Name

Greatland Adventures

Legal name

Great Land Adventures

Website

https://greatlandadventures.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Alaska adventure tours
• Glacier hiking tours
• Northern lights viewing
• Helicopter flightseeing tours
• Bear viewing tours

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guided Tour Bookings: Primary revenue from booking individual and group adventure tours including glacier hikes, northern lights tours, wildlife viewing, dog sledding, helicopter tours, and kayaking excursions. Tours priced per person or per group with various inclusions.
2. Affiliate/Commission Revenue: Revenue from affiliate partnerships with travel advisors earning up to 20% commission on referred bookings through unique links, QR codes, and discount codes.
3. Private Tour Charter Services: Custom private tours with additional hourly rates ($175/hour) for extended services, airport transfers, and group transportation beyond standard tour duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Greatland Adventures is an Alaska-based tour operator that designs and sells guided small-group and private adventure excursions in Anchorage and Fairbanks, including glacier hiking, iceberg kayaking, northern lights viewing, dog sledding, helicopter flightseeing, wildlife and bear viewing, and cruise-ship port transfers. Tours include transportation, local guides, and required equipment, and are booked directly through the company's website using the FareHarbor reservation system, supplemented by an affiliate program for travel advisors.

Product overview

Greatland Adventures is a Southcentral and Interior Alaska-based tour operator offering a portfolio of guided adventure tour products primarily organized around five core activity categories: glacier experiences (glacier hiking, iceberg kayaking, and glacier helicopter tours), aurora/northern lights viewing (anchored by the Anchorage Northern Lights Tour and Fairbanks Northern Lights Tour, supplemented by a live Aurora Cam Livestream), wildlife and bear viewing (including Katmai, Lake Clark, Chinitna Bay, and Redoubt Bay bear tours), flightseeing (fixed-wing and helicopter tours including Knik Glacier, Grand Knik, Denali, and Girdwood Glacier tours), and dog sledding (helicopter-accessed glacier dog sledding and land-based Iditarod-team experiences). The company operates both shared small-group tours and fully private customizable tours, with most departures from Anchorage and Fairbanks. Supporting products include cruise ship transfer tours (Whittier-Anchorage and Seward-Anchorage), hiking tours in Chugach State Park, Arctic Circle driving tours, hot springs tours, and city tours in Anchorage and Fairbanks. Several tours are white-labeled or operated in partnership with third-party providers (Talkeetna Air Taxi, Anchorage Helicopter Tours, Rust's Flying Service, Alaska Glacier Lodge, Alpine Air, Seavey's IdidaRide Kennel). The company offers an affiliate program for travel advisors with up to 20% commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Spencer Glacier Iceberg Kayaking A full-day small-group sea kayak tour among icebergs at Spencer Glacier accessed by Alaska Railroad Glacier Discovery train, including Turnagain Arm photo stops, guided paddling on Spencer Glacier Lake, equipment, lunch, and round-trip hotel transportation from Anchorage.
• Matanuska Glacier Summer Tour A full-day guided glacier hiking experience on the Matanuska Glacier (Alaska's largest road-accessible glacier) with small groups of up to 6 guests walking up to 3 miles on blue glacial ice, including equipment, cleats, helmet, lunch, snacks, and round-trip Anchorage transportation.
• Matanuska Glacier Winter Tour A full-day guided winter glacier hiking experience on the Matanuska Glacier featuring blue ice formations and dramatic winter scenery, with small groups of up to 6 adventurers, including equipment, winter gear package options, and round-trip Anchorage transportation.
• Turnagain Arm Glacier & Wildlife Tour A full-day shared wildlife and glacier tour along the Seward Highway to Portage Valley, including a Portage Lake cruise to view Portage Glacier, entry to the Alaska Wildlife Conservation Center, and an Alyeska Resort aerial tram ride.
• Anchorage Northern Lights Tour A small-group aurora viewing tour from Anchorage operating August 21 to April 15, with a 3-5pm day-of confirmation call, up to 3 hours of driving to find clear skies, included web-quality aurora portraits, and a complimentary redo tour if no aurora is photographed.
• Fairbanks Northern Lights Tour A small-group aurora viewing tour departing Fairbanks between August 28 and April 14, with up to 3 hours of driving beyond Fairbanks to find clear skies, included web-quality aurora portraits, and a complimentary redo tour if no aurora is photographed.
• Aurora Cam Livestream A live camera stream from a private cabin north of Fairbanks, broadcasting on Greatland Adventures' YouTube channel to allow prospective guests to check real-time aurora borealis conditions before booking a tour.
• Whittier / Anchorage Cruise Transfer Tour A full-day private transfer tour combining cruise-ship port logistics with curated sightseeing between Whittier and Anchorage, including Whittier Tunnel toll, Portage Valley, Alaska Wildlife Conservation Center, and a brief Anchorage city tour.
• Seward / Anchorage Cruise Transfer Tour A full-day private transfer tour combining a cruise-ship port transfer between Seward and Anchorage along the Seward Highway and Turnagain Arm, with optional Alaska SeaLife Center and Alaska Wildlife Conservation Center stops.
• Girdwood Glacier Helicopter Tour A 90-minute helicopter tour featuring two landings (one on a remote glacier and one on an alpine ridge or mountain lake) over the Chugach Mountains, with wildlife viewing opportunities.
• Knik Glacier Helicopter Tour A helicopter tour departing from Alaska Glacier Lodge, flying over the Knik River, through the Great Gorge, past Whiteout and Colony Glaciers, and over Lake George icebergs, with a 30-minute landing on Knik Glacier.
• Grand Knik Tour A helicopter tour combining three remote landings (glaciers, icebergs, and alpine views), marketed as the 'Alaska Trifecta,' covering Knik Glacier, Great Gorge, and Lake George.
• Girdwood Glacier Dog Sledding Helicopter Tour A helicopter flight to Punchbowl Glacier where guests are greeted by Iditarod-champion mushers from Seavey's IdidaRide Kennel for a dogsled ride across a glacier, including puppy interactions. Operated May 15 to August 31 only.
• Winter Dog Sledding Tours in Willow A dog-sled ride at Iditarod musher Matthew Failor's kennel in Willow, Alaska, using private Iditarod training trails with views of Denali. Available as a self-drive experience or with optional transportation from Anchorage.
• Winter Dog Sledding Tours in Big Lake A dog-sledding experience near Anchorage riding behind an Iditarod team through spruce forests and across frozen lakes on Iditarod training trails. Available as a self-drive experience or with private charter transportation from Anchorage.
• Chinitna Bay Bear Viewing Tour A bear-viewing tour via bush plane from Anchorage to Lake Clark National Park for brown bear viewing at Chinitna Bay, operated in partnership with Rust's Flying Service.
• Lake Clark Bear Viewing Tour A bear-viewing tour via bush plane and covered boat from Anchorage to Crescent Lake in Lake Clark National Park for brown bear salmon fishing viewing, operated in partnership with Rust's Flying Service.
• Katmai National Park Bear Tour A bear-viewing tour via bush plane from Anchorage to Brooks Falls in Katmai National Park for brown bear salmon viewing, operated in partnership with Rust's Flying Service.
• Private Anchorage Sightseeing Tour A 3-hour private sightseeing tour of Anchorage covering Earthquake Park, Lake Hood Seaplane Base, Beluga Point, Potter's Marsh, and Flattop Mountain, narrated by a local guide.
• Private Matanuska Glacier Tour A fully private glacier experience on the Matanuska Glacier for groups of 2 to 11 people, with an expert glacier guide, all equipment, and winter clothing provided.
• Private Spencer Glacier Iceberg Kayaking A fully private version of the Spencer Glacier Iceberg Kayaking experience for groups of 1 to 11 people, with exclusive guide access and a customizable itinerary.
• Chugach State Park Guided Hiking Tour – Private A private guided hiking tour through Chugach State Park's most popular trails, led by a naturalist guide with route selection adapted to weather, group ability, and interests. Includes transportation from Anchorage and park entrance fees.

Quantifiable outcome

• 90% success rate on confirmed northern lights tours
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Visit AnchoragecoreGTM or Marketing PartnerOfficial member of Visit Anchorage (destination marketing organization). Company recognized as Tour Operator of the Year (2019) and received Visitor Industry Advancement Award (2024) from Visit Anchorage.
• Alaska Travel Industry Association (AlaskaTIA)coreGTM or Marketing PartnerActive member of AlaskaTIA, Alaska's primary travel industry trade association supporting tourism businesses.
• Explore FairbankscoreGTM or Marketing PartnerOfficial partner for Fairbanks-area tourism marketing and promotion of northern lights and interior Alaska experiences.
• Alpine Air Alaska (Seavey's IdidaRide)coreStrategic or Co-development PartnerPartnership with Iditarod champion Mitch Seavey's dog sledding operation. Provides helicopter-accessed glacier dog sledding experiences on Punchbowl Glacier with champion mushers.
• Anchorage Helicopter ToursmajorChannel Partner/ Reseller/ DistributorReseller of helicopter tours including Knik Glacier tours and helicopter/dog sled combination experiences. Tours booked through Greatland website with ASN referral.
• Alaska RailroadcoreStrategic or Co-development PartnerProvides Glacier Discovery train tickets for Spencer Glacier access. Spencer Glacier is only accessible via Alaska Railroad, making this partnership essential for kayak tours.
• Alaska Wildlife Conservation CenterminorStrategic or Co-development PartnerIncluded in Turnagain Arm tours. Non-profit wildlife sanctuary dedicated to preserving Alaska's iconic animals.
• Matthew Failor (Alaskan Husky Adventures)majorStrategic or Co-development PartnerPartnership with top-ten Iditarod musher Matthew Failor for authentic dog sledding experiences in Willow, using same trails trained on for the Iditarod race.
• Rust's Flying ServicemajorChannel Partner/ Reseller/ DistributorPartner for bear viewing tours to Katmai, Lake Clark, and Chinitna Bay. Provides bush plane access to remote bear viewing locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pursuit (Banff Jasper Collection): Large tourism operator running multi-destination scenic tours and experiences (Alaska Cruise excursions plus Canadian Rockies). Broader-scale incumbent in the cruise-tour-experience category that competes for southcentral Alaska day-tour demand.
• Lindblad Expeditions: National Geographic-affiliated expedition cruise and Alaska land-tour operator with similar small-group naturalist-led adventure style and premium pricing, competing for the high-end experiential traveler segment.

Direct peers

• Talkeetna Air Taxi: Talkeetna-based fixed-wing flightseeing operator that runs Denali scenic flights and is a current Greatland partner for Summer Southside Denali and Winter Explorer tours. Compares on flightseeing product category.
• Rust's Flying Service: Anchorage-based bush plane operator running Katmai, Lake Clark, Chinitna Bay, and Redoubt Bay bear viewing trips. Existing Greatland partner and direct competitor for bear viewing flights.
• Salmon Berry Travel & Tours: Anchorage-based Alaska tour operator offering small-group and private adventure tours, custom itineraries, and cruise transfers across Southcentral Alaska. Closest direct competitor in scale, product mix, and target market.
• TEMSCO Helicopters: Alaska helicopter tour operator offering Knik, Matanuska, and Denali flightseeing with glacier landings. Direct competitor for the helicopter tour portion of Greatland's portfolio.
• Anchorage Helicopter Tours: Anchorage helicopter operator offering glacier and dog-sled combination tours; existing Greatland partner and direct competitor in the helicopter-dogsled category.
• Alaska Mountain Guides: Alaska-based adventure outfitter running glacier hiking, ice climbing, and backcountry trips, overlapping with Greatland's Matanuska and Spencer glacier product line.
• Alaska Tours: Major Alaska tour operator and aggregator with similar cruise transfer, day tour, and multi-day package offerings. Direct competitor for cruise passenger and FIT bookings.
• Northern Alaska Tour Company: Fairbanks and Anchorage-based tour operator running northern lights tours, Arctic Circle drives, and Dalton Highway adventures, directly competing in the aurora and interior Alaska segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greatlandadventures
• Xx.com/greatlandadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greatland Adventures