WITH/agency

What WITH/agency does

WITH/agency is a private, woman-owned strategy and creative firm founded in March 2012 by Blair Waugh Brady (CEO) and Jamie Sims (CSO), headquartered in Atlanta, Georgia. The firm positions itself as a "brand partner agency" that advises Fortune 1000 marketers and growth-stage companies on brand strategy, identity, and creative execution. Its operating model is organized around three interconnected service pillars — Strategize (brand strategy workshops, audits, architecture, persona development, customer journey mapping, annual and communications planning), Brand (naming, brand architecture, identity, voice and messaging), and Build (creative consulting, campaign advertising, marketing collateral, video production, sales enablement, internal communications) — delivered through a proprietary framework the firm calls the Brand Unification Process. There is no underlying technology product; the offering is professional services delivered by a team the firm describes as "expert interdisciplinarians," with headcount stated in the 11–50 range.

The firm's revenue model is professional services-based: project-based and retainer engagements sold through direct enterprise sales relationships targeting Fortune 1000 buyers and growth-stage/startup companies. Named enterprise clients referenced in the firm's materials include Kaiser Permanente, Papa John's, Southern Company, PG&E, Fleetcor, and Piedmont Bank, spanning healthcare, food and beverage, energy/utilities, and financial services. The agency holds WBENC certification as a woman-owned enterprise (≥51% woman-owned, controlled, and operated), which functions as both a brand credential and a commercial lever to access corporate supplier diversity programs.

Recent strategic actions include a March 2022 rebrand and visual identity refresh coinciding with the firm's 10th anniversary, and the build-out of a new Atlanta/Brookhaven headquarters called "The Union" targeted for fall 2022. Pricing is not publicly disclosed and engagements are quote-based. The firm has no institutional investors, parent company, subsidiaries, M&A history, or disclosed external funding. Geographic footprint is described as Southeast regional, with the Atlanta headquarters serving as the sole disclosed office location.

Name

WITH/agency

Legal name

WITH/agency

Website

https://thewithagency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WITH/agency is a woman-owned, Atlanta-based strategy and creative firm that serves Fortune 1000 enterprises and growth-stage companies with brand strategy, identity development, and creative production delivered through its proprietary Brand Unification Process.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy and Creative Services: Project-based and retainer-based engagements for brand strategy, creative consulting, campaign advertising, and marketing collateral production. Works with Fortune 1000 clients across numerous industries as well as growth stage and startup companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WITH/agency is a strategy and creative firm that delivers brand strategy, brand identity development, and creative production services through three interconnected pillars: Strategize (brand strategy workshops, audits, architecture, persona and journey mapping, business and communications planning), Brand (naming, identity development, brand voice, rollout deliverables), and Build (creative consulting, campaign advertising, marketing collateral, video production, sales enablement). The work is delivered via a proprietary Brand Unification Process that integrates business strategy and brand strategy.

Product overview

WITH/agency is a strategy and creative firm that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency's core offering is organized around three interconnected service pillars: Strategize (brand strategy and advisory), Brand (identity development and translation), and Build (creative production and delivery). These services work together as part of a proprietary Brand Unification Process that brings together business strategy and brand strategy to help clients uncover pain points, work through challenges, and create permanent value for the enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategize

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/TheWITHAgency
• Facebookfacebook.com/theWITHagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WITH/agency