White Pass Ski Area
- Company typePrivate
- Founded1955
- HeadquartersNaches, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
White Pass Ski Area firmographics
Firmographics- Name
- White Pass Ski Area
- Legal name
- White Pass Ski Area
- Website
- https://skiwhitepass.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
White Pass Ski Area industry classification
Industry- Product category
- Ski Resort & Winter Recreation
- NAICS
- Skiing Facilities (71392), Recreational Goods Rental (532284), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industries
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE), Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG)
Keywords
Where White Pass Ski Area is headquartered
LocationHeadquarters
- HQ city
- Naches
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
White Pass Ski Area business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Lift Tickets: Day lift tickets sold through online calendar-based system with dynamic pricing. Off-peak tickets as low as $39. Half-day tickets available from 12:30. RFID card required ($5 if new).
- Season Passes: Full-season passes providing unlimited access to all lifts, Nordic Center (Friday-Monday and Holidays), and night skiing.
- Equipment Rentals: Ski, snowboard, cross-country, and snowshoe rental equipment. Alpine package $54 adults / $38 juniors. Full season rental available for $319 adults / $219 juniors. Demo equipment also available.
- Ski and Snowboard Lessons: Group lessons (1.5-3 hours), private lessons (1-3 hours), multi-week programs (Kids' Clinic, First Tracks), specialty programs (Girls with Grit, Adult Workshop), and package deals (EZ 123, Cruiser Package).
- Retail and Merchandise: Online pro shop selling White Pass logo gear, equipment sales (skis starting at $450, snowboards starting at $400, bindings from $160), demo equipment available for purchase.
- Food and Beverage: Multiple dining outlets including The Grill, Sitzmark Pub & Bistro, Mountain Grind, High Camp Lodge, Mid-Mountain Yurt, Nordic Yurt, and Kracker Barrel. Gear Check Patio serves local beers and snacks.
- RV Parking: Slopeside RV parking with 76 numbered sites in Lot C. Advanced online reservations required. Rates: $40 (30ft sites), $45 (40ft sites), $50 (50ft sites). 50% of sites available for advance booking, 50% released weekly on Mondays.
- Lodging: White Pass Village Inn located on-mountain. Nearby lodging options in Packwood (20 miles west) and Yakima (50 miles east). Cabin rentals through Airbnb and VRBO. No lodging owned or operated by ski area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Day Lift Tickets - Dynamic Pricing |
| Subscription | Pay-as-you-go | Private Lessons |
| Subscription | Pay-as-you-go | Group Lessons |
| Subscription | Multi-year contract | Kids' Clinic Multi-Week Program |
| Subscription | Multi-year contract | First Tracks Program |
| Other | Pay-as-you-go | Girls with Grit Intermediate Clinic |
| Other | Pay-as-you-go | Girls with Grit Advanced Clinic |
| Other | Pay-as-you-go | Girls with Grit Expert Clinic |
| Other | Pay-as-you-go | Girls with Grit 2-Day Ski Camp |
| Subscription | Multi-year contract | Adult Workshop 4-Week Program |
| Subscription | Pay-as-you-go | Lil' Shredders (Ages 4-5) |
| Unit Pricing | Pay-as-you-go | EZ 123 Package (3-Day Beginner) |
| Unit Pricing | Pay-as-you-go | Cruiser Package (3-Day Intermediate) |
| Unit Pricing | Pay-as-you-go | Spring Break Special |
| Unit Pricing | Pay-as-you-go | Equipment Rentals - Full Day |
| Subscription | Annual | Equipment Rentals - Full Season |
| Subscription | Pay-as-you-go | RV Parking Sites |
| Subscription | Annual | Buddy Werner Team (Ages 8-11) |
| Subscription | Annual | Development Team (Ages 6-12) |
| Subscription | Annual | U14 Alpine Race Team |
| Subscription | Annual | U16 Alpine Race Team |
| Subscription | Annual | U18/FIS Alpine Race Team |
| Subscription | Annual | Carve Crew (Ages 9-18) |
| Subscription | Annual | Nordic Team (Ages 6-18) |
| Subscription | Annual | Freeride Team |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
White Pass Ski Area product offering
Product offeringCore offering
White Pass Ski Area operates an alpine ski and snowboard resort in the Washington Cascades, selling lift access (RFID-based day tickets and season passes), professional instruction (group/private lessons, multi-week youth clinics, adult workshops, women's programs), equipment rentals and sales, Nordic center access, tubing, snowshoe tours, Sno-Go adventures, on-mountain dining, and slopeside RV parking to individual consumers and families. The resort also runs a youth ski and snowboard club (WPSC) offering alpine race, freeride, Nordic, and Carve Crew programs for ages 6-18.
Product overview
White Pass Ski Area operates as a traditional ski resort offering a comprehensive winter sports portfolio. The core offerings center on Alpine Skiing and Snowboarding with lift access, equipment rentals, and instruction programs. The resort's product architecture includes: (1) Core access products: Lift Tickets and Season Passes using RFID ticketing technology with calendar-based sales; (2) Instruction programs: ranging from Kids' Clinic and First Tracks for children, through Group/Private Lessons for all ages, to specialized Adult Workshop and Girls with Grit women's programs; (3) Competitive programs: Team White Pass (WPSC) offering Development Team, Buddy Werner, U14, U16, U18/FIS Alpine Race tracks plus Nordic Team, Freeride Team, and new Carve Crew freeskiing program; (4) Adventure activities: Sno-Go trike/bike tours, Nordic Center for cross-country skiing, Twilight Snowshoe Adventures, and Tubing Hill; (5) Amenities: Lodging at White Pass Village Inn, RV Parking with 76 sites, multiple dining venues, equipment sales/demos/service, and White Pass Parks terrain parks. Upcoming additions include Basecamp Lodge (2026/27) for beginner services, Terrain Based Learning features, snowmaking upgrades, and Chair 4 replacement with Doppelmayr quad.
Differentiator
Problem solved
Functional benefit
Products and services
- Lift Tickets & Season Passes RFID-based lift access products including calendar-based daily lift tickets sold online with dynamic pricing (off-peak from $39, half-day from 12:30) and full season passes that provide unlimited access to all lifts, Nordic Center (Fri-Mon and holidays), and night skiing. Includes military discount and reciprocal pass programs with Powder Alliance, 49, Mt. Spokane, and Bluewood.
- Online Day Ticket Sales (eStore) Calendar-based online lift ticket sales with RFID cards for direct-to-lift access, dynamic pricing, and advance purchase guaranteeing the lowest available rate.
- Group & Private Lessons PSIA-certified instruction in alpine skiing, snowboarding, and Nordic for all ages and skill levels, with 90-minute to 3-hour sessions available multiple times daily and private 1-3 hour lessons including multi-pack options.
- Rental Equipment Full-service rental shop offering Alpine Ski, Snowboard, Cross-Country, and Snowshoe packages for adults and juniors ($20-$72 daily), demo equipment, and full-season rentals ($219-$319).
- Kids' Clinic Six-week alternating-weekend program for ages 6-13 combining skiing and snowboarding with alpine racing, freeride, and freestyle coaching at $949 per session, including season pass and lunch.
- First Tracks Six-week half-day introductory program for kids ages 6-13 new to skiing and snowboarding, designed as a pathway to the full Kids' Clinic. Includes season pass.
- Team White Pass (WPSC) Comprehensive ski and snowboard club offering Alpine Race programs (Development Team, Buddy Werner, U14, U16, U18/FIS), Nordic Team, and Freeride Team for ages 6-18, with tuitions ranging from $419 to $4,200 per season.
- Carve Crew Freeskiing program for advanced and expert skiers ages 9-18 focused on mountain exploration through glades, moguls, steeps, and off-piste terrain, Saturdays only during the season. $1,600 tuition including season pass.
- Adult Ski and Snowboard Workshop Four-consecutive-Thursday intermediate and advanced program with expert instructors focused on crud, powder, bumps, trees, and groomers at $299 per person (on sale from $499).
- Girls with Grit Clinics and Camp Women's ski clinics and camp led by Shannon Mahre covering intermediate, advanced, and expert levels in moguls, trees, powder, crud conditions, and technical terrain. $380-$735 per person.
- Sno-Go Guided adventure activity using Sno-Go trikes/bikes that combine elements of skiing and biking, offered as tours for riders ages 14+ with minimum height/weight requirements.
- EZ Ski/Ride 3-Day Beginner Package All-inclusive 3-day beginner package including equipment rental, full-day lower area lift ticket, and 3-hour group lesson at $299.
- 3-Day Cruiser Package Progression package for graduates of the EZ Ski package, including a 3-hour comprehensive lesson and all-mountain lift ticket across 3 days. Adult $439, Junior/Child $369.
- White Pass Nordic Center Cross-country skiing, skate skiing, Hoks, snowshoes, and fat bike trails with 25 km of trails, equipment rentals, and lessons available Friday-Monday and holidays.
- Twilight Snowshoe Adventures Guided evening snowshoe tours through the White Pass Nordic Center with headlamps, equipment provided, and post-tour refreshments.
- Tubing Hill Family-friendly tubing activity with 90-minute sessions open weekends and holidays, located adjacent to Lot C.
- White Pass Parks (Terrain Parks) Terrain parks including Progression Park off the Far East lift and Ribeye off the Basin Quad lift, designed for progression from beginner to advanced freestyle features.
- Ski & Snowboard Demo, Sales & Service Equipment sales featuring demo fleets from Fischer, Völkl, Line, K2, Elan, Never Summer, Capita, and Rossignol, with binding options including Union and Nidecker Supermatic, plus service support.
- White Pass Pro Shop Online merchandise store for White Pass logo apparel, accessories, and gear operated via Shopify.
- On-Mountain Dining Multiple on-mountain food and beverage venues including The Grill, Sitzmark Pub & Bistro, Mountain Grind, High Camp Lodge, Mid-Mountain Yurt, Nordic Yurt, Kracker Barrel, and Gear Check Patio serving local beers and snacks.
- RV Parking Slopeside RV parking with 76 numbered sites in three size categories (30ft, 40ft, 50ft) with online reservation system. $40-$50 per night, no hookups.
Quantifiable outcome
- 70+ years serving Northwest families
- +1 more outcomes
Companies that use White Pass Ski Area
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
White Pass Ski Area technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
White Pass Ski Area partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- The Goodtimes ProjectminorNon-profit providing cost-free camps for families affected by childhood cancer. White Pass hosts Sibling Ski Camp donating rental equipment and lift tickets for youth whose siblings have cancer diagnoses.
- Single Track Alliance of Yakima (STAY)minorCommunity organization developing and maintaining Rocky Top Trailhead near Yakima, approximately 13 miles of mountain biking and hiking trails. White Pass features STAY adventures on their blog to promote summer outdoor activities in the region.
- Powder AllianceminorReciprocal pass program allowing Powder Alliance members to ski at White Pass with their home resort passes. Part of industry collaboration among independent ski areas.
- 49 (Ski Resort)minorSeason Pass Reciprocal Program partner allowing pass holders from 49, Mt. Spokane, and Bluewood to use their passes at White Pass.
- Mt. SpokaneminorSeason Pass Reciprocal Program partner allowing pass holders to ski at partner resorts.
- Bluewood (Ski Resort)minorSeason Pass Reciprocal Program partner allowing pass holders to ski at partner resorts.
- Snow OperatingcorePartnership to implement Terrain Based Learning (TBL) manmade terrain feature designs that accelerate the beginner learning process. Part of White Pass's investment in improving beginner experience.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
White Pass Ski Area competitors and assessment
Company assessmentDirect peers
- 49 Degrees North Mountain Resort: Inland Northwest independent ski area in Chewelah, WA. Directly comparable to White Pass as a small-to-mid regional independent resort, and is also a White Pass reciprocal season pass partner.
- Mt. Spokane Ski & Snowboard Park: Eastern Washington state-operated ski area near Spokane. Comparable in scale, regional market, and independent-operator profile, and is a White Pass reciprocal pass partner.
- Bluewood Ski Area: Family-owned independent ski area in the Blue Mountains of southeastern Washington. Closely comparable in size, ownership structure, and family-friendly positioning, and is a White Pass reciprocal pass partner.
- Crystal Mountain Resort: Largest privately owned ski resort in Washington, also located near Mt. Rainier. Directly competes for Seattle/Tacoma day-trip and destination skiers in the same primary market as White Pass.
- Summit at Snoqualmie: Closest ski area to Seattle and the highest-volume Washington resort. Competes directly with White Pass for Puget Sound day-trip skiers and beginner/lesson segments.
- Stevens Pass Mountain Resort: PNW ski area on US Hwy 2 between Seattle and Leavenworth, operated by Alterra Mountain Company. Competes for the same Seattle-area intermediate skier and family segments as White Pass.
- Mission Ridge Ski & Board Resort: Central Washington ski area near Wenatchee. Comparable small-mid independent ski area serving the same Washington state family and recreational skier segments.
Regional players
- Mt. Bachelor: Oregon's largest ski area, operated by POWDR Corporation. Comparable destination-resort model with multi-discipline terrain, though significantly larger and more destination-oriented than White Pass.
- Schweitzer Mountain Resort: Idaho Panhandle ski resort. Comparable independent Pacific Northwest ski area with similar family-friendly and youth-program emphasis, but in a different sub-region.
Broad incumbents
- Alterra Mountain Company: Owner of Stevens Pass and 15+ other North American ski resorts including Ikon Pass. Represents the broader corporate-incumbent competitive context against which small independents like White Pass compete for destination and season-pass skier share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
White Pass Ski Area social profiles
Digital presenceWhite Pass Ski Area financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Pass Ski Area leadership team
Management profileNumber of profiles
Profiles3 records
White Pass Ski Area funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Pass Ski Area M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Pass Ski Area
What does White Pass Ski Area do?
White Pass Ski Area operates an alpine ski and snowboard resort in the Washington Cascades, selling lift access (RFID-based day tickets and season passes), professional instruction (group/private lessons, multi-week youth clinics, adult workshops, women's programs), equipment rentals and sales, Nordic center access, tubing, snowshoe tours, Sno-Go adventures, on-mountain dining, and slopeside RV parking to individual consumers and families. The resort also runs a youth ski and snowboard club (WPSC) offering alpine race, freeride, Nordic, and Carve Crew programs for ages 6-18.
Is White Pass Ski Area a public or private company?
White Pass Ski Area is a private company. It is classified as unknown and is currently operating.
When was White Pass Ski Area founded?
White Pass Ski Area was founded in 1955. It employs 11 to 50 people.
Where is White Pass Ski Area based?
White Pass Ski Area is headquartered in Naches, United States, in the North America region.
How does White Pass Ski Area make money?
Eight revenue lines are on record. Lift Tickets are the primary driver. The others are season Passes, equipment Rentals, ski and Snowboard Lessons, retail and Merchandise, food and Beverage, RV Parking and lodging.
Who are White Pass Ski Area's main competitors?
Direct peers on record are 49 Degrees North Mountain Resort, Mt. Spokane Ski & Snowboard Park, Bluewood Ski Area, Crystal Mountain Resort, Summit at Snoqualmie, Stevens Pass Mountain Resort and Mission Ridge Ski & Board Resort. Regional players are Mt. Bachelor and Schweitzer Mountain Resort. Alterra Mountain Company is listed as a broad incumbent.
Does White Pass Ski Area have an API?
No public API is recorded for White Pass Ski Area.
What industry is White Pass Ski Area in?
White Pass Ski Area's product category is Ski Resort & Winter Recreation. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching). Its NAICS code is 71392 and its SIC code is 7900.