LeMond Bicycles

What LeMond Bicycles does

LeMond Bicycles, Inc. is a privately held US bicycle company founded and controlled by three-time Tour de France champion Greg LeMond, headquartered in Knoxville, Tennessee. After a 2008 separation from Trek, the brand was relaunched in 2022 around a single thesis: lightweight carbon fiber electric bicycles that visually and physically resemble traditional bikes, with complete bike weights of 26–28 lbs — roughly half the mass of typical 40–70 lb ebikes. The product platform is a monocoque carbon fiber frame mated to a third-party Mahle X35+ rear hub drive system (250W, 40Nm, 20 mph assisted, 36V Panasonic down-tube battery, UL-certified), with all assembly and finishing performed in Tennessee using globally sourced components from partners including Mahle, SRAM, Panaracer, Selle Royal, and Topeak.

The current lineup consists of three SKUs differentiated primarily by handlebar and tire geometry on a shared frame platform: the Prolog urban commuter (flat bars, 26 lbs, $5,795), the Dutch comfort cruiser (upright geometry, 27 lbs, $5,795), and the All-Road Prolog/AXS adventure model (drop bars, 45mm tires, SRAM AXS shifting, 28 lbs, $6,795). LeMond sells direct to consumers through its Shopify-based lemond.com storefront at fixed prices with no discounting and payment charged at order to secure queue position; revenue is complemented by a growing proprietary accessories catalog (range extenders, carbon fenders, racks, tires, apparel) and a US authorized dealer network used primarily for test rides and local service. The company serves premium individual consumers — urban commuters, recreational cyclists, all-road/adventure riders, and Greg LeMond brand loyalists — and ships to 17 European countries in addition to the US, but has not disclosed unit volumes, revenue, or external capital.

LeMond is bootstrapped and founder-owned with no disclosed venture or private equity backing, 11–50 employees, and an active product, channel, and geographic expansion underway since the 2022 relaunch. The unit economics are premium DTC hardware (ASP ~$5,800) with a 14-day return window, $199 ground shipping, and a limited lifetime warranty on carbon framesets, generating revenue primarily from one-time hardware sales rather than recurring contracts.

Name

LeMond Bicycles

Legal name

LeMond Bicycles, Inc.

Website

https://lemond.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

LeMond Bicycles is a privately held Knoxville, Tennessee company that designs, engineers, and assembles premium carbon fiber electric bicycles (Prolog, Dutch, All-Road Prolog) sold DTC and through authorized US dealers to individual commuter, recreational, and adventure riders.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electric Bicycle Sales: Primary revenue stream from direct-to-consumer sales of carbon fiber electric bicycles. Products include the Prolog, Dutch, and All-Road Prolog models, with base prices ranging from $5,795 to $6,795.
2. Accessories and Gear: Secondary revenue from proprietary and third-party accessories including carbon fiber fenders, kickstands, water bottles, tires, chargers, batteries, saddles, helmets, and apparel items.
3. Extended Battery/Range Extender: MAHLE X35 Range Extender battery accessory priced at $779.95, providing 208.8 Wh of additional capacity to extend range by up to 88%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

LeMond Bicycles designs, engineers, and assembles premium lightweight carbon fiber electric bicycles in Tennessee, USA, selling them direct-to-consumer and through authorized dealers. The core lineup comprises three models—Prolog, Dutch, and All-Road Prolog/AXS—built on a monocoque carbon fiber frame with an integrated Mahle X35+ 250W rear hub motor, hidden down-tube battery, SRAM drivetrains, and integrated lighting. A complementary range of accessories (battery extenders, chargers, carbon fenders and racks, tires, helmets) and apparel rounds out the offering.

Product overview

LeMond Bicycles is an electric bike company founded by three-time Tour de France winner Greg LeMond, specializing in lightweight carbon fiber electric bicycles. The product portfolio consists of three core ebike models (Prolog, Dutch, and All-Road Prolog) that share the same carbon fiber frame platform but differ in handlebar style and tire width for different use cases. The Prolog is an urban commuter with flat handlebars at 26lbs, the Dutch is a comfort-focused cruiser with upright geometry at 27lbs, and the All-Road Prolog is an adventure model with drop handlebars and wider tires at 28lbs. All models feature the integrated Mahle X35+ rear hub motor system, SRAM drivetrains, and up to 70 miles of assisted range. The company also offers a comprehensive accessories line including battery extenders, fenders, racks, tires, and apparel, all designed to complement the ebike ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Prolog Electric Bike Lightweight carbon fiber electric bike weighing 26 lbs with a 250W rear hub motor (Mahle X35+), up to 70 miles range, and SRAM Apex 12-speed drivetrain. Features integrated lights, flat handlebars for urban commuting, and an electronic shifting upgrade option. Starting at $5,795.
• Dutch Electric Bike Comfort-focused cruiser-style carbon fiber electric bike at 27 lbs with upright riding position, sweptback handlebars, and step-through frame design. Features Mahle X35+ 250W motor, up to 70 miles range, and SRAM components. Starting at $5,795.
• All-Road Prolog/AXS Electric Bike Versatile adventure-ready carbon fiber electric bike at 28 lbs with drop handlebars, flared for stability, and 45 mm Panaracer all-terrain tires. Includes SRAM AXS wireless electronic shifting as standard, up to 70 miles range, and integrated Mahle X35+ motor system. Starting at $6,795.
• MAHLE X35 Range Extender

Quantifiable outcome

• 26-28 lbs total bike weight vs typical 40-70 lb ebikes
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered historical and core.

• Trek CorphistoricalStrategic or Co-development Partner · 1 January 1995Partnership from 1995-2008 that resulted in creation of a line of LeMond road bikes through Trek manufacturing. This collaboration produced one of the nation's premier road bike brands until their separation.
• SRAMcoreTechnology or IntegrationSRAM provides drivetrain components including Apex and Apex AXS groupsets for LeMond ebikes. The All-Road Prolog comes standard with SRAM Apex AXS wireless electronic shifting.
• MahlecoreTechnology or IntegrationMahle provides the X35+ SmartBike System including rear hub motor (250W, 40Nm torque), battery systems, and iWoc connectivity controls integrated into LeMond bicycles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lemondbikes
• Facebookfacebook.com/LeMondBikes
• LinkedInlinkedin.com/company/lemond
• Instagraminstagram.com/lemondbicycles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeMond Bicycles