Enjoy Snacks

What Enjoy Snacks does

Enjoy Snacks, operating as KTM Services, Inc., is a Hawaii-based specialty snack company founded in 1994 and headquartered in Honolulu. The company sells Hawaiian-themed snacks — including arare (Japanese-style rice crackers), 3D-shaped gummy candies, Li Hing (dried salted plum) flavored products, premium dried fruits, hard candies, cookies, and seafood snacks — organized around multiple sub-brands such as Li Hing It!, We Love Hawaii, Howzit Panda, TropiGo Hawaii, Maneki Neko, Good Luck Candy, and Candy Treats. The product portfolio spans approximately 30+ SKUs, including individually-wrapped, resealable, and bulk/fun-pak formats, with many products formulated without artificial colors and manufactured under HACCP and HARPC food-safety certifications.

The business operates a direct-to-consumer e-commerce model at enjoysnacks.com as the primary sales channel, complemented by wholesale placement at Hawaii Costco locations where a 14oz Premium Li Hing It! Powder Jar is sold exclusively. Unit pricing ranges from $5.00 to $25.00 per item, with tiered bulk discounts of approximately 5% for 3-bag orders and 10% for 10-bag orders, plus flash sales and monthly specials on the website. The company explicitly prohibits unauthorized resale and holds no authorized resellers on Amazon, preserving pricing and brand control. Marketing relies on organic social media (Facebook, Instagram, and TikTok @enjoysnacks808), email newsletter capture with a 10% welcome discount (code ENJOY10OFF), and trade show participation such as the Hawai'i Hotel & Restaurant Show.

Customer segments include individual consumers (primary) purchasing for personal snacking, gifting, omiyage (Hawaiian gift-giving), parties, and lunchbox treats; the hospitality industry (secondary) via trade shows; and event planners/party suppliers (secondary) seeking bulk pricing and themed candies. The company is privately held, founder/family-owned, with 51-100 employees, no external funding rounds, no parent company, and no disclosed revenue. Geographic operations are concentrated in Hawaii with US-wide DTC shipping on a 5-7 business day cadence.

Name

Enjoy Snacks

Legal name

KTM Services, Inc.

Website

https://enjoysnacks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Enjoy Snacks (KTM Services, Inc.) is a Hawaii-based, founder-owned specialty snack company founded in 1994, selling arare, gummy candies, Li Hing specialty items, dried fruits, cookies, and seafood snacks direct-to-consumer via enjoysnacks.com and wholesale through Hawaii Costco, serving individual snackers, gift-givers, and the local hospitality market.

Ownership category

akta.pro rank

Product category

Specialty Snack Foods

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134), Fish and Seafood Retailers (44525)

SIC

Cookies & Crackers (2052), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Hawaiian snack foods
• Arare rice crackers
• Li Hing candy
• Tropical fruit gummies
• Dried tropical fruits

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through the company's own e-commerce website. Customers purchase individual products or bulk quantities at tiered pricing with discounts for 3-bag and 10-bag purchases.
2. Wholesale Distribution: Products sold through Hawaii Costco locations, including their 14oz Premium Li Hing It! Powder Jar. This represents a wholesale/retail channel partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Enjoy Snacks (KTM Services, Inc.) manufactures, packages, and sells Hawaiian-style snacks and confections directly to consumers through its own e-commerce website and wholesale to Hawaii Costco. Its core assortment includes arare (Japanese rice crackers), Li Hing-flavored candies and powders, 3D fruit-shaped gummies, sour gummies, chewy candies, premium dried tropical fruits, hard candies, cookies, and seafood snacks like shredded ika. The company emphasizes authentic local Hawaiian flavors such as li hing mui and tropical fruits (pineapple, lychee, mango, passion fruit), with themed products celebrating Hawaiian culture.

Product overview

Enjoy Snacks is a direct-to-consumer e-commerce company specializing in Hawaiian local snacks, primarily candies and rice crackers. The product portfolio centers around three main categories: (1) Arare - traditional Japanese rice crackers including specialty varieties like Kimchi Arare and the flagship We Love Hawaii Arare Mix celebrating the company's 30th anniversary; (2) Gummy and chewy candies featuring 3D fruit-shaped gummies (pineapple, mango, lychee, coconut, passion fruit), sour gummies, sour belts, gummy bears, and novelty shapes like dinosaurs and Maneki Neko lucky cats; (3) Li Hing specialty products featuring dried plum seasoning and Li Hing-flavored items including the Li Hing It! sub-brand with sour gummies and powders. The company also operates the TropiGo Hawaii sub-brand bringing Thai-inspired hard candies and gummies to the Hawaiian market. Additional offerings include premium dried fruits, seafood snacks, hard candies, cookies (Howzit Panda Hawaii), gift products, and branded merchandise. Products are sold primarily through the enjoysnacks.com e-commerce platform with bulk and multi-pack options available.

Differentiator

Problem solved

Functional benefit

Brands

• Li Hing It!: Product line featuring li hing (dried salted plum) flavored snacks including powders, gummies, and dried fruits.
• We Love Hawaii
• Howzit Panda
• Maneki Neko
• TropiGo Hawaii
• Good Luck Candy
• Candy Treats

Products and services

• We Love Hawaii Arare Mix Special-edition Japanese-style arare (rice cracker) mix featuring Hawaiian-Island-shaped pieces and four sweet-and-salty flavors, available in 5oz and 10oz bags. Targeted at consumers seeking authentic Hawaiian snacks and gifting.
• Kimchi Arare Puffed rice cracker seasoned with zesty kimchi for a Korean-inspired spicy kick, combining Hawaiian snack tradition with Asian flavor. Packaged for individual snacking.
• Jumbo Hot Kakinotane Bold, spicy persimmon-seed-shaped rice crackers in a larger size symbolizing good luck; a fiery local Hawaii favorite.
• Howzit Panda Hawaii Cookies Buttery shortbread cookies in chocolate and strawberry flavors stamped with panda designs and individually wrapped; suited for parties, favors, and on-the-go snacking.
• 3D Gummy Pineapple Three-dimensional pineapple-shaped soft gummy candies bursting with pineapple flavor, offered in multiple sizes (2.82oz mini, 4.23oz, 6oz) including a chocolate-covered variant.
• 3D Soft Jelly Candies Soft, chewy 3D fruit-shaped gummies in mango, pineapple, coconut, and passion fruit flavors, individually wrapped for on-the-go snacking.
• Premium Li Hing Powder Made from dried salted plums; tangy seasoning used to flavor fruits, veggies, candies, popcorn, shave ice, and arare. Packaged with no artificial colors.
• Li Hing Dried Mango Tangy Li Hing plum-flavored dried mango slices in a re-closable bag, a Hawaii favorite snack.
• Premium Dried Fruits Premium dried fruits sourced from Thailand including Mango Slices, Pink Guava, Lychee Flavor, Sweet & Sour Mango, and Chili Lemon Rings, hand-picked in season with natural flavors preserved.
• Li Hing Mui Soft, bite-sized dried plum treats in sweet seedless and red seedless varieties with tangy-sweet Li Hing flavor.
• TropiGo Hawaii Hard Candies Hard candies in tropical flavors (Thai Tea, Lychee, Passion Fruit, Mango, Melon, Pineapple) combining Thai and Hawaiian inspiration, offered in 5oz bags and 11oz assorted jars.
• Maneki Neko (Lucky Cat) Gummies Kawaii kitty-shaped 3D gummies in Pineapple, Lychee, and Plum Ume flavors with paw raised to beckon prosperity; available in 3.17oz and 8.46oz fun pak sizes.
• Sour Gummy Candies Sour-flavored gummies dusted with sugar in fruit shapes including watermelon, strawberry, apple, lychee, pineapple rings, sour hula keiki, and sour fruit salad, with Big Value sizes of 10–14oz.
• Sour Belts Fruit-flavored gummy belts with sanded sugar coating in strawberry, lychee, pineapple, and assorted varieties; also available with Li Hing plum coating.
• Gummy Bears Classic gummy bear candies in regular and flavored varieties including lemon peel, pineapple, lychee, and tropical flavors, with Big Value sizes up to 14oz.
• 3D Gummy Dinosaurs Large 3D dinosaur-shaped gummies in T-Rex, Stegosaurus, Velociraptor, and Triceratops shapes paired with Strawberry, Blueberry, Raspberry, and Cherry flavors and a lemon peel coating.
• Chewy Candies Soft taffy-like chewy candy squares in tropical fruit flavors (lychee, guava, pineapple), individually wrapped in resealable bags.
• Good Luck Candy Individually wrapped hard candy drops in tropical flavors (pineapple, ginger, strawberry), marketed as travel companions and breath fresheners.
• Fun Paks Pre-packaged snack packs containing assorted arare and gummy candies, including Premium Mixed Arare Fun Paks (35 foil tri-pouches, no artificial colors) and 3D Gummy Multipacks.
• Multipacks Multi-unit packs of 3D gummy candies (pineapple, lychee) containing 8 individual pouches, suited for lunchboxes and party favors.
• Candy Lei Handmade candy leis available in various styles, traditionally given as omiyage gifts in Hawaii; featured at a 20% off promotion on the website.
• Assorted Candy with Snack Tray Extra-large 1.88lb assorted candy bag bundled with a 6-section snack tray, containing fruity and Li Hing-flavored candies including 3D soft jellies and chewy candies; marketed for party favors, gift-giving, and omiyage.
• Candy Treats Limited-edition plush keychain plus chewy candy gift sets featuring characters Lani the Lychee and Pono the Pineapple.
• Choco Pineapple Gummy Dark chocolate-covered 3D gummy pineapples in a resealable 8.5oz bag with each piece individually wrapped; positioned for gifts and party favors.
• Seafood Snacks Savory seafood snacks including Hot Shredded Ika and Shredded Ika (dried squid) in premium foil packaging.
• Wasabi Peas Spicy wasabi-coated peas in 7oz packaging as a savory Asian-style snack offering.
• Gift Boxes and Gift Packs Pre-packaged Hawaiian-themed gift sets suitable for holidays and special occasions.
• Merchandise Branded merchandise including shopping totes and apparel featuring the Enjoy Snacks brand.
• Coated Peanuts Crunchy coated peanuts, a Hawaii-local snack offering, available in various flavored coatings.
• Chips Crunchy savory chips offered as part of the broader snack assortment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Island Candies: Big Island Candies is a Hawaii-based manufacturer and online retailer of cookies, chocolates, and gift-boxed confections. Direct competitor for Hawaiian-themed gifting and DTC e-commerce snack sales.
• Honolulu Cookie Company: Honolulu Cookie Company is a Hawaii-based shortbread cookie brand sold in gift boxes (pineapple-shaped designs). Direct overlap on Hawaii-themed cookies, gifting, and DTC/retail distribution.
• Hawaiian Host: Hawaiian Host is one of Hawaii's most recognized chocolate-covered macadamia nut brands, selling gift boxes and snacks nationwide. Comparable in using Hawaii-themed positioning, gifting use cases, and multi-channel retail.
• Island Princess Macadamia Nut Company: Island Princess is a Hawaii-based snack maker (macadamia nuts, candies, dried fruits) sold through mail order and retail. Comparable mid-sized Hawaii CPG manufacturer with multi-category snack portfolio.
• Matsuda's Hawaii Coated Peanuts: Matsuda's is a Hawaii-based manufacturer of li hing and shoyu coated peanuts, a leading local snack. Direct overlap on li hing flavored coated peanuts/snack category sold in Hawaiian retail.
• Mauna Loa Macadamia Nuts: Mauna Loa is a heritage Hawaii-based macadamia and chocolate-covered snack brand with broad U.S. distribution. Comparable in Hawaiian confectionery heritage, CPG manufacturing, and gifting-oriented product mix.
• Hawaiian Chip Company: Hawaiian Chip Company produces kettle-cooked potato chips with Hawaiian-inspired flavors. Comparable in positioning as an island-themed snack brand in mass retail.
• Snack Hawaii: Snack Hawaii is an online retailer specializing in Hawaiian-themed snacks and candies shipped nationwide. Comparable in e-commerce distribution model and assortment of island snack brands.

Emerging players

• Kauai Kookies (Kauai Bakery): Kauai Kookies is a small Hawaii-based shortbread cookie maker with gift-box packaging. Comparable on Hawaii artisan cookies and resort/gift positioning but smaller scale.
• Sunny Fruit: Sunny Fruit is a specialty dried-fruit snack brand sold in mainstream U.S. retail. Comparable on the premium dried tropical fruit segment and gifting use cases (chocolate-covered, resealable packaging).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enjoysnacks808
• Facebookfacebook.com/enjoysnacks808
• LinkedInlinkedin.com/company/ktm-services-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Snacks