Cherokee Funding
Cherokee Funding, operating alongside Gain Servicing, provides re-settlement funding and medical funding to healthcare providers while running an AI-enhanced personal injury case management platform that connects providers, attorneys, and plaintiffs.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cherokee Funding does
Cherokee Funding is a financial services firm founded in 2011 and headquartered in Atlanta, Georgia, operating in the personal injury healthcare ecosystem alongside its Gain Servicing platform. The company provides re-settlement funding and medical funding services to the healthcare sector, complementing a software platform that connects healthcare providers and attorneys managing personal injury cases.
The Gain Platform is the company's core product: an AI-enhanced case management system featuring a patient record center, dashboard and reporting, messaging/notification tools, and a provider map that lets attorneys locate and schedule medical care for clients. Layered on top are Managed Services — professional support for Letter of Protection administration, settlement value negotiation, case monitoring, and concierge patient connections — and Financial Solutions, which include a lien purchase program, medical funding for providers, medical lien receivables servicing, and plaintiff cash advances. The platform addresses three distinct buyer segments: medical providers, law firms, and plaintiffs.
The company generates revenue through a combination of platform/software fees (undisclosed), managed services engagements, and capital-related income from funding programs including lien purchases and plaintiff cash advances. Leadership consists of CEO and Founder Reid Zeising and Co-Founder Chris Conefry. The firm operates within a regulated environment, maintaining consumer disclosures and state-level funding licenses, and is privately held with no disclosed institutional funding.
Cherokee Funding firmographics
Firmographics- Name
- Cherokee Funding
- Legal name
- Gain
- Website
- https://cherokeefunding.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cherokee Funding, operating alongside Gain Servicing, provides re-settlement funding and medical funding to healthcare providers while running an AI-enhanced personal injury case management platform that connects providers, attorneys, and plaintiffs.
- Ownership category
- akta.pro rank
Where Cherokee Funding is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Cherokee Funding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Cherokee Funding product offering
Product offeringCore offering
Cherokee Funding is a financial services company that provides re-settlement funding and medical funding services for the healthcare sector. Through its Gain Servicing platform, it delivers an AI-enhanced case management platform, managed case services, and financial solutions including lien purchases, medical funding, and plaintiff cash advances for personal injury cases.
Product overview
Gain Servicing offers a unified platform architecture consisting of three integrated components: the Gain Platform as the core case management system connecting healthcare providers and attorneys, supplemented by Managed Services for administrative support and Financial Solutions for settlement funding. The platform streamlines personal injury case management through patient record centers, AI-enhanced reporting, provider mapping, and messaging capabilities, while the add-on services handle Letter of Protection management, settlement negotiations, and various funding mechanisms.
Differentiator
Problem solved
Functional benefit
Products and services
- Gain Platform AI-enhanced case management platform that coordinates personal injury cases among healthcare providers, law firms, and plaintiffs, including a patient record center and provider mapping tools.
- Managed Services Professional case management services delivered to healthcare providers and law firms to administer and track personal injury cases on the Gain Servicing platform.
- Financial Solutions (Lien Purchase, Medical Funding, Plaintiff Cash Advances) Financial products including the purchase of medical liens from healthcare providers, medical funding, and non-recourse cash advances to plaintiffs awaiting personal injury settlements.
- Healthcare Solutions (For Healthcare) Settlement funding, medical funding, and case management services tailored for healthcare providers treating personal injury claimants, delivered through the Gain Servicing platform.
- Law Firm Solutions (For Law Firms) Case management and settlement funding services designed for personal injury law firms and plaintiff attorneys, delivered through the Gain Servicing platform.
- Plaintiff Solutions (For Plaintiffs)
Companies that use Cherokee Funding
Customer profileIdeal customer profiles3 records
Cherokee Funding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cherokee Funding partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Cherokee Funding competitors and assessment
Company assessmentDirect peers
- Oasis Financial: Largest U.S. pre-settlement funding company, also offering LOP management and provider-facing financing for personal injury cases. Directly comparable in both the plaintiff cash advance and medical lien purchase product lines.
- TriMark Legal Funding: Pre-settlement and post-settlement legal funding company serving PI plaintiffs and law firms. Comparable product offering (cash advances, structured settlements) and overlapping customer base with Gain's Financial Solutions unit.
- LawCash: Pre-settlement funding company focused on personal injury plaintiffs with similar cash advance economics. Operates in the same funding category as Gain's plaintiff cash advance product.
- LexFund: Pre-settlement legal funding company serving PI and other litigation plaintiffs. Comparable funding mechanism and customer profile to Gain's plaintiff financing business.
Broad incumbents
- Burford Capital: Largest publicly traded litigation finance company, primarily commercial litigation but expanding into consumer-facing products. Provides broader market context for litigation funding economics and competitive pressure on PI funders.
- Omni Bridgeway: Global litigation funder with both commercial and consumer-facing funding products. Larger and more diversified than Gain, but competes for the same underlying plaintiff funding opportunity.
- R1 RCM: Major healthcare revenue cycle management platform serving hospitals and physician groups. Comparable provider-side workflow and could bundle LOP management as a feature, posing a strategic threat to Gain's provider-facing platform.
- Waystar: Healthcare RCM and claims management platform with broad provider adoption. Represents the EHR/RCM platform competition that could absorb specialized LOP and lien management functionality.
- Filevine: Legal case management and practice management SaaS used by plaintiff law firms. Comparable legal-tech layer to Gain's Platform product for the attorney persona, though without the financing and managed services components.
- Clio: Leading cloud-based legal practice management platform serving plaintiff and defense firms. Competes for the attorney-facing case management layer of Gain's three-sided platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cherokee Funding social profiles
Digital presenceCherokee Funding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherokee Funding leadership team
Management profileNumber of profiles
Profiles2 records
Cherokee Funding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherokee Funding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherokee Funding
What does Cherokee Funding do?
Cherokee Funding is a financial services company that provides re-settlement funding and medical funding services for the healthcare sector. Through its Gain Servicing platform, it delivers an AI-enhanced case management platform, managed case services, and financial solutions including lien purchases, medical funding, and plaintiff cash advances for personal injury cases.
Is Cherokee Funding a public or private company?
Cherokee Funding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherokee Funding founded?
Cherokee Funding was founded in 2011. It employs 11 to 50 people.
Where is Cherokee Funding based?
Cherokee Funding is headquartered in Atlanta, United States, in the North America region.
Who are Cherokee Funding's main competitors?
Direct peers on record are Oasis Financial, TriMark Legal Funding, LawCash and LexFund. Broad incumbents are Burford Capital, Omni Bridgeway, R1 RCM, Waystar, Filevine and Clio.
Does Cherokee Funding have an API?
No public API is recorded for Cherokee Funding.