THNK School of Creative Leadership

What THNK School of Creative Leadership does

THNK School of Creative Leadership is a Netherlands-based, B Corp-certified private limited company (THNK Holding B.V.) that delivers human-centered leadership development programs from its Amsterdam headquarters. Founded in 2010, the firm serves two distinct buyer segments: enterprise clients seeking organizational transformation, culture change, and 360° Mirror assessments, and individual professionals pursuing personal leadership development, facilitation mastery, and origins-of-leadership work. Named enterprise engagements span Adyen, Johnson & Johnson Latin America, TÜV SÜD, Mendix, and AFEX, indicating cross-industry reach rather than vertical concentration.

The product portfolio combines facilitator-led cohort programs (Transforming Organizations, Mastering the Art of Facilitation, Origins of Your Leadership) with the proprietary 360° Mirror assessment and a newer layer of free Gen-AI THNK Leadership Assistants that extend the offering beyond in-person delivery. Distribution is built on direct enterprise sales, direct-to-individual enrollment, and a multi-channel content presence (LinkedIn, Medium, YouTube, Instagram, X, and the on-site Pulse blog), supplemented by a flagship academic partnership with UC Berkeley Haas School of Business for the Innovation Skills for Future Leaders program.

The business operates as a professional-services organization with quote-based custom enterprise pricing that is not publicly disclosed, alongside individual program enrollment. With 11-50 employees and no disclosed funding rounds, THNK appears to be an organically financed boutique operator, leaning on its codified vertical development methodology, B Corp positioning, and academic co-branding as primary differentiators.

Name

THNK School of Creative Leadership

Legal name

THNK Holding B.V.

Website

https://thnk.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

THNK School of Creative Leadership is an Amsterdam-based, B Corp-certified firm delivering human-centered leadership development programs and 360° Mirror assessments to enterprises (e.g., Adyen, J&J, TÜV SÜD) and individual professionals via facilitator-led cohorts and Gen-AI tools.

Ownership category

akta.pro rank

Product category

Executive Leadership Development

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)

Keywords

• Leadership development programs
• Organizational transformation
• Executive education
• Creative leadership training
• Facilitation skills coaching

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Leadership Development Programs for Organizations: Professional development programs delivered to enterprise clients for leadership and cultural transformation. Programs include custom engagements, cohort-based learning, and organizational development services.
2. Individual Leadership Programs: Programs for individual professionals including facilitation training and personal leadership development courses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

THNK School of Creative Leadership delivers professional development programs focused on creative and human-centered leadership. The school offers organizational transformation programs for enterprises (custom engagements, cohort-based learning, and 360° Mirror assessments) alongside individual programs such as Mastering the Art of Facilitation and Origins of Your Leadership. It also provides free Gen-AI Leadership Assistants to support ongoing leadership development.

Product overview

THNK School of Creative Leadership is a leadership development organization offering a portfolio of programs for both organizations and individuals. The organizational offerings include 'Transforming Organizations' and '360° Mirror' for assessment, while individual programs include 'Mastering the Art of Facilitation' and 'Origins of Your Leadership.' The organization also provides free AI-powered tools through its 'Leadership Assistants' platform for continuous leadership development support.

Differentiator

Problem solved

Functional benefit

Products and services

• Transforming Organizations An organizational transformation program that helps companies develop creative leadership capabilities and cultural change across their workforce, delivered directly to enterprise clients.
• 360° Mirror A leadership assessment and reflection tool used as part of organizational development engagements to help leaders gain self-awareness.
• Mastering the Art of Facilitation An individual-focused program that develops facilitation skills for leaders and aspiring leaders seeking to lead group processes effectively.
• Origins of Your Leadership A personal leadership development program that explores the foundations, history, and context of an individual's leadership journey to deepen self-understanding.
• THNK Leadership Assistants Free Gen-AI powered leadership development tools designed to support ongoing leadership growth, self-development, and reflection.

Quantifiable outcome

• THNK has worked with organizations across multiple industries including technology, healthcare, finance, and manufacturing

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• UC Berkeley Haas School of BusinessflagshipStrategic or Co-development PartnerPartnership for Innovation Skills for Future Leaders program. UC Berkeley Haas collaborates with THNK to deliver innovation skills development for emerging and existing leaders, combining academic rigor with THNK's creative leadership methodology.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Henley Business School Executive Education: Henley offers executive education and leadership programs with a focus on practical, applied leadership development. It is an emerging player in the same leadership development category as THNK, particularly in the UK and European markets.
• Singularity University: Singularity University focuses on leadership for exponential technologies and innovation. It overlaps with THNK's creative/innovation leadership niche but with a stronger technology-forward positioning.

Broad incumbents

• INSEAD Executive Education: INSEAD's executive education offers broad leadership and management programs to global enterprises and individuals. It is a much larger incumbent competing for the same enterprise and individual leadership development budgets as THNK.
• London Business School Executive Education: LBS Executive Education delivers open and custom leadership programs to global enterprises and senior individuals. Comparable to THNK's enterprise and individual program mix but at significantly greater scale and brand recognition.
• Harvard Business School Executive Education: HBS Executive Education is a dominant incumbent offering leadership, strategy, and management programs globally. It competes for the same enterprise leadership development RFPs as THNK, with significantly stronger brand and scale.

Direct peers

• Center for Creative Leadership: CCL is a globally recognized leadership development provider offering research-backed programs, assessments, and custom enterprise solutions. It is the most direct comparable to THNK given overlapping focus on creative/human-centered leadership, assessments, and enterprise delivery.
• Duke Corporate Education: Duke CE delivers custom leadership development programs to global enterprises, drawing on Duke's academic brand. It is a direct peer to THNK in the custom enterprise leadership transformation segment.
• IMD Executive Education: IMD is a Swiss-based business school with a strong executive education practice focused on leadership development for senior executives. Comparable to THNK in serving enterprise and individual leaders with high-touch, methodology-driven programs.
• Kaospilot: Kaospilot is a Scandinavian creative leadership school offering programs in entrepreneurship, innovation, and leadership. It is highly comparable to THNK in mission, creative leadership pedagogy, and boutique scale.
• Hult Ashridge Executive Education: Hult Ashridge offers custom executive education and leadership development programs to enterprises globally. It is a direct peer in custom enterprise leadership transformation with a transformation-led methodology.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thnk_org
• YouTubeyoutube.com/@THNKAmsterdam
• LinkedInlinkedin.com/company/969087
• Instagraminstagram.com/thnkschool
• Facebookfacebook.com/thnkorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THNK School of Creative Leadership