New Work City

What New Work City does

New Work Cities is a privately-held, founder-operated consulting and education business that serves the global coworking industry. Founded by Tony Bacigalupo in 2008 as New Work City—one of New York City's first dedicated coworking spaces, located at 412 Broadway in Manhattan—the company closed its physical location in 2015 after a seven-year run when the lease was raised from $9,400 to $25,000 per month. Following the closure, Bacigalupo pivoted the business to a fully virtual model under the New Work Cities brand, focusing on coaching, training, and digital resource development for aspiring and existing coworking space operators worldwide.

The core product is the Organizers Club, a $99-per-month subscription membership that bundles access to the Coworking Toolkit—more than 50 templates, worksheets, signage files, business model templates, and program manuals—along with weekly video Q&As, online discussion groups, one-on-one coaching calls, and cohort programs such as the Collaborative Space Builders Academy. Supplementary revenue comes from one-time digital products (the $399 Coworking Toolkit standalone, a $49 Business Model Planning Kit, a $49 Employee Manual Template, and a community-building ebook sold through Gumroad and PayPal), plus hourly consulting sessions booked through Calendly. Differentiated methodologies include the Cotivation accountability program, the Red Zone Survival framework covering pre/post-launch crisis periods, the Sustainable Business Models Framework, and the Barn-Raising Community Launch Method, all developed from Bacigalupo's direct operational experience.

Distribution is digital-first and self-serve, leveraging a free Coworking Starter Kit as lead capture, content marketing through the company blog, social channels on Twitter, Facebook, YouTube, and Instagram, an email newsletter, and speaking engagements at conferences such as GCUC USA & Canada, Coworking Europe, Coworking Australia, SXSW, and Ignite NYC. The customer base is fragmented and SMB-oriented, targeting aspiring and existing coworking space founders globally, with a dedicated Coworking Compassion Project offering scholarships to underserved community spaces. Regional partnerships in Europe support localized mastermind groups, and Bacigalupo maintains an active board role at Open Coworking, indicating intent to internationalize the coaching layer beyond direct founder delivery.

Name

New Work City

Legal name

New Work City

Website

https://nwc.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

New Work Cities is a founder-led consulting and education business that helps aspiring and existing coworking space operators worldwide through a $99/month membership, digital toolkits and templates, online workshops, and one-on-one strategy sessions.

Ownership category

akta.pro rank

Product category

Coworking Consulting & Education

NAICS

Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Coworking consulting services
• Coworking business education
• Coworking space operator training
• Community building consulting
• Coworking business templates

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Organizers Club Membership: Monthly subscription membership providing access to Coworking Toolkit, weekly video Q&As, online discussion groups, one-on-one coaching calls, and cohort programs. Includes all digital products plus ongoing support.
2. Coworking Toolkit: One-time purchase of comprehensive toolkit with 50+ templates, worksheets, signage files, business model template, and program manuals. Includes lifetime access to updates.
3. Employee Manual Template: One-time purchase of editable employee manual template covering location info, procedures, membership, events, and emergency protocols. Lifetime updates included.
4. Consulting Services: One-on-one strategy sessions where Tony reviews materials, provides business advice, and helps develop community strategies. Hourly engagement saving clients 'hundreds of thousands of dollars and years of headaches.'
5. Coworking Business Model & Fundraising Workshop: Online video course with lectures and printable worksheets covering sustainable business models, funding sources, finding supporters, and building momentum for launching a space.
6. No More Sink Full of Mugs eBook: Community building ebook available through Gumroad, focused on helping space managers create engaging environments and avoid common pitfalls.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

New Work City is a founder-led consulting and education company that helps entrepreneurs launch, operate, and grow sustainable coworking spaces. It delivers the Organizers Club mastermind membership, a Coworking Toolkit of templates and worksheets, online courses on business models and fundraising, one-on-one strategy consulting, and community-building programs such as Cotivation. The business now operates virtually, serving coworking space founders and operators worldwide after the original NYC physical space closed in 2015.

Product overview

New Work City is a consulting and training company offering a portfolio of products and services for coworking space owners and community builders. The core offering is the Organizers Club membership program, which provides access to the Coworking Toolkit (a comprehensive collection of templates, worksheets, and best practices), weekly video Q&As, online discussion groups, and one-on-one coaching. This is supplemented by paid standalone products including the Coworking Business Model Planning Kit (a premium spreadsheet template for financial projections), the Coworking Business Model & Fundraising Workshop (an online course), One-on-one Strategy sessions (consulting), and the Coworking Space Employee Manual Template. Additional offerings include the Cotivation accountability program, the Collaborative Space Builders Academy (12-week cohort program), European Mastermind Groups, and the free Coworking Starter Kit. All products and services are designed to help people build sustainable coworking communities and avoid common pitfalls.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Toolkit (Ultimate Coworking Toolkit) A comprehensive digital toolkit with 50+ templates, worksheets, signage files, business model template, and program manuals compiled from 10+ years of operating a coworking space. Sold as a one-time purchase with lifetime updates for coworking space owners.
• Coworking Business Model Planning Kit

Quantifiable outcome

• Saves clients 'hundreds of thousands of dollars and years of headaches' through one-on-one consulting
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and regional.

• Alex Hillman (Indy Hall)minorStrategic or Co-development Partner · 1 January 2017Collaborator on Coworking Compassion Project. Co-authored book on coworking. Contributing author of The First Ten resource for the scholarship program.
• Cat Johnson (Cat Johnson Content)minorStrategic or Co-development Partner · 1 January 2017Content marketing coach for Coworking Compassion Project. Author of Coworking Out Loud ebook on content marketing for collaborative spaces.
• Chris Cooley (Cowork University)minorStrategic or Co-development Partner · 1 January 2017Mastermind program option for Coworking Compassion Project winners. Founder of Cowork University providing coworking space management education.
• Iris Kavanagh (Women Who Cowork)minorStrategic or Co-development Partner · 1 January 2017Mastermind program option and one-on-one coaching provider for Coworking Compassion Project. Leads Women Who Cowork community.
• Ryan Chatterton (Coworking Insights)minorStrategic or Co-development Partner · 1 January 2017Video coaching sessions provider for Coworking Compassion Project winners. Founder of Coworking Insights providing industry research and consulting.
• Ramon Suarez (Coworking Handbook)minorStrategic or Co-development Partner · 1 January 2017Author of The Coworking Handbook included in Coworking Compassion Project resources. Experienced coworking space operator and author.
• Angel Kwiatkowski (Cohere Community)minorStrategic or Co-development Partner · 1 January 2017Author of Ultimate Coworking Launch Sequence and coworking consultant. Longtime space manager testimonial subject. Contributing author to Compassion Project.
• Open CoworkingcoreStrategic or Co-development PartnerTony Bacigalupo serves on the board of Open Coworking, which manages Coworking.org and the Coworking Visa program. Open Coworking maintains community-built resources for the global coworking movement. New Work City is a proud supporter of the global coworking movement.
• Marion Majou of EntrelacregionalStrategic or Co-development PartnerCollaboration with Marion Majou of Entrelac in Annemasse to produce resources and Mastermind groups specifically for European coworking space leaders, addressing language barriers and timezone challenges.
• Yann Hertaux of La SerreregionalStrategic or Co-development PartnerPartnership with Yann Hertaux of La Serre in Lausanne to develop European-focused coworking resources and mastermind programs, expanding NWC's reach in Europe.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Workfrom: Workfrom is a platform that helps remote workers find and review coworking and cafe workspaces. It addresses a related audience (workspace users and operators) but through a marketplace/content model rather than NWC's consulting-and-education model.
• Workplaceless: Workplaceless provides remote work training, certification, and consulting programs for distributed teams and operators of flexible workspaces. It overlaps with NWC's audience but focuses more broadly on remote/distributed work enablement rather than purely coworking.

Direct peers

• Cat Johnson Content: Cat Johnson is a content marketing coach focused on coworking and collaborative spaces, author of Coworking Out Loud. She offers comparable coaching, ebooks, and content to NWC's target customer of coworking space operators.
• Coworking Insights: Founded by Ryan Chatterton, Coworking Insights provides industry research, consulting, and coaching to coworking space operators globally. It is directly comparable to NWC as both monetize expertise in the coworking industry through consulting, content, and community programs.
• Women Who Cowork: Founded by Iris Kavanagh, Women Who Cowork is a community and coaching program specifically serving women-led coworking spaces. It overlaps with NWC's audience (existing coworking operators) and offers comparable mastermind and one-on-one coaching services.
• Indy Hall: Founded by Alex Hillman, Indy Hall operates coworking spaces and produces community-building education (including co-authored books and The First Ten resource). It directly competes with NWC as a coworking operator turned educator/consultant serving aspiring founders.
• Cohere Community: Founded by Angel Kwiatkowski, Cohere Community is a coworking consultancy and creator of the Ultimate Coworking Launch Sequence. It is a direct peer to NWC, offering coworking launch consulting and content to aspiring space founders.
• Cowork University: Founded by Chris Cooley, Cowork University provides coworking space management education and mastermind programs. It directly competes with NWC's Organizers Club membership as an education community for coworking operators.

Others

• Open Coworking: Open Coworking maintains community-built resources (Coworking Visa, coworking.org) for the global coworking movement. Tony Bacigalupo serves on its board, and Open Coworking is a thematically aligned ecosystem participant rather than a direct competitor.
• GCUC (Global Coworking Unconference Community): GCUC operates major coworking conferences and a community platform for space operators. NWC speaks at and is adjacent to GCUC, but GCUC primarily monetizes through events and memberships rather than consulting/content products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nwc
• YouTubeyoutube.com/channel/UCmbVDDGYO_I-vLB1rngs9Ag
• Facebookfacebook.com/newworkcity
• Instagraminstagram.com/tonybgoode
• LinkedInlinkedin.com/company/new-work-cities

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Work City