Chandaria Industries

What Chandaria Industries does

Chandaria Industries Limited is a Nairobi-headquartered, family-owned manufacturer of tissue and hygiene products, founded in 1964 and operating across Kenya, Tanzania, and Uganda. The company is Kenya's largest recycler of paper waste, using both recycled fiber and virgin pulp to produce a tiered brand portfolio spanning premium (Velvex, Nice & Soft, Royale), mid-market (Rosy, Safari, Toilex, Nyati), and value (Dawn Pekee) segments, alongside feminine hygiene (Velvex and Rosy Girl sanitary napkins), general hygiene (cotton wool, hand wash, sanitizers, disinfectants), commercial dispensers, kitchen essentials (foil, cling film), and stationery (Azhar photocopying paper). Its core technology platform centers on a paper-waste recycling operation that supplies feedstock to its manufacturing facilities, complemented by water reuse systems and ISO 9001/14001/45001/50001 plus FSC-certified processes. Velvex Cotton Wool additionally holds the only East African hospital-grade certification from UNHCR, ICRC, WFP, and US/Canadian embassies.

Chandaria generates revenue through hardware sales of physical consumer and commercial products, distributed via major supermarket and retail chains (e.g., Tuskys), independent stores, the Jumia e-commerce platform, direct institutional sales to hospitality, healthcare, and corporate buyers, and a regional wholesale network spanning East Africa. The company employs approximately 1,000 people directly, with over 30,000 additional Kenyans supported indirectly through its paper waste recycling supply chain. The group also manages roughly one million square feet of industrial warehouse space and approximately $25 million in early-stage investments through an evolving family office structure. Marketing is executed across brand activations at supermarkets, social media campaigns, CSR programs, radio/print partnerships, and the WWF Kenya #KeepKenyaBreathing conservation campaign.

Strategic positioning centers on scale in recycling, a diversified multi-brand portfolio covering the full price spectrum, certifications that meet institutional procurement standards, and a planned KES 5 billion expansion at Tatu Industrial Park. The 2026 formalization of the family office indicates a deliberate shift toward institutional governance and access to external capital, signaling potential diversification into real estate and finance beyond the core tissue and hygiene manufacturing business.

Name

Chandaria Industries

Legal name

Chandaria Industries Limited

Website

https://chandaria.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chandaria Industries is a Nairobi-based, family-owned manufacturer of tissue and hygiene products founded in 1964 and operating across Kenya, Tanzania, and Uganda. It is Kenya's largest paper waste recycler, producing a multi-tier brand portfolio (Velvex, Toilex, Rosy, Nice & Soft, Dawn Pekee) for consumer and institutional markets.

Ownership category

akta.pro rank

Product category

Tissue and Hygiene Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Papers & Allied Products (2600), Paper Mills (2621), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYIMAMAGAA

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAB

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAK

Recycled-Content & Sustainable Tissue/Hygiene Products

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAF

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

Keywords

• Tissue paper manufacturing
• Hygiene products
• Paper recycling
• Feminine hygiene
• Consumer tissue brands

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tissue Products Manufacturing & Sales: Manufacturing and selling a comprehensive range of tissue products including toilet tissue, facial tissue, napkin tissue, kitchen towels, and wet wipes through retail distribution across East Africa.
2. Hygiene Products Manufacturing & Sales: Production and distribution of hygiene products including sanitary napkins, hand sanitizers, liquid hand wash, dispensers, cotton wool, and hair nets to consumer and institutional markets.
3. Kitchen & Household Products: Manufacturing aluminum foil, cling film, and other kitchen essentials for retail and hospitality sectors.
4. Stationery Products: Production and sale of photocopying paper, packaging materials, and ETR thermal rolls.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chandaria Industries manufactures and sells a comprehensive range of tissue and hygiene products, including toilet tissue, facial tissue, napkin/serviettes, kitchen towels, kitchen essentials (aluminium foil, cling film), feminine hygiene (sanitary napkins), general hygiene products (hand wash, sanitizers, cotton wool), corporate and hospitality dispensers, and stationery products (photocopying paper). The company operates one of East Africa's largest paper waste recycling operations, supplying raw material for its tissue brands and supporting over 30,000 families through the recycling supply chain.

Product overview

Chandaria Industries is Kenya's largest tissue and hygiene products manufacturer operating since 1964, producing a diversified portfolio of consumer and commercial products. The offering is organized around core tissue brands (Velvex as flagship premium brand, Nice & Soft, Toilex, Rosy, Safari, Dawn Pekee, Royale, Nyati) plus specialized product lines including feminine hygiene (sanitary napkins under Velvex and Rosy Girl), general hygiene (cotton wool, hand wash, sanitizers), commercial/hospitality dispensers and consumables, kitchen essentials (aluminium foil, cling film, kitchen towels), and stationery (photocopying paper). The company positions itself as Kenya's largest recycler of paper waste, with premium brands using virgin pulp and affordable brands using recycled materials.

Differentiator

Problem solved

Functional benefit

Brands

• Velvex: Flagship premium brand offering tissue and hygiene products made from 100% Virgin pulp, 100% biodegradable and disposable
• Nice & Soft
• Toilex
• Rosy
• Safari
• Qik Dri
• Dawn Pekee
• Royale
• Nyati
• Rosy Girl

Products and services

• Velvex Flagship premium brand offering toilet tissue, facial tissues, hand wash, sanitizers, and disinfectants. Made from 100% Virgin Pulp, 100% biodegradable and disposable. Targets premium-seeking households and institutional buyers.
• Nice & Soft Premium tissue brand offering toilet tissue, napkin tissues, and cocktail serviettes. Made from 100% Virgin Pulp. Targets mid-to-premium household consumers seeking affordable premium quality.
• Toilex Kenya's No.1 Toilet Tissue brand. Made from 100% premium quality recycled paper waste. Affordable everyday hygiene positioned with 'Buy Kenyan, Build Kenya' messaging.
• Rosy Affordable tissue brand used for over 50 years in Kenya. Made from 100% premium quality recycled paper waste. Targets value-oriented household consumers.
• Safari Safari-inspired tissue brand featuring African wildlife designs (Zebra, Cheetah). Premium quality napkin and facial tissues celebrating Kenya's Maasai Mara safari experience.
• Qik Dri Hand paper towel brand available in plain and embossed variants. Designed for single-sheet dispensing in commercial and hospitality settings.
• Dawn Pekee Most affordable brand in East Africa. Made from 100% specially selected recycled paper waste. Single and multi-pack toilet tissue options for price-sensitive consumers.
• Royale Premium facial tissue brand with petal soft quality. Available in standard and junior sizes, suitable for car, office, living room, or bedroom use.
• Nyati Tissue brand under the Chandaria portfolio featuring African wildlife theme.
• Velvex Sanitary Napkins Feminine hygiene products including Super (7+1), Normal (8+1), Regular (10+1) sanitary napkins with Ultra Dry Breathable technology, compressed super absorbent core, and specially designed wings for comfort and protection.
• Rosy Girl Sanitary Napkins Sanitary napkins designed for girls with super absorbent technology providing dry, cool comfort.
• Velvex Cotton Wool Hospital quality cotton wool — only brand in East Africa with quality certification by UNHCR, ICRC, WFP, US & Canadian Embassies. For hospitals, dispensaries, clinics, first aid kits, beauty salons, and spas.
• Velvex Liquid Hand Wash Antibacterial liquid hand wash available in Ocean Breeze, Lemon, Rose, and Odourless variants. 5 litre and 20 litre sizes for institutional use. Fights germs while conditioning, moisturizing and protecting skin.
• Velvex Hand Sanitizing Gel Antibacterial hand sanitizer delivering 99.9% germ protection. Available in 50ml, 500ml, 5 litre, and 20 litre sizes with moisturizers preventing dry skin.
• Velvex Dispensers Complete range of dispensers including toilet tissue dispensers (jumbo, single sheet), hand paper towel dispensers, liquid/foam hand wash dispensers, air freshener dispensers, and sanitizing gel dispensers for corporate and hospitality customers.
• Velvex Aluminium Foil Extra thick, strong and durable aluminium foil. Various sizes for homes, restaurants, hotels and events. Edge to Edge cutting technology for clean tearing.
• Velvex Cling Film Cling film that creates an airtight barrier, retains freshness and taste. Microwave and freezer safe. Edge to Edge cutting technology.
• Azhar Photocopying Paper High quality white photocopying paper at 80 GSM with no jamming, double-sided printability, no double feed. Suitable for all printers, photocopiers, and fax machines.

Quantifiable outcome

• Supporting over 30,000 families everyday through paper waste recycling operations
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor, core, major and flagship.

• She Needs A ChanceminorGTM or Marketing Partner · 27 May 2017Partnership with NGO She Needs A Chance supporting girls from Mukuru Slums with sanitary pad donations for World Menstrual Hygiene Day. The NGO empowers less privileged girls from informal settlements to access sanitary pads and stay in school.
• JumiacoreChannel Partner/ Reseller/ Distributor · 14 March 2017Chandaria Industries partnered with Jumia as part of the Jumia Local program, a community of local citizens and businesses supporting consumption of locally manufactured products. The company was recognized as Best Digital Kenyan Brand at Jumia's 5th anniversary. Jumia serves as an e-commerce distribution channel for Chandaria's products.
• Tatu Industrial Park / Tatu CitymajorTechnology or Integration · 6 October 2016Chandaria Industries announced KES 5 billion expansion plans to build world-class manufacturing facilities at Tatu Industrial Park. Tatu City is a 2,500-acre mixed-use development located near Jomo Kenyatta Airport, ideal for companies expanding in Africa.
• WWF KenyaflagshipStrategic or Co-development Partner · 1 January 2016Chandaria Industries partners with WWF Kenya for the #KeepKenyaBreathingCampaign to protect Kenya's forests and wildlife. The partnership involves special product packs for Velvex and Rosy toilet tissue with campaign branding, where a portion of each purchase goes directly to WWF Kenya for conservation efforts. The campaign focuses on protecting Kenya's delicate forest and waterways to preserve clean air and potable water.
• Kisumu Youth Football Association (KYFA)minorGTM or Marketing Partner · 1 January 2016Donation of 8,000 packs of Velvex sanitary pads to KYFA for promotion of football among girls in the Velvex Ladies League and schools in the Kisumu area.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Peers

• Kimberly-Clark Corporation:

Direct peers

• Menguin Tissue Kenya: Kenya-based tissue manufacturer producing toilet tissue, paper towels, and serviettes for the East African retail and HORECA channels. Comparable in product mix and regional market focus.
• Twiga Tissue Kenya: Kenyan tissue and hygiene manufacturer under the Twiga Group producing toilet tissue, paper towels, and household hygiene products. Direct East African competitor in the same retail channels.
• Webcor Group: Pan-African consumer products company manufacturing tissue, hygiene, and personal-care products distributed across multiple African markets. Comparable in geographic scope and category breadth to Chandaria's Kenya/Tanzania/Uganda footprint.
• Kim-Fay East Africa: Kenya-based manufacturer of toilet tissue, kitchen towels, and serviettes sold across East African retail. Directly comparable to Chandaria's core consumer-tissue business and competes head-to-head on Kenyan supermarket shelves.
• East African Paper Mills: Kenyan-based paper and tissue manufacturer producing printing/writing paper and tissue products for the East African market. Direct competitor in the converted paper products category that Chandaria serves.
• Nettex Limited: Kenyan tissue and hygiene products manufacturer with a portfolio of toilet tissue, paper towels, and sanitary products distributed in East Africa. Direct regional competitor in the same price tiers as Toilex and Rosy.

Broad incumbents

• Essity AB: Global hygiene and health company (Tork, Tempo, Libresse, Libero) with growing presence in Africa. Comparable in tissue, feminine hygiene, and professional hygiene categories where Chandaria's dispensers and consumables compete.
• Procter & Gamble: Global consumer-products multinational whose tissue (Charmin), feminine care (Always), and personal-cleaning brands compete for East African consumers. Sets the ceiling on what local champions like Chandaria must outperform on brand and value.

Regional players

• Ital Group: Kenyan conglomerate with consumer-products operations including tissue and hygiene categories. Comparable as a Kenyan diversified manufacturer competing for the same retail and institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChandariaKenya
• Facebookfacebook.com/ChandariaIndustries

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chandaria Industries