Sitrin

What Sitrin does

Sitrin Health Care Center is a not-for-profit healthcare corporation founded in 1951 in New Hartford, New York, operating a comprehensive continuum of medical, rehabilitative, and community services across the Mohawk Valley region. The organization serves eight+ distinct customer segments including seniors (long-term care across nine Cape Cod-style houses plus 44-unit Cedarbrook assisted living), patients with Huntington's Disease and ALS (through Upstate New York's only NeuroCare facility), post-9/11 veterans (complimentary Military Program with Warrior Retreat), individuals with intellectual disabilities (six Gan Kavod IRAs), pediatric therapy patients, child care families (64-slot center), adaptive sports athletes (STARS program), and community wellness members. Its service portfolio spans inpatient and outpatient medical rehabilitation with a 46-private-room unit and the tri-county area's first Comprehensive Outpatient Rehabilitation Facility (CORF), aquatic therapy in heated 92-degree pools, concussion management using force plate systems, dental services, and adult day health care.

The underlying technology is a multi-disciplinary rehabilitation and clinical service delivery platform anchored by specialized physical infrastructure rather than software. Proprietary assets include aquatic therapy pools, the Equili·BRAIN·ium concussion management program, pediatric therapy capabilities, and the STARS Paralympic-level adaptive sports program. Sitrin's business model combines healthcare services revenue (predominantly Medicaid, Medicare, private insurance, and veteran benefit reimbursement), donations and fundraising (multiple annual events including Riggie Run, Celebrity Classic, and Flags for Heroes), wellness memberships, child care tuition (accepting DSS subsidies), and dental fees. Distribution is direct through ten physical facilities across New Hartford, Frankfort, New York Mills, and Utica, with physician-referral-based intake for clinical services and community-based outreach for wellness and child care. The organization employs 501-1000 staff and is led by President and CEO Christa Serafin.

Name

Sitrin

Legal name

Charles T. Sitrin Health Care Center, Inc.

Website

https://sitrin.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sitrin Health Care Center is a 75-year-old not-for-profit healthcare organization in New Hartford, NY, providing senior care, NeuroCare, veteran rehabilitation, adaptive sports, medical rehab, and child care services across multiple Mohawk Valley facilities.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120), Ambulatory Health Care Services (621)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Medical rehabilitation services
• Long-term care facilities
• Neurocare services
• Adaptive sports programs
• Assisted living communities

Headquarters

HQ city

New Hartford

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue from providing healthcare services including long-term care, assisted living, medical rehabilitation, neurocare, and other clinical services. Primarily funded through Medicaid, private pay, and insurance.
2. Donations and Fundraising: Charitable donations from individuals and organizations, fundraising events supporting specific programs (STARS, Military Program, Military Program), and third-party event proceeds.
3. Wellness Memberships and Classes: Community wellness program memberships and aquatic fitness class fees for community members aged 13 and older.
4. Child Care Services: Child care tuition for infants through preschool age children, with 64 full-time slots available.
5. Dental Services: Dental care services including cleanings, exams, extractions, crowns, bridges, dentures, and preventive care. Accepts Medicaid and various insurance plans.
6. Specialized Program Fees: Fees for specialized services including adaptive sports programs, adult day health care, and concussion management assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Sitrin Health Care Center is a not-for-profit corporation delivering comprehensive medical rehabilitation, long-term care, assisted living, neurocare for Huntington's Disease and ALS, adaptive sports programs, military veteran care, child care, dental services, and community wellness programs across multiple facilities in the Mohawk Valley region of Central New York. Founded in 1951, the organization operates the first and only NeuroCare facility in Upstate New York and the first Comprehensive Outpatient Rehabilitation Facility (CORF) in the tri-county area.

Product overview

Sitrin Health Care Center is a not-for-profit healthcare organization offering a comprehensive portfolio of medical, rehabilitative, and community services. The core offerings include Senior Care (long-term care houses, assisted living at Cedarbrook), the NeuroCare Center (first in Upstate New York for Huntington's Disease and ALS), Medical Rehabilitation (inpatient with 46 private rooms, outpatient with CORF facility, aquatic therapy pools, concussion management), Veteran Care (Military Program, Warrior Retreat, Military-Civilian Coalition), STARS Adaptive Sports (wheelchair curling, basketball, road racing, biathlon, shooting at competitive/Paralympic levels), Special Needs (Gan Kavod residences for intellectually disabled), Community Services (Adult Day Health Care, Camp Sitrin, Dental Clinic), Child Care Center (64-slot facility for infants to preschoolers), and Wellness & Aquatic Center. The organization operates a mobile Wellness App and provides specialized clinics including Psychology, Attention Deficit, and Dental services. Sitrin positions itself as innovative healthcare provider with a focus on rehabilitation, adaptive sports, and comprehensive care across all age groups and abilities.

Differentiator

Problem solved

Functional benefit

Brands

• STARS (Success Through Adaptive Recreation and Sports): An innovative adaptive sports program providing individuals with physical disabilities opportunities to engage in a variety of sports on a recreational, competitive, and Paralympic basis.
• NeuroCare Center
• Cedarbrook
• Gan Kavod
• Camp Sitrin
• Equili·BRAIN·ium
• Wellness & Aquatic Center

Products and services

• Senior Care Long-term residential care in nine Cape Cod-style houses and assisted living at Cedarbrook with 44 one- and two-bedroom apartments, providing round-the-clock personalized care, medication management, and quality-of-life enhancement for seniors.
• NeuroCare Center Specialized care facility for patients with Huntington's Disease and ALS, the first and only NeuroCare facility in Upstate New York, delivering quality care for people living with progressive neurological conditions.
• Veteran Care / Military Program Comprehensive, complimentary care program for post-9/11 veterans and injured service members, including the Military Program, Warrior Retreat, Military-Civilian Coalition, and Adaptive Sports, serving those with PTSD, traumatic brain injuries, depression, amputations, and spinal cord injuries.
• Medical Rehabilitation Full range of inpatient and outpatient rehabilitation services including physical therapy, occupational therapy, aquatic therapy, concussion management, pediatric therapy, psychology, and attention deficit clinic, with 46 private-room inpatient unit and CORF outpatient facility.
• STARS Adaptive Sports Adaptive sports program offering wheelchair curling, basketball, road racing, biathlon, and shooting for individuals with physical disabilities at recreational, competitive, and Paralympic levels. STARS athletes have represented the U.S. at World Championships and Paralympic Games.
• Gan Kavod Special Needs Residences Specialized residences for individuals with intellectual disabilities and medically complex needs, including dementia care at Birch residence, with six Individualized Residential Alternatives (IRAs) certified by OPWDD across multiple locations.
• Child Care Center Licensed child care for infants to preschoolers (6 weeks to 5 years), accommodating 64 children with kindergarten readiness curriculum, intergenerational programming, and educational and recreational activities. Accepts DSS tuition subsidy.
• Wellness & Aquatic Center Community wellness facility with fitness center, two heated aquatic therapy pools (92°F), aquatic fitness classes, yoga, ai chi, and Mom and Baby's First Year class series. Open to community members aged 13 and older with membership options.
• Cedarbrook Assisted Living Assisted living and enriched housing with 44 one- and two-bedroom apartments offering maintenance-free living, presenting the enjoyment and benefits of living at home without the worries of home maintenance.
• Dental Services Comprehensive dental services including cleanings, exams, extractions, crowns, bridges, dentures, and preventive care for all ages. Accepts Medicaid, Ameritas, Healthplex, United Healthcare Medicaid Managed Care, private pay, and Care Credit.
• Camp Sitrin 142-acre camp facility with a 10-acre lake, nature trails, playing fields, and pavilions, serving the Military Program, Warrior Retreat, and youth fishing derby as a healing environment for veterans and community members.
• Adult Day Health Care

Quantifiable outcome

• 170+ residents served on campus by 1992
• +6 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Utica Curling Club (UCC)coreStrategic or Co-development PartnerPartnership for wheelchair curling program. UCC operates one of the country's premier curling facilities. STARS program collaborates with UCC for winter curling season.
• Madison-Oneida BOCEScoreStrategic or Co-development PartnerPartner for Nursing Aide Training program. 125-hour CNA course includes 95 classroom/skills lab hours plus 30 clinical hours. Students guaranteed employment at Sitrin upon completion.

Scale indicators19 records

Recent moves16 records

Expansion highlights5 records

Regional players

• Centers Health Care: New York-based post-acute and senior care operator with skilled nursing, rehabilitation, and adult day services. Comparable regional multi-service platform though operating on a for-profit basis and across multiple NY markets rather than a single region.

Broad incumbents

• Genesis HealthCare: National skilled nursing and rehabilitation operator with assisted living and senior housing. Comparable SNF and post-acute positioning though operating as a multi-state for-profit rather than a regional not-for-profit.
• National HealthCare Corporation: Public operator of skilled nursing facilities, assisted living communities, and home health programs across the Southeast and Mid-Atlantic. Comparable SNF and assisted living service mix at scale.
• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals. Comparable on the medical rehabilitation and outpatient therapy lines but operates at national scale and as a for-profit public company.

Direct peers

• The New Jewish Home: Multi-service not-for-profit elder care organization in New York offering skilled nursing, rehabilitation, housing, and adult day services. Directly comparable to Sitrin's continuum-of-care model and regional New York footprint.
• Helen Hayes Hospital: New York State-operated rehabilitation hospital in the Hudson Valley specializing in neurologic and physical rehabilitation. Comparable specialty rehab and neurorehab positioning relative to Sitrin's NeuroCare Center.
• The Eddy (St. Peter's Health Partners): Albany-based not-for-profit network providing skilled nursing, rehabilitation, adult day care, and senior housing across upstate New York. Comparable multi-service elder care platform within the same New York geography.
• Allaire HealthCare: Multi-site skilled nursing and assisted living operator in New York offering subacute rehab, long-term care, and adult day services. Comparable small-to-mid-size regional multi-service post-acute operator with a similar service mix.
• Loretto: Syracuse-based not-for-profit offering skilled nursing, assisted living, rehabilitation, and special-needs services across Central New York. Most direct geographic and service-line competitor to Sitrin's Mohawk Valley operations.
• Burke Rehabilitation Hospital: New York-based rehabilitation hospital network specializing in neurologic, stroke, and cardiopulmonary rehab. Comparable to Sitrin's inpatient rehab unit and NeuroCare Center focus on complex neurological recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SitrinHCC
• YouTubeyoutube.com/user/SitrinHealthCare
• Facebookfacebook.com/SitrinHealthCareCenter
• LinkedInlinkedin.com/company/charles-t-sitrin-health-care
• Instagraminstagram.com/sitrinhealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitrin