What Blue-White Industries does

Blue-White Industries is a privately held US manufacturer founded in 1957 that designs and builds chemical metering pumps, flow meters, and pre-assembled chemical feed skid systems for fluid handling applications. The company sells diaphragm (CHEM-FEED), peristaltic (FLEXFLO), and multi-diaphragm (MD1/MD3 with Hyperdrive technology) metering pumps, along with variable area, paddlewheel, and ultrasonic flow meters (SONIC-PRO, BW DIGI-METER). Its core technical differentiators are proprietary components — the patented DiaFlex diaphragm designed to last the life of the pump, Flex-A-Prene tubing, Hyperdrive dual-diaphragm architecture that mitigates vapor lock, and patented TFD/DFD leak detection systems — supported by six patents (three granted, three pending) and ISO 9001:2015 certification.

The company targets four primary verticals: municipal water/wastewater (potable treatment, disinfection, pH adjustment), industrial (chemical processing, cooling towers, boilers, power generation), aquatics (pools and water parks), and OEM integration. End customers range from water utilities and treatment plant operators to industrial facilities and equipment manufacturers.

Blue-White operates a 100% channel-mediated go-to-market through an authorized distributor network organized by industry vertical and geography, covering 50+ countries across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Revenue is generated through one-time hardware sales of pump and meter systems plus a recurring parts stream (tube assemblies, diaphragms, cartridges, valves) priced $2–$680 through an online storefront. The firm is investing in digital infrastructure (Blue-Central IoT platform, Blue Whale OS firmware, Blue Coral CPQ portal) as it expands its connected and managed-service footprint. Leadership includes President & CEO Rob, VP of Sales Danny Sanders, and managing partner Eero Teerikorpi; the company is privately held with no disclosed institutional ownership or funding rounds.

Name

Blue-White Industries

Legal name

Blue-White Industries

Website

https://blue-white.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Chemical Metering Pumps and Flow Meters

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Chemical metering pumps
• Peristaltic pumps
• Diaphragm pumps
• Flow measurement devices
• Engineered skid systems

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metering Pumps: Sale of chemical metering pumps including peristaltic (FLEXFLO series), diaphragm (CHEM-FEED series), and multi-diaphragm pumps for industrial, municipal, and aquatic applications.
2. Flow Meters: Sale of flow measurement devices including variable area (acrylic/polysulfone), paddlewheel, and ultrasonic flow meters.
3. Engineered Skid Systems: Pre-assembled chemical feed skid systems available in simplex, duplex, and triplex configurations for easy installation in municipal and industrial facilities.
4. Replacement Parts & Accessories: Ongoing revenue from replacement parts including tube assemblies, diaphragms, cartridges, valves, and accessories through their storefront and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blue-White Industries manufactures and sells chemical metering pumps (peristaltic, diaphragm, and multi-diaphragm types), flow measurement devices (variable area, paddlewheel, ultrasonic), and pre-assembled engineered skid systems for chemical feed applications. The company serves municipal water/wastewater, industrial process, aquatic, and OEM customers through a global authorized distributor network spanning more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• CHEM-FEED: Brand for diaphragm and multi-diaphragm metering pumps and engineered skid systems
• FLEXFLO
• BW DIGI-METER
• SONIC-PRO
• Blue-Central
• STAR SYSTEM
• DiaFlex
• Flex-A-Prene
• Hyperdrive
• Blue Whale OS

Products and services

• Diaphragm Metering Pumps (CHEM-FEED C2, C3, C-600P, C-600HV, C-1500N) Positive-displacement diaphragm metering pumps providing accurate and quiet delivery of a wide range of liquid chemicals for municipal water treatment, industrial process, and aquatics applications. Models include C2 and C3 (built-in DFD leak detection), C-600P, C-600HV, and C-1500N. Patented DiaFlex diaphragm technology lasts the life of the pump.
• Multi-Diaphragm Metering Pumps (MD1, MD3, CD1, CD3) Multi-diaphragm pumps featuring patent-pending Hyperdrive dual-diaphragm alternating pumping technology that minimizes pulsation and eliminates vapor lock risk. Models MD1 and MD3 (municipal) and CD1 and CD3 (industrial) deliver smooth, continuous chemical feed even when injecting off-gassing fluids such as Peracetic Acid and Sodium Hypochlorite. Includes Unibody cartridge check valves for simplified maintenance.
• Peristaltic Metering Pumps (FLEXFLO M1-M5, A-100N, A1-A5, A1A, A-100NA) FLEXFLO series peristaltic metering pumps using proprietary Flex-A-Prene tubing for superior chemical resistance. Turndown ratios up to 10,000:1 on M1 and M3 models enable precise flow control. Models include M1-M5 (municipal), A-100N, A1-A5 (industrial), and A1A, A-100NA (aquatics). Equipped with patented Tube Failure Detection (TFD/TFD+) leak detection.
• Flow Meters (Variable Area, BW DIGI-METER Paddlewheel, SONIC-PRO Ultrasonic) Flow measurement devices including acrylic and polysulfone variable area flow meters, BW DIGI-METER digital paddlewheel flow meters, and SONIC-PRO ultrasonic flow meters for accurate chemical feed flow measurement across municipal, industrial, and aquatics applications.
• CHEM-FEED Engineered Skid Systems (CFPS, CFCS, CFWS Simplex/Duplex/Triplex) Pre-assembled chemical feed skid systems available in simplex, duplex, and triplex configurations for easy installation in municipal and industrial facilities. Models include CFPS (plastic simplex/duplex/triplex), CFCS (plastic simplex/duplex), and CFWS (wall-mount simplex/duplex) variants for both municipal and industrial use.
• Replacement Parts and Accessories Ongoing supply of replacement parts including tube assemblies, DiaFlex diaphragms, Flex-A-Prene cartridges, check valves, and accessories for Blue-White pumps and flow meters. Sold through the company's online storefront with listed prices ranging from $2 to $680.

Quantifiable outcome

• DiaFlex diaphragm lasts the life of the pump, eliminating expensive rebuild kits
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Mullarkey AssociatescoreChannel Partner/ Reseller/ DistributorAuthorized distribution partner specializing in aquatics solutions. Hosts mid-year sales training on Blue-White aquatics products to ensure customer-facing team knowledge and effective market coverage.
• Eastman Industrial (Philippines)coreChannel Partner/ Reseller/ DistributorKey distribution partner in the Philippines serving industrial market segments. Blue-White VP of Sales meets regularly with the partner to strengthen business relationships and provide product training.
• Global Distribution NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of authorized distributors covering 50+ countries including USA, Canada, Australia, Germany, Japan, China, Philippines, South Africa, Brazil, and many more. Distributors are trained and authorized to represent Blue-White products in their respective markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watson-Marlow: Watson-Marlow is a direct competitor in peristaltic and metering pumps, with a strong presence in water treatment, pharmaceutical, and industrial chemical dosing. Like Blue-White, it specializes in fluid handling technology with proprietary tubing designs and serves a similar global customer base.
• ProMinent: ProMinent is a German specialist in chemical metering pumps, measurement, and water treatment dosing systems. It directly overlaps Blue-White's CHEM-FEED and skid system offerings and competes in municipal water and industrial process water applications globally.
• Pulsafeeder (IDEX): Pulsafeeder, an IDEX brand, manufactures chemical metering pumps, process pumps, and skid systems directly comparable to Blue-White's CHEM-FEED product line. It serves identical municipal, industrial, and OEM customers with similar diaphragm and peristaltic technologies.
• Milton Roy: Milton Roy is a long-established manufacturer of metering pumps (LMI, MAXROY, mRoy) for chemical dosing in water treatment and industrial applications. It is a direct competitor in diaphragm metering pumps with overlapping municipal and industrial customer segments.
• Seko S.p.A. Seko is an Italian manufacturer of metering pumps, dosing systems, and water treatment controllers. It competes directly with Blue-White in chemical dosing for swimming pools, industrial process water, and municipal applications across Europe and globally.
• Iwaki Walchem: Iwaki (including Walchem) manufactures metering pumps, controllers, and chemical feed systems for water treatment and industrial applications. It is a direct competitor in diaphragm and magnetic-drive metering pumps serving overlapping municipal and aquatics markets.

Broad incumbents

• Grundfos: Grundfos is one of the world's largest pump manufacturers, with a broad portfolio spanning dosing/metering pumps, circulators, and industrial pumps. It overlaps with Blue-White in chemical dosing for water treatment but operates at far greater scale and with a much wider product range.
• Xylem: Xylem is a global water technology leader offering pumps, metering, and treatment solutions (including legacy Wallace & Tiernan chemical dosing). It is a broad incumbent serving municipal and industrial water markets where Blue-White also competes, but at much larger scale and across broader verticals.
• IDEX Corporation: IDEX owns Pulsafeeder and other fluidics brands, making it a broad incumbent in chemical metering and dispensing. It competes with Blue-White across municipal, industrial, and OEM segments, with significantly greater scale and acquisition capacity.
• Spirax-Sarco Engineering: Spirax-Sarco (parent of Watson-Marlow) is a broad industrial steam and fluid handling conglomerate with strong metering pump exposure. While primarily a steam specialist, its Watson-Marlow subsidiary makes it a relevant adjacent peer in peristaltic chemical dosing.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BlueWhiteInd
• YouTubeyoutube.com/user/bluewhiteindustries
• Facebookfacebook.com/bluewhiteindustries
• LinkedInlinkedin.com/company/blue-white-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue-White Industries