP brand terminals, connectors, and components.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Sense Electronics competitors and assessment
Company assessmentDirect peers
- Keyence Corporation: High-end sensor and measurement manufacturer with a strong laser, photoelectric, and vision sensor presence in Brazilian factories. Most directly comparable on measurement and laser sensors (TOF/CMOS laser line included in Sense's catalog) but with a premium price-positioning that targets flagship accounts.
- IFM Electronic: German-headquartered manufacturer of inductive, capacitive, photoelectric, and ultrasonic sensors plus IO-Link masters. Direct competitor to Sense across the same factory-automation SKU set, with much larger global reach but limited local Brazilian manufacturing.
- Pepperl+Fuchs: Leading manufacturer of industrial sensors with particular strength in hazardous-area / explosion-proof sensing, the same specialty Sense highlights in its Ex-certified line. Operating in Brazil via local subsidiaries and competing directly in process-automation accounts.
- Turck: Manufacturer of inductive, capacitive, magnetic, and ultrasonic sensors plus industrial connectivity (M8/M12, valve plugs) and IO-Link/fieldbus products. Overlaps directly with Sense on sensor SKUs, the M8/M12 connector family listed by Sense, and fieldbus interface blocks.
- Banner Engineering: US-based sensor manufacturer with broad inductive/photoelectric/ultrasonic and vision sensor lines distributed in Brazil. Direct competitor across the discrete-sensing categories that anchor Sense's core product families.
- Balluff: German industrial sensor and network specialist covering inductive, photoelectric, capacitive sensors and IO-Link masters. Operates in Brazil and competes with Sense on sensor portfolio and fieldbus integration, with a stronger position in larger multinational OEMs.
- SICK AG: Global sensor and factory-automation specialist with a deep proximity, photoelectric, ultrasonic, and laser sensor portfolio. Directly comparable to Sense on sensing modalities, with stronger vision/laser and a sizable Brazilian subsidiary that competes head-to-head in local plant automation projects.
Broad incumbents
- Omron Industrial Automation: Global automation supplier with a well-known photoelectric, inductive, capacitive, and fiber-optic sensor range plus safety and vision products. Competes with Sense on discrete sensing, especially through large OEMs and machine builders, but as part of a much broader controls-and-motion portfolio.
- Phoenix Contact: Global leader in industrial electrical connection, PCB terminals and fieldbus/IO-Link infrastructure that overlaps with the ENTRELEC terminal-block line and AS-Interface/Profibus products distributed by Sense. Comparable on connection and networking SKUs rather than pure sensing.
- Schneider Electric (Telemecanique Sensors): Major industrial automation incumbent offering the Telemecanique Sensors line of proximity, photoelectric, and ultrasonic sensors alongside a much broader automation portfolio. Overlaps with Sense at the SKU level but typically as part of an integrated full-automation bid to large Brazilian industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sense Electronics social profiles
Digital presenceSense Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sense Electronics leadership team
Management profileNumber of profiles
Sense Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sense Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sense Electronics
What does Sense Electronics do?
Sense Electronics designs, manufactures, and distributes industrial automation components, including proximity sensors (inductive, capacitive, photoelectric, ultrasonic, laser, fiber optic, magnetic, color/mark), valve monitors and digital positioners, industrial safety equipment (light curtains, safety relays), industrial fieldbus network products (AS-Interface, DeviceNet, Profibus, Foundation Fieldbus, IO-Link), and electrical connection components. The company serves factory automation, process automation, and electrical panel-building customers in Brazil.
Is Sense Electronics a public or private company?
Sense Electronics is a private company. It is classified as corporate owned and is currently operating.
When was Sense Electronics founded?
Sense Electronics was founded in 1976. It employs 251 to 500 people.
Where is Sense Electronics based?
Sense Electronics is headquartered in Brasil, Brazil, in the Latin America region.
How does Sense Electronics make money?
One revenue line is on record: sensor and Automation Component Sales.
Who are Sense Electronics's main competitors?
Direct peers on record are Keyence Corporation, IFM Electronic, Pepperl+Fuchs, Turck, Banner Engineering, Balluff and SICK AG. Broad incumbents are Omron Industrial Automation, Phoenix Contact and Schneider Electric (Telemecanique Sensors).
Does Sense Electronics have an API?
No public API is recorded for Sense Electronics.
What industry is Sense Electronics in?
Sense Electronics's product category is Industrial Automation Sensors. Its primary akta.pro industry code is IMAHAHAF, Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs), with a secondary code of IMAGAFAB, Machine Vision & Optical Sensing (Cameras, 3D vision, LiDAR, illumination). Its NAICS code is 334513 and its SIC code is 3823.