Duraamen Engineered Products

What Duraamen Engineered Products does

Duraamen Engineered Products Inc. is a New York-based, privately held manufacturer and direct-to-consumer retailer of high-performance concrete and resinous flooring systems, founded in 2002 and operating with 11–50 employees. The company sells a complete platform of surface preparation products, primers, concrete overlays, epoxy and Novolac coatings, urethane concrete systems, MMA reactive resins, polyurea coatings, elastomers, sealers and topcoats, colorants, stencils, and flooring accessories, organized under proprietary sub-brands including Perdure (industrial epoxies), Lumiere (designer metallic epoxies), Param (self-leveling concrete), Skraffino (microtoppings), Kraftig (urethane modified concrete), Macrylex (MMA resins), Hermetix (densifiers), Endura (garage coatings), Uberdek, Pasto, Arapido, and Elastolex. Floor kits bundle these chemistries into complete installation packages ranging from $284.95 to $5,449.95, with individual SKUs from $25 to $7,999.85, and are sold via the duraamen.com e-commerce storefront plus five physical showroom locations — headquarters at 116 West 23rd Street in New York City, regional stores in Cranbury NJ, Hayward CA, and Dallas TX, and an international location in Dubai, UAE.

The business serves contractors, property managers, and DIY enthusiasts across six end-use verticals: industrial and manufacturing, food and beverage, pharmaceutical and healthcare, commercial and retail, residential, and government and institutional. Distribution combines direct e-commerce, physical retail/showrooms, the DuraamenPROs certified contractor/installer network (15+ certified installers across 11 US states plus Puerto Rico), and a franchise/store-ownership program with financing offered. Revenue mechanics are dominated by one-time product sales of materials and kits, supplemented by professional-services revenue from the InstallersEdge training workshops and licensing/royalty economics from the franchise program. The company is independently owned with no disclosed venture capital, private equity, parent, or acquisition activity, and reports no revenue, funding, M&A, leadership, or regulatory events in the source material.

Strategic posture is that of a small, bootstrapped specialty building-products brand executing a multi-year, organic expansion: layering physical showrooms across US regions, opening an international showroom in Dubai, formalizing a contractor certification channel, and extending a franchise offering — all while continuing to expand the proprietary chemistry portfolio and the industry verticals addressed (aerospace, cannabis grow, breweries/distilleries, wineries, healthcare, government).

Name

Duraamen Engineered Products

Legal name

Duraamen Engineered Products Inc.

Website

https://duraamen.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Duraamen Engineered Products is a privately held New York-based manufacturer and direct-to-consumer retailer of high-performance concrete and resinous flooring systems — epoxies, urethanes, MMA, polyurea, overlays, microtoppings, sealers, and topcoats — sold to contractors, property managers, and DIY enthusiasts across industrial, food & beverage, pharmaceutical, commercial, residential, and institutional verticals via e-commerce, five showrooms (US + Dubai), and a certified-contractor network.

Ownership category

akta.pro rank

Product category

Concrete & Resinous Flooring Systems

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Epoxy floor coatings
• Concrete overlay systems
• Urethane floor coatings
• MMA resin coatings
• Resinous flooring systems

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of flooring materials through duraamen.com. Products include floor kits, primers, concrete overlays, epoxy coatings, urethane coatings, MMA resins, polyurea coatings, sealers, topcoats, colorants, stencils, and accessories. Products are sold at various price points from individual units to comprehensive floor kits.
2. Floor Kit Packages: Complete installation packages including all materials for specific flooring applications (garage floors, metallic epoxy, polished concrete, urethane concrete) sold with free shipping. Kits range from $284.95 to $5,449.95.
3. InstallersEdge Training: Professional installation training workshops for contractors and installers
4. Franchise/Store Ownership Program: Become a Duraamen Flooring Store Owner program with financing options available

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Duraamen Engineered Products manufactures and supplies high-performance concrete and resinous flooring systems, including industrial epoxy coatings, urethane concrete systems, MMA resin coatings, polyurea and polyaspartic coatings, self-leveling concrete overlays, microtoppings, sealers, topcoats, colorants, and accessories. The company sells through its own e-commerce storefront and physical showrooms, ships complete Floor Kits for common applications (garage, metallic, polished concrete, urethane concrete), and operates a certified installer network (DuraamenPROs) and a franchise/store-owner program.

Product overview

Duraamen Engineered Products is a manufacturer and supplier of high-performance concrete and resinous flooring systems. The company operates a platform-plus-modules architecture, offering four main product sub-brands (Perdure for industrial epoxies, Lumiere for designer metallic epoxies, Param for self-leveling concrete, and Skraffino for microtoppings) alongside complete Floor Kits and individual product categories. Core product lines include concrete overlays and microtoppings (Param, Skraffino, Arapido, Uberdek, Pasto), epoxy coatings and sealers (Perdure E-series, Endura), urethane floor coatings (Kraftig UMC systems), MMA resin coatings (Macrylex), polyurea coatings, elastomers (Elastolex), concrete densifiers and protectors (Hermetix), and a comprehensive sealers & topcoats portfolio (acrylic, polyurethane, polyaspartic, epoxy sealers). The offering is complemented by colorants (dyes, stains, integral colorants, resinous colorants), decorative stencils, flooring accessories and tools, and InstallersEdge training services. Products serve commercial, industrial, and residential applications across industries including food & beverage, pharmaceutical, aerospace, healthcare, and decorative concrete.

Differentiator

Problem solved

Functional benefit

Brands

• Skraffino: Micro-toppings product line for decorative concrete overlays
• Perdure
• Lumiere
• Param
• Macrylex
• Kraftig
• Uberdek
• Endura
• Hermetix
• Elastolex
• Arapido
• Pasto

Products and services

• Floor Kits Complete, ready-to-install flooring packages covering common applications (garage, metallic epoxy, polished concrete, urethane concrete), bundling all required materials with free shipping.
• Surface Preparation Products Professional-grade surface preparation solutions for concrete substrates, including crack repair and patching compounds, joint sealants, moisture vapor treatments, and surface prep chemicals.
• Primers Acrylic, epoxy, and polyurethane primers used as base coats prior to overlay or topcoat application, including flexible and moisture-cured variants.
• Concrete Overlays Cement-based concrete overlay solutions including self-leveling concrete underlayments and toppings, microtoppings/microcement for interior and exterior use, stampable exterior overlays, and concrete densifiers.
• Epoxy Coatings Versatile epoxy coating solutions for industrial and commercial applications, including self-leveling epoxy, epoxy wall coatings, and chemical-resistant Novolac epoxy systems.
• Urethane Floor Coatings (Kraftig) High-performance urethane modified concrete (UMC) systems known for thermal shock resistance and chemical protection, suited for commercial kitchens, food processing, breweries, and restaurants.
• MMA Resin Coatings (Macrylex) Methyl methacrylate (MMA) reactive resin coatings offering ultra-fast cure times, low-temperature cure capability, and high resistance to abrasion, wear, and thermal shock.
• Polyurea Coatings High-performance concrete coating systems with rapid cure, superior durability, and long-lasting protection, including 100% solids polyurea and polyurea-polyaspartic blends.
• Elastomers (Elastolex) Flexible urethane elastomer coatings and topcoats designed for crack-bridging, UV resistance, and chemical resistance on exterior and parking-deck surfaces.
• Sealers & Topcoats High-performance sealers and topcoats across acrylic, polyurethane, polyaspartic, and epoxy chemistries, plus concrete densifiers and floor finishes, applied as the final layer of a flooring system.
• Colorants Floor colorants including concrete dyes, concrete stains, integral colorants, and resinous colorants (metallic essence, resin chips, decorative aggregates) used to finish decorative floors.
• Stencils Decorative floor stencils used to create patterns resembling stone, brick, or tile, applied with concrete overlays for custom designs.
• Flooring Accessories & Tools Professional flooring installation accessories and tools including gauge rakes, spray guns, anti-skid additives, aggregates, sprayers, hoses, and tool cleaners.
• InstallersEdge Workshops Professional installation training workshops for contractors and installers covering proper application techniques for Duraamen flooring systems.

Quantifiable outcome

• Macrylex MMA coatings ready to use in as little as 2 hours
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elite Crete Systems: Manufacturer and direct seller of decorative concrete overlays, epoxy and resinous floor systems, serving contractors in commercial/industrial verticals very similar to Duraamen (food & beverage, manufacturing, garages). Comparable product breadth (overlays, epoxies, urethanes, sealers), comparable e-commerce/contractor-direct GTM, and comparable mid-market scale.
• SureCrete Design Products: Manufacturer and online distributor of concrete overlays, sealers, epoxies, stains, and microtoppings sold direct to contractors and DIY. Closely comparable product catalog (overlays, sealers, colorants, dyes) and distribution model (e-commerce + contractor training), competing for the same DuraamenPROs-style installer base.
• Concrete Décor Store / Concrete Coatings Inc. (family of decorative concrete specialists): Direct-to-customer online retailer of decorative concrete overlays, microtoppings, stains, sealers, and epoxy coatings targeting contractors and prosumer DIY — same channel, same end users, similar mid-market product mix.
• Silica Systems (formerly Arizona Polymer Flooring): Manufacturer of high-performance resinous floor systems (epoxy, urethane, polyaspartic) sold direct to commercial and industrial contractors. Comparable product categories (epoxies, urethanes, polyaspartics) and target end markets (food & beverage, pharma, manufacturing).
• Florock / Florcraft Industries: Specialty resinous flooring manufacturer focused on epoxy, urethane, and MMA systems for industrial/commercial institutional buyers. Comparable vertical mix (food service, healthcare, education, government) and comparable mid-scale specialty positioning.

Broad incumbents

• Sika AG: Global specialty chemicals incumbent with a major flooring/coatings/sealants portfolio including Sikafloor epoxy and urethane systems. Competes in the same food-grade, pharmaceutical, and industrial use cases but at vastly larger scale, broader distribution, and via specifiers rather than direct-to-consumer channels.
• PPG Industries (PPG Flooring / Amercoat): Major diversified coatings manufacturer supplying industrial flooring, protective and marine coatings through dealer/distributor networks. Overlaps with Duraamen in epoxy and urethane floor coatings used in industrial and commercial facilities; competes indirectly via distributor pricing power and specification relationships.
• Sherwin-Williams (Industrial / Floorcovering): Largest U.S. coatings manufacturer with industrial floor coating lines sold through company-owned stores and distributors. Same end-product category (epoxy/urethane floor systems) and many of the same customer verticals, but with much broader portfolio, brand recognition, and a national store footprint that dwarfs Duraamen's 5 showrooms.
• RPM International (Stonhard / Tremco): Holding company whose subsidiaries (Stonhard, Tremco, Flowcrete) are among the largest resinous flooring and seamless floor system providers globally. Competes in identical food & beverage, pharma, healthcare, and industrial accounts but through an installed-solutions/specification model rather than e-commerce/kit distribution.
• Flowcrete Group: Specialty resinous flooring brand (now part of RPM/Tremco) supplying epoxy, polyurethane, and MMA floor systems for food, pharma, and industrial applications internationally. Direct product overlap with Duraamen's Macrylex MMA, Perdure epoxy, and Kraftig urethane lines in the same end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/duraamen
• Facebookfacebook.com/Duraamen
• LinkedInlinkedin.com/company/duraamen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duraamen Engineered Products