Reclay Group

What Reclay Group does

Reclay Group is a privately held German environmental services firm founded in 2002, headquartered in Herborn with operational offices in eight countries (Germany, Austria, Slovakia, Czech Republic, France, Spain, Finland, Canada, and the USA). The company specializes in Extended Producer Responsibility (EPR) compliance, operating as a Producer Responsibility Organization (PRO) for packaging waste, dual system operator, and circular economy consultant. It serves over 3,000 industrial, commercial, and trading customers worldwide, with additional government advisory engagements on recycling policy.

Its core operations span three business lines: (1) EPR licensing and take-back systems managed through subsidiaries including the German dual system Redual (operating under the German Packaging Act) and France-based Léko (state-approved eco-organization for household packaging and graphic paper); (2) RecycleMe consulting for regulatory, operational, and technical EPR advisory across jurisdictions; and (3) recycling materials trading through Reclay Materials and the Recelerate joint venture with Borealis for polyolefin recycling. Supporting infrastructure includes the activate online licensing platform, customer and disposal-operator portals, and consumer-facing incentive apps RecycleMich (Austria) and Recycle Everywhere (Canada).

The business model combines recurring subscription-style EPR licensing fees with transaction fees on platform usage, professional services fees for consulting, and eco-organization contributions proportional to packaging volumes placed on national markets. Reclay distributes through direct enterprise field sales, self-serve digital portals, contracted disposal operators via competitive tendering, and consumer mobile applications. The company is part of the Raan Group, an owner-managed conglomerate, and is led by Managing Directors Jens Niessmann, Dr. Fritz Flanderka, and Antti Tiilikainen.

Name

Reclay Group

Legal name

Reclay Holding GmbH

Website

https://reclay-group.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Reclay Group is a privately held German environmental services firm operating across 8 countries, providing Extended Producer Responsibility (EPR) compliance, packaging take-back systems, and circular economy consulting to over 3,000 industrial and government clients via its dual system Redual, French eco-organization Léko, and RecycleMe consulting brands.

Ownership category

akta.pro rank

Product category

Environmental & Waste Management Services

NAICS

Waste Management and Remediation Services (562), Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industries

Reuse & Resale / Recommerce Operations (EUAIANAC), Refurbishment, Remanufacturing & Recommerce Enablement (TLAIAHAC), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

Keywords

• Extended producer responsibility
• Packaging compliance services
• Waste management consulting
• Take-back systems
• Recycling services

Headquarters

HQ city

Herborn

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Extended Producer Responsibility (EPR) Licensing: Reclay operates as a Producer Responsibility Organization (PRO) managing the collection, sorting and recycling of sales packaging. Companies pay licensing fees for packaging placed on the market, which funds the dual system operations.
2. Consulting Services: RecycleMe consulting provides advisory services on circular economy and EPR compliance to businesses and governments, offering regulatory, operational, and technical guidance.
3. Packaging Licensing via activate: Online platform enabling manufacturers and importers to license packaging through the EPR system, generating service fees for platform administration.
4. Eco-organization Fees (Léko): Léko, the French eco-organization, collects eco-contributions from companies proportional to packaging quantities placed on the French market annually, funding prevention, collection, sorting, reuse and recycling.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Reclay Group is an internationally active service provider for packaging and disposal management, offering Extended Producer Responsibility (EPR) compliance, take-back system design for sales and transport packaging, electrical/electronic devices and batteries, recycling operations, and circular economy consulting. Its portfolio is delivered through consulting services (RecycleMe), an online packaging licensing platform (activate), the Redual dual system in Germany, the Léko state-approved eco-organization in France, and consumer-facing recycling incentive applications.

Product overview

Reclay Group is an international service provider in the recycling and resource management sector, offering a portfolio of services centered on Extended Producer Responsibility (EPR) implementation. The core offerings include RecycleMe Consulting for advisory services, take-back systems for packaging and electronics, and Recycling services. These are complemented by digital platforms: activate by Reclay (packaging licensing portal), Reclay Kundenportal (customer reporting), and Reclay Entsorgerportal (disposal partner portal). Regional brands include Léko in France (eco-organization) and RecycleMe by Valorie (French consulting). The dual system Redual manages packaging recovery under the German Packaging Act. Consumer-facing digital tools include the RecycleMich and Recycle Everywhere incentive apps in Austria and Canada respectively.

Differentiator

Problem solved

Functional benefit

Brands

• RecycleMe Consulting: Consulting solutions for circular economy and extended producer responsibility requirements
• activate by Reclay
• Léko
• RecycleMe By Valorie
• Recelerate

Products and services

• RecycleMe Consulting Circular economy and Extended Producer Responsibility (EPR) consulting services providing regulatory, operational, and technical guidance to manufacturers, retailers, and governments seeking to meet packaging take-back and recycling obligations.
• activate by Reclay Online packaging licensing platform that enables companies to license their sales and transport packaging in Germany, generating service fees for platform administration under the EPR system.
• Take-back systems Development and management of take-back systems for sales packaging, transport packaging, electrical and electronic devices, and batteries, enabling producers to fulfil EPR obligations.
• Recycling services Resource management and recycling operations that close material cycles by returning secondary raw materials to industry, supporting the EPR and take-back obligations of producers.
• Léko State-approved French eco-organization managing Extended Producer Responsibility for household packaging and graphic paper, collecting eco-contributions from companies to fund prevention, collection, sorting, reuse, and recycling.
• Redual Dual system operating under the German Packaging Act that organizes nationwide collection, sorting, and recycling of used sales packaging through licensed packaging recovery, working with contracted disposal operators across German regions.
• RecycleMe by Valorie Circular economy consulting firm operating in France as part of Reclay France, offering international services around EPR including regulatory, operational, and technical support.
• RecycleMich App Mobile application for Austrian consumers that rewards users for correctly recycling single-use packaging through a points and competition system, available on the App Store and Google Play.
• Recycle Everywhere App Canadian consumer mobile application that rewards users for recycling disposable packaging through a points and incentive system, available on app stores.

Quantifiable outcome

• Serving over 3,000 customers worldwide
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ReceleratecoreStrategic or Co-development Partner · 28 September 2022Recelerate is a joint venture between Borealis and Reclay Group focused on bringing advanced plastic recycling solutions to Slovakia. Borealis provides the Borcycle™ technology patent for recycling polyolefins, while Reclay handles collection and supply of plastic materials. This partnership addresses the gap between light packaging waste management and recyclers, enabling true circular economy for PE and PP materials.
• RECobalcoreStrategic or Co-development PartnerRECobal (Slovakia) signed a contract with Recelerate to handle recycling of light packaging materials, working in partnership with Reclay Systems Slovakia. This closes the critical gap in light packaging waste management in Slovakia, enabling high-quality recycling of polyolefins (PE, PP) that previously lacked local recycling solutions.
• FH Campus WienminorStrategic or Co-development PartnerProject management partner for the PET-2-PACK industry project developing closed-loop systems for PET rigid packaging in Austria. Duration set at three years.
• BorealiscoreStrategic or Co-development PartnerGlobal polyolefins manufacturer and owner of Borcycle™ technology patent for complex recycling solutions. Co-develops recycling technology through Recelerate joint venture with Reclay Group.
• trendy e.V.minorOthersNon-profit association based in Herborn, Germany involved in environmental education activities and social clothing collection for children. Reclay supports this initiative as part of corporate social responsibility.
• Slovak Ministry of EnvironmentminorStrategic or Co-development PartnerCo-organizer of the annual Waste Management Day (Deň Odpadového Hospodárstva) in Bratislava, held since 2006, together with Reclay Slovensko and Reclay Systems GmbH Austria.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Der Grüne Punkt – Duales System Deutschland (DSD): DSD operates the largest dual system in Germany under the German Packaging Act, collecting licensing fees from manufacturers and financing packaging collection and recycling — the same core model as Reclay's Redual system. Most directly comparable competitor in Reclay's home market.
• Interseroh (ALBA Group): Interseroh runs a major German dual system and offers packaging licensing, take-back systems, and recycled-material trading. Both companies compete for the same enterprise EPR customers and operate comparable recycling service portfolios.
• Landbell Group: Landbell operates dual systems in Germany and other European countries, providing packaging compliance, WEEE, and battery take-back services. Directly comparable multi-country EPR/Producer Responsibility Organization footprint.
• PreZero (Schwarz Group): PreZero operates dual systems and environmental services across Europe, including packaging recovery, sorting, and recycling. Competes with Reclay for both EPR licensing contracts and downstream recycling volumes.
• Citeo: Citeo is the leading French eco-organization for household packaging EPR, directly comparable to Reclay's Léko subsidiary. Both collect eco-contributions from producers and finance packaging sorting and recycling under French state approval.
• Eco-systèmes: Eco-systèmes is a French state-approved eco-organization managing WEEE and similar EPR streams. Comparable regulatory-approved PRO model serving French producers, overlapping with Reclay's Valorie/Léko operations.

Broad incumbents

• Veolia Environmental Services: Veolia is a global environmental services giant offering waste collection, recycling, and EPR-adjacent services across multiple continents. Larger, broader portfolio but overlaps with Reclay in recycling operations and producer compliance support.
• Remondis (Rethmann Group): Remondis is one of Europe's largest private waste and recycling companies, with dual-system participation and broad environmental services. Competes with Reclay across multiple waste and packaging streams in Germany and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Reclay2025/videos
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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reclay Group