What Apache Mills does

Apache Mills Inc. is a privately held floor mat and matting manufacturer headquartered in Calhoun, Georgia, operating two manufacturing facilities that produce over 90% of its products domestically and employing more than 800 associates. The company runs three operating divisions: a Home Products division that manufactures doormats, kitchen comfort mats, bath mats, sports/utility mats, and specialty mats for consumer channels; a Commercial/Industrial division that produces entrance matting, anti-fatigue matting, industrial runners, modular tiles, anti-static mats, and specialty mats for janitorial, hospitality, factory, and facility maintenance end-markets; and an OEM division, AMI Composites, that supplies technical flooring solutions for heavy-truck, mass transit, marine, and industrial OEMs.

The company's manufacturing platform integrates tufted/woven/needlepunched carpet production (nylon, polyester, polypropylene), plastics processing (PVC, TPO, TPR, TPE), molded recycled rubber, extrusion, fabrication, cut-and-sew, RF sealing, digital and sublimation printing, and acoustical/NVH composites. A signature capability is large-scale processing of recycled feedstock — over 50 million pounds of scrap tires and substantial volumes of recycled plastic bottles are converted into finished products annually, supporting both cost positioning and a sustainability narrative that contributes LEED points in commercial applications. Proprietary offerings include THERMFORM thermoformable PVC, NOYZ NVH barriers, RV/RVP rubberized elastomer materials, and ErgoFlex anti-fatigue foam.

Apache Mills operates as a wholesale manufacturer, generating revenue through one-time product sales rather than recurring contracts. Go-to-market runs through three channels: major U.S. retail chains for consumer home products, commercial/industrial distributors serving B2B end-markets worldwide, and direct OEM relationships through AMI Composites. Pricing is not publicly disclosed and is likely quote-based for commercial and OEM products. The company is led by CEO Art Wildstein, holds ISO 9001:2008 certification on its OEM division, and has operated continuously for over 40 years with no disclosed external equity investors.

Name

Apache Mills

Legal name

Apache Mills Inc.

Website

https://apachemills.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Apache Mills is a privately held Calhoun, Georgia-based manufacturer of floor mats and matting, operating three divisions (Home, Commercial/Industrial, OEM/AMI Composites) and serving consumer retail, B2B distribution, and heavy-truck/mass transit OEM customers.

Ownership category

akta.pro rank

Product category

Floor Matting and Commercial Matting Manufacturing

NAICS

Carpet and Rug Mills (314110), Fabric Mills (3132), Textile Mills (313)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

akta.pro secondary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Floor mat manufacturing
• Commercial matting products
• Recycled rubber mats
• Anti-fatigue matting
• Industrial entrance mats

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale mat and matting product sales: As a manufacturer and wholesale company, Apache Mills generates revenue through direct sales of floor mats, door mats, commercial mats, kitchen mats, bath mats, and industrial matting products to retail stores and distributors. Products are sold as one-time purchases with no recurring revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Apache Mills manufactures and wholesales a comprehensive range of floor matting products across three divisions: Home Products (doormats, kitchen comfort mats, bath mats, sports and utility mats), Commercial/Industrial Products (entrance mats, anti-fatigue mats, industrial runners, modular tiles, anti-static mats, and specialty mats), and OEM specialty flooring through its AMI Composites division for heavy-truck, mass transit, marine, and industrial applications. The company converts over 50 million pounds of scrap tires and recycled plastic bottles annually into matting products manufactured primarily in Calhoun, Georgia.

Product overview

Apache Mills is a leading floor mat manufacturer offering a diversified portfolio of products across three main divisions. The Home Products division includes doormats (Masterpiece, CleanScrape, All Seasons, Naturelles, Textures, Manhattan, Duratex, Polytop, Enviroback, Ruff N Tuff, Coir), kitchen comfort mats (Cushion Comfort, Comfort Mate, Soft Stand, Velvet Comfort, Luxury Chef, Pro Chef), bath comfort mats (Ultra Plush, Sculptures), and sports/utility mats (Fitness Machine Mats, Modular Rubber Tiles, Yoga Mats, Utility Rubber Tiles, Garage Mats, Grill Mats, Automotive Mats). The Commercial/Industrial division produces entrance matting (indoor and outdoor mats, logo mats), anti-fatigue matting (dry and wet environments), industrial runners, modular tiles, anti-static/non-conductive mats, and specialty mats. The OEM division (AMI Composites) provides technical flooring solutions including heavy truck and mass transit flooring, industrial thermoforming, and specialty composites for the OEM supplier chain. The company operates manufacturing facilities in Calhoun, Georgia USA with over 800 employees and utilizes recycled materials including scrap tires in production.

Differentiator

Problem solved

Functional benefit

Brands

• AMI Composites: OEM specialty composite division providing technical flooring solutions for heavy-truck, mass transit, marine, and industrial applications
• AMI

Products and services

• Masterpiece Doormat The original recycled rubber doormat with full color flocked fiber designs, manufactured from scrap tires and described as the best-selling doormat in the industry. Designed for residential entryways and sold through home/retail channels.
• CleanScrape Doormat Aggressive shoe-scraping doormat with abrasive grit surface available in multiple colors, made from recycled tires, intended for residential outdoor entryways.
• All Seasons Doormat Extra thick recycled rubber outdoor doormat with drainage holes and flocked polyester surface, designed for outdoor residential use.
• Naturelles Doormat Doormat with a natural fiber appearance made from recycled plastic bottles, HD printed designs with coarse fibers for residential entryways.
• Textures Doormat Molded carpet doormat with absorbent surface made from recycled plastic bottles and recycled rubber backing for residential use.
• Manhattan Doormat Low profile indoor doormat with flat woven carpet design and environmentally-friendly carpet yarns made from recycled plastic bottles.
• Duratex Doormat Nylon weave doormat with outstanding wear characteristics, molded to a recycled rubber backing for residential entryways.
• Polytop Doormat Opening price point doormat with vibrant surface designs, made from recycled rubber and recycled plastic bottles for residential use.
• Enviroback Doormat Walk-off doormat with thermoplastic rubber backing and carpet fibers made from recycled plastic bottles for residential use.
• Ruff N Tuff Doormat Rugged outdoor rubber doormat made from scrap tires with functional surface patterns for residential and utility applications.
• Coir Doormat Traditional coconut fiber doormat with natural golden brown color, handmade in India and sold for residential entryways.
• Cushion Comfort Kitchen Mat Original stain-resistant anti-fatigue kitchen comfort mat that relieves strain on feet and legs, sold to home consumers through retail.
• Comfort Mate Kitchen Mat Extra thick foam kitchen comfort anti-fatigue mat at professional grade for home kitchen use.
• Soft Stand Kitchen Mat Extra-thick kitchen comfort mat with decorative prints wrapping around beveled edges, sold through home retail channels.
• Velvet Comfort Kitchen Mat Anti-fatigue decorative kitchen mat with soft microfiber surface and ergonomic foam for residential kitchen use.
• Luxury Chef Kitchen Mat Chef comfort mat with multi-dimensional fashion print molded into sculpted design for residential kitchen use.
• Pro Chef Kitchen Mat Professional-grade kitchen mat with leather-like surface and ergonomic foam, designed to prevent strain to back, knees, and feet at home.
• Ultra Plush Bath Mat Luxurious bath mat with plush microfiber surface and therapeutic foam, machine washable, sold for residential bathrooms.
• Sculptures Bath Mat Sculpted surface bath mat in soft microfiber with therapeutic anti-fatigue foam for residential bathrooms.
• Fitness Machine Mats Equipment mat protecting home floors from damage while diminishing vibration and muffling noise from exercise equipment.
• Modular Rubber Tiles 3/8 inch thick rubber tiles for home gym exercise flooring that snap together without glue.
• Yoga Mats Thick foam yoga mats with non-slip surface that roll up for transport and storage, sold to home consumers.
• Utility Rubber Tiles Modular tile system for utility rooms and garages, 3/8 inch thick rubber made from recycled materials, sold to home consumers.
• Utility Carpet Tiles Rubber floor tiles with decorative carpet surface that insulate against cold flooring, sold for residential utility rooms.
• Garage Mats Extra large 4x8 foot floor protector utility mat for residential garage use.
• Grill Mats 30x44 inch flame and oil resistant mat protecting decks from grilling spills, sold to home consumers.
• Automotive Mats Environmentally-friendly car mats made from recycled scrap tires and plastic bottles, sold to home consumers.
• Montage Indoor Entrance Mat Top-of-the-line commercial indoor entrance mat with environmentally-friendly components, enhanced wear performance, and LockTite engineered edging for commercial facilities.
• Gatekeeper Indoor Entrance Mat Attractive parquet pattern commercial mat with crush-resistant scraping surface and raised rubber border for indoor entrances.
• Absorba Indoor Entrance Mat Classic commercial entrance mat with absorbent needle-punch carpet surface and rubber-reinforced raised molded pattern for commercial buildings.
• Ecomat Crosshatch Indoor Entrance Mat Popular eco-friendly commercial entrance mat with rugged recycled-material carpet surface for commercial facilities.
• Ecomat Squares Indoor Entrance Mat Commercial entrance matting made with 95% recycled materials including carpet from plastic bottles, marketed as an ultimate green commercial mat.
• Lustre Twist Indoor Entrance Mat Classic commercial entrance matting with plush nylon surface offering outstanding absorption and color fastness for commercial facilities.
• Apache Grip Indoor Entrance Mat High-quality nylon surface commercial entrance mat with Nitrile rubber backing with cleats; machine washable commercial mat.
• Prestige Indoor Entrance Mat Fashionable grand entrance mat with two-tone heavyweight carpet and slip resistant vinyl backing for commercial buildings.
• Plush Tuff Indoor Entrance Mat Classic commercial mat with outstanding absorption, durability, and stain- and fade-resistant carpet surface for commercial facilities.
• Plush Tuff Solids Indoor Entrance Mat Plush Tuff commercial entrance mat with thick olefin cut-pile yarn in solid colors for commercial buildings.
• Standard Tuff Indoor Entrance Mat Lighter-value commercial entrance mat with olefin cut-pile yarn offering similar performance to Plush Tuff at a value price.
• DuroRib Indoor Entrance Mat Berber style needlepunch carpet commercial mat with bi-level nib construction for improved scraping at commercial entrances.
• Chevron Rib Indoor Entrance Mat Attractive herringbone needle-punch commercial entrance mat that cleans shoes from any direction with ribbed surface.
• Apache Rib Indoor Entrance Mat Top-selling commercial entrance mat with rib construction that traps dirt and moisture in recessed channels for commercial buildings.
• Brush and Clean Indoor Entrance Mat Second mat in Apache's 3-part commercial entrance system combining dirt-scraping grass fibers with water-absorbing Olefin fibers.
• Clean Loop Indoor Entrance Mat Third mat in Apache's 3-part commercial entrance system with level loop Olefin construction providing final cleaning and drying action.
• AquaFlow Outdoor Entrance Mat Commercial outdoor entrance mat with dual wiper blade and nib construction for cleaning action and anti-slip performance in high-traffic outdoor areas.
• Trooper Outdoor Entrance Mat Classic fingertip construction commercial outdoor mat with cleaning action and anti-slip performance for outdoor entrances.
• Super Grip Outdoor Entrance Mat Most popular rubber commercial outdoor entrance mat using 60% recycled materials for shoe scraping at outdoor commercial entrances.
• The Looper Outdoor Entrance Mat Rugged vinyl coated nylon loops commercial outdoor mat that drains water quickly for outdoor commercial entrances.
• CleanScrape Commercial Outdoor Entrance Mat Commercial outdoor mat with extreme traction surface made from 88% recycled materials with improved grit adhesion for outdoor commercial entrances.
• Mission Outdoor Entrance Mat Durable recycled rubber commercial outdoor mat using 96% recycled materials with parquet pattern for outdoor commercial entrances.
• Brush Loop Outdoor Entrance Mat First mat in Apache's 3-part outdoor commercial entrance system with thick coarse grass yarn for aggressive scraping action.
• In-Style Logo Mats Custom inkjet-printed logo commercial mats with nylon heat-set twisted fibers and 100% Nitrile rubber backing for commercial facilities.
• Diamond Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with durable vinyl surface bonded to closed-cell vinyl foam, made from 100% recycled materials.
• Supreme Diamond Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with 1/2 inch ErgoFlex foam for enhanced standing comfort in industrial settings.
• Ultimate Diamond Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with 3/4 inch ErgoFlex foam for ultimate standing comfort and spark resistance.
• Supreme Slip Tech Anti-Fatigue Dry Mat Anti-fatigue dry-environment mat with 3/16 inch rubberized surface bonded to ergonomic vinyl closed cell foam with pyramid surface for slip resistance.
• Weldmaster Anti-Fatigue Mat Anti-fatigue mat designed for welding environments with spark-resistant rubber surface.
• Marble Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with marbleized rubber surface bonded to 3/8 inch closed-cell vinyl foam.
• K-Marble Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with rubber surface bonded to 3/8 inch closed-cell vinyl foam and wear-resistant vinyl surface.
• Invigorator Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat with durable fluted vinyl surface and ErgoFlex foam for comfort and traction.
• ArmorStep Anti-Fatigue Dry Mat Two-layer foam commercial anti-fatigue mat with extra-tough surface layer claimed to outlast traditional mats 3 to 1, with a limited 3-year warranty.
• ErgoFlex Anti-Fatigue Mat Special-formulated foam commercial anti-fatigue mat with enhanced cell structure for ultimate ergonomic support.
• BubbleFlex Anti-Fatigue Mat Functional air-pocket design commercial anti-fatigue mat providing comfort and durability in demanding industrial settings.
• Soft Foot Anti-Fatigue Dry Mat Commercial anti-fatigue dry-environment mat providing relief for aching feet and lower back with closed-cell vinyl foam.
• Safety Soft Foot Anti-Fatigue Dry Mat Soft Foot commercial anti-fatigue mat with OSHA yellow borders for high visibility and safety awareness.
• Diamond Deluxe Soft Foot Anti-Fatigue Mat Diamond plate surface commercial anti-fatigue mat with wear-resistant surface skin for industrial safety standing applications.
• Supreme Soft Foot Anti-Fatigue Dry Mat Soft Foot commercial anti-fatigue mat with increased thickness and double-thick foam for extra cushioning in dry industrial environments.
• WorkStep Anti-Fatigue Wet Mat Lightweight rubber drainage commercial anti-fatigue mat for wet areas with comfortable anti-fatigue design.
• TruTread Anti-Fatigue Wet Mat Heavy-duty 7/8 inch thick rubber construction commercial drainage mat for wet, demanding industrial environments.
• Safety TruTread Anti-Fatigue Wet Mat Heavy-duty 7/8 inch rubber commercial drainage mat with colored beveled borders for increased safety awareness in wet industrial areas.
• Performa 100N Anti-Fatigue Wet Mat Interlocking commercial drainage mat with highest resistance to petroleum-based and caustic fluids, made of heavy-duty 5/8 inch Nitrile.
• Performa Anti-Fatigue Wet Mat Popular commercial anti-fatigue mat made from hard-wearing rubber compound with one-sided built-in connectors for wet industrial environments.
• Performa SD Anti-Fatigue Wet Mat Solid surface modular commercial mat providing a complete elevated standing surface with nib backing for drainage in wet industrial environments.
• DiamondRunner Industrial Runner Industrial diamond deck plate surface commercial runner with solid 3/16 inch thick vinyl construction for industrial walkways and work stations.
• Tuff Foot Runner Industrial Runner All-purpose vinyl runner commercial matting providing traction and insulation from cold concrete floors in industrial settings.
• Counter Tred Industrial Runner Heavy-duty open slot rubber commercial drainage runner with 50% recycled rubber content and multi-directional rib design for industrial areas.
• GridStep Modular Tile 12x12 inch commercial modular tiles made from recycled plastics with waffle-grid design for fluid drainage in industrial facilities.
• GridStep Solid Modular Tile Commercial modular tile with solid surface providing a complete elevated standing surface, made from recycled plastics for industrial facilities.
• ApacheStat Soft Foot Anti-Static Mat Static-dissipative commercial anti-fatigue mat with beveled edges, RTT and RTG of 108-109 ohms, for static-sensitive industrial work areas.
• Conductive Diamond Foot Anti-Static Mat Static-dissipative commercial anti-fatigue mat with conductive diamond surface, RTT and RTG of 104-105 ohms, for industrial static control.
• Conductive Diamond Runner Anti-Static Runner Durable commercial static dissipative runner that removes static electricity from workers in industrial environments.
• Switchboard Corrugated Anti-Static Mat Extra-thick vinyl commercial runner with corrugated surface and grounding snap installed, with dielectric strength to 30,000 volts VAC for electrical work areas.
• TackyMat Clean Room Mat Clean room commercial entrance mat with 30 disposable tacky sheets per mat and anti-microbial surface for contamination-controlled industrial facilities.
• KneeSaver Specialty Mat Commercial kneeling mat reducing knee and lower back pain with 1 inch thick closed-cell Nitrile blend foam for industrial kneeling tasks.
• AMI Composites OEM Specialty Flooring OEM specialty composite division providing technical flooring solutions for heavy-truck, mass transit, marine, and industrial applications with extensive R&D capabilities, established in 1996.
• Heavy Truck and Mass Transit Flooring OEM heavy truck and mass transit flooring offering cabin insulation for noise, vibration, and impact reduction as a 2-tier OEM manufacturer for the transportation industry.
• Industrial Thermoforming Special composites for demanding industrial applications with unique components developed for the OEM supplier chain via AMI Composites.

Quantifiable outcome

• Over 50 million pounds of recycled tires processed annually, keeping 3+ million tires out of landfills
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Crown Mats: Manufacturer of commercial floor mats and matting for janitorial, industrial, and retail customers. Competes with Apache Mills in entrance and anti-fatigue mat categories.
• Superior Manufacturing Group (NoTrax): One of the largest U.S. commercial and industrial mat manufacturers, marketing the NoTrax brand across entrance, anti-fatigue, and safety matting. Most directly comparable to Apache Mills' commercial/industrial product line in both channel and product mix.
• Durable Corporation: U.S. manufacturer of anti-fatigue, entrance, and specialty floor mats serving industrial and commercial markets. Closely overlaps Apache Mills' anti-fatigue and ergonomic mat portfolio.
• Andersen Company: Manufacturer of entrance matting, mats, and matting systems sold through janitorial and facilities channels. Directly comparable to Apache Mills' commercial entrance and matting business.
• Roppe: U.S. manufacturer of rubber and vinyl flooring products including base, stair treads, and commercial matting. Overlaps Apache Mills' industrial rubber mat and recycled-rubber capabilities.

Broad incumbents

• Milliken & Company: Large diversified textile and floor covering manufacturer with significant carpet and mat capabilities. Operates in the same floor-covering space as Apache Mills but as part of a much broader industrial portfolio.
• 3M: Global diversified manufacturer whose Commercial Solutions division sells floor matting, safety, and walkway products. A much larger incumbent that competes broadly with Apache Mills in commercial channels.
• Cintas Corporation: Largest North American provider of commercial mat rental and facility services, serving overlapping end-customers (janitorial, industrial, hospitality) via a service rather than manufacturing model. Adjacent competitor for end-customer wallet share.
• Tarkett: Global flooring manufacturer with commercial entrance matting and resilient flooring systems. Competes with Apache Mills in commercial flooring bids but is a much broader, publicly listed incumbent.

Emerging players

• New Pig: U.S. specialist in industrial matting, spill containment, and facility safety products. A smaller, more focused player overlapping Apache Mills' industrial safety and anti-fatigue segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apache Mills