AG360 Insurance

What AG360 Insurance does

AG360 Insurance is a privately held, multi-line independent insurance agency founded in 1937 and headquartered in Moundridge, Kansas, that serves rural communities across central Kansas through four physical offices in Moundridge, Canton, Inman, and St. John. The company distributes crop, livestock, farm, auto, home, business, recreational, life, and municipality/school insurance products through a sales-led, licensed-agent model that relies on in-person consultations, phone, and email rather than online policy binding. Its offering is anchored in agricultural risk management and is organized around the AG360 Experience, a five-pillar framework comprising Risk Identification (via a proprietary Vulnerability Assessment), Asset Protection (traditional insurance lines), Precision Agronomy (the AgDoc platform and Automated Crop Reporting integrated with Farmers Mutual Hail), Grain Marketing (delivered through sister company AG360 Grain Marketing), and Profit Optimization.

The underlying technology stack is modest and domain-specific rather than AI-driven: a Vulnerability Assessment tool that decomposes customer risk, an Insurance Software Evaluation Tool that models per-acre crop insurance economics against input costs, APH yields, and forward-contract scenarios, the AgDoc precision-farming documentation platform, Automated Crop Reporting that pipes precision-ag data into FSA and crop insurance reporting, and a Profit Optimizer that benchmarks farm-level cost-effectiveness. These tools integrate farm operational data with insurance workflows but contain no disclosed AI/ML components.

AG360 earns revenue primarily through insurance carrier commissions on premiums placed across its multi-line book, with crop insurance priced per-acre based on county, unit structure, APH yield, and price elections and billed annually. Primary customers are agricultural producers and farm/ranch owners, with secondary segments in rural municipalities, school districts, small businesses, and individual families, all within the same central Kansas geography. The company employs 51-100 staff and is led by President and CEO Blaine Stucky.

Name

AG360 Insurance

Legal name

AG360 Insurance

Website

https://ag360insurance.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

AG360 Insurance is a privately held, multi-line insurance agency founded in 1937 in Moundridge, Kansas, serving rural central Kansas communities through four offices with crop, livestock, farm, and personal/commercial insurance products anchored in agricultural risk management.

Ownership category

akta.pro rank

Product category

Agricultural Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

akta.pro secondary industries

Crop & Farm Property Insurance (FSAJACAK), Hired & Non-Owned Auto (FSAJABAE), Auto Liability Umbrella / Excess (FSAJANAK)

Keywords

• Crop insurance
• Farm insurance
• Livestock insurance
• Agricultural risk management
• Recreational vehicle insurance

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: AG360 Insurance generates revenue through insurance premiums from multiple product lines including crop insurance, farm insurance, auto insurance, home insurance, life insurance, business insurance, recreational insurance, and municipality/school coverage. As an insurance agency, they likely earn commissions from insurance carriers for policies sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AG360 Insurance is a licensed, Trusted Choice independent insurance agency offering crop, farm and ranch, livestock, home, auto, recreational, business, life, and municipalities/schools insurance to agricultural producers and rural communities in central Kansas. The agency couples these insurance products with standalone risk-management services — risk identification, precision agronomy, grain marketing, and asset protection — and with proprietary tools (Vulnerability Assessment, AgDoc, Automated Crop Reporting, Profit Optimizer) to deliver a 360-degree agricultural risk management approach.

Product overview

AG360 Insurance is a risk management and legacy protection company serving rural communities since 1937. The company operates The AG360 Experience, a comprehensive five-pillar approach encompassing: (1) Risk Identification through Vulnerability Assessments, (2) Asset Protection (traditional insurance products), (3) Precision Agronomy for agricultural data management, (4) Grain Marketing for strategic commodity sales, and (5) Profit Optimizer for operational cost analysis. The core insurance product portfolio includes Crop Insurance (with Revenue Protection, Yield Protection, pricing tools, and cycle information), Livestock Insurance (LRP, PRF, Annual Forage), Farm Insurance (owners, equipment, structures, vehicles, umbrella, liability), Auto Insurance, Homeowners Insurance, Municipalities/Schools Insurance, Business Insurance, Recreational Insurance, and Life Insurance. These products are delivered through multiple service pillars designed to help protect assets, optimize profitability, and build agricultural legacies for customers in central Kansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Crop Insurance Multi-peril crop insurance including protection for every acre, exclusions coverage, and replant provisions, designed for agricultural producers and farmers.
• Farm and Ranch Insurance Insurance for farm and ranch vehicles, structures and inventory, equipment breakdowns, and dwelling fire, designed for agricultural producers and ranch operators.
• Livestock Insurance Individual livestock mortality and coverage insurance designed for livestock owners and farmers.
• Home Insurance Homeowners, renters, vehicle, and valuable items insurance designed for rural households and families.
• Auto Insurance Personal auto and commercial auto insurance for rural drivers, farm operations, and small businesses in central Kansas.
• Recreational Insurance Insurance for ATVs, boats, classic cars, motorcycles, and snowmobiles, designed for rural residents and recreational vehicle owners.
• Business Insurance Property, commercial vehicle, workers compensation, and general liability insurance for small and mid-sized businesses in rural communities.
• Municipalities/Schools Insurance Insurance for municipalities and schools covering vehicles, property, equipment breakdowns, and wrongful acts liability.
• Life Insurance Term life, whole life, universal life, annuities, and long-term care insurance for rural families and individuals.
• Risk Identification Vulnerability Assessment service that analyses vital areas of an agricultural operation to identify weaknesses, opportunities, and risks for farm and ranch customers.
• Precision Agronomy Precision agronomy services that complement crop insurance to support yield performance and operational decision-making for farmers.
• Grain Marketing Grain marketing services for agricultural producers to manage price risk and optimize returns on crops.
• Asset Protection Asset protection services that pair with insurance coverage to help customers safeguard their farms, ranches, and personal assets.

Quantifiable outcome

• Insurance guarantee set at $4.66 per bushel for corn, with market opportunities pricing up to 60% of target sales averaging $4.80
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AG360 Grain MarketingcoreStrategic or Co-development PartnerSister company offering solutions for individual producers, cooperatives, and independent elevators. Provides grain marketing guidance, cash grain merchandising, grain hedging services, and end-user sourcing and delivery coordination for farm-stored grain. Shares the AG360 brand and serves overlapping customer base with complementary risk management services.
• AgDoccoreTechnology or IntegrationOnline precision farming data management platform that integrates with AG360's services. Captures documentation in organized fashion, allowing users to analyze data and share information with agronomists, service providers, custom applicators, property owners, crop insurance reporting personnel, and FSA reporting.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AG360Insurance
• LinkedInlinkedin.com/company/ag360-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AG360 Insurance