Bare Biology

What Bare Biology does

Bare Biology is a Brighton-headquartered, family-owned and female-founded direct-to-consumer supplement company founded in 2013. It manufactures and distributes marine and micronutrient supplements — omega-3 fish oils, marine and bovine collagen, magnesium bisglycinate, vitamin D3+K2, and creatine — exclusively through its own Shopify storefront at barebiology.com, with all orders shipped to UK customers free of charge. The company operates without disclosed external funding and is run by a 1–10 person team.

The product range is differentiated by rigorous third-party verification: every batch of omega-3 is IFOS 5-star certified for purity and freshness, and the Skinful marine collagen line was the first globally to be MSC-certified for sustainably-sourced wild Norwegian cod. Life & Soul Dailies delivers 1,700mg omega-3 (1,100mg EPA, 500mg DHA) per serving and is positioned as the strongest fish oil in the UK market, capable of meeting the 3,000mg EPA+DHA EFSA threshold for blood pressure support when paired with the 4,000mg Life & Soul Liquid. Other notable technical specifications include hydrolysed collagen peptides with molecular weight under 3,000 Daltons for enhanced absorption, and magnesium supplied as 85% buffered bisglycinate chelate.

Revenue is generated via two streams: one-time direct sales (price points £21.95–£51.95 per SKU) and a subscription model that offers a 15% recurring discount plus free shipping, managed through a self-service portal. Customer acquisition follows a content-led, expert-endorsed GTM: an educational blog (The Supplement), social media on Instagram/Facebook/TikTok, a newsletter funnel offering 10% off first order, and a network of six named BANT-registered nutritional therapists (Alderson, Boellinger, Rodriguez, Walpole, Thorburn, Faure Green) who recommend products in clinical practice. The brand has accumulated 5,462 Trustpilot reviews at a 5.0 average and consistent editorial coverage across Vogue, Forbes, Marie Claire, Elle, InStyle and Telegraph.

Name

Bare Biology

Legal name

Bare Biology

Website

https://barebiology.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bare Biology is a Brighton-based, family-owned D2C supplement brand founded in 2013, selling IFOS-certified omega-3 fish oils, MSC-certified marine collagen, magnesium bisglycinate, and vitamin D3+K2 sprays directly to UK consumers via its Shopify storefront with a 15% subscription discount model.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industry

Marine & Aquatic Protein Ingredients (Fish Protein, Shellfish Protein, Fish Collagen) (AFAJAHAD)

Keywords

• Omega-3 supplements
• Marine collagen powder
• Dietary supplements
• Vitamin D3 K2
• Magnesium bisglycinate

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of supplements through owned e-commerce platform (barebiology.com). One-time purchases at retail prices ranging from £21.95 to £51.95.
2. Subscription Model: Recurring subscription model offering 15% discount on all orders plus free shipping. Managed through customer portal with ability to skip, change dates, and cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Bare Biology manufactures and sells premium marine and nutritional supplements directly to UK consumers through its owned e-commerce store. The product range spans omega-3 fish oil capsules and liquids, marine and bovine collagen powders, magnesium bisglycinate, vitamin D3+K2 sprays, vegan algae-based omega-3, creatine monohydrate, and an at-home vitamin D test kit. Every omega-3 batch is independently tested and certified by IFOS to a 5-star purity standard, and the marine collagen is the first MSC-certified marine collagen on the market.

Product overview

Bare Biology is a UK-based family-owned supplement brand offering a focused portfolio of omega-3, collagen, magnesium, vitamin D, and creatine products. Their omega-3 range includes Life & Soul (capsules, minis, and liquid formats), Rise & Shine (combined with vitamin D3), Mindful (DHA-focused), Action Heroes (kids), Mums & Bumps (pregnancy), and Vim & Vigour (vegan algae-based). Their collagen offerings comprise Skinful Pure (marine, unflavoured), Skinful + Vitamin C (strawberry flavour), and Fundamental (bovine). Additional core products include Ready & Rested (magnesium bisglycinate), Beam & Balance (vitamin D3+K2 spray), High Flyer (creatine monohydrate), and a Vitamin D Test Kit. Products are manufactured in Norway and UK, with emphasis on IFOS certification for omega-3 purity and MSC certification for marine collagen sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• High Flyer
• Rise & Shine
• Life & Soul Dailies
• Life & Soul Minis
• Life & Soul Liquid
• Mindful
• Action Heroes
• Mums & Bumps
• Vim & Vigour
• Skinful Pure
• Skinful + Vitamin C
• Fundamental
• Ready & Rested
• Beam & Balance
• Beam & Balance Unflavoured
• Vitamin D Test Kit

Quantifiable outcome

• 5-star average rating from 5,462 Trustpilot reviews and 918+ Okendo verified reviews
• +4 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• International Fish Oil Standards (IFOS)coreTechnology or IntegrationIFOS provides rigorous batch testing and certification for all Bare Biology omega-3 products. Every batch receives 5-star certification for purity and freshness, with results published on IFOS website. This partnership provides third-party verification of product quality.
• Marine Stewardship Council (MSC)coreTechnology or IntegrationMSC certification for marine collagen sourcing from sustainably caught wild Norwegian cod. Bare Biology was the first to achieve MSC certification for marine collagen. The cod skin is sourced from fisheries meeting MSC environmental standards.
• Hannah AldersonminorOthersNutritionist who recommends Bare Biology products including Mums & Bumps omega-3 during pregnancy. Takes products personally and recommends to clients in clinical practice.
• Uta BoellingerminorOthersBANT Registered Nutritional Therapist who recommends Beam & Balance D3+K2 spray, fish oils and collagen supplements. Featured in Women's Health, Cosmopolitan, and Marie Claire. Runs clinic in Hove.
• Erica RodriguezminorOthersSkin specialist recommending Skinful Marine Collagen Powder + Vitamin C for skin health. Highlights sustainable sourcing as key differentiator.
• Jen WalpoleminorOthersFertility and pregnancy nutritionist recommending Rise & Shine omega-3 & vitamin D3 capsules. Uses product personally and in clinic.
• Samantha ThorburnminorOthersNutritional therapist recommending Bare Biology fish oil range for therapeutic omega-3 levels. Recommends Life & Soul capsules and Action Heroes for kids.
• Charlotte Faure GreenminorOthersNutritional Therapist recommending Life & Soul Daily Capsules and Action Heroes Omega-3 Liquid for children to meet daily DHA needs for brain health.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Nutrition: UK DTC supplement brand, female-founded, focused on food-state vitamins and women's health. Most directly comparable to Bare Biology in channel, target customer (wellness-focused UK women), premium positioning, and expert-endorsement-led marketing.
• BetterYou: UK-based premium supplement brand specializing in transdermal magnesium and vitamin D oral sprays — overlapping product categories (magnesium, vitamin D) and UK DTC premium positioning with similar expert-endorsement model.
• Ancient + Brave: UK DTC supplement and collagen brand with strong emphasis on sustainability, traceability, and premium positioning. Direct competitor in marine collagen and wellness category with similar female-founded, transparent-ingredient narrative.
• Together Health: UK-based supplement brand offering omega-3, collagen, and vitamin D with clean-label positioning. Competes in overlapping product categories (marine collagen, omega-3) with similar premium DTC distribution.
• Nordic Naturals: Global omega-3 specialist brand with similar IFOS certification emphasis and premium positioning. Most direct product-line peer for Bare Biology's Life & Soul range, though operating at much larger global scale.
• Heights: UK DTC brain-care supplement brand, venture-backed, premium-positioned with subscription model and direct expert-endorsement marketing. Closely comparable GTM architecture and premium DTC supplement playbook.
• Wassen: UK-established omega-3 and supplement specialist with decades of category presence and pharmacy retail distribution. Directly comparable product category (therapeutic omega-3) with broader retail footprint than Bare Biology.
• Nutravita: UK-based DTC supplement brand offering omega-3, collagen, and multivitamins via Amazon and own storefront. Competes on similar products at a lower-mid price point, pressuring Bare Biology's premium tier.

Broad incumbents

• Holland & Barrett: UK's largest health and wellness retailer with broad own-brand and third-party supplement range including omega-3 and collagen. Competes with Bare Biology on shelf and increasingly in private-label, with much larger marketing and distribution scale.
• Solgar: Long-established global premium supplement brand with strong UK pharmacy/health-food distribution. Overlaps in omega-3, vitamin D, magnesium, and collagen categories at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/barebiology
• Instagraminstagram.com/barebiology/?hl=en
• TikToktiktok.com/@MS4wLjABAAAAnBaO8tGN2EddQ3NZnHDeRRNtNQRXm7SQjMJm8dOvpxm6v9Gn2bg7Pkoi-6v_-Ymo
• Xx.com/BareBiology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bare Biology