Perfect Day Media

What Perfect Day Media does

Perfect Day Media AB (Swedish corporation, org. nr 556863-0007) is a Stockholm-based podcast media company founded in 2011 that operates Sweden's largest curated podcast portfolio, with more than 25 active shows spanning entertainment, comedy, sports, true crime, and culture. Its flagship title, Alex & Sigge, has run continuously since 2012, and the network hosts other prominent properties such as Filip & Fredrik and When We Were Kings (launched 2018/19 as Sweden's largest football podcast, now in its farewell run). The company is led by co-founder Jan Zachrisson alongside co-CEO Karolina Sandberg, Head of Talent Development Evelina Minberger, and Creative Director Nichlas Niemistö.

The core product surface is a podcast portfolio distributed through podcast apps via a Podx integration, complemented by a direct-to-consumer premium subscription called Perfect Day+ (launched 2024) priced at 59 SEK per month for ad-free access and exclusive bonus content, powered by Supportingcast checkout. Beyond audio distribution, the company produces and sells live podcast experiences, including multi-city theatrical tours (Alex & Sigge World Tour 2024, Begynnelsen 2025, When We Were Kings farewell 2025, Filip & Fredrik "Älskade vän" 2026), which function as both a community engagement layer and a distinct revenue stream.

The business model operates four revenue streams: podcast advertising and sponsorships, Perfect Day+ subscriptions, branded entertainment (custom multi-platform content for advertisers), and talent partnerships (social media takeovers, ambassadorships, and live event collaborations). Customer segments split between Swedish consumer podcast listeners on the D2C side and brand advertisers seeking access to Sweden's top podcast talent on the B2B side, with a sales-led motion managed by the co-CEO. The company is privately held with no disclosed institutional investors, no parent company, and no recorded funding rounds in the available data.

Name

Perfect Day Media

Legal name

Perfect Day Media AB

Website

https://perfectdaymedia.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Day Media is a Stockholm-based podcast media company operating Sweden's largest curated portfolio of 25+ Swedish podcasts. It monetizes audio content through advertising, branded entertainment, talent partnerships, live theatrical tours, and a 59 SEK/month Perfect Day+ subscription.

Ownership category

akta.pro rank

Product category

Podcast Media and Production

NAICS

Other Sound Recording Industries (51229), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Live Podcast Recordings (MPAGACAJ), Audio Production & Podcasting (BPAFAIAE), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Podcast production
• Audio content creation
• Branded entertainment
• Podcast advertising
• Premium subscription

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Podcast Advertising & Sponsorships: Revenue from podcast sponsorships and advertising placements within the company's extensive podcast portfolio, including standard ads, premium ads, and sponsorships.
2. Perfect Day+ Subscription: Premium subscription service offering ad-free access to Sweden's top podcasts with exclusive bonus episodes and extra content. Priced at 59 SEK per month with flexible cancellation.
3. Branded Entertainment: Custom branded content creation connecting brands with audiences through multi-platform distribution across podcasts, video, and social media.
4. Talent Partnerships: Collaborations between brands and Sweden's top podcast talent, including social media takeovers, long-term ambassadorships, and live events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Perfect Day Media is a Swedish podcast media company that produces, owns, and distributes a portfolio of 25+ popular Swedish-language podcasts including flagship shows Alex & Sigge, Filip & Fredrik, and When We Were Kings. It monetizes this content through three core channels: the Perfect Day+ premium subscription (59 SEK/month, ad-free access), B2B podcast advertising/sponsorships, and branded entertainment plus talent partnership services that connect brands with Sweden's top podcast talent. The company also produces and tours live theatrical podcast events across Swedish cities.

Product overview

Perfect Day Media is Sweden's leading podcast media company operating a multi-product platform. The core offering consists of over 25 Swedish podcasts distributed across its portfolio, complemented by a premium subscription service (Perfect Day+) offering ad-free listening and exclusive content for 59 SEK/month. The company generates revenue through three main business lines: branded entertainment (custom branded content across podcasts, video, and social media), talent partnership (influencer marketing and brand ambassadorships), and podcast advertising (sponsorships and ads). Live podcast events represent an additional product line featuring stage performances of popular shows. Perfect Day Media AB (Org. 556863-0007) is headquartered in Stockholm.

Differentiator

Problem solved

Functional benefit

Brands

• Perfect Day+: Premium subscription service offering ad-free access to Sweden's top podcasts for 59 SEK per month, including exclusive bonus episodes and premium content

Products and services

• Perfect Day+ Premium Subscription Premium subscription service offering ad-free access to Sweden's top podcasts for 59 SEK per month, including exclusive bonus episodes and extra content not available elsewhere, with the ability to cancel anytime. Targets individual Swedish-speaking podcast listeners seeking a premium listening experience.
• Podcast Portfolio Collection of over 25 Swedish podcasts including Amie & Fanna, Billgren & Wood, Fredagspodden, Filip & Fredrik, Fördomspodden, Alex & Sigge, Svenska Fall Podcast, Surret, When We Were Kings, and others, covering entertainment, comedy, sports, true crime, and cultural commentary. Distributed through the Podx platform and major podcast listening apps for Swedish-speaking audiences.
• Live Podcast Events Live theatrical podcast events featuring popular shows performed on stage, including Filip & Fredrik live shows, Alex & Sigge World Tour, Begynnelsen tour, Surret Live, and When We Were Kings farewell tour, held at theaters, concert halls, and event spaces across Sweden.
• Branded Entertainment Custom branded content creation service for brands, connecting them with audiences through multi-platform distribution across Perfect Day Media's podcasts, video channels, and social media, providing turnkey branded storytelling.
• Talent Partnership Influencer marketing and brand collaboration service connecting brands with Sweden's top podcast talent through social media takeovers, long-term ambassadorships, live events, and unique brand experiences, managed by the company's Head of Talent Development.
• Podcast Partnership (Advertising) Advertising and sponsorship service for brands, offering standard ads, premium ad placements, and full sponsorships across Perfect Day Media's portfolio of Sweden's top podcasts, providing access to engaged Swedish podcast audiences.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wondery: US-based podcast network owned by Amazon producing a portfolio of branded, high-production podcasts. Comparable as a multi-show podcast network monetized through advertising, subscriptions, and licensing.
• Gimlet Media: Spotify-owned podcast network producing a slate of original, brand-friendly shows. Comparable as a podcast network inside a larger audio platform, monetized through subscriptions and ads.
• Acast: Swedish-founded podcast hosting, monetization, and ad-tech platform used globally by independent podcasters and networks. Directly comparable as it operates in the same Swedish podcast ecosystem and competes for advertising and creator relationships.
• Podimo: Nordic (Danish-founded) subscription podcast and audiobook platform offering premium exclusive content. Comparable as a paid podcast subscription business competing for the same Scandinavian listeners and creator relationships.
• Podx: Swedish podcast listening platform that is already integrated into Perfect Day Media's website for distribution and consumption. Comparable as a podcast hosting/distribution platform serving Swedish listeners.

Regional players

• Bookbeat: Swedish/Nordic audiobook and podcast streaming subscription service owned by Bonnier. Comparable as a regional subscription audio platform targeting Swedish consumers with premium spoken-word content.
• Storytel: Swedish-headquartered audiobook and podcast subscription service operating across the Nordics. Comparable as a Nordic subscription audio platform competing for the same listener wallet share.

Broad incumbents

• Bauer Media Audio: Large Nordic and European radio/audio broadcaster with significant podcast and digital audio operations in Sweden. Comparable as a broad incumbent audio media company operating podcasts and live events in the same market.
• iHeartMedia: US-based radio and podcast network operating iHeartRadio and a large podcast portfolio. Comparable as a multi-show podcast network combining advertising, live events, and brand partnerships at scale.
• Spotify: Swedish-headquartered global audio streaming giant with a major podcast division and exclusive talent deals. Comparable as a much larger incumbent in the Swedish podcast market with bundled subscription podcast access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perfectdaymediaab
• Instagraminstagram.com/perfectdaymedia
• TikToktiktok.com/@perfectdaymedia
• LinkedInlinkedin.com/company/perfect-day-media-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Day Media