Hometown Values Coupon Magazine (Sole Proprietorship)
- Company typePrivate
- Founded1994
- HeadquartersWest Valley City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Hometown Values Coupon Magazine (Sole Proprietorship) firmographics
Firmographics- Name
- Hometown Values Coupon Magazine (Sole Proprietorship)
- Legal name
- Hometown Values Coupon Magazine
- Website
- https://hometownvalues.net
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Hometown Values Coupon Magazine (Sole Proprietorship) is headquartered
LocationHeadquarters
- HQ city
- West Valley City
- HQ country
- United States
- HQ region
- North America
Markets served
Hometown Values Coupon Magazine (Sole Proprietorship) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Hometown Values Coupon Magazine (Sole Proprietorship) product offering
Product offeringCore offering
Hometown Values Coupon Magazine is a sole proprietorship that publishes and distributes a local coupon magazine and provides direct mail and online advertising services to businesses seeking to reach local consumers. The company produces a print coupon publication distributed in the West Valley City area and complements it with online advertising offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Hometown Values Coupon Magazine Direct mail coupon magazine distributed to local households and consumers, featuring discount offers and advertisements from local businesses. Intended for use by local merchants and service providers who want to reach nearby consumers with promotional offers.
- Online Advertising
Companies that use Hometown Values Coupon Magazine (Sole Proprietorship)
Customer profileIdeal customer profiles1 record
Hometown Values Coupon Magazine (Sole Proprietorship) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hometown Values Coupon Magazine (Sole Proprietorship) partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Hometown Values Coupon Magazine (Sole Proprietorship) competitors and assessment
Company assessmentEmerging players
- Groupon: Groupon is a digital local deals marketplace that distributes coupons and offers to consumers, competing for the same local advertiser wallet. It is an emerging/digital peer in the local advertising deals space, not a direct mail substitute but addressing the same advertiser pain point.
- Yelp: Yelp sells local advertising to SMBs (restaurants, services, retail) through both free and paid placements on its local discovery platform. It competes for the same local SMB advertising dollars that Hometown Values targets via direct mail.
- RetailMeNot: RetailMeNot is a digital coupon and offers platform that aggregates deals for online and in-store shoppers. It competes indirectly for local and national advertiser couponing budgets that historically went to direct mail.
- Reach Media Network (local digital place extensions): Reach Media Network operates a network of digital place-based screens and local advertising media in convenience and retail locations. It is an emerging local advertising channel that competes for SMB budgets traditionally spent on direct mail coupon books.
Direct peers
- Money Mailer: Money Mailer is a franchised direct mail advertising magazine that delivers coupon mailers to local households via independent franchisees. It competes head-to-head with Hometown Values in local coupon mail advertising.
- Valpak: Valpak is the largest US direct-mail coupon envelope franchise, sending co-op and local merchant coupon envelopes to households on a hyperlocal basis. It is the most directly comparable business to Hometown Values Coupon Magazine's direct mail coupon model.
- Clipper Magazine: Clipper Magazine publishes direct-mail coupon magazines distributed to local households, monetized through local and regional SMB advertisers. It is a directly comparable print coupon magazine competitor.
- SuperCoups: SuperCoups is a direct-mail coupon magazine provider targeting local SMB advertisers, with a franchised territory model similar to Valpak. It directly competes for the same local advertiser budgets as Hometown Values.
Others
- USPS Every Door Direct Mail (EDDM): USPS EDDM is a USPS service that lets any SMB saturate carrier routes with direct mail at low cost, bypassing aggregators like Valpak or Hometown Values. It is an ecosystem/infrastructure alternative that threatens traditional direct mail coupon publishers.
Broad incumbents
- ADVO (Valassis / Vericast): ADVO/Valassis (now Vericast) is a major US shared-mail and direct mail advertising provider at national scale, distributing coupon envelopes and print advertising to millions of households. It is a broader incumbent in the same direct mail advertising space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Hometown Values Coupon Magazine (Sole Proprietorship) social profiles
Digital presenceHometown Values Coupon Magazine (Sole Proprietorship) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hometown Values Coupon Magazine (Sole Proprietorship) leadership team
Management profileNumber of profiles
Hometown Values Coupon Magazine (Sole Proprietorship) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hometown Values Coupon Magazine (Sole Proprietorship) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hometown Values Coupon Magazine (Sole Proprietorship)
What does Hometown Values Coupon Magazine (Sole Proprietorship) do?
Hometown Values Coupon Magazine is a sole proprietorship that publishes and distributes a local coupon magazine and provides direct mail and online advertising services to businesses seeking to reach local consumers. The company produces a print coupon publication distributed in the West Valley City area and complements it with online advertising offerings.
Is Hometown Values Coupon Magazine (Sole Proprietorship) a public or private company?
Hometown Values Coupon Magazine (Sole Proprietorship) is a private company. It is classified as founder individual operated bootstrapped.
When was Hometown Values Coupon Magazine (Sole Proprietorship) founded?
Hometown Values Coupon Magazine (Sole Proprietorship) was founded in 1994. It employs 51 to 100 people.
Where is Hometown Values Coupon Magazine (Sole Proprietorship) based?
Hometown Values Coupon Magazine (Sole Proprietorship) is headquartered in West Valley City, United States, in the North America region.
Who are Hometown Values Coupon Magazine (Sole Proprietorship)'s main competitors?
Emerging players on record are Groupon, Yelp, RetailMeNot and Reach Media Network (local digital place extensions). Direct peers are Money Mailer, Valpak, Clipper Magazine and SuperCoups. USPS Every Door Direct Mail (EDDM) is listed as an others. ADVO (Valassis / Vericast) is listed as a broad incumbent.
Does Hometown Values Coupon Magazine (Sole Proprietorship) have an API?
No public API is recorded for Hometown Values Coupon Magazine (Sole Proprietorship).