Pragma
Pragma is a South African-founded, 450-person enterprise asset management firm that sells its On Key EAM/CMMS software alongside managed Asset Care Services, reliability engineering consulting, and IIoT-based Asset Performance Management to asset-intensive enterprises across mining, oil and gas, manufacturing, retail, government, and OEM sectors in 46 countries.
- Company typePrivate
- Founded1990
- HeadquartersCape Town, South Africa
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Pragma does
Pragma is a privately held industrial asset management company headquartered in Bellville, Cape Town, founded in 1990. It operates from regional offices in Midrand, Durban, 's-Hertogenbosch (Netherlands), and Querétaro (Mexico), with stated delivery across 46 countries and a team of 450+ professionals, nearly half of whom are qualified engineers. Its core platform, On Key, is a cloud-based Enterprise Asset Management (EAM) and Computerised Maintenance Management System (CMMS) suited to asset-intensive industries; it is complemented by Power Suite for FMECA/RCM-based maintenance tactic development (with native data export into SAP, Maximo, Infor EAM, and Ultimo), an Asset Performance Management module using IIoT sensors and digital twins for predictive monitoring of generators, switchgear, coolers, and temperature-sensitive equipment, and a suite of mobile applications for field engineers and HSSE workflows.
Pragma monetises through an integrated stack: (i) Professional and Advisory services including ISO 55000-aligned maturity assessments and reliability engineering; (ii) Managed/Outsourced Asset Care Service delivered via Pragma or accredited L3 contractor networks under SLAs; (iii) On Key and Power Suite software sold on per-user subscriptions or 12-month licences; (iv) IIoT hardware and recurring remote monitoring subscriptions; and (v) Pragma Academy training, including the QCTO-accredited Maintenance Planner Qualification. Go-to-market combines enterprise field sales for asset-heavy verticals (mining, oil and gas, manufacturing, facilities and retail, public infrastructure, OEMs) with a product-led software motion on the On Key brand site, supported by thought leadership content, webinars, regional events, and partner channels.
Customers include Shell, Sasol, Eskom, Exxaro, Anglo American, Pick n Pay, Massmart, Pepkor, City of Cape Town and Tetra Pak, with the largest single client running across 160 countries and Asset Care Service deployed at 480+ outlets for a large supermarket retailer. Pragma holds a Verdantix Green Quadrant Leader position for On Key, a Level 2 B-BBEE rating, and partnerships with Reatile Group and Moshe Capital. A leadership transition is under way, with CEO Scott Gibson departing after two years, and a new EV/freight initiative (PragmaCharge) has been launched via the Iberia Zero-Emission Road Freight Consortium.
Pragma firmographics
Firmographics- Name
- Pragma
- Legal name
- Pragma Holdings (Pty) Ltd
- Website
- https://pragmaworld.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pragma is a South African-founded, 450-person enterprise asset management firm that sells its On Key EAM/CMMS software alongside managed Asset Care Services, reliability engineering consulting, and IIoT-based Asset Performance Management to asset-intensive enterprises across mining, oil and gas, manufacturing, retail, government, and OEM sectors in 46 countries.
- Ownership category
- akta.pro rank
Pragma industry classification
Industry- Product category
- Enterprise Asset Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
- akta.pro secondary industry
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Pragma is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
Pragma business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional and Advisory Services: Asset management consulting, maturity assessments, reliability engineering, maintenance strategy development, ISO 55000 alignment, EAM system selection and implementation, and focused improvement projects. Delivered by qualified engineers and consultants with long sales cycles typical of enterprise engagements.
- Managed and Outsourced Asset Management Services (Asset Care Service): Full or co-sourced maintenance management delivered via dedicated or shared teams. Includes planning, scheduling, contractor management, reliability engineering, performance monitoring, and continuous improvement. Priced through service-level agreements with recurring engagement structures.
- On Key Enterprise Asset Management Software: Subscription or license-based EAM/CMMS software. Available as cloud solution with per-user licensing. On Key is also sold as a standalone product with its own brand website, supporting both enterprise and mid-market buyers.
- Power Suite Software Licensing: Power Suite software available on a per-user licensed basis for 12-month terms with renewal options. Available as pilot, project base (minimum 2 months), or full purchase. Basic and full functionality tiers with varying training and support levels.
- Pragma Academy Training: Accredited asset management training through Pragma Academy, including public courses, masterclasses, corporate training, and qualification programmes aligned to ISO 55000, NQF unit standards, merSETA and QCTO accreditation. Generates CPD points for attendees.
- IIoT Hardware and Monitoring Services: Asset Performance Management services incorporating IIoT sensor hardware, remote monitoring subscriptions, and condition monitoring services for generators, switchgear, coolers, and temperature-sensitive equipment. Revenue from both hardware sales and ongoing monitoring service subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Power Suite — Basic Functionality (Pilot/Project) |
| Subscription | Annual | Power Suite — Full Functionality (Per-User License) |
| Subscription | Multi-year contract | Power Suite — Enterprise Multi-Year |
| Other | Multi-year contract | Asset Care Service (Managed/Outsourced AM) |
| Subscription | Annual | On Key EAM Software |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pragma product offering
Product offeringCore offering
Pragma delivers integrated enterprise asset management by combining its proprietary On Key EAM/CMMS software platform, Power Suite FMECA/RCM software, Asset Performance Management using IIoT sensors and digital twins, outsourced Asset Care Services, professional advisory and condition monitoring services, and accredited training through Pragma Academy. The offering is targeted at asset-intensive organisations across mining, oil and gas, manufacturing, facilities and retail, public infrastructure and OEM verticals, with services delivered through a team of 450+ professionals supported by an accredited L3 contractor network.
Product overview
Pragma offers an integrated enterprise asset management platform combining proprietary software with professional services. The core platform is On Key EAM/CMMS, a best-of-breed enterprise asset management system supporting asset registers, work management, maintenance planning, inventory control, and business intelligence. This core product integrates with SAP PM, Maximo, Infor EAM, and Ultimo for enterprise connectivity. Adjacent products include Asset Performance Management (APM) delivering real-time IIoT monitoring and predictive analytics; Power Suite for FMECA/RCM-based maintenance tactic development; and a suite of mobile applications (Work Manager, Field Engineer, HSSE, Service Request) enabling field operations. Professional services span managed/outsourced asset care, advisory/consulting, and condition monitoring. The Pragma Academy provides ISO 55000-aligned training including the QCTO-accredited Maintenance Planner Qualification. Together these components form an end-to-end asset management ecosystem from strategy through execution.
Differentiator
Problem solved
Functional benefit
Brands
- On Key: Enterprise Asset Management (EAM) software platform trusted globally to manage physical assets across their full lifecycle. Built by engineers for asset-intensive industries, supporting asset registers, work management, maintenance planning, inventory control, reporting and business intelligence.
- Pragma Academy
- Power Suite
- FraudCracker
- EthicsDefender
Products and services
- On Key Enterprise Asset Management Software Cloud-based Enterprise Asset Management (EAM) and Computerised Maintenance Management System (CMMS) platform with role-based UX, mobile applications, BI dashboards and asset lifecycle management. Supports asset registers, work management, maintenance planning, inventory control, and integrations with SAP PM, Maximo, Infor EAM and Ultimo. Built by engineers for asset-intensive industries and recognised as a Verdantix Green Quadrant Leader.
- Asset Performance Management (APM) Real-time condition monitoring, predictive analytics and digital asset twin solution for critical assets including generators, switchgear, coolers and temperature-sensitive equipment. Uses IIoT sensor technologies for 24/7 remote monitoring, automated alerts and centralised dashboards integrated with On Key EAM.
- Generator Health Monitoring 24/7 remote generator monitoring service providing real-time visibility into generator performance, utilisation and fuel efficiency. Includes fuel usage tracking, refuelling notifications, benchmarking, predictive trend analysis and centralised alarm management via On Key EAM.
- Power Suite FMECA / RCM Software Cloud-based Asset Management Power Suite that facilitates the entire process of developing and optimising maintenance tactics using FMECA and RCM methodologies. Features a configurable asset register, Quick-FMECA/FMECA methodologies, risk matrices, scenario-based optimisation, maintenance effort forecasting, and direct integration with SAP, Ultimo, Maximo and Infor EAM. Licensed per user on 12-month terms with renewal options, with basic and full functionality tiers.
- On Key Work Manager Mobile App Mobile application for field technicians enabling work request logging, work order management and real-time feedback capture, with documentation attachment capabilities.
- On Key Field Engineer Mobile App Mobile application for field service management supporting scheduling, reporting and inspection tracking for field workers and engineers managing multiple retail outlets and distributed assets.
- On Key HSSE Mobile App Mobile application for logging leading indicators, HSSE incidents and near misses, with mini-risk assessment capabilities and contractor permit-to-work tracking for safety compliance.
- On Key Service Request Mobile App Customer-facing mobile application enabling maintenance request logging for specific assets, generating work orders for corrective action with asset criticality-based prioritisation.
- Asset Care Service Managed and outsourced asset management service providing co-sourced maintenance solutions through dedicated or shared teams. Includes planning, scheduling, reliability engineering, performance monitoring, contractor management and continuous improvement support, priced through service-level agreements with recurring engagement structures.
- Advisory and Professional Services Professional asset management advisory including maturity assessments, ISO 55000-aligned frameworks, asset management planning, EAM system selection and strategy, maintenance readiness, reliability engineering and focused improvement projects.
- Condition Monitoring Services Custom condition monitoring services providing skilled resources with latest technologies for screening, diagnosing and improving equipment reliability and plant performance in mechanical and electrical fields.
- Pragma Academy Training Asset management training and capability development programmes including public courses, masterclasses, corporate training, Fuels Retail Training, On Key Training and role-based learning aligned with ISO 55000, NQF unit standards, merSETA and QCTO accreditation, with CPD points for attendees. The Academy is also the first QCTO-accredited Skills Development Partner for the Maintenance Planner Qualification in South Africa.
Quantifiable outcome
- 80% downtime reduction on fuel pumps achieved for Shell from 2012 to 2016
- +5 more outcomes
Companies that use Pragma
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles5 records
Pragma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature5 records
Pragma partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Smart Freight CentreminorJoint participation in the Iberia Zero-Emission Road Freight Consortium announced in Valencia, Spain. PragmaCharge (Pragma's electric vehicle charging initiative) and Smart Freight Centre collaborate to promote electrification of heavy-duty road freight across Spain and Portugal. The consortium aims to develop electrification plans using shipment data, deploy charging infrastructure, and reduce emissions.
- PragmaChargeminorPragmaCharge is Pragma's electric vehicle charging and zero-emission freight initiative, launched in partnership with Smart Freight Centre as part of the Iberia Zero-Emission Road Freight Consortium to promote heavy-duty electrification across the Iberian Peninsula.
- Reatile GroupcoreStrategic partnership with Reatile Group driving Pragma's expansion in the Oil and Gas and Mining industries in South Africa. Reatile Group is a black-owned investment company with interests in energy and mining sectors. This partnership supports Pragma's transformation agenda and B-BBEE objectives while extending market reach in strategic sectors.
- Moshe CapitalcoreStrategic partnership with Moshe Capital driving Pragma's expansion and impact, particularly in the Oil and Gas and Mining industries. Moshe Capital is an investment firm that brings strategic capital and industry relationships to support Pragma's growth agenda.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Pragma competitors and assessment
Company assessmentDirect peers
- IFS: IFS provides cloud-native Enterprise Asset Management and field service management software to asset-intensive industries. It competes directly with On Key EAM in mining, manufacturing, energy and aviation, offering a comparable combination of core EAM/CMMS functionality and industry-specific extensions.
- GE Digital APM (Predix / SmartSignal): GE Digital's Asset Performance Management suite delivers predictive analytics, condition monitoring and digital twins for industrial assets, overlapping directly with Pragma's APM offering. Both target generators, switchgear and rotating equipment in power, oil & gas and manufacturing.
- Ultimo: Ultimo is a European EAM/CMMS software vendor focused on maintenance, asset management and facility management. It is a directly comparable peer in size and specialisation, and Power Suite integrates with Ultimo, confirming the competitive overlap in mid-market and enterprise deals.
Broad incumbents
- SAP Enterprise Asset Management (SAP PM / S/4HANA EAM): SAP's EAM / Plant Maintenance module is the de facto EAM for SAP-centric enterprises and a primary competitor for On Key. Pragma's consulting teams are explicitly proficient in implementing and optimising SAP PM, underscoring the overlap and competition for the same wallet share.
- Infor EAM: Infor EAM is a leading enterprise asset management suite with strong presence in manufacturing, facilities and public sector. Power Suite integrates with Infor EAM and Pragma's consultants implement it, indicating head-to-head competition for asset-intensive customers.
- AVEVA: AVEVA provides industrial software including asset performance and operations management solutions for process and infrastructure industries. Its portfolio overlaps with Pragma's combination of EAM, APM and engineering data, particularly in mining, oil & gas and utilities.
- IBM Maximo: IBM Maximo is the global benchmark EAM application suite, deeply embedded across large enterprises and often integrated with ERP and asset analytics platforms. Pragma's On Key is explicitly positioned against Maximo (Power Suite integrates with it), making Maximo the most direct competitive incumbent.
- Bentley Systems (AssetWise / OpenUtilities): Bentley Systems provides infrastructure asset lifecycle and reliability software for utilities, rail, roads and public infrastructure. It is a relevant comparator for Pragma's public infrastructure and utilities (e.g., Eskom) engagements and ISO 55000-aligned offerings.
- Hexagon EAM (HxGN EAM / formerly Infor EAM at HxGN): Hexagon's EAM offering (formerly part of its Infor partnership) targets asset-heavy manufacturers, utilities and public infrastructure, overlapping with Pragma's installed base in municipalities, mining and manufacturing.
Emerging players
- Uptake (or C3.ai Asset Performance): Uptake (and peers like C3.ai) offer AI-driven industrial asset performance and reliability analytics, overlapping with Pragma's predictive analytics and digital twin roadmap. They represent an emerging competitive vector where AI-native challengers may outpace traditional EAM stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pragma social profiles
Digital presencePragma compliance and trust
Trust signalCompliance3 records
Pragma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pragma leadership team
Management profileNumber of profiles
Profiles8 records
Pragma subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pragma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pragma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pragma
What does Pragma do?
Pragma delivers integrated enterprise asset management by combining its proprietary On Key EAM/CMMS software platform, Power Suite FMECA/RCM software, Asset Performance Management using IIoT sensors and digital twins, outsourced Asset Care Services, professional advisory and condition monitoring services, and accredited training through Pragma Academy. The offering is targeted at asset-intensive organisations across mining, oil and gas, manufacturing, facilities and retail, public infrastructure and OEM verticals, with services delivered through a team of 450+ professionals supported by an accredited L3 contractor network.
Is Pragma a public or private company?
Pragma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pragma founded?
Pragma was founded in 1990. It employs 501 to 1,000 people.
Where is Pragma based?
Pragma is headquartered in Cape Town, South Africa, in the Africa region.
How does Pragma make money?
Six revenue lines are on record. Professional and Advisory Services are the primary driver. The others are managed and Outsourced Asset Management Services (Asset Care Service), on Key Enterprise Asset Management Software, power Suite Software Licensing, pragma Academy Training and IIoT Hardware and Monitoring Services.
Who are Pragma's main competitors?
Direct peers on record are IFS, GE Digital APM (Predix / SmartSignal) and Ultimo. Broad incumbents are SAP Enterprise Asset Management (SAP PM / S/4HANA EAM), Infor EAM, AVEVA, IBM Maximo, Bentley Systems (AssetWise / OpenUtilities) and Hexagon EAM (HxGN EAM / formerly Infor EAM at HxGN). Uptake (or C3.ai Asset Performance) is listed as an emerging player.
Does Pragma have an API?
No public API is recorded for Pragma.
What industry is Pragma in?
Pragma's product category is Enterprise Asset Management Software. Its primary akta.pro industry code is BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance, with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 513210 and its SIC code is 7372.