Vimar
Vimar SpA is a privately held Italian manufacturer founded in 1945 that designs and produces 9,000+ electrical wiring devices, home/building automation systems, video door entry, and safety products, selling through a worldwide branch network in 100+ countries to residential, hotel, naval, healthcare and tertiary customers.
- Company typePrivate
- Founded1945
- HeadquartersMarostica, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vimar does
Vimar SpA is a privately held Italian manufacturer of electrical wiring devices, home and building automation systems, video door entry, safety/security, and structured-cabling solutions, founded in 1945 and headquartered in Marostica (Vicenza), Italy. Its catalogue of more than 9,000 items spans multiple residential design series (Eikon/Eikon Evo/Eikon Exé, Arké, Plana, Idea, Linea, Neve, 1200), automation platforms (By-me home automation, Well-contact Plus KNX-based building/hotel management, View Wireless), the Elvox video door entry portfolio (TAB indoor stations, Pixel outdoor panels, Due Fili Plus two-wire and IP/SIP systems, NFC/RFID readers), and safety lines (By-alarm, Call-way nurse-call, AHD/Fisheye CCTV, Netsafe structured cabling). Underlying technology is built on open standards (KNX, EnOcean, ZigBee Green Power, SIP) layered with proprietary elements such as the MSD vacuum-deposition metal-finishing process, the Sicury safety-shuttered socket, and the View App ecosystem.
Vimar monetises primarily through quote-based hardware sales of catalogue items via a worldwide commercial branch network in 100+ countries, complemented by project-based installations delivered through certified installers and system integrators (ESM Impianti, Manutenglobal, SAE Cavallin, Centro Progetti) across five primary verticals: residential, hotels/hospitality, naval/marine (Costa, MSC, Cunard, Fincantieri, Ferretti), healthcare (multiple Italian hospitals and Casa Sterni), and tertiary/heritage buildings. Pricing is not publicly disclosed; products are sold through authorised installers, distributors and partners via the MyVIMAR portal, with free companion mobile apps (View, Vimar Products, Fai il punto, By-door) supporting the installed base. Following the 2013 full integration of Elvox, the Vimar Group reported combined turnover of ~€230M and 1,300+ employees; the company is the second largest player in the Italian electrical materials and home/building automation market and continues to invest in international product expansion (Linea in French-German standards, Pixel, View Touch supervisors) and trade-fair-driven channel development across Europe, the Middle East, Asia and the Americas.
Vimar firmographics
Firmographics- Name
- Vimar
- Legal name
- Vimar SpA
- Website
- https://vimar.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vimar SpA is a privately held Italian manufacturer founded in 1945 that designs and produces 9,000+ electrical wiring devices, home/building automation systems, video door entry, and safety products, selling through a worldwide branch network in 100+ countries to residential, hotel, naval, healthcare and tertiary customers.
- Ownership category
- akta.pro rank
Vimar industry classification
Industry- Product category
- Electrical Wiring Devices & Building Automation
- NAICS
- Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
- akta.pro secondary industry
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
Keywords
Where Vimar is headquartered
LocationHeadquarters
- HQ city
- Marostica
- HQ country
- Italy
- HQ region
- Europe
Offices9 records
Markets served
Vimar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware product sales (wiring devices, automation systems, video door entry): Primary revenue from sale of 9,000+ catalogue items across residential, building automation, video entry, CCTV, gate automation, sockets, plugs and accessories to more than 100 countries.
- Project-based installation revenue (hospitality, marine, healthcare, tertiary): Revenue from large installations and reference projects (e.g., Costa Diadema, Hotel Sheraton Beirut, Nujuma Ritz-Carlton Reserve, Bosco Verticale, Kempinski Sariya, Europa Palace Hotel Sanremo) delivered through installers and integrators.
- Software, apps and digital services (View App, By-me, Elvox View): Free companion apps (View App, Vimar Products, By-me, Fai il punto) supporting connected hardware; supporting software-enabled service revenue tied to installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing via commercial network and installers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Vimar product offering
Product offeringCore offering
Vimar designs, manufactures and sells Italian-made electrical wiring devices (switches, sockets, plates across the Eikon, Arké, Plana, Idea, Linea, Neve and 1200 series) together with home and building automation platforms (By-me, Well-contact Plus on KNX), Elvox video door entry systems, safety and security products (By-alarm, Call-way, CCTV), and Netsafe structured cabling. The company serves residential, hospitality, naval, healthcare, tertiary and historic-building customers in 100+ countries via a worldwide commercial network of branches, installers, system integrators and distributors.
Product overview
Vimar offers a multi-brand, platform-plus-modules product architecture rather than a single unified product. At the centre sits the KNX-standard Well-contact Plus building-automation platform together with the By-me home-automation system and the View App / View Wireless ecosystem for control and remote management. The Elvox video door entry portfolio (TAB, TAB 7, TAB 7S, TAB Free, Tab jr., Pixel, Pixel Heavy, Due Fili Plus, IP video door entry with SIP, NFC/RFID reader, 1200 series) covers access control. The By-alarm, Call-way and CCTV (including AHD and Fisheye) lines cover safety and security, while the Netsafe family provides structured residential cabling compliant with Italian Law 164/14. The visible-aesthetic side is served by distinct wiring-device collections (Eikon, Eikon Evo, Eikon Chrome, Eikon Tactil, Eikon Total Look, Eikon Exé, Idea, Plana, Plana Up, Arké, Arké Classic, Arké Round, Arké Metal, Arké British Standard, Linea, Neve), supported by plant-infrastructure products such as Isobox and V71718 flush mounting boxes, complemented by portable installation sockets/plugs and the Video Door IP Manager / CVM software tools.
Differentiator
Problem solved
Functional benefit
Brands
- Elvox: Acquired Italian brand for video door entry systems, CCTV, and gate automation (Vimar Group).
- Arké
- Eikon
- Plana
- Idea
- Linea
- By-me
- Well-contact Plus
- Netsafe
- Call-way
- Tab
- View
Products and services
- Eikon wiring-device series (Eikon, Eikon Evo, Eikon Chrome, Eikon Tactil, Eikon Total Look, Eikon Exé) Premium Italian wiring-device collection (switches, sockets, cover plates) for high-end residential and hotel interiors; multiple coordinated sub-collections (Eikon Evo, Eikon Chrome, Eikon Tactil, Eikon Total Look, Eikon Exé) targeting contemporary and luxury interiors.
- Idea wiring-device series (including Classica and Rondò variants) Mid-range residential wiring-device collection (switches, sockets, plates) with Classica and Rondò design variants, for everyday residential and hotel installations.
- Plana wiring-device series (including Plana Up) Entry-level residential wiring-device collection with a minimalist flat design, including the Plana Up variant with updated finishes, for residential, hotel and contract installations.
- Arké wiring-device series (Arké, Arké Classic, Arké Round, Arké Metal, Arké British Standard) Established Italian residential wiring-device collection designed by Marco Piva, available in Arké Classic, Arké Round, Arké Metal and Arké British Standard variants for Italian and international markets.
- Linea wiring-device series (international standards) Italian wiring-device collection designed by Marco Piva, positioned between the residential and architectural ranges and now available in international (French-German, British) standards for export markets.
- Neve wiring-device series Classic Vimar wiring-device collection for traditional residential installations, offering switches, sockets and plates in conventional Italian designs.
- 1200 series modular wiring devices Modular wiring-device series used mainly in multi-standard and international installations, supporting Vimar's export markets.
- By-me home-automation system Vimar's domestic home-automation system for coordinated control of lighting, shutters, climate, scenes, energy, audio and security, configured through dedicated controls and the View App, and installed across the Eikon, Arké, Plana and Idea series.
- Well-contact Plus building-automation system KNX-standard building-automation system for offices, hotels and large residential complexes, integrating lighting, HVAC, access and energy management on a single KNX bus, supervised by Touch View / View Touch touch-screen supervisors.
- View Wireless smart-home system Wireless smart-home extension of the By-me platform using Bluetooth mesh and ZigBee Green Power, including Friends of Hue compatibility for Philips Hue lighting control.
- TAB video door entryphones (TAB, TAB Free, TAB 7, TAB 7S, Tab jr.) Elvox family of hands-free video door entryphones, including TAB, TAB 7 (7-inch display), TAB 7S, TAB Free and Tab jr., used as indoor stations for Due Fili Plus and IP video door entry systems.
- Pixel outdoor entrance panel (Pixel and Pixel Heavy) Outdoor entrance panel of the Elvox video door entry range with dedicated electronic units and a Pixel Heavy variant for high-traffic or demanding outdoor installations.
- Elvox IP video door entry system IP-based Elvox video door entry system that uses the SIP standard to route calls over the existing LAN, including to third-party SIP terminals, with Video Door IP Manager PC software for installer configuration.
- NFC/RFID electronic access reader Electronic access-control reader using NFC and RFID credentials, integrated with Vimar video door entry and access systems for residential and hospitality use.
- By-alarm burglar-alarm system Wired and wireless burglar-alarm system for residential and small-business security, integrated with the By-me home-automation platform and the View App ecosystem.
- Elvox CCTV cameras (AHD and Fisheye) CCTV camera range based on AHD (Analog High Definition) technology and a Fisheye camera model for wide-area surveillance, integrated with CVM centralised supervision software.
- Call-way nurse-call system Wireless call / emergency signalling system for bathrooms, hotels and healthcare assistance environments, integrable with fixed/mobile phone networks, DECT and pagers as part of Vimar's safety offering.
- Netsafe structured-cabling system Structured residential cabling system (data, telephone, TV, fibre) compliant with Italian Law 164/14 and CEI 306-22, supporting multi-room data and TV distribution in residential and tertiary buildings.
- Touch View / View Touch system supervisors (7" and 10") Touch-screen supervisors for the Well-contact Plus KNX building-automation system, used to monitor and control building functions; the new Touch View 7" and 10" range won the 2026 iF Design Award.
- Isobox surface-mounting boxes (IP55-IP65) Range of IP55-IP65 surface-mounting boxes for plant and outdoor electrical installations, supporting Vimar wiring-device installations in industrial and outdoor environments.
- Portable installation sockets and plugs Industrial and domestic portable socket-outlets, plugs and adaptors for temporary or portable electrical installations, including Vimar automatic terminals (connection blocks).
- View App (mobile application) Free mobile application for end users to manage Vimar smart-home and door-entry devices remotely (By-me, Well-contact Plus, Elvox IP video door entry), available on Apple App Store and Google Play.
Companies that use Vimar
Customer profileNamed customers36 records
Segments6 records
Ideal customer profiles5 records
Vimar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Vimar partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, flagship and minor.
- KNX LATAM VirtualcoreSpeakers from Vimar, IPLACEX, DOMUS, SMART TALENT and ECOELEC participated in the Building Automation Days event organised by KNX LATAM Virtual in Santiago, Chile, to promote the KNX global standard, education/certification, interoperability across 500+ manufacturers, and alignment with Chile's Energy Efficiency Law (21.305) and projected 20% market growth for 2026.
- Philips Lighting (Signify) - Friends of HuecoreVimar and Philips Lighting partnered to launch Friends of Hue radio-frequency controls for Eikon, Arké and Plana series, integrating with the Philips Hue smart lighting ecosystem. The devices are also compatible with the ZigBee Green Power standard and Philips EasyAir sensors.
- Sapienza University of Rome (Team Sapienza - Smart Solar House)majorPartnership with Sapienza University of Rome to provide By-me home automation for the Smart Solar House, a zero-impact home prototype for the Solar Decathlon Middle East 2018 in Dubai, applying the Architecture 4.0 model.
- KNX Italia AssociationcoreVimar is a member of the KNX Italia association and develops its Well-contact Plus hotel/building management system on the KNX standard. The Venissa Wine Resort, fitted with Well-contact Plus, won the KNX Italia Award 2017 in the Hospitality category.
- Elvox IP technology partners (SIP / LAN ecosystem)coreElvox video door entry systems with IP technology can be incorporated into other existing IP systems, expanding potential applications through integration with Elvox IP CCTV and third-party SIP devices, leveraging existing LAN networks without dedicated cabling.
- CEI (Comitato Elettrotecnico Italiano) standards bodycoreVimar's Netsafe range was developed to meet the new CEI 306-22 regulation and Italian Law 164/14 on residential structured cabling for FTTH (Fibre to the Home), with all copper and fibre-optic cables complying with CEI Unel 35016 (CPR EU 305/2011) fire reaction classes as of 1 July 2017.
- Eikon Tactil / KNX technology partner ecosystemcoreEikon Tactil meets KNX technology: Vimar integrates its Eikon Tactil series with KNX standard, enabling the company's products to interoperate within the broader KNX home and building automation ecosystem.
- EnOcean AlliancecoreSince July 2012, Vimar has been part of the EnOcean Alliance, an international consortium of 295+ producers, architects, contractors, academics and distribution partners promoting EnOcean-based green automation solutions. Vimar markets EnOcean-standard batteryless radio-frequency devices that integrate with traditional and home automation systems, exploiting energy harvested from button presses.
- ElvoxflagshipIn December 2011, Vimar acquired a 50% stake in Elvox, taking its share to 75% and gaining control; in January 2013 it took 100% control, integrating all business areas into a single strategic development plan and creating the Vimar Group. Elvox is a Padua-based manufacturer of video door entry systems, gate and barrier automation and CCTV, founded 1954, with ~40M EUR turnover at acquisition. The merger combined Vimar's home & building automation with Elvox's video entry and security expertise, targeting 230M EUR combined turnover.
- Fincantieri (Rotterdam, Costa Diadema)majorLong-standing relationship with Italian shipbuilder Fincantieri, with Vimar Idea and Plana series installed on the Fincantieri-built cruise ship Rotterdam and on the Costa Diadema (€550 million, 132,500-ton flagship delivered in 2014). Vimar positions as a leader in installations on ships and yachts.
- ESM Impianti (Milan) and other certified installersminorNetwork of certified system integrators and installers (e.g., ESM Impianti for Arcidiocesi Milano project; Manutenglobal, Centro Progetti, Macro di Fabrizio Balboni, SAE Cavallin) deploys Vimar products across residential, commercial, healthcare and historic-building projects.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Vimar competitors and assessment
Company assessmentDirect peers
- Legrand: French global leader in electrical and digital building infrastructures, offering wiring devices, KNX-based home/building automation, cable management, and energy distribution — directly comparable to Vimar's portfolio and a primary competitor in European residential, hospitality and commercial segments.
- BTicino: Italian premium wiring device and home automation brand owned by Legrand, with deep overlap to Vimar's Eikon, Plana and Idea series across the Italian residential and contract markets. Closely comparable on design, distribution, and KNX-based automation.
- Gewiss: Italian manufacturer of electrical systems, wiring devices, and home/building automation. A direct domestic peer to Vimar with comparable product breadth across residential, tertiary and hospitality verticals in the Italian and broader European markets.
- Jung: German premium manufacturer of switches, dimmers, KNX-based building automation and design-led wiring devices. Closely comparable to Vimar in target customer (luxury residential, hotels, architects/specifiers), KNX focus, and Made-in-Europe premium positioning.
- Gira: German manufacturer of premium switches, KNX building automation, and door communication systems. A direct competitor to Vimar in the German-speaking and broader European premium residential, hospitality and smart-home segments, with a comparable design-led brand.
- Finder: Italian manufacturer of electromechanical and electronic components including relays, timers, and increasingly smart-home/building products. A direct domestic Italian peer, with overlapping industrial DNA and growing presence in home/building automation.
Broad incumbents
- Schneider Electric: Global digital automation and energy-management incumbent whose building business (Wiser, KNX, KNX-optimised wiring devices) overlaps with Vimar's home/building automation, energy and security portfolio across residential, hospitality, healthcare and tertiary segments.
- ABB: Swiss-Swedish industrial and building-automation incumbent with ABB-free@home and KNX portfolio that overlaps with Vimar's By-me and Well-contact Plus in residential and commercial building automation across global markets.
- Siemens: Global industrial conglomerate with a Smart Infrastructure division covering building automation, KNX integration, and energy management that competes with Vimar's Well-contact Plus platform in tertiary, hospitality and infrastructure projects.
Emerging players
- Lutron Electronics: US-based specialist in lighting controls, dimming, and shading systems for premium residential and hospitality, with KNX and proprietary integrations. A partial-overlap peer competing with Vimar in the design-led hotel and luxury home lighting-control segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vimar social profiles
Digital presenceVimar compliance and trust
Trust signalCompliance11 records
Vimar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vimar leadership team
Management profileNumber of profiles
Profiles1 record
Vimar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vimar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vimar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vimar
What does Vimar do?
Vimar designs, manufactures and sells Italian-made electrical wiring devices (switches, sockets, plates across the Eikon, Arké, Plana, Idea, Linea, Neve and 1200 series) together with home and building automation platforms (By-me, Well-contact Plus on KNX), Elvox video door entry systems, safety and security products (By-alarm, Call-way, CCTV), and Netsafe structured cabling. The company serves residential, hospitality, naval, healthcare, tertiary and historic-building customers in 100+ countries via a worldwide commercial network of branches, installers, system integrators and distributors.
Is Vimar a public or private company?
Vimar is a private company. It is classified as family owned and is currently operating.
When was Vimar founded?
Vimar was founded in 1945. It employs 1,001 to 5,000 people.
Where is Vimar based?
Vimar is headquartered in Marostica, Italy, in the Europe region.
How does Vimar make money?
Three revenue lines are on record. Hardware product sales (wiring devices, automation systems, video door entry) is the primary driver. The others are project-based installation revenue (hospitality, marine, healthcare, tertiary) and software, apps and digital services (View App, By-me, Elvox View).
Who are Vimar's main competitors?
Direct peers on record are Legrand, BTicino, Gewiss, Jung, Gira and Finder. Broad incumbents are Schneider Electric, ABB and Siemens. Lutron Electronics is listed as an emerging player.
Does Vimar have an API?
No public API is recorded for Vimar.
What industry is Vimar in?
Vimar's product category is Electrical Wiring Devices & Building Automation. Its primary akta.pro industry code is IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve), with a secondary code of IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 33593 and its SIC code is 3640.