FieldWise

What FieldWise does

FieldWise, LLC is a privately held US agricultural telemetry company founded in 2008 and headquartered in Norfolk, Nebraska (with offices in McCook, Nebraska and Garden City, Kansas). It designs, manufactures, and distributes IoT-based remote monitoring and control hardware for center-pivot irrigation systems under brands including the Nano Platform (entry-level to PLC-class pivot monitors), the Z5/Z5+ Universal Computer Panels that retrofit Reinke, Zimmatic, Valley, and T-L pivots, and add-on peripherals such as the Nano Pump/Flow Monitor, Nano Tank Monitor, Nano TBG Monitor, Nano Moisture Probe Reader, Nano Weather Station, and Bin Fan Monitor. The technology stack uses cellular (LTE-M1, 3G/GSM) and a private data network, with edge devices that retain a full season of sensor data and continue operating when offline, exposed through a cloud portal and an authorized-data API.

The business model is a hybrid of hardware sales (with a lifetime license to the software), recurring annual subscriptions (with first-season pricing rules anchored to an October 1 cutoff and a bundled 5-year subscription on the flagship Z5+ SKU), and accessory sales. Distribution is primarily dealer-led, supplemented by direct website sales, with no public pricing. Customer acquisition leans heavily on referrals, supported by a free-subscription-year referral incentive, and the company holds three granted US patents (10,568,278; 10,120,393; 8,712,719) plus pending applications covering features such as tower fault identification (Tower IQ) and patented collision detection. Production occurs in ISO 9001-certified facilities and each board is individually tested.

FieldWise serves commodity-crop farmers operating center-pivot irrigation systems across the US Midwest, Great Plains, and Southeast, with all disclosed customers being individual operators or family farms rather than enterprise accounts. Strategic partnerships with T-L Irrigation (co-development of T-L-specific controllers), AquaCheck (reseller of sub-surface moisture probes), and integrations with Davis Instruments and Weather Underground round out the ecosystem. Customer outcomes reported by the company include a stated sub-0.09% switch rate, labor reduction from three field workers to one remote operator, and materially shorter diagnostic runs enabled by tower-level fault detection.

Name

FieldWise

Legal name

FieldWise, LLC

Website

https://field-wise.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FieldWise is a private US ag-IoT company that designs and sells modular telemetry hardware, universal computer panels, and add-on sensors for monitoring and controlling center-pivot irrigation systems for individual farmers across the Midwest and Great Plains.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Telemetry

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)

Keywords

• Precision irrigation telemetry
• Center pivot monitoring
• Agricultural IoT devices
• Remote irrigation control
• Soil moisture monitoring

Headquarters

HQ city

Ewing

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Hardware Sales (Lifetime License): FieldWise sells hardware devices (pivot monitors, computer panels, moisture probes, tank monitors, etc.) with a lifetime license to use the software and services. Customers own the equipment and can resell it. This is the primary revenue driver for initial customer acquisition.
2. Annual Subscription: Annual subscription model starting from equipment ship date. First Season Subscription is the year of installation if prior to October 1 cutoff; otherwise the following season. Subscriptions provide ongoing connectivity, portal access, and support services. Yearly subscription plan includes free support service.
3. Accessories and Add-ons: Sales of accessories such as pressure transducers, rain buckets, temperature sensors, anemometers, solar radiation sensors, and other components that integrate with the core monitoring platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FieldWise designs, manufactures, and sells IoT telemetry hardware and a cloud-based monitoring/control portal for agricultural irrigation. Its product family includes modular pivot monitors (Nano Platform), universal touchscreen computer panels (Z5/Z5+), and add-on devices for pumps, tanks, traveling big gun systems, soil moisture probes, weather stations, and bin fans. Products are sold with a lifetime software license plus an annual subscription for connectivity, data, and support.

Product overview

FieldWise is an agricultural telemetry company offering a modular, expandable platform for irrigation management. The core product line includes the Nano Platform (entry-level to advanced pivot monitors), Universal Computer Panels (Z5/Z5+ touchscreen controllers), and Computer Panel Controllers for major pivot brands (Reinke, Zimmatic, Valley, T-L). Add-on monitoring devices include the Nano Pump/Flow Monitor, Nano Tank Monitor, Nano TBG (Traveling Big Gun) Monitor, Nano Moisture Probe Reader, Nano Weather Station, and Bin Fan Monitor. Tower IQ is a Z5 add-on for tower fault detection. The platform is designed to grow with users—starting with basic monitoring and expanding to full intelligent telemetry—and is unique in its universal compatibility across all major pivot manufacturers, unlike competitors tied to specific brands.

Differentiator

Problem solved

Functional benefit

Brands

• Tower IQ: Add-on diagnostic tool for the Z5 system that identifies which specific tower caused a pivot fault in real time.
• Nano Platform
• Z5/Z5+ Universal Computer Panel
• Nano Weather Station

Products and services

• Nano Platform A modular, entry-level pivot monitoring family with a core board expandable via relay boards. Includes Nano Solar (entry monitoring), Nano Basic (advanced control with collision detection), Nano Basic with PLC (full intelligent telemetry with pump/chemigation control), Nano T-L Basic Controller, Nano T-L Advanced Controller (with LoRa wireless), and Nano T-L Computer Controller for T-L Precision Point PPC III and Precision Touch PPT systems. Designed for farmers who want a single expandable platform.
• Z5 Universal Computer Panel
• Z5+ Universal Computer Panel 10-inch full-color capacitive touch screen computer panel that replaces any Reinke, Zimmatic, or Valley computer panel insert while keeping the rest of the panel intact. Includes Smart Start safety circuit checking and bundles 5 years of subscription with the hardware.
• Computer Panel Controllers Remote irrigation telemetry controllers compatible with Reinke (RPM Preferred Touch, RPM Advanced Plus, RAMS), Zimmatic (FieldNET Pivot Control, Vision, Boss, 700C), Valley (Icon Series, Select, Pro2, TouchPro), and T-L (Precision Point, Precision Touch) computer panels. Provides remote control and monitoring through the FieldWise app and portal.
• Nano Pump/Flow Monitor All-in-one monitor for combustion engines and electric pumps, with flow meter integration for remote flow data, support for Variable Frequency Drive (VFD) panels and drip irrigation, and temperature monitoring with command relay capability. Supports 12-60VDC or 24/120VAC power.
• Nano Tank Monitor Real-time storage tank level monitor powered by solar (default) or external 120VAC/12VDC. Uses a pressure transducer at the bottom of the tank to calculate percentage full based on tank height, capacity, and transducer readings, with customizable warnings and alarms delivered to the FieldWise Portal.
• Nano Traveling Big Gun (TBG) Monitor Solar-powered traveling big gun irrigation monitor with smartphone-based location, pump status, and speed tracking. Includes wheel tick sensor for speed calculation in feet per hour, optional pressure switch or transducer for wet/dry conditions or PSI monitoring, and customizable stall detection.
• Nano Moisture Probe Reader Soil moisture decision-support device that reads SDI-12 capacitance probes (AquaCheck, Sentek, Hydrascout) and Irrometer Watermark sensors every 15 minutes, transmitting hourly to the FieldWise Portal. Stores a full season of data locally if network connection is lost.
• Nano Weather Station Comprehensive weather monitoring system combining the Moisture Probe Reader with Davis rain bucket, anemometer, and solar radiation sensor, plus the FieldWise Temp-Pressure-Humidity Sensor. Reports temperature, wind, dewpoint, precipitation, pressure, humidity, solar radiation, and evapotranspiration on 15-minute reads transmitted hourly. Weather Underground compatible.
• Bin Fan Monitor Grain bin fan monitoring device that lets agricultural operators monitor and control bin ventilation systems remotely via the FieldWise platform.

Quantifiable outcome

• Customer retention rate of 99.91% - less than 0.09% of customers switch to competitors
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• T-L IrrigationcoreStrategic or Co-development PartnerFieldWise and T-L Irrigation's Engineering Department have worked closely and continue to develop telemetry products specifically for T-L pivots. Products include Nano T-L Basic Controller, Nano T-L Advanced Controller (with Lora wireless), and Nano T-L Computer Controllers compatible with T-L Precision Point PPC III and Precision Touch PPT systems.
• AquaCheckcoreChannel Partner/ Reseller/ DistributorFieldWise is an authorized reseller of AquaCheck sub-surface soil moisture probes. AquaCheck probes use capacitance-based technology and come in 24" (6 sensors) and 40" (6 or 10 sensors) options. AquaCheck provides a 40-month warranty on their probes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lindsay Corporation (Valley Irrigation): Public company that owns Valley Irrigation and Zimmatic. FieldNET is its captive pivot-telemetry platform, competing head-on with FieldWise in remote pivot monitoring and control. Comparable because it serves the same center-pivot farmers with irrigation automation, just bundled with the pivot OEM.
• Reinke Manufacturing: Major center-pivot OEM with its own RPM Preferred Touch / Advanced Plus telemetry panels. FieldWise explicitly positions its Z5 panel as a Reinke-compatible retrofit, making Reinke both a partner in pivot supply and a competitor in telemetry.
• T-L Irrigation: Pivot manufacturer and FieldWise co-development partner (Nano T-L controllers). Its Precision Point / Precision Touch panels compete with FieldWise's universal panels on T-L pivots, even as FieldWise supplies telemetry products for T-L systems.
• Trimble Agriculture: Broad precision-agriculture platform with irrigation-related offerings (e.g., Irrometer Watermark soil-moisture sensors). Competes with FieldWise's moisture-probe and decision-support capabilities as part of a much larger ag-tech portfolio.

Direct peers

• AgSense (Valmont Industries): Direct competitor offering remote pivot monitoring and control hardware/software to farmers. Owned by Valmont Industries, which also owns irrigation and infrastructure businesses; the most direct comparable to FieldWise on product and customer.
• AquaCheck: Manufacturer of sub-surface capacitance soil-moisture probes. FieldWise resells AquaCheck probes and integrates them via its Nano Moisture Probe Reader, so they are simultaneously partner and adjacent competitor in moisture sensing.
• Pivotal (formerly IRZ): Provider of irrigation telemetry and water-management solutions with a comparable dealer-distribution model. Targets center-pivot and linear-move irrigation operators with monitoring and control products directly overlapping FieldWise's core.

Emerging players

• CropX: Precision-irrigation and soil-sensing platform that overlaps with FieldWise's moisture-probe and irrigation-decision-support use case. Represents the software-analytics layer of irrigation telemetry, a different go-to-market but competing for the same farmer wallet.
• Semios: Precision-agriculture platform combining IoT field sensors, weather data, and analytics. Adjacent to FieldWise in irrigation decision-support; competes for the same farm-data wallet, especially in specialty crops and large-acre row crops.

Others

• Davis Instruments: Supplier of weather-station components (anemometer, rain bucket, solar radiation sensor) that FieldWise integrates into its Nano Weather Station. Component supplier and ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fieldwisellc
• YouTubeyoutube.com/channel/UC91EVFmZ93fEey1EFUa3RaA
• Facebookfacebook.com/FieldWiseLLC
• LinkedInlinkedin.com/company/fieldwise-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FieldWise