NURSING.com (NRSNG)

What NURSING.com (NRSNG) does

NURSING.com is a subscription-based nursing education platform founded in 2013 by Jon Haws RN, serving nursing students from pre-nursing through first-year practice. The platform has been used by 700,000+ students and reports a 99.25% NCLEX-RN pass rate (99.86% for NCLEX-PN) across its user base. The company operates primarily in the United States and is privately held, founder-owned, and bootstrapped with no disclosed outside funding.

The core technology is the USPTO-patented SIMCLEX Computer Adaptive Testing (CAT) simulator, which mirrors the actual NCLEX exam algorithm. The product surface is organized around the NURSING.com Academy subscription and includes the NPQ question bank (6,500+ NCLEX-style questions with NGN formats), Nursing Vault (2,100+ video lessons), Adaptive Brain (AI-personalized study plans), NurseJon AI (24/7 AI tutor), ReadyScore (pass probability predictor), and 9 companion mobile apps (NCLEX Showdown, CCRN Showdown, MedMaster, Tendly, Care Plan Genie, Flash Card Genie, Drug Card Template, BurnoutPulse, Clinical Prep Cases). The company also publishes physical and digital books (600,000+ sold), runs an integrated merchandise store, and offers specialty certification prep (CCRN, CEN, PCCN, CNOR).

The business model is product-led growth with self-serve subscription tiers ranging from $59/month to a $351 lifetime plan and a $599 Elite Access premium tutoring package, supported by a 3-day free trial, a 200% money-back guarantee, and a community-led flywheel anchored by a 350,000+ member "Nursing Family" Facebook group. An enterprise motion targets nursing schools and healthcare systems (named customers include NYU, Texas Woman's, Rutgers, Penn State, UNC, Purdue, Kaiser Permanente, HCA Healthcare, UPMC) with institutional subscriptions, educator accounts, and reporting dashboards.

Name

NURSING.com (NRSNG)

Legal name

NURSING.com

Website

https://nursing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NURSING.com is a subscription-based nursing education platform serving 700,000+ students from pre-nursing through first-year practice via its patented SIMCLEX adaptive NCLEX simulator, 6,500+ practice questions, 2,100+ video lessons, and AI tutoring tools.

Ownership category

akta.pro rank

Product category

Nursing Education Platform

NAICS

Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Health Sciences & Nursing (EDAGABAF), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Nursing exam prep
• NCLEX practice questions
• Adaptive learning software
• Nursing certification courses
• Medical education platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Core Platform): Recurring subscription revenue from Academy membership providing access to SIMCLEX, lesson videos, practice questions, AI study tools, and all platform features. Three tiers: Monthly ($59/mo), 3-Month ($99), Lifetime (9x$39). Subscriptions auto-renew until cancelled.
2. Elite Access Private Tutoring: Premium one-time purchase of $599 for 3 private 1:1 live tutoring sessions with founder Jon Haws RN, plus lifetime membership. Positioned as highest-tier offering for students needing personalized coaching.
3. 2-Year Plan: Six monthly payments of $82 followed by 18 months free access. Mid-tier between monthly and lifetime, targeting students wanting full program coverage at discounted rate.
4. Merchandise (E-commerce): Physical merchandise including apparel, accessories, and stationery sold through integrated e-commerce store. Products include nursing-themed t-shirts, sweatshirts, stickers, mugs, backpacks, and wall art ranging from $5.99 to $41.99.
5. Books and E-books: Physical and digital books including Comprehensive NCLEX Review, NCLEX Flash Notes series, 301 NCLEX Question Books, Nursing Mnemonics, Lab Values, 140 Must Know Meds, Nursing Assessment, Nursing Cheat Sheets, and New Nurse Secrets. Available on Amazon and direct. Over 600,000 books sold.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

NURSING.com sells a subscription-based online nursing education platform that prepares nursing students for the NCLEX and supports them from pre-nursing through first-year practice. The core offering centers on SIMCLEX (a USPTO-patented adaptive NCLEX simulator), a 6,500+ question bank, 2,100+ video lessons, AI tutoring, and personalized study plans. The company also sells print books, certification prep courses, mobile apps, merchandise, and a premium private tutoring package.

Product overview

NURSING.com is a comprehensive nursing education platform organized as a unified Academy subscription with multiple integrated products and companion apps. The core platform (NURSING.com Academy) provides access to five foundational tools: SIMCLEX (patented adaptive NCLEX simulator), NPQ (question bank with 6,500+ questions), Nursing Vault (2,100+ video lessons), Study Plans, and Study Tools (cheatsheets, mnemonics, care plans). AI features include NurseJon AI (24/7 tutoring), Adaptive Brain (personalized study plans), ReadyScore (pass prediction), and Care Plan Genie (AI care plan generation). Supporting mobile apps include NCLEX Showdown, CCRN Showdown, MedMaster, Tendly, Drug Card Template, Flash Card Genie, BurnoutPulse, and Clinical Prep Cases. Print products include Flash Notes books, Comprehensive NCLEX Review, 301 NCLEX Question Books, and specialty pharmacology/mnemonic/reference guides. Certification prep covers CCRN, CEN, PCCN, and CNOR exams. Pre-nursing prep includes HESI/TEAS courses. The Elite Access tier adds private tutoring with founder Jon Haws. The platform serves nursing students from pre-nursing through first-year practice with a 200% money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• SIMCLEX: The only patented adaptive NCLEX simulator that mimics the exact algorithms of the actual NCLEX exam using Computer Adaptive Testing (CAT) technology.
• NurseJon AI
• NPQ (Nursing Practice Questions)
• ReadyScore
• Adaptive Brain
• NCLEX Showdown
• Care Plan Genie
• Flash Card Genie
• Clinical Prep Cases
• BurnoutPulse
• Nursing Vault
• Elite Access

Products and services

• NURSING.com Academy
• SIMCLEX
• NPQ (Nursing Practice Questions)
• NurseJon AI
• Adaptive Brain
• ReadyScore
• Nursing Vault
• Care Plan Genie
• NCLEX Showdown
• CCRN Showdown
• CCRN Review
• MedMaster
• Tendly
• Drug Card Template
• Flash Card Genie
• BurnoutPulse
• Clinical Prep Cases
• Elite Access Private Tutoring
• NCLEX Certification Prep (CCRN, CEN, PCCN, CNOR)
• Pre-Nursing Prep
• New Grad Support
• Nursing Gear Shop
• Test-Taking Strategies Course
• NCLEX Flash Notes (Print and eBook)
• Comprehensive NCLEX Review Book
• 301 NCLEX Question Books
• Nursing Mnemonics Book 190-page book containing 108 mnemonics and memory aids for nurses and nursing students preparing for the NCLEX.
• Lab Values for Nurses 102-page reference book breaking down essential lab values for clinical nursing practice; over 32,000 copies sold.
• 140 Meds for Nurses 153-page pharmacology reference covering 140 must-know medications for NCLEX and nursing pharmacology; over 45,000 copies sold.
• Nursing Assessment Book 102-page guide to head-to-toe nursing assessment fundamentals; over 12,000 copies sold.
• New Nurse Secrets 103-page guide for new nurses transitioning from nursing school to practice, covering workplace culture and first-year challenges; over 8,000 copies sold.
• Nursing Cheat Sheets Book 100-page book with nursing cheatsheets breaking down tough concepts into concise visual references; over 26,000 copies sold.
• Nursing School Secrets Comprehensive guide for conquering nursing school challenges without losing sanity, covering study strategies and survival techniques.

Quantifiable outcome

• 99.25% NCLEX pass rate across all students
• +7 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• TrueLearn: TrueLearn provides smart Qbanks and exam prep for healthcare students including nursing, with adaptive learning and performance analytics. Competes in the same NCLEX and certification prep space with feature overlap to NPQ and SIMCLEX.
• Picmonic: Picmonic provides visual mnemonic learning for nursing and medical students, and NURSING.com itself integrates 400+ Picmonics. Adjacent audience and visual learning approach make it a partial overlap more than a direct head-to-head competitor.

Direct peers

• UWorld: UWorld is the dominant NCLEX prep provider with a comprehensive question bank and adaptive testing platform. Directly competes with NURSING.com's SIMCLEX and NPQ offerings using similar pricing and target customers (nursing students preparing for NCLEX).
• Osmosis (Elsevier): Osmosis is a visual learning platform for nursing and medical education with video lessons, question banks, and clinical reasoning tools. Now part of Elsevier, it competes more directly with NURSING.com's Nursing Vault and NPQ offerings.
• Lecturio: Lecturio is a medical and nursing education platform offering video lessons, question banks, and study planners. Overlaps with NURSING.com's subscription model and adaptive learning for healthcare students and professionals.
• Board Vitals: Board Vitals provides board-style practice questions and exam prep for nurses and physicians, including NCLEX and specialty certifications. Directly competes with NURSING.com's NPQ and certification prep offerings with similar Qbank and adaptive features.
• SimpleNursing: SimpleNursing is a comparable nursing education platform offering video lessons, practice questions, and study guides for NCLEX and nursing school. Targets the same student demographic with a similar visual-first, content-rich learning model.

Broad incumbents

• Princeton Review: Princeton Review is a broad test prep incumbent offering NCLEX prep among many other standardized exams. Anchored in physical classroom and live instruction, with online Qbanks that overlap with NURSING.com's adaptive practice tools.
• Saunders (Elsevier): Saunders Comprehensive Review for NCLEX-RN is a legacy standard-bearer in nursing prep via textbooks and online question banks. Operates as part of Elsevier's broader medical education and publishing portfolio, competing with NURSING.com's print and digital library.
• Kaplan Nursing: Kaplan is a broad test prep incumbent with a dedicated nursing division offering NCLEX prep, live courses, and Qbanks. Overlaps directly with NURSING.com's platform but operates as part of a much larger portfolio of standardized test prep services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@nursingcom?lang=en
• YouTubeyoutube.com/channel/UCaAfGX-JgRZ0QUKR1RRw28w
• Facebookfacebook.com/NURSING.comofficial
• LinkedInlinkedin.com/company/nrsng
• Instagraminstagram.com/nursing.com_
• Pinterestpinterest.com/nursingcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NURSING.com (NRSNG)