JamDoughnut

What JamDoughnut does

JamDoughnut is a UK-based fintech that operates a mobile cashback rewards platform serving everyday consumers and the partner brands that supply offers. Founded in 2019 and headquartered in London, the company delivers its service through dedicated iOS and Android applications distributed via the Apple App Store and Google Play Store. The platform is positioned against traditional discount and voucher code websites — which typically release funds days or weeks after a qualifying purchase — by crediting cashback within seconds of a confirmed transaction. Offer rates are advertised at up to 20%, and the service is available for both online and in-store redemption across the partner merchant set.

The product surface is anchored by a core cashback app and extended by several engagement and commerce modules. Beyond the primary instant-cashback flow, users can purchase gift cards for cashback-eligible merchants, play skill-based prize competitions (Jamtastic), and participate in daily live-stream giveaways (JD Live TV, branded 'Jammy Dough') that air Monday to Friday at 1pm with prizes capped at £100. The platform also exposes a referral program for organic acquisition, an affiliates program for partner-driven distribution, and an Employee Benefits module that allows UK employers to distribute cashback rewards as a workforce perk.

Revenue is generated almost entirely through an affiliate commission model: JamDoughnut earns a percentage of the sale from partner brands on transactions routed through the app, retaining the spread between the merchant commission and the cashback paid out to users. The service is free to end consumers — no pricing has been disclosed — while brands and employers access the partner and benefits programs on a B2B basis. Operating geography is currently the United Kingdom; the apps are technically listed globally but no active marketing or merchant operations outside the UK are disclosed. The company is privately held with no public funding events, ownership structure, or leadership disclosures in the source data.

Name

JamDoughnut

Legal name

JamDoughnut

Website

https://jamdoughnut.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

JamDoughnut is a UK-based fintech that runs a mobile cashback rewards platform for everyday consumers via iOS and Android apps, offering up to 20% instant cashback at partner brands and operating B2B partner and employee benefits programs.

Ownership category

akta.pro rank

Product category

Cashback Rewards Platform

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback rewards app
• Mobile cashback
• Instant cashback
• Consumer rewards platform
• Affiliate cashback

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission from Partner Brands: JamDoughnut earns a commission from partner brands when users make purchases through the platform. This commission is shared with users as cashback.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

JamDoughnut operates a mobile cashback rewards application (iOS and Android) that delivers instant cashback of up to 20% on everyday purchases at partner brands, both online and in-store. The platform earns affiliate commissions from partner brands when users make qualifying purchases and shares that commission with users within seconds of the transaction. It supplements the core consumer app with a Partner Program for brands and an Employee Benefits program for employers.

Product overview

JamDoughnut operates as a unified mobile rewards platform centered on its core cashback application, offering instant rewards on everyday spending both online and in-store. The platform combines its primary JamDoughnut App (providing up to 20% instant cashback at partner brands) with complementary features including Jamtastic (competitions), JD Live TV (daily live giveaways), and a Gift Cards module. For business customers, JamDoughnut provides a Partner Program for brand listings and an Employee Benefits program for corporate reward deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Jamtastic: A competition platform feature within the JamDoughnut app that allows users to play competitions and win prizes, with daily live giveaways at 1pm Monday to Friday.

Products and services

• JamDoughnut App

Quantifiable outcome

• Up to 20% instant cashback on purchases

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Shopmium: Shopmium is a mobile cashback app focused on receipt-based grocery and consumer-goods offers across European markets. It directly competes with JamDoughnut for consumer cashback mindshare and brand partnerships in grocery and FMCG categories.
• TopCashback: TopCashback is one of the UK's largest cashback sites/app platforms, paying users cashback on online and in-store purchases via affiliate commissions from merchants. It competes directly with JamDoughnut for both end-consumers and merchant affiliate budget, and is the primary UK benchmark for cashback UX.
• Airtime Rewards: Airtime Rewards is a UK mobile-first cashback app that converts purchase rewards into phone airtime/payments. It is a direct UK competitor to JamDoughnut in mobile instant-cashback and shares the same persona-based consumer segments and affiliate-driven model.
• Quidco: Quidco is a UK cashback platform offering rebates on online and in-store purchases through affiliate partnerships. As a long-established incumbent in UK cashback, it directly overlaps with JamDoughnut on consumer target, merchant relationships, and commission-based revenue model.
• Checkout Smart: Checkout Smart is a UK cashback site offering online and in-store rebates across grocery, fashion and travel. It is a direct UK cashback peer competing for the same merchant partnerships and household-bill savings use cases as JamDoughnut.

Broad incumbents

• Honey (PayPal): Honey, now owned by PayPal, is a browser-based cashback/coupon platform layered atop global e-commerce. While it serves the same consumer need as JamDoughnut (savings at checkout), it is a much larger incumbent backed by PayPal's distribution and merchant network.
• Rakuten: Rakuten (formerly Ebates) operates one of the largest global cashback and loyalty marketplaces. It addresses the same shopper-savings use case as JamDoughnut at significantly greater scale and geographic breadth, making it the closest broad incumbent peer.
• Swagbucks: Swagbucks is a multi-vertical rewards and cashback platform offering payouts across shopping, surveys, and offers. It overlaps with JamDoughnut on the cashback-shopping core but extends well beyond it; comparable as a broad incumbent in the rewards space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jamdoughnutuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JamDoughnut