Brick Industry Association
- Company typePrivate
- Founded1989
- HeadquartersReston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Brick Industry Association firmographics
Firmographics- Name
- Brick Industry Association
- Legal name
- Brick Industry Association
- Website
- https://gobrick.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Brick Industry Association is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brick Industry Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership dues: BIA operates as a trade association funded by member dues from brick manufacturers, distributors, and industry suppliers. Members gain access to the directory listing, technical resources, and association advocacy efforts.
- Education and certification programs: AIA and IDCEC accredited continuing education courses for architects and design professionals on brick specification and installation
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Brick Industry Association product offering
Product offeringCore offering
The Brick Industry Association (BIA) is a national 501(c)(6) trade association representing manufacturers and distributors of clay brick. It provides technical standards, sustainability documentation, continuing education for architects and builders, comparative cost calculators, and industry advocacy. Member companies receive directory listings, technical resources, and representation; consumers and design professionals access free educational content, comparison tools, and a brick showroom locator.
Differentiator
Problem solved
Functional benefit
Products and services
- BIA Membership (Member Services) Paid membership program for clay brick manufacturers, distributors, and industry suppliers, providing directory listing, technical resources, advocacy representation, and access to the brick showroom locator that generates leads from architects, builders, and homeowners.
- Clay Masonry Products Industry Average EPD Industry-average Environmental Product Declaration (EPD) for clay masonry products, based on a Cradle-to-Grave Life Cycle Assessment covering environmental aspects of production and use of clay brick units and pavers. Used by architects, builders, and members for sustainability documentation and specification.
- AIA/IDCEC Continuing Education Courses Accredited continuing education courses offering AIA and IDCEC credits for architects and design professionals on brick specification, thin brick installation, and adhered veneer systems design.
- Brick in Architecture Awards Competition Annual industry awards competition recognizing innovative and sustainable designs using clay brick, open to architects and designers. Provides winners with industry recognition and serves as a marketing showcase for clay brick applications.
- Cost Comparison Calculators Online tools comparing the estimated cost of four-sided brick homes against vinyl, stucco, fiber cement, stone, and wood by zip code, plus a separate mortgage cost difference calculator. Used by builders, contractors, and homeowners to evaluate brick versus alternative cladding options.
- Brick Showroom Locator Geographic search tool on gobrick.com allowing users to find brick distributors, manufacturers, and suppliers within a specified radius (100, 200, 300 miles or all), with filters by entity type and device-location lookup. Channels leads from architects, builders, and homeowners to member companies.
- Technical Notes (28A, 28B, 28C) for Thin Brick Engineered technical notes covering thin brick design and installation specifications, created by BIA engineers and published as authoritative reference documents for architects, designers, and contractors.
Companies that use Brick Industry Association
Customer profileSegments4 records
Ideal customer profiles3 records
Brick Industry Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brick Industry Association partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HGTVcoreHGTV collaborated with BIA to produce DIY thin brick installation videos, expanding reach to homeowner audiences interested in renovation projects.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Brick Industry Association competitors and assessment
Company assessmentDirect peers
- National Concrete Masonry Association: Trade association representing the concrete masonry industry in the U.S. NCMA is the closest structural peer to BIA: both are national trade bodies promoting a specific masonry cladding category to architects, builders, and code officials, with comparable education, technical resources, and advocacy programs.
- Portland Cement Association: National trade association for the U.S. cement industry, providing technical standards, sustainability/EPD programs, and code advocacy. Highly comparable to BIA in operating model (nonprofit trade association), revenue mix (membership dues), and target audience (engineers, specifiers, code officials).
- Tile Council of North America: Trade association serving the North American tile industry with technical standards, installation guidelines, and advocacy. Operates the same trade-body playbook as BIA for a competing cladding/flooring category and is highly comparable in size and program structure.
- Mason Contractors Association of America: National trade association representing masonry contractors who are downstream purchasers and installers of BIA member products. Directly comparable operating model and overlapping audience with BIA, with complementary (rather than competing) influence on the masonry value chain.
Broad incumbents
- National Association of Home Builders: Largest U.S. trade association representing the residential construction industry. While not a brick-specific body, NAHB shapes builder purchasing preferences and code engagement that materially affect BIA member demand, making it a critical adjacent trade association peer.
- American Institute of Architects: National professional association for architects. AIA is the credentialing body whose continuing-education programs BIA courses feed into (AIA/IDCEC credits), making it both an upstream channel partner and a comparable membership-based professional association.
- National Stone, Sand & Gravel Association: Trade association representing aggregates producers, the upstream raw-material suppliers for brick and concrete masonry. Comparable nonprofit trade-body structure and overlap in construction-industry advocacy and sustainability/EPD programs.
- National Association of REALTORS: Large national trade association whose membership influences residential buyer preference for exterior materials. BIA's 'higher resale value' messaging targets NAR-affiliated buyer demand, making it a thematically adjacent trade association in the residential value chain.
Emerging players
- Vinyl Siding Institute: Trade association for the vinyl siding industry, which is one of the principal cladding alternatives BIA benchmarks against. VSI operates a similar education, certification, and code-advocacy model aimed at the same architectural and builder audiences.
- EIFS Industry Members Association: Trade body promoting Exterior Insulation and Finish Systems, one of the cladding alternatives explicitly benchmarked by BIA. Same advocacy-and-education operating model targeting the same architectural and code-official audiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brick Industry Association social profiles
Digital presenceBrick Industry Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brick Industry Association leadership team
Management profileNumber of profiles
Profiles1 record
Brick Industry Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brick Industry Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brick Industry Association
What does Brick Industry Association do?
The Brick Industry Association (BIA) is a national 501(c)(6) trade association representing manufacturers and distributors of clay brick. It provides technical standards, sustainability documentation, continuing education for architects and builders, comparative cost calculators, and industry advocacy. Member companies receive directory listings, technical resources, and representation; consumers and design professionals access free educational content, comparison tools, and a brick showroom locator.
Is Brick Industry Association a public or private company?
Brick Industry Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brick Industry Association founded?
Brick Industry Association was founded in 1989. It employs 1 to 10 people.
Where is Brick Industry Association based?
Brick Industry Association is headquartered in Reston, United States, in the North America region.
How does Brick Industry Association make money?
Two revenue lines are on record. Membership dues are the primary driver. The others are education and certification programs.
Who are Brick Industry Association's main competitors?
Direct peers on record are National Concrete Masonry Association, Portland Cement Association, Tile Council of North America and Mason Contractors Association of America. Broad incumbents are National Association of Home Builders, American Institute of Architects, National Stone, Sand & Gravel Association and National Association of REALTORS. Emerging players are Vinyl Siding Institute and EIFS Industry Members Association.
Does Brick Industry Association have an API?
No public API is recorded for Brick Industry Association.