WDJT CBS 58

What WDJT CBS 58 does

WDJT CBS 58 is a local broadcast television station licensed to operate Channel 58 in the Milwaukee, Wisconsin designated market area (DMA), serving southeast Wisconsin communities including Waukesha and Racine. Founded in 1988, the station operates as a CBS network affiliate under the legal entity WDJT-TV Limited Partnership, a wholly-owned subsidiary of Weigel Broadcasting Company, a family-owned regional broadcast group headquartered in Chicago, Illinois. The station broadcasts news, weather, sports (Milwaukee Brewers and Bucks), and community programming across its primary channel and ten multicast sub-channels including MeTV, WMLW, Telemundo Wisconsin, MeTV+, Start TV, Movies!, H&I, Catchy Comedy, and WEST.

The station distributes content through a multi-platform footprint: over-the-air broadcast on Channel 58, cable carriage (Spectrum), satellite distribution (DirecTV, Dish Network), digital streaming at cbs58.com, and mobile applications for iOS and Android. Core products include CBS 58 News (local and national coverage), CBS 58 Weather (radar, forecasts, severe weather alerts), CBS 58 Sports, and community-focused segments such as Crime Stoppers, Pet of the Week (partnered with Wisconsin Humane Society), Sunday Morning, and Spotlight sponsored content. The underlying technology is conventional broadcast television infrastructure augmented by digital streaming capabilities, with no proprietary AI/ML systems disclosed.

WDJT generates revenue through two primary streams: (1) advertising sales, including television commercials, digital ads, and sponsored content segments, sold on a quote-based model with rates varying by time slot and program; and (2) broadcast licensing and network compensation from its CBS affiliate relationship. The customer base is dual-sided: viewers are local Milwaukee-area consumers seeking news and community information, while paying customers are local and regional advertisers plus the CBS network. Headcount is reported at 251-500 employees, and the station is actively operating with ongoing reporter hiring observed in 2025.

Name

WDJT CBS 58

Legal name

WDJT-TV Limited Partnership

Website

https://cbs58.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports, and community programming to southeast Wisconsin viewers across broadcast, cable, satellite, digital streaming, and mobile platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local television broadcasting
• CBS affiliate station
• Broadcast news coverage
• Local weather forecasting
• Television advertising sales

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from local advertising sales, including television commercials, digital ads, and sponsored content segments such as Spotlight features.
2. Broadcast Licensing: Revenue from CBS network affiliate relationship, including programming licensing and network compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WDJT CBS 58 is a Milwaukee-based local broadcast television station operating as a CBS affiliate, delivering local news, weather, sports coverage, and national CBS network programming to the southeastern Wisconsin market. The station distributes content across over-the-air broadcast, cable, satellite, digital streaming, and mobile applications, while generating revenue through local advertising sales and broadcast licensing. It also operates multiple multicast subchannels including MeTV, WMLW, and Telemundo Wisconsin.

Product overview

WDJT CBS 58 is a local broadcast television station operated by Weigel Broadcasting, offering a multi-platform media portfolio centered on its CBS-affiliated broadcast channel (58.1/58.2). The core products include CBS 58 News (local/national news coverage), CBS 58 Weather (radar/maps/forecasts), and CBS 58 Sports (Milwaukee Brewers, Bucks, and local sports). The station distributes content through live streaming, a mobile app for iOS/Android, and email newsletters. The Weigel Broadcasting group operates multiple sister channels in the Milwaukee market including MeTV (41.1/58.2), WMLW (49.1/58.3), and Telemundo Wisconsin (63.1/58.4), as well as specialty programming like Crime Stoppers, Pet of the Week, and Spotlight sponsored content.

Differentiator

Problem solved

Functional benefit

Products and services

• CBS 58 News Local and national news broadcast covering Milwaukee and southeastern Wisconsin, including crime reporting, politics, and community stories for television and digital audiences.
• CBS 58 Weather Weather forecasting service with radar, maps, cameras, 7-day forecast, and severe weather alerts for southeastern Wisconsin viewers.
• CBS 58 Sports Sports coverage including Milwaukee Brewers baseball, Bucks basketball, and local sports news for the Milwaukee market.
• CBS 58 Live Stream Live video streaming service for CBS 58 News broadcasts and video content via cbs58.com and mobile applications.
• CBS 58 Mobile App Mobile application for iOS and Android providing news, weather, and live streaming content to Milwaukee-area viewers on the go.
• Spotlight Sponsored local content and business features program offering local businesses promotional segments on CBS 58.
• MeTV (41.1/58.2) Classic TV entertainment channel broadcast as a subchannel alongside CBS 58 in the Milwaukee market.
• WMLW - The M (49.1/58.3) Independent TV station operated by Weigel Broadcasting as a subchannel in the Milwaukee market.
• Telemundo Wisconsin (63.1/58.4) Spanish-language television network affiliated station broadcast as a subchannel in the Milwaukee market.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CBS NetworkcoreChannel Partner/ Reseller/ DistributorWDJT operates as a CBS affiliate, carrying CBS network programming including prime time shows, sports events, and national news while providing local news and advertising sales for the Milwaukee market.
• Weigel BroadcastingcoreStrategic or Co-development PartnerParent company controlling WDJT and related stations including WMLW, with shared resources, content, and operational infrastructure across the broadcast group.
• Wisconsin Humane SocietyminorGTM or Marketing PartnerWeekly Pet of the Week segment featuring adoptable animals from the Wisconsin Humane Society, promoting animal adoption and shelter awareness through local coverage.
• Wisconsin Humane SocietyminorGTM or Marketing PartnerWeekly Pet of the Week segment featuring adoptable animals from the Wisconsin Humane Society, promoting animal adoption and shelter awareness through local coverage.
• Volo MuseumminorGTM or Marketing PartnerSponsored Spotlight segment featuring Volo Museum attractions and events, part of local business promotional programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• WISN-TV 12 (Hearst Television): ABC affiliate serving the same Milwaukee DMA as WDJT; competes head-to-head for local news audiences, sports rights (Brewers/Bucks), and the same local advertiser pool in southeast Wisconsin.
• WTMJ-TV (E.W. Scripps): NBC affiliate and longtime Milwaukee broadcaster, also locally owned history; competes directly against CBS 58 for local news viewership and local/regional ad revenue in Milwaukee.
• WITI (Fox 6, Nexstar Media Group): FOX affiliate in the Milwaukee market, owned by Nexstar; competes for the same local news, weather, and sports audiences and advertisers as CBS 58.
• WMLW - The M (Weigel Broadcasting): Sister station operated by Weigel Broadcasting on the same infrastructure as WDJT in Milwaukee; shares sub-channel spectrum and back-office but competes as a distinct channel for advertiser dollars.
• WFRV-TV CBS / We Are Green Bay (Nexstar): CBS affiliate in adjacent Wisconsin market (Green Bay/Appleton); comparable mid-sized market local CBS station with shared Wisconsin retail-advertiser overlap.

Regional players

• WISC-TV CBS 3 (Morgan Murphy Media): CBS affiliate in Madison, Wisconsin; comparable regional CBS station with similar Midwestern market dynamics though non-overlapping geography.

Broad incumbents

• Nexstar Media Group: Largest U.S. TV station operator (owns WITI in Milwaukee and ~200 other stations across major and mid-size markets); competes as a multi-station group with deeper national advertising and political-cycle capabilities.
• Sinclair Broadcast Group: National broadcast group operating hundreds of local stations including in Wisconsin markets; competes for local advertisers, retransmission revenue, and digital audience share at scale.
• Gray Television: Major U.S. local TV broadcast group with stations across mid-size markets; comparable in scale of operations and reliance on network affiliation plus local news differentiation.

Others

• Telemundo Wisconsin (WYTU-LD / sub-channel on WDJT): Operated by WDJT itself as a sister sub-channel, but as a Telemundo affiliate it is comparable to other Spanish-language broadcasters in similar mid-size markets seeking bilingual local news audiences and Hispanic-targeted ad revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbs58
• Facebookfacebook.com/cbs58
• LinkedInlinkedin.com/company/wdjt-cbs-58

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDJT CBS 58