The Samuels Group, Inc.

What The Samuels Group, Inc. does

The Samuels Group, Inc. is a privately held, Midwest-based commercial construction management and design-build firm headquartered in Wausau, Wisconsin, with a regional office in West Des Moines, Iowa. The company delivers an integrated 'Design, Construct, Furnish' service that bundles architectural design, construction management, and commercial furniture procurement under a single contract, a model formally consolidated in February 2022 when its Environments interior furnishings division was rebranded as Furniture Solutions. Its work spans six verticals: government facilities (notably law enforcement centers and detention facilities), healthcare, commercial office, education, manufacturing, and unique specialty projects, with named clients including Vilas County, Guthrie County, Oconto County, and Dallas County law enforcement centers, Howard Young Medical Center, Cloverbelt Credit Union, and St. Vincent Hospital.

The firm's core technical capability is conventional construction technology rather than differentiated software: Building Information Modeling (BIM), 3D architectural rendering, and pre-construction planning tools support project delivery. There is no disclosed proprietary platform, no AI/ML product, and no data-driven differentiation. Differentiated capabilities instead come from workflow integration (single-source design-build-furnish), pre-referendum and funding consultation for bond-driven public projects, and authorized dealer relationships with Herman Miller (MillerKnoll), Interface flooring, and Sister Bay Furniture, which together support LEED-certified sustainable builds.

Revenue is generated through project-based fees on fixed-price contracts, cost-plus contracts, or construction management fees depending on delivery method, with additional margin from Herman Miller and partner furniture resale. Pricing is quote-based with no published tiers. The go-to-market is enterprise field sales and consultative engagement targeting public agencies, healthcare systems, school districts, and large commercial owners in the Midwest, supported by a content-driven marketing program anchored by 'The Toolbox' blog and a downloadable resource library. Revenue figures are not publicly disclosed; employee count sits in the 101-250 band, consistent with a regional sub-$100M construction firm. The company is privately held with no parent entity, no disclosed institutional investors, and no parent or subsidiary structure reported.

Name

The Samuels Group, Inc.

Legal name

The Samuels Group, Inc.

Website

https://samuelsgroup.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Samuels Group, Inc. is a privately held Midwest commercial construction and design-build firm headquartered in Wausau, WI with a regional office in West Des Moines, IA, serving government, healthcare, education, manufacturing, and commercial clients via an integrated design-construct-furnish model and Herman Miller furniture resale.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

Keywords

• Commercial construction services
• Construction management
• Design-build services
• Pre-construction planning
• Commercial furniture solutions

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Construction Services: The company generates revenue through project-based fees for commercial construction services, including new construction, renovations, and renovations for government, healthcare, commercial, education, and manufacturing facilities. Revenue is earned through fixed-price contracts, cost-plus contracts, or construction management fees depending on project delivery method.
2. Design Services: Architectural and interior design services provided as part of the design-build process or as standalone consulting services for space planning, layout design, and design consultation.
3. Furniture Solutions: Commercial furniture sales and interior solutions, including as an authorized Herman Miller dealer and provider of sustainable commercial furnishings for healthcare, education, and office environments. Revenue generated from furniture procurement, space planning, and installation services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Samuels Group is a commercial construction management and general contracting firm offering an integrated Design, Construct, Furnish approach. The company provides construction management, pre-construction planning, architectural and interior design, and commercial furniture solutions (as an authorized Herman Miller dealer) for government, healthcare, education, commercial, and manufacturing facility projects across the Midwest.

Product overview

The Samuels Group is a comprehensive commercial construction firm offering an integrated 'design, construct, furnish' approach. Their core services include Construction Management, Pre-Construction Services, Design Services, Furniture Solutions (formerly Environments, rebranded February 2022), Special Projects, and Pre-Referendum & Marketing Services. The company specializes in Government Facilities (including detention/jail facilities), Healthcare Facilities, Commercial Buildings, Educational Facilities, Manufacturing Facilities, and Unique Specialty Projects. Their Furniture Solutions division serves as an authorized dealer for Herman Miller ergonomic office solutions and offers sustainable commercial furniture including products from Sister Bay Furniture Company (HDPE recycled plastic outdoor furnishings) and Interface flooring. The company operates offices in Wausau, Wisconsin and West Des Moines, Iowa, serving clients throughout the Midwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Management
• Pre-Construction Services
• Design Services
• Furniture Solutions
• Special Projects
• Pre-Referendum & Marketing Services

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• MillerKnoll (Herman Miller)coreChannel Partner/ Reseller/ DistributorThe Samuels Group is an authorized dealer for Herman Miller, a MillerKnoll company and leader in ergonomic office solutions. They distribute Herman Miller products including the Aeron chair, Mirra 2, Embody, Cosm, and other commercial furnishings through their Furniture Solutions division. The partnership provides access to sustainable, high-performance commercial furniture for clients across healthcare, education, and corporate environments.
• Sister Bay Furniture CompanysupportingTechnology or IntegrationSister Bay Furniture Company (a division of Prestwick Companies) manufactures sustainable outdoor commercial furniture using recycled HDPE materials. The Samuels Group partners with them to provide durable outdoor furnishing solutions for commercial spaces, helping clients achieve LEED certification goals.
• InterfacesupportingTechnology or IntegrationInterface is a commercial flooring manufacturer offering carbon-neutral carpet tiles and luxury vinyl products. The Samuels Group recommends their sustainable flooring products to clients pursuing environmental initiatives and LEED certification.
• The Petska GroupsupportingStrategic or Co-development PartnerThe Petska Group is an independent manufacturer's rep organization focused on the healthcare industry for over 20 years. They collaborate with The Samuels Group on healthcare projects, bringing expertise in Lean concepts and adaptive solutions to the interior built environment.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• J.F. Ahern Co. A Wisconsin-headquartered mechanical and general contracting firm serving commercial, institutional, and industrial clients. Comparable as a long-established Wisconsin-based full-service construction firm with similar regional DNA.
• Miron Construction: A Wisconsin-based, employee-owned commercial construction firm serving healthcare, education, industrial, and religious sectors. Highly comparable as a Midwest full-service GC with similar regional focus and vertical specializations.
• The Boldt Company: A Wisconsin-based commercial construction services and real estate development firm with healthcare, industrial, education, and power expertise. Direct Midwest competitor with overlapping verticals and integrated design-build capability.
• Kraus-Anderson Construction Company: A Minneapolis-based full-service commercial construction firm with a strong Midwest presence serving healthcare, education, government, and commercial clients. Comparable in scale, geography, and vertical mix to The Samuels Group.

Regional players

• Roen Construction: A Wisconsin-based commercial construction management firm focused on healthcare, education, and government projects. Strong niche overlap with Samuels' healthcare and public-sector specialization.

Broad incumbents

• Mortenson Construction: A large national construction firm with deep Midwest roots and major healthcare, education, and renewable energy practices. Comparable on verticals (healthcare, education, government) but with broader geographic reach and scale.
• Turner Construction Company: The largest U.S. commercial construction firm, competing in healthcare, education, government, and commercial sectors across the Midwest. Represents competitive pressure from national scale players.
• Kiewit Corporation: A North American construction and engineering heavyweight with major Midwest operations across commercial building, infrastructure, and industrial markets. A scaled alternative Samuels might compare against as clients outgrow regional GC capacity.
• Weitz Company: A national commercial general contractor founded in Iowa with strong healthcare, education, industrial, and government verticals. Direct vertical overlap with The Samuels Group from a regional competitor that has scaled nationally.
• Gilbane Building Company: A major national commercial construction management firm with strong public-sector and healthcare expertise. Comparable on government/healthcare specialization, although operating at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samuelsgroup
• Facebookfacebook.com/samuelsgroup
• LinkedInlinkedin.com/company/the-samuels-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Samuels Group, Inc.