Bodycology

What Bodycology does

Bodycology is a U.S. mass-market fragrance, bath, and body care brand founded in 2003 and headquartered in Dallas, operating as a registered trademark of PDC Brands alongside sister brands such as Dr Teal's, Cantu, Eylure, Elegant Touch, Body Fantasies, BOD Man, and The Healing Garden. The company's core product portfolio spans fragrance mists (including a recent Luxe Fine Fragrance Mist line inspired by designer houses such as Tom Ford, Chanel, Marc Jacobs, Byredo, Dolce & Gabbana, and Chloé), Shimmer Fragrance Mists, 3-in-1 bath/body/shave oils, body creams, 2-in-1 body washes and bubble baths, and shea sugar scrubs, organized by scent family across Gourmand, Tropical, Fruity, and Floral categories. Formulas are built around a recurring ingredient stack of shea butter, cocoa butter, jojoba oil, and vitamin E, with marketing claims of 24-hour moisture and layered top/middle/base-note fragrance architecture.

The brand sells through a distribution network that includes Walmart, Amazon, CVS, Walgreens, Dollar General, Meijer, and Kroger, plus a direct-to-consumer storefront at bodycology.com that features fragrance education content and a rule-based fragrance finder tool. Pricing is positioned at mass-market accessible tiers, with the company explicitly stating that "beauty doesn't have to come at a high price." Marketing is anchored on the brand website, an Instagram presence, and retailer-channel promotion. Revenue mechanics are one-time unit sales of physical goods with no disclosed subscription or licensing model, and the company does not disclose financial figures, funding history, or AI/technology capabilities in the available data.

Name

Bodycology

Legal name

PDC Brands

Website

https://bodycology.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodycology is a U.S. mass-market fragrance, bath, and body care brand owned by PDC Brands, selling affordably priced mists, body creams, washes, oils, and scrubs through Walmart, Amazon, CVS, Walgreens, Dollar General, Meijer, Kroger, and bodycology.com to women seeking accessible everyday fragrance.

Ownership category

akta.pro rank

Product category

Personal Care & Bath Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Sprays & Mists (CRABADAC)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Fragrance body care
• Bath and body products
• Body mist products
• Affordable personal care
• Specialty bath brand

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Consumer Body Care Products: Bodycology generates revenue through the sale of physical fragrance and body care products including fragrance mists, body creams, body washes and bubble baths, 3-in-1 oils, shea sugar scrubs, and shimmer mists. Products are sold through major retail channels and the company's e-commerce website at mass-market price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

Bodycology designs, manufactures, and sells affordable fragrance, bath, and body care products for women consumers. The portfolio includes fragrance mists (including premium Luxe Fine Fragrance Mists inspired by designer perfumes), shimmer mists, body creams, 2-in-1 body washes and bubble baths, 3-in-1 oils, and shea sugar scrubs, sold at mass-market price points through major U.S. retail chains and the brand's own e-commerce site.

Product overview

Bodycology is an affordable fragrance and body care brand offering a portfolio of bath, body, and skincare products. The core product line includes Luxe Fine Fragrance Mists (inspired by high-end designer perfumes), Shimmer Fragrance Mists (with luminous shimmer), Fragrance Mists, 3-in-1 Oils (bath, body, and shave), Body Creams, 2in1 Body Washes & Bubble Baths, and Shea Sugar Scrubs. Products are organized into fragrance families including Gourmand, Tropical, Fruity, and Floral categories. The brand retails through major retailers including Walmart, Amazon, CVS, Walgreens, Dollar General, Meijer, and Kroger. Bodycology is owned by PDC Brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxe Fine Fragrance Mist Premium fragrance mists inspired by high-end designer perfumes, featuring layered top, middle, and base notes for an evolving all-day scent experience at mass-market prices, for women seeking affordable luxury-inspired fragrances.
• Shimmer Fragrance Mist Luminous shimmer body mist that combines fragrance with a sparkling finish for skin radiance, designed for women who want a shimmer-enhanced scent for everyday or special-occasion wear.
• Fragrance Mist Fine fragrance mists with longer-lasting all-day scent available across multiple scent families (Gourmand, Tropical, Fruity, Floral), intended for layering with body cream or standalone wear for everyday fragrance.
• 3-in-1 Oil Multi-purpose oil for bath, body, and shaving, formulated with jojoba oil, shea butter, and vitamin E to moisturize skin during a soak, seal in moisture after bathing, and enable closer shaves.
• Body Cream Lightweight, fast-absorbing body cream with enhanced shea butter content delivering 24-hour moisture, designed to be applied after shower or bath and used as a fragrance base for layering with Bodycology mists.
• 2-in-1 Body Wash & Bubble Bath Dual-purpose body wash and bubble bath enriched with shea butter and vitamin E that provides 24-hour moisture, fragrance, and mood-boosting scent for cleansing or as a luxurious bubble bath.
• Shea Sugar Scrub Exfoliating sugar scrub with shea butter designed to remove dry skin and reveal smoother, brighter skin while delivering fragrance and moisturization as part of a layered body care routine.

Quantifiable outcome

• 24-hour moisture hydration from body creams and body washes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Body Fantasies: Sister brand also owned by PDC Brands, offering fragrance mists, body sprays, and lotions at mass-market price points. Most directly comparable on positioning, distribution, and parent-portfolio context.
• Victoria's Secret Beauty & Accessories: Sells fragrance mists, body lotions, and body washes directly comparable to Bodycology's core fragrance mist and body cream line, with strong overlap in target consumer (women 18-34).
• EOS (Evolution of Smooth): Mass body care brand spanning lotion, shave, and fragrance formats. Competes with Bodycology across body cream and fragrance mist categories at similar mass-market price points in the same retailers.
• Soap & Glory: Playful, scent-forward bath, body, and fragrance brand stocked at mass retailers like Walmart and Target. Overlaps with Bodycology in body wash, scrub, and mist SKUs at comparable prices.
• Philosophy (Coty): Giftable bath, body, and fragrance brand known for scented body washes, creams, and mists. Direct format overlap with Bodycology and a similar 'affordable indulgence' positioning, distributed through Ulta, Sephora, and department stores.
• Tree Hut: Mass-market body scrub and body care brand built on shea-sugar scrubs and scented body lotions. Direct overlap with Bodycology's Shea Sugar Scrub and Body Cream SKUs and the same mass-retail channels.
• Bath & Body Works: Largest U.S. specialty retailer of fragrance mists, body creams, body washes, and scrubs. Directly competes with Bodycology across virtually every product category and customer segment, but at a premium price point and via company-owned retail.
• BOD Man: Men's version of Bodycology under PDC Brands, offering cologne sprays, body washes, and deodorants. Sister brand with identical retail footprint and formulation philosophy; useful comp for portfolio strategy.

Broad incumbents

• Jergens: Established mass-market body lotion brand owned by Kao. Competes directly with Bodycology's Body Cream line via Walmart, drug, and grocery channels, though narrower in fragrance/format breadth.
• Nivea (Beiersdorf): Global mass-market personal-care giant with broad body lotion, wash, and deodorant lines. Overlaps with Bodycology's Body Cream and Body Wash categories and shares the same mass and drug retail partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mybodycology
• Facebookfacebook.com/bodycology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodycology