Careskills Academy

What Careskills Academy does

Careskills Academy is a UK-based eLearning platform serving the health and social care sector, offering CPD-accredited online training and compliance management tools to care organisations. Founded in 2014 by John Loizou — a former care home owner and home-care franchisee who built the platform after struggling with compliance training for his own 150 staff — the company delivers 95+ accredited courses covering mandatory care training, safeguarding, first aid, health and safety, clinical care, mental health, children and young people, and workplace compliance, plus a Train the Trainer programme with Level 3 Award in Education and Training and trainer-specific qualifications accredited by AQA.

The core technology is the proprietary Atlas Learning Management System (LMS), a cloud-based platform accessible via any internet-enabled device. Atlas provides smart enrolments by department, automatic colour-coded training matrixes with one-click Excel export, real-time compliance reporting aligned to CQC inspection requirements, automated certificate generation with expiry tracking and renewal reminders, and document management for organisational policies. Courses are delivered via eLearning, live webinars, face-to-face sessions, and blended learning. All content is CPD accredited through the CPD Certification Service, and the Care Certificate is endorsed by Skills for Care and Skills for Health.

The business model is B2B sales-led and exclusively organisation-focused (no individual learner sales). Revenue is generated through a tiered subscription (Careskills Unlimited from £2.99/user/month, with volume discounts down to £2.92 for 101-150 staff), a credit-based Pay-As-You-Go model (credits from £2.99 per course, never expiring), and one-time Train the Trainer qualifications (£250-£400 per seat). A 7-day free trial and a price-beat guarantee against UK online care training competitors support acquisition. Customers span care homes, domiciliary care providers, NHS settings, schools, early years settings, and specialist care organisations. In 2024, Careskills joined Citation Group alongside iHasco, consolidating within a larger UK compliance and training platform.

Name

Careskills Academy

Legal name

Careskills Academy Limited

Website

https://careskillsacademy.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Careskills Academy is a UK eLearning platform providing CPD-accredited health and social care training to over 5,000 care organisations via its proprietary Atlas LMS, with subscription-based access to 95+ courses.

Ownership category

akta.pro rank

Product category

Health and Social Care eLearning and Compliance Training

NAICS

Technical and Trade Schools (6115), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Care training courses
• ELearning platform
• Compliance training
• Learning management system
• Health social care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Careskills Unlimited Subscription: Unlimited access subscription model giving staff unrestricted access to complete suite of online care courses. Single fixed fee per user per month or per year. Starting from £2.99 per user per month. Care Certificate included free with subscription.
2. Pay As You Go Credits: Credits-based model where organisations purchase credits to enrol individual learners onto specific courses. Credits never expire. Price per course from £2.99 depending on volume purchased.
3. Train the Trainer Courses: One-time per-seat pricing for accredited trainer qualification programmes. Moving and Handling Trainer from £250 per seat, full Train the Trainer Package from £400 per seat including First Aid Trainer qualification.
4. Care Certificate Standalone: One-time purchase of Care Certificate course from £15. Portable qualification for new care workers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Careskills Academy delivers 95+ CPD-accredited online health and social care training courses through its proprietary Atlas Learning Management System, targeting UK care organisations exclusively. Core offerings include the Careskills Unlimited subscription (from £2.99 per user per month), the Skills for Care-endorsed Care Certificate (from £15), Pay As You Go course credits, and Train the Trainer accredited qualifications covering mandatory, clinical, safeguarding, and specialist care training.

Product overview

Careskills Academy is an eLearning provider for the health and social care sector offering a unified training platform built around its proprietary Atlas Learning Management System (LMS). The core offering combines the Careskills Unlimited subscription service (providing unlimited access to 95+ CPD-accredited courses from £2.99/user/month) with the Care Certificate product (all 16 standards in 1 course and portfolio, from £15). The product portfolio spans multiple course categories including Children & Young People, Clinical Care, First Aid, Health & Safety, Health & Social Care, Mandatory Care, Mental Health & Wellbeing, Safeguarding, and Workplace Compliance. Training is delivered through multiple modalities: eLearning, face-to-face, webinars, and blended learning. The Atlas LMS provides compliance management tools including automatic training matrix, instant CQC inspection reports, and certificate generation. A Train the Trainer programme enables organisations to develop internal training capability with accredited qualifications including Level 3 Award in Education and Training.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas: Learning Management System (LMS) platform powered by Atlas for tracking learner progress and compliance reporting
• Careskills Unlimited

Products and services

• Careskills Unlimited Unlimited access subscription giving care organisation staff unrestricted access to 95+ CPD-accredited online care courses, with the Care Certificate included. Targeted at UK care organisations seeking a single subscription for mandatory and specialist training.
• Care Certificate Comprehensive 16-standard Care Certificate course endorsed by Skills for Care, delivered as 1 course and 1 portfolio. Available as a standalone one-time purchase from £15 per learner, also bundled free with the Careskills Unlimited subscription.
• Atlas Learning Management System Proprietary learning management system featuring automatic training matrix, real-time progress monitoring, instant reporting for CQC inspections, and certificate generation with one-click printing. Includes smart enrolments by department, colour-coded compliance status, Excel export, and document management for organisational policies.
• Pay As You Go Credits Usage-based purchasing model where organisations buy credits to enrol individual learners onto specific courses. One credit equals one course enrolment; credits never expire; per-course pricing from £2.99 with volume discounts.
• Train the Trainer Programme AQA-accredited train-the-trainer programme covering Level 3 Award in Education and Training, Moving and Handling Trainer, First Aid Trainer, and Medication Trainer qualifications. Delivered through blended learning (eLearning, webinars, and face-to-face) to enable care organisations to build in-house training capability.

Quantifiable outcome

• Reduce training administration by 75%
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• iHascocoreOthers · 1 January 2024In 2024, Careskills Academy joined forces with iHasco (part of Citation Group) to offer better learning experiences together. iHasco and Careskills sit in the same corporate group under Citation Group. iHasco may act as data processor for activities undertaken by Careskills.
• Citation GroupcoreOthersCitation Group is the parent company of both iHasco and Careskills Academy. Both companies fall under the Citation Group corporate umbrella. DPO and privacy functions handled through Citation Group.
• AQAcoreStrategic or Co-development PartnerAccreditation body for Train the Trainer qualifications. AQA annually audits Careskills for the provision of training academy services. Learner data may be shared with AQA during audits to assess competency and processes.
• Skills for CarecoreStrategic or Co-development PartnerCare Certificate written by Skills for Care and Skills for Health. Careskills Academy Care Certificate is endorsed by Skills for Care. Courses mapped to Health and Social Care vocational qualifications.
• CPD Certification ServicecoreOthersAll Careskills Academy courses are CPD accredited through the CPD Certification Service. Independent verification of quality training standards.
• Care Learning CoalitionminorOthersVoluntary member of the Care Learning Coalition - a membership network for learning and development providers in the care sector committed to raising training quality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• Citation Group: Citation Group is the parent company of both iHasco and Careskills Academy, providing compliance, HR, and training services to UK SMEs — relevant as the corporate parent shaping strategy, capital allocation, and cross-brand distribution.

Direct peers

• The Mandatory Training Group: UK-based provider of mandatory and statutory training for health and social care workers, with CPD-accredited online courses and train-the-trainer programmes — closely aligned with Careskills' positioning and target audience.
• iHasco: iHasco is a UK eLearning provider offering health & safety, HR, and compliance courses to employers — a direct sibling and competitor under Citation Group, with overlapping course libraries and shared GTM motion targeting UK organisations.
• Realise Health & Social Care Training: Realise offers apprenticeships and vocational training for the UK health and social care workforce, overlapping on mandatory training, Care Certificate delivery, and learner compliance tracking.
• My Learning Cloud: My Learning Cloud is a UK eLearning platform purpose-built for the adult social care sector, offering CPD-accredited courses and an LMS for care providers — a direct head-to-head competitor in the same niche.
• Interactive Healthcare Training: Interactive Healthcare Training provides online health and social care courses with CPD accreditation, targeting UK care providers and home care agencies — closely comparable in subject matter and pricing model.
• Virtual College: Virtual College is a UK eLearning provider specialising in health, social care, and safeguarding training for the care sector, directly competing with Careskills Academy's core course catalogue and LMS-led compliance proposition.
• Engage in Learning: Engage in Learning is a UK eLearning provider with a Care Certificate-aligned course library and LMS, marketing to care homes and domiciliary care providers in direct competition with Careskills Academy.
• West Essex Training Centre: WETC offers accredited eLearning and face-to-face training courses for health, social care, and clinical staff in the UK, with similar mandatory and specialist course categories to Careskills.

Broad incumbents

• Access Health & Social Care: Access Group is a large UK software conglomerate whose Health & Social Care division sells workforce management, rostering, and compliance solutions to care providers — overlapping on compliance training workflows and serving the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/careskillsacademy
• LinkedInlinkedin.com/company/careskills-academy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careskills Academy