Ngern Tid Lor

What Ngern Tid Lor does

Ngern Tid Lor (TIDLOR) is a Thai non-bank financial services company, founded in 1980 in Phetchabun province and headquartered in Bangkok, that operates as a publicly listed entity on the Stock Exchange of Thailand under the ticker TIDLOR. Following a 2025 holding-company restructuring (TIDLOR Holdings), the company remains a majority-owned subsidiary of Krungsri Bank, which in turn is part of Japan's Mitsubishi UFJ Financial Group. Its core business is collateral-based consumer lending — vehicle title loans (cars, motorcycles, and commercial trucks up to 40 million baht), land title loans against Thai title deeds (น.ส.3ก, น.ส.4, อ.ช.2), and a regulated nano finance personal loan product — priced at interest rates capped at 24% per annum by Thai regulation. The company serves individual borrowers and small business owners across all Thai provinces through a hybrid distribution model that combines 1,900+ physical branches, a 24/7 call center, LINE chatbot (@tidlor), the Tidjai mobile app (3M+ downloads), the Tidlor Card cash-withdrawal product usable at over 50,000 ATMs nationwide, and a 400+ used-truck dealer network.

The company has systematically built an insurance distribution vertical on top of its lending book through three wholly-owned platforms: Areegator (an online sales platform for professional insurance agents, launched 2020), heygoody (launched 2023, marketed as Thailand's first online insurance broker without cold-calling), and ประกันติดล้อโล่ / Tidlor Shield Insurance (rebranded 2024). Insurance, ATM fee revenue from Tidlor Card, and the legacy interest-based lending portfolio together form a multi-vertical revenue mix with both transactional (interest/fee) and affiliate/commission economics. Governance, compliance, and brand-building are emphasized, with consecutive Thailand's Most Admired Brand awards in the vehicle title loan category (2019-2025), 'Excellent' corporate governance ratings, CAC anti-corruption recertification, and a TIDLOR Academy culture and leadership program.

Its scale and positioning are anchored in financial inclusion for underbanked Thai consumers who lack guarantor-based access to traditional bank credit: 2M+ customers served, a stated 2,852,307 cumulative customers helped over five years, 2,227,044 free accident insurance policies issued, and 7,524 financial literacy trainings delivered. Strategic emphasis over 2020-2025 has shifted from single-product title lender to multi-product platform, executed through mobile/insurtech product launches, the 2021 SET IPO, and the 2025 holding-company restructuring, while credit underwriting remains asset-collateral-led rather than AI-native.

Name

Ngern Tid Lor

Legal name

บริษัท เงินติดล้อ จำกัด (มหาชน)

Website

https://tidlor.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ngern Tid Lor (TIDLOR) is a Thai non-bank lender operating 1,900+ branches nationwide, offering vehicle title loans, land title loans, and nano finance to over 2 million individual borrowers and small business owners, with growing insurance brokerage and digital app distribution via the Tidjai app and Tidlor Card product.

Ownership category

akta.pro rank

Headquarters

HQ city

Phaya Thai

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Title Loans: Core lending business providing loans against vehicle registration (cars, motorcycles, trucks) with interest rates ranging from 10-24% per year. Loans can be collateralized or refinancing against existing financed vehicles.
2. Land Title Loans: Loans using land title deeds (น.ส.3ก, น.ส.4, อ.ช.2) as collateral with interest rates starting at 15% per year
3. Insurance Brokerage: Commission revenue from insurance products including motor insurance, accident insurance, cancer insurance, and property insurance through Areegator and heygoody platforms
4. Tidlor Card Fees: Revenue from credit facility fees, ATM withdrawal fees (5 baht), and fund transfer fees (3 baht) on the Tidlor card product

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ngern Tid Lor is a Thai consumer finance provider that extends secured personal loans against vehicle titles (car/sedan, pickup, motorcycle, truck), land titles, and provides nano-finance loans to informal-income borrowers. It complements lending with a cash card (Tidlor Card), the Tidjai mobile super-app, and the heygoody online insurance brokerage, distributing these offerings through 1,900+ branches, mobile apps, a LINE chatbot, and a call center.

Product overview

Ngern Tid Lor operates as a multi-product financial services platform organized around vehicle title loans as its core business, supplemented by land title loans, insurance brokerage, and digital tools. The primary product line consists of สินเชื่อทะเบียนรถ (Vehicle Title Loans) covering sedans/pickup trucks, motorcycles, and commercial trucks, all offering borrowing against vehicle registration without transferring ownership. Supporting products include บัตรติดล้อ (Tidlor Card), a cash withdrawal card linked to loan credit lines usable at major bank ATMs, and แอปติดใจ (Tidjai App), a mobile platform for loan management, fund transfers, and insurance services. The insurance vertical operates through ประกันติดโล่ (Tidlor Shield Insurance), heygoody, and Areegator platforms. Additional offerings include สินเชื่อเพื่อคนมีที่ดิน (Land Title Loans), สินเชื่อนาโนไฟแนนซ์ (Nano Finance), and TIDLOR Academy for culture and leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Areegator (อารีเกเตอร์): Online insurance platform for professional agents
• heygoody
• ประกันติดโล่
• TIDLOR Academy
• ติดใจ (Tidjai)
• บัตรติดล้อ

Products and services

• Car / Sedan and Pickup Title Loan Secured personal loan using the borrower's sedan or pickup truck registration (title) as collateral, targeted at individual Thai consumers with informal income who need fast liquidity.
• Motorcycle Title Loan Small-ticket secured loan using the borrower's motorcycle registration as collateral, designed for low-income and informal Thai borrowers needing quick cash.
• Truck Title Loan Secured loan using commercial truck registration as collateral, targeted at owner-operators and small transport-business owners in Thailand.
• Used Truck Purchase Loan Financing product that helps buyers purchase used trucks and helps sellers/operators manage truck-buying transactions through TIDLOR.
• Land Title Loan Secured personal loan using the borrower's titled land (residential, agricultural, or vacant) as collateral, intended for Thai land-owning households needing liquidity without selling the asset.
• Tidlor Card (Tidlor-branded Cash Card) TIDLOR-branded cash/debit card that lets customers withdraw cash, make payments, and access funds at ATMs, including partner-bank ATM networks.
• Tidjai Mobile Super-App Mobile application that lets TIDLOR customers apply for loans, view accounts, manage repayments, and access services digitally on smartphones.
• heygoody Online Insurance Brokerage Digital insurance brokerage platform where individual customers can compare and purchase personal insurance products (motor, health, life, etc.) online.
• Areegator Lending Platform Proprietary digital lending/loan-origination platform that underpins TIDLOR's loan products across branches and digital channels.
• Nano Finance Loan Small-ticket personal loan product under Thailand's nano-finance regulatory framework, serving borrowers who need very small loan amounts and are underserved by mainstream banks.
• Tidlor Shield Insurance (ประกันติดโล่) Insurance product distributed under the Tidlor Shield brand, typically covering borrower protection in connection with TIDLOR loan products.

Quantifiable outcome

• 43% reduction in monthly payment through balance transfer example (from 16,990 to 7,308 baht)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ธนาคารแห่งประเทศไทย (Bank of Thailand)coreOthers · 1 January 2019Bank of Thailand regulatory oversight and certification for non-bank financial institutions. Ngern Tid Lor operates under BOT regulations for nano finance and regulated lending.
• VTLA (Vehicle Title Loan Trade Association)coreStrategic or Co-development Partner · 1 January 2018Ngern Tid Lor co-founded the Vehicle Title Loan Trade Association to establish industry standards for transparent and sustainable vehicle title lending practices in Thailand.
• CAC (Private Sector Collective Action Coalition Against Corruption)coreStrategic or Co-development Partner · 1 January 2013Ngern Tid Lor joined as a member of the Thai Private Sector Collective Action Coalition Against Corruption, demonstrating commitment to ethical business practices.
• LINE (Meta Platforms)coreTechnology or IntegrationLINE official account (@tidlor) integration for 24/7 customer service chatbot and communications. Part of digital service ecosystem.
• Major Thai Banks (ATM Network)coreChannel Partner/ Reseller/ DistributorATM network partnerships with Krungsri, KTB, GSB, BBL, SCB, and KBANK allowing Tidlor card cash withdrawals at over 50,000 ATMs nationwide.
• Used Truck Dealers (400+ partners)minorChannel Partner/ Reseller/ DistributorNetwork of over 400 used truck dealers who facilitate loan referrals and vehicle purchases for the used truck loan product.
• Prakantidloh.com (Insurance Partner)minorChannel Partner/ Reseller/ DistributorInsurance referral partner for motor insurance products bundled with vehicle loans.
• ภาคีเครือข่าย CACcoreOthersCAC Recertification achieved for 3 consecutive years (2023), maintaining anti-corruption compliance membership.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Srisawad Corporation: Thailand's largest direct competitor in the vehicle title loan space, operating a comparable branch-led title lending franchise with overlapping products (car, motorcycle, truck title loans) and similar subprime customer targeting.
• Muangthai Capital Holding: Thai consumer finance company with strong overlap in nano finance, hire-purchase, and personal lending for self-employed and informal segment — directly comparable customer base and product mix to Ngern Tid Lor.
• AEON Thana Sinsap (Thailand): Listed Thai consumer finance company providing personal loans, hire-purchase, and credit cards to a similar mass-market Thai customer base; competes directly with Ngern Tid Lor for underbanked borrowers and insurance distribution.
• Roojai: Thailand-based online insurance broker and motor insurance provider; direct comparable to Ngern Tid Lor's heygoody platform in digital insurance intermediation for Thai consumers.

Broad incumbents

• Krungsri (Bank of Ayudhya): Parent company and broader retail banking incumbent under MUFG; competes in adjacent consumer lending, credit cards, and insurance distribution while also providing funding, ATM, and infrastructure support to Ngern Tid Lor.
• Kiatnakin Phatra (KKP): Thai financial group with significant consumer finance, hire-purchase, and retail lending operations; broad incumbent competitor for vehicle title and personal loan share among Thai SMEs and individuals.
• Siam Commercial Bank (SCB): Major Thai commercial bank offering auto loans, personal loans, and insurance distribution; competes with Ngern Tid Lor for prime and near-prime vehicle financing while also serving as an ATM network partner.

Others

• JMT Network Services: Thailand's largest debt management and non-performing loan servicing company; adjacent ecosystem participant that buys and services distressed Thai consumer debt, including portfolios originated by NBFI lenders.

Emerging players

• Sunday (Fintech/Insurtech): Thai digital insurance broker with a similar no-call, self-service purchase model; emerging competitor to Ngern Tid Lor's heygoody online insurance platform in the Thai insurtech segment.
• Ascend Money / TrueMoney: Thailand's leading fintech/e-wallet player providing consumer credit, nano loans, and bill payments through digital channels; emerging digital-first competitor for the same underbanked Thai customer base that Ngern Tid Lor serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ngerntidlor
• Facebookfacebook.com/ngerntidlor
• LinkedInlinkedin.com/company/ngerntidlor

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ngern Tid Lor