What Superior Rigging & Erecting does

Superior Rigging & Erecting Co. is a privately held, family-founded heavy industrial services firm headquartered in Atlanta, Georgia, operating since 1952. The company provides a vertically integrated suite of services including crane rental (operated and bare), specialized rigging, steel erection, custom steel fabrication, heavy transport, millwrighting, architectural precast installation, ride system installation, art installation, and warehousing. Its equipment fleet spans 4-ton to 550-ton cranes (carry deck, hydraulic truck, lattice boom crawler, rough terrain, boom truck, and all-terrain) and includes high-capacity assets such as the Liebherr LR 1300 SX (660,000 lb capacity) and the Liebherr LTM 1300-6.2 (350-ton). SRE is an AISC Advanced Certified Steel Erector with a 20,000 sq. ft. steel fabrication shop staffed by AWS Certified Welders, and operates 92,000 sq. ft. of indoor warehousing plus 30 acres of covered and uncovered storage at its Atlanta campus.

The company is built around a 400+ strong union-trained workforce of operators, ironworkers, and millwrights, all crane operators are NCCCO certified with a minimum of OSHA-10 training, and the firm has logged more than 2 million man hours across the last three years. Operations are anchored in Atlanta with a Florida regional office in Orlando and additional service coverage in Tampa, Sarasota, Daytona, Miami, Jacksonville, and Fort Myers; nationally, the firm has executed coast-to-coast projects such as the Mercedes-Benz Stadium and Seminole Hard Rock Hotel & Casino amphitheater.

SRE's business model is B2B and project-based, with quote-driven pricing on each engagement and revenue mix spanning recurring crane rental contracts and warehousing storage alongside one-time rigging, erection, fabrication, and millwrighting projects. Go-to-market is direct enterprise sales and project bidding to general contractors and construction management firms (e.g., Turner, Holder, Brasfield & Gorrie, Whiting-Turner, HITT, M.C. Dean), with additional vertical exposure in mission-critical data centers (QTS, Amazon, Facebook), entertainment and theme parks (Universal Studios, Mercedes-Benz Stadium, SteelFab/Philips Arena), industrial and food-and-beverage manufacturing (Keystone Foods/Linde), and government (Georgia Lottery). Customers reach the firm through a 'Request a Quote' workflow and through repeat relationships cultivated over decades in the Southeast.

Name

Superior Rigging & Erecting

Legal name

Superior Rigging and Erecting Co.

Website

https://superiorrigging.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Superior Rigging & Erecting is a 70-plus-year-old Atlanta-headquartered industrial services firm providing crane rental (4 to 550 tons), rigging, steel erection and fabrication, heavy transport, millwrighting, and warehousing to enterprise contractors, manufacturers, and entertainment clients across the Southeast US and nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Crane Rental Services: Rental crane options including operated (with certified operators) and bare rental services. Crane types include carry deck cranes, all-terrain cranes, lattice boom crawler cranes, rough-terrain cranes, boom trucks, and hydraulic truck cranes ranging from 4 to 550 tons.
2. Specialized Rigging Services: Heavy rigging services for complex projects including machinery moving, heavy transport (up to 50 tons), and specialized rigging. Services include pre-planning, disassembly, reassembly, alignment, and leveling.
3. Steel Erection & Fabrication: AISC Advanced Certified Steel Erector providing structural steel erection and custom steel fabrication. The Atlanta facility has a 20,000 sq. foot steel fabrication shop with AWS Certified Welders.
4. Warehousing Services: Indoor and outdoor storage services including 92,000 sq. ft. of indoor storage at the Atlanta warehouse, plus secure outdoor storage and 30 acres of covered and uncovered storage.
5. Millwrighting Services: Millwright services for disassembly, movement, reassembly, installation, alignment, and leveling of equipment across industries including food & beverage, automotive, and mission critical.
6. Architectural Precast & Ride System Installation: Specialized installation services for architectural precast concrete panels and amusement ride system installations for theme parks and entertainment venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Superior Rigging & Erecting provides operated and bare rental cranes (4 to 550 tons across carry deck, hydraulic truck, lattice boom crawler, rough terrain, boom truck, and all-terrain models) along with specialized rigging (heavy transport, machinery moving, mission critical equipment setting, and art installation), AISC Advanced Certified steel erection, custom steel fabrication in a 20,000 sq. ft. AWS-welder staffed shop, millwrighting, architectural precast and ride system installation, and warehousing with 92,000 sq. ft. of indoor storage plus 30 acres of covered/uncovered outdoor storage.

Product overview

Superior Rigging & Erecting Co. offers a comprehensive suite of heavy industrial services centered around crane rental, rigging, and steel erection. The core offering includes operated and bare rental crane services ranging from 4 to 550 tons, encompassing multiple crane types (carry deck, hydraulic truck, lattice boom crawler, rough terrain, boom trucks, and all-terrain). These are supported by specialized rigging services (heavy transport, machinery moving, data center equipment, art installation), steel fabrication and erection (AISC Advanced Certified), millwrighting, architectural precast installation, ride system installation, and warehousing (92,000 sq. ft. indoor plus 30 acres outdoor storage). The company operates from Atlanta, GA and Orlando, FL with over 400 union-trained operators, ironworkers, and millwrights.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Rental Operated and bare rental crane services ranging from 4 to 550 tons, including all-terrain, boom truck, carry deck, hydraulic truck, lattice boom crawler, and rough terrain crane types for general contractors and construction management firms.
• All-Terrain Crane Rentals All-terrain cranes ranging from 110 to 550 tons combining mobility and maneuverability across varied weather conditions and terrains.
• Boom Truck Rental
• Carry Deck Crane Rentals
• Hydraulic Truck Crane Rentals
• Lattice Boom Crane Rentals Lattice boom crawler cranes with 100 to 330 ton capacities, track-based for superior stability and lifting capacity on heavy-duty projects.
• Rough Terrain Crane Rentals
• Forklift Rental
• Specialized Rigging
• Heavy Transport
• Machinery Moving
• Mission Critical: Data Centers
• Art Installation
• Steel Erection
• Steel Fabrication
• Millwrighting
• Architectural Precast Installation
• Ride System Install
• Warehousing Services

Quantifiable outcome

• 2 million+ man hours worked over the last 3 years with over 400 union-trained workers
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SDL (Structural Design & Lab)coreStrategic or Co-development PartnerSuperior Rigging collaborated with SDL to provide an erection plan for the Seminole Hard Rock Hotel & Casino amphitheater project. SDL provided structural engineering design expertise that was followed and led to the successful completion of the complex truss installation project.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barnhart Crane & Rigging: Barnhart is one of the largest US heavy lifting and rigging service providers, offering crane rental, rigging, heavy transport, and millwrighting with a national footprint. Most comparable to SRE on multi-service breadth and complex industrial project execution.
• ALL Erection & Crane Rental: ALL is one of the largest crane rental companies in North America with operated and bare rental services across a wide range of capacities, similar to SRE’s 4–550 ton fleet. Directly competes for general contractor project bids.
• Bigge Crane and Rigging: Bigge operates a sizable crane rental fleet and provides heavy rigging, heavy transport, and steel erection services across the US with a stronger West Coast presence. Same multi-service heavy lift business model as SRE.
• Maxim Crane Works: Maxim is a top-tier US crane rental company with an operated fleet spanning crawler, hydraulic, and tower cranes. Directly comparable to SRE’s operated-crane rental business targeting commercial and industrial construction.
• TNT Crane & Rigging: TNT provides crane rental, rigging, and heavy haul services across the US with significant crawler and hydraulic crane capacity. Competes for similar general contractor and industrial heavy lift projects.
• Lampson International: Lampson specializes in heavy lifting with one of the world’s largest crawler crane fleets and engineered heavy transport services. Most comparable on the complex, large-tonnage end of SRE’s 660,000 lb Liebherr work.
• D.H. Griffin Companies: D.H. Griffin is a Southeast-headquartered industrial services firm offering demolition, site work, crane rental, and rigging with a strong regional presence. Particularly comparable to SRE’s Southeast focus and multi-vertical industrial services model.
• Sarens: Sarens is a global heavy lifting and engineered transport specialist with massive crawler crane capacity and project cargo services. Directly comparable on the high-end, complex heavy lift segment that SRE targets with its Liebherr equipment.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world with a dedicated crane and aerial platform division. Overlaps with SRE’s crane rental offering but operates at vastly larger scale across many equipment categories.
• Sunbelt Rentals: Sunbelt Rentals is one of the largest US equipment rental companies with a substantial aerial work platform and crane rental fleet. Adjacent rather than head-to-head given broader equipment breadth, but relevant on the crane/aerial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/superiorrigging
• YouTubeyoutube.com/channel/UCgsAX2yGQtZViEQxqrMKmnA
• Facebookfacebook.com/Superior-Rigging-Erecting-Co-Inc-121251537950930/?ref=aymt_homepage_panel
• LinkedInlinkedin.com/company/superior-rigging-and-erecting
• Instagraminstagram.com/superior_rigging_erecting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Rigging & Erecting