PharmaVie

What PharmaVie does

PharmaVie is a French retail pharmacy network of 500-600 affiliated pharmacies serving approximately 300,000 customers per day, operated by the corporate entity PLUS PHARMACIE (a French Société Anonyme headquartered in Créteil with €2,147,500 share capital) and affiliated with the Phoenix Pharma group. The company serves individual consumers and families with prescription-adjacent products, parapharmacy goods, and in-pharmacy clinical services such as vaccination, health consultations, and the OncoPharmaVie specialized oncology support program. It also runs targeted services for pharmacists and pharmacy owners, including recruitment, network membership, and professional development.

The core technology is an e-commerce storefront (pharmavie.fr, established 2020) integrated with the physical pharmacy footprint to enable home delivery and Click & Collect, supported by a Pharmacy Locator geolocation service and the Carte Affinity digital loyalty program. The proprietary product portfolio spans four tiers: the premium PharmaVie line (micronutrition, aromatherapy), the value PharmaPrix line (hygiene, first aid, organic infusions, contact lens solutions), the Solero sun-care range, and the Dermasoin dermatological skincare brand. Distribution is omnichannel and France-only, combining e-commerce, home delivery, Click & Collect, and 500-600 physical pharmacies, with a content-led engagement layer through Magazine PharmaVie and active social media channels.

The business model is primarily transaction-based retail — one-time unit sales of medications, parapharmacy, and private-label products — supplemented by service revenue from vaccination, health consultations, and the OncoPharmaVie oncology program. Pricing follows a two-tier structure: affordable PharmaPrix everyday essentials and premium PharmaVie expert-formulated products. Customers are overwhelmingly individual consumers and families, with no disclosed enterprise or B2B anchor accounts. The parent Phoenix Pharma affiliation provides supply-chain leverage as a major European pharmaceutical wholesaler.

Name

PharmaVie

Legal name

PLUS PHARMACIE

Website

https://pharmavie.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

PharmaVie is a French network of 500-600 affiliated pharmacies, operated by PLUS PHARMACIE within the Phoenix Pharma group, selling medications, parapharmacy goods, and private-label brands (PharmaVie, PharmaPrix, Solero, Dermasoin) to 300,000 daily consumers via e-commerce, Click & Collect, and in-pharmacy services including the OncoPharmaVie oncology program.

Ownership category

akta.pro rank

Headquarters

HQ city

Ivry-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Product Sales: Sale of medications and parapharmacy products through both online platform and physical pharmacy network. Revenue generated from individual transactions for health products including supplements, personal care, first aid supplies, and prescription-adjacent items.
2. Parapharmacy Products: Sale of health and wellness products under PharmaVie and PharmaPrix brands including micronutrition, aromatherapy, hygiene products, first aid supplies, and solar protection products
3. Pharmacy Network Services: Services provided through affiliated pharmacies including vaccination, health consultations, and specialized patient support programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

PharmaVie operates a network of approximately 500 pharmacies across France selling medications, parapharmacy products, and wellness items under the premium PharmaVie and value PharmaPrix brands. Customers can order products online for home delivery or Click & Collect at local affiliated pharmacies, while accessing in-pharmacy services such as health consultations, vaccinations, and the specialized OncoPharmaVie cancer patient support program.

Product overview

PharmaVie is an online pharmacy and parapharmacy platform operating three complementary product ranges: the premium PharmaVie line featuring expert formulations (micronutrition, aromatherapy, Dermasoin skincare); the value PharmaPrix line offering quality pharmaceutical products in large formats (hygiene, first aid, bio infusions, contact lens solutions, shower gels); and the Solero sunscreen range for solar protection. The platform also provides pharmacy finder services, online prescription submission, appointment booking, and the Affinity loyalty program across a network of 500 pharmacies.

Differentiator

Problem solved

Functional benefit

Brands

• PharmaVie: Premium product range featuring expert formulations developed by pharmacy professionals, covering micronutrition and aromatherapy.
• PharmaPrix
• Solero
• Dermasoin

Products and services

• PharmaVie Premium Range Premium product line featuring expert formulations and innovative formulas developed by healthcare professionals, including micronutrition supplements and aromatherapy essential oils, sold to individual consumers through PharmaVie pharmacies and the online platform.
• PharmaPrix Value Range Value-oriented product line offering quality pharmaceutical-grade hygiene, first aid, bio infusions, intimate care, and wellness products in large formats for the whole family at competitive prices.
• Solero Sunscreen Range Sunscreen product line offering solar protection with various SPF levels and hydrating formulas for the whole family, available through the PharmaVie pharmacy network and e-commerce site.
• Dermasoin Skincare Range Dermatological skincare brand under the PharmaVie network offering moisturising creams and purifying cleansing gels formulated for skin prone to dryness, acne, and imperfections, sold to individual consumers.
• OncoPharmaVie Cancer Patient Support Program Specialized oncology support program delivered through trained PharmaVie pharmacists who provide personalized pharmaceutical care, medication management, and skincare guidance to cancer patients, supported by partnerships with Avène, La Roche-Posay, Même, and Biogaran.
• Pharmacy Locator Service Geolocation-based pharmacy finder service that helps customers locate the nearest affiliated PharmaVie pharmacy in France for in-person visits or Click & Collect order pickup.
• Carte Affinity Loyalty Program Digital loyalty card program that allows customers to accumulate rewards and access exclusive discounts across the PharmaVie pharmacy network and online store, supporting repeat purchases.
• Click & Collect Service
• Vaccination and Health Consultation Services

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Phoenix PharmacoreOthersPharmaVie operates as a member of the Phoenix Pharma group, one of the major pharmaceutical distribution networks in Europe. Phoenix Pharma is a leading pharmaceutical wholesaler and pharmacy network operator.
• AvèneminorStrategic or Co-development PartnerAvène partners with PharmaVie's OncoPharmaVie program, which provides specialized oncology support and training for pharmacists to better serve cancer patients
• La Roche-PosayminorStrategic or Co-development PartnerLa Roche-Posay collaborates with PharmaVie's OncoPharmaVie program, providing expertise and support for cancer patient care through pharmacist training
• Même (skincare for cancer patients)minorStrategic or Co-development PartnerMême partners with PharmaVie's OncoPharmaVie program to offer specialized skincare products and support tailored for cancer patients
• BiogaranminorStrategic or Co-development PartnerBiogaran collaborates with PharmaVie's OncoPharmaVie initiative, contributing pharmaceutical expertise to the oncology patient support program
• Association PharmaViecoreOthersFounded in 1988, Association PharmaVie is the charitable arm of the pharmacy network, focused on improving health and well-being of hospitalized children through the 'Hôpital de mon Doudou' program and promoting pharmacy professional ethics and engagement

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/pharmaviefr
• Facebookfacebook.com/PharmaVieFr
• LinkedInlinkedin.com/company/pluspharmacie
• Instagraminstagram.com/pharmavie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PharmaVie